Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.

Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.

To submit work for our US Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, May 2.

Mestiça Agency: Editora Europa 'Flags'

Agency: Mestiça Agency

Client: Editora Europa

Date: April 2018

Flags of five countries from around the world have been reimagined through graphic representation, becoming catalysts for travelers to find routes and discover the best of each country.

The campaign was done by Sao Paulo, Brazil’s Mestiça Agency for the Collection of Continents books for the Brazilian magazine Viaje Mais. The campaign is made up of five ads that use the flags of several countries as the main element, and the routes and destinations as the creative concept.

The graphic elements of each flag essentially become road maps, creating horizons with routes and destinations, visually translating the concept of the campaign, essentially begging viewers to roam to each country and find out its respective charms. Argentina’s white stripe appears as a road towards its setting sun, while Norway’s blue cross looks like a crossroads to discovery of the Scandinavian country, and Australia’s Union Jack design gives travelers plenty of directional options.

Each design has a small bit of copy in the top right corner that tells of each country’s destinations and itineraries. Chile’s says: “The best wine routes and landscapes in Chile.” For Norway: “The best itineraries to enjoy the daylight until midnight in Norway.”

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Agency: Mestiça

Client: Editora Europa

Product: Coleções Viaje Mais

Title: Flags

Creative Director: Luiz Parpulov

Head of Art: Eduardo Basque

Art Director: Eduardo Basque

Copywriter: Rafael Campeão / Rafael Prioli

Account: Pamela Novaes

Media: Willian Barbosa

Ilustration: Eduardo Basque

Approved by: Luiz Siqueira

Tags: Brazil, Ad of the Day

 

 

 

 

 

 

 

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Havas Chicago: Carl's Jr. 'WesternBaconWorld'

Agency: Havas Chicago

Client: Carl's Jr.

Date: April 2018

To celebrate the fandom for Westworld Season 2, Carl’s Jr. is releasing a chilling rendition to Westworld opening credits via social (@CarlsJr), in order to imagine a new theme park, WesternBaconWorld.
 
The Western Bacon Cheeseburger has long been Carl’s Jr.’s signature item. Matthew McConaughey even lent his voice to the burger chain's recent spot for the popular sandwich.
 
This time however, Carl’s Jr. puts its sandwich’s tune through the famous Mariposa Saloon player piano and turns out a haunting hunger call for Carl’s Jr. There’s even a cameo by Happy Star, who plays one of the Hosts.

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Client: Carl's Jr.

Agency: Havas Chicago

Karen Goodman - Group Creative Director
Benny Jackson - Group Creative Director
Daniel Cobb - Senior Copywriter
Ian Merritt - Senior Content Producer
Bryce Haag - Content Creator
Lisa Sokolnicki - Account Director
 

Tags: United States

 

 

 

 

 

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Sibling Rivalry: Samsung '&Design'

Agency: Sibling Rivalry

Client: Samsung

Date: April 2018

Production company Sibling Rivalry has joined forces with Paola Antonelli, senior curator of architecture and design and director of research and development at the Museum of Modern Art, to create an immersive virtual reality (VR) experience for the Samsung VR video service.

Dubbed ‘&Design’, the episodic virtual reality experience is rooted in themes of death, love, play and the idea of self, along with featuring eye-popping design work, and it made its debut during the 2018 Tribeca Film Festival. It was originally conceived by Antonelli, who brought it to Sibling Rivalry partner and creative director Mikon van Gastel.

The VR experience was made possible by a grant from Samsung VR Video’s Pilot Season, a new initiative aimed at infusing exclusive, original, episodic VR content into Samsung VR Video service, driving growth within the independent VR filmmaker community.

Hosted by Antonelli, it guides audiences through an experience of design that melds anthropology and science, history and technology. Through a VR lens, viewers are introduced to a variety of designers and creators from around the world, including Neri Oxman and the members of the Mediated Matter Group at MIT’s Media Lab, roboticist Hiroshi Ishiguro in Osaka, and others.

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Agency: Sibling Rivalry

Concept: Paola Antonelli

Client: Samsung VR

Tags: United States

 

 

 

 

 

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Tessa Films: Blind Barber 'Stay Handsome'

Agency: Tessa Films

Client: Blind Barber

Date: April 2018

A new online campaign for Blind Barber, the barbershops and grooming brand, introduces Washington Nationals All-Star Bryce Harper as its spokesperson. The campaign, produced by Tessa Films, kicked off with a social media clip of Harper using two hairdryers to achieve his signature look, posted to his brother's Instagram page, as if it was a candid snap. The video quickly became a resounding viral success with nearly 1 million views in just 3 days and has been the subject of a plethora of earned media coverage in ESPN, USA Today, Washington Post, The Today Show and more.

That viral success laid the groundwork for the launch of the main online ad – a comedic gem directed and written by Tessa’s Tim Mason, with creative direction from Tessa Director Duncan Wolfe – that features a montage of Harper psyching himself up in the bathroom mirror while styling his hair and beard. Paid ads began appearing on Facebook, YouTube, Instagram and Connected TV on Monday, April 16.

Masseur notes, “Because Tim’s background is in improv comedy as a veteran of Second City’s Mainstage, he created an atmosphere on set that allowed Bryce to relax into his character and have fun which led to the natural, genuine-feeling comedic performance that seems to really be resonating with the general public."

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

Client: Blind Barber
Project: Social/online campaign
Co-Owners: Jeff Laub, Josh Boyd, Adam Kirschenbaum, Matt Breen, Bryce Harper
Creative Director: Matt Buchwach
PR Director: Faith Dallal
Director of Social Media: Chris Rogers

Production/Creative: Tessa Films, Chicago, IL
Director/Writer: Tim Mason
Creative Director: Duncan Wolfe
Executive Producers: Lisa Masseur and Reid Brody

Post: Optimus, Chicago, IL
Editor: Mike Berg
Assistant Editor: Jenny Schaye
Senior Audio Engineer: Marina Killion
Finish Artists: Paul Rosckes, Connor Luczak
EP: Tracy Spera
EP/Managing Director: Brian Hrastar

Colour: The Mill, Chicago, IL
Colourist: Mikey Pehanich
Colour Assist: Lindsey Mazur
Colour Producer: Dan Butler
Colour Executive Producer: Laurie Andrianopoli

Tags: United States, digital, Branding, Blind Barber, Tessa Films, Social media campaign

 

 

 

 

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Bandolier Media/Classic Dad: Milwaukee Tool 'Lawn Whisperers'

Agency: Bandolier Media/Classic Dad

Client: Milwaukee Tool

Date: April 2018

To celebrate National Lawn Care Month and feature Milwaukee Tool's outdoor power tool line, Bandolier utilised its Classic Dad brand to create a web series called 'Lawn Whisperers'.

Set in the world of competitive lawn mowing (and hedging), Lawn Whisperers follows the Lawnmaster judge and rival competitors as they battle for the top spot in the 18th Annual Crestview Classic.

The web series follows the competitors as if they were bickering reality show contestants, rubbishing each other's lawn care prowess and throwing shade at their adversaries.

Credits:
 

 

 

 

 

George Ellis - Creative Director - Classic Dad
Lou Montemayor - Creative Director - Classic Dad
Marcus Knowles - Marketing Director - Classic Dad
Daniel Stone - Co-Founder, Classic Dad
360 Studios - Production
Sound - Haux Audio
Color/Finish - Finland Finish

Tags: United States, digital

 

Lawn Whisperers, Episode 1

 

 

 

 

 

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Mondays and Wednesdays are usually a couple of blah days. MGM National Harbor, a popular casino and resort in Washington DC, knows this, which is why McCann New York and the casino decided to pep up the two days - as well as Tuesdays and Thursdays - with some actual personalities.

In a series of spots, director Jim Jenkins took those more mundane weekdays and personified them. The spots feature each day in turn as they discover that at MGM National Harbor, 'Every Day Is Monumental.'

In 'Monday,' a boring guy acts as the day, wandering through the casino and resort complaining that he, as a hated and dull day, is getting dragged to places that are too much fun. In 'Wednesday,' a no-nonsense woman talks about how as the 'hump day' it used to take hard work to get over the middle of the week, but now at National Harbor, people are having fun rather than working.

The campaign, succeeding to drag the workweek into a fun zone, was voted the US Creative Work of the Week by The Drum's readers. 

To view the spots, click on the Creative Works box below.

To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe, visit our Creative Works homepage.

Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.

Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.

To submit work for our US Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, May 9.

Butler, Shine, Stern & Partners (BSSP) : Rao's Homemade 'Delicious Speaks for Itself'

Agency: Butler, Shine, Stern & Partners (BSSP)

Client: Rao's Homemade

Date: April 2018

New Yorkers know Rao’s for its iconic restaurant, while home cooks know the name from its line of signature sauces. Online and social posts from those home cooking fans about the sauces have been put to inspiring opera music in the first formal creative campaign for Rao’s Homemade from BSSP.

While awareness of the sauce product is relatively limited outside of chef and home cook circles, Rao’s Homemade sauces have a cult following on the internet with obsessive and engaged fans touting their undying love. It was these fun, lively fan reviews that formed the basis for inspiration that brought the campaign to life. And while some brands have thanked their fans before by using their own reviews, ‘Delicious Speaks for Itself’ takes the concept one step further.

BSSP enlisted opera singer, Michael Amante, who sings – in Italian with an operatic bravado and theatrical delivery – the best and most genuine reviews found circulating on the internet. Amante puts his all into lines like “I drink Rao’s out of the jar,” and “Girl, if U invite me over to eat pasta, and U use ANY sauce but Rao’s Homemade, hope U got an appetite cuz I ain’t eating any of that. BYE.” and “Dude. Your marinara is ridiculously good. Gone.”

The work will appear through online videos, social, and OOH. 

Credits:
 

 

 

 

 

 

Paul Roberts- Creative Director
Mary Wuensch- Art Director
Erin Ridgeway- Senior Copywriter
Tyler Neely- Producer
Molly Miano- Account Director
Sarah Simonetti- Account Executive
Halsey Stowe- Associate Strategy Director
Madelaine Robinson- Comms Planning Supervisor
Anabel Snow- Comms Planner
 
Production Company – Doomsday
Director – Alastair McKevitt
EP – Danielle Hinde
EP – Jason Cole
 
Sound/Mix Co – Mission Film & Design
Sound Engineer  - Joel Raabe, MFD 
Colorist  - Chris Martin, MFD
 
Music Company – South
EP – Ann Haugen
Producer – Ailbhe Fitzpatrick
 
Edit House – Cleaver
Editor – Nico Litonjua
 
Finish – Mark Everson
 

Tags: United States

 

 

 

 

 

 

 

 

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DDB San Francisco: Energy Upgrade California '#BetterOff'

Agency: DDB San Francisco

Client: Energy Upgrade California

Date: April 2018

In an experiment in energy conservation for Earth Day, Energy Upgrade California and DDB San Francisco took over a billboard in Los Angeles on Interstate 405 to demonstrate that together we’re #BetterOff. They arranged to have the usual lights on the billboard turned off for a night to create an alternative ad supporting the Energy Upgrade California initiative on top of the existing advertiser’s message, without the use of electric power.

Lighting the static billboard space at night usually consumes a great deal of energy, but this idea transformed the out of home placement into an off-the-grid media space. Using a special solar powered material, the Energy Upgrade California message illuminated after the power was turned off, taking over the existing billboard once it became dark outside. The #BetterOff billboard emphasized the need for every Californian to make an effort to save energy.

The billboard’s regular ad was for McDonald’s chicken menu items. When the Light Tape was activated by night, the text changed to: “This was an ad for McDonald’s. Thanks to their partnership, it’s now an ad that saves energy.” It also featured McDonald’s and Energy Upgrade California logos, as well as the #BetterOff for Earth Day hashtag.

Credits:
 

 

Client: Energy Upgrade California
Executive Division, Supervisor, California Public Utilities Commission: Stephanie Green
Executive Division, News & Outreach Office, California Public Utilities Commission: Daisy Yee

Creative Agency: DDB San Francisco
 
Chief Creative Officer, DDB North America: Ari Weiss
Executive Creative Director, DDB San Francisco: Ben Wolan
Creative Director, DDB San Francisco: Samantha Brown
Sr. Copywriter, DDB San Francisco: Boomer Cruz
Head of production, DDB San Francisco: Marla Ulrich
Creative Technology Officer, DDB New York: Alexander Rea
Client Services Director, DDB San Francisco: Matt Perry
Account Director, DDB San Francisco: Oletta Reed
Account Executive, DDB San Francisco: Amanda Fuller
Account Supervisor, We Are Unlimited: Taylor Knowles
 
Media Agency: OMD
Group Director: Bert Hamaoui
Managing Director: Carolyn Parodi
Associate Media Director: Winter Shah
 

Tags: United States

 

 

 

 

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Havas New York: TD Ameritrade 'Greetings from the Blockchain'

Agency: Havas New York

Client: TD Ameritrade

Date: April 2018

In a definite first, TD Ameritrade and Havas have placed an ad in the blockchain as a celebration of innovation and creativity.

The ad is made up of 68 Bitcoin transactions, each containing of a string of 80 computer characters that come together to create ASCII art. It can only be viewed visually on a landing page. When it all comes together, the transactions form an image of a flag being held by a hand and featuring the TD Ameritrade logo.

The goal was to demystify finance, cryptocurrency and the blockchain. While putting the ad together the team had to consider that since each string is limited to only 80 characters, they had to be clever in character use, and chose only Unicode characters or simple typewriter characters (slashes, equal signs) to create the design. The first transaction contains an initial line, “See the full picture at tdameritrade.com/blockchain.” They then built the rest of the design from 67 additional transactions.

Each transaction contains a single line of the ASCII art, which, when taken in totality forms the larger image of a flag.

The ad was meant to spread word of mouth in the finance industry and across social media.

Credits:
 

 

Client/Brand: TD Ameritrade
Campaign: Greetings from the Blockchain
 
CLIENT:
TD Ameritrade
Denise Karkos: Chief Marketing Officer
Kerin Morrison: Managing Director, Brand & Advertising
Justin Garcia: Director, Advertising & Social
Jim Crews: Senior Manager, Social Media Marketing
Erin Fairchild: Senior Specialist, Digital Marketing
 
AGENCY
Havas New York

Harry Bernstein: Chief Creative Officer, Havas New York

Israel Garber: Global Executive Creative Director

Keith Scott: Executive Creative Director

Paul Johnson: Executive Creative Director

Peter Gosselin: Creative Director

Jay Hunt: Creative Director

Alexis Carr: Copywriter

Keegan Sanford: Junior Art Director

Matt DeCoste: Associate Creative Director (Web)

Jess Davis: Associate Creative Director (Web)

Allyn Scherr: Junior Art Director

Stuart Culpepper: Group Director, Product & Experience

James Cloughen: Digital Producer

Tim Maleeny: President, Havas NY; Chief Strategy Officer Havas North America

Casey Ritts: Group Account Director

Elaine Purcell: Group Planning Director

Darah Rifkin: Account Director

Danny Wang: Director of Technology

William Lin: Solution Architect

Angus Lo: User Experience Technologist

Eric Nichols: Web Developer

Tags: United States

 

 

 

 

 

 

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There aren’t many children’s songs about how to tell if your parents are overdosing or how to avoid gunfire, but a campaign by VML has people humming along to tunes trying to teach youth in Kansas City these tough life lessons.

Since many people ignore urban problems like poverty, hunger, violence and drugs, to get the attention of potential donors for Kansas City Youth Ambassadors, VML and the organization had puppets sing and act out ‘Lessons from My Neighborhood.’ The campaign that tackles tough situations kids find themselves in while living in the inner city.

These educational songs aim to teach kids horrific life lessons, like how to know if a parent is overdosing or what to do to stave off hunger or duck and cover from gunfire.

Kansas City Youth Ambassadors is an educational, not-for-profit employment program designed to empower underserved youth with the knowledge that they, as teenagers, have a vital voice. 

Those ambassadors who grow up in violent neighborhoods write, draw and paint as part of the healing process provided by the organization. Each song was adapted from these creative works by VML, creating a circle of healing that starts and ends with the kids.

For having the catchiest song about overdosing sung by puppets, our readers voted this campaign the US Creative Work of the Week.

To sing along with the songs, click on the Creative Works box below.

To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe, visit our Creative Works homepage.

Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.

Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.

To submit work for our US Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, May 16.

Red Tettemer O'Connell + Partners : Bring Change to Mind 'Not That Weird'

Agency: Red Tettemer O'Connell + Partners

Client: Bring Change to Mind

Date: May 2018

Most people assume that talking about mental health will elicit a weird reaction or response. But in reality, most friends are happy to listen and offer support. The campaign, 'Not That Weird,' taps into the power of unusual, visual metaphors, with the aim of normalizing mental health conversations for young people.

The first spot, 'Alone,' highlights how one student’s depression makes him feel like he’s locked in a deep-sea diving suit, a metaphor which manifests literally. In the second spot, 'Gnawing,' a shark gnaws on a young man’s arm, serving as a personification for his anxiety. In both spots, the weirdness doesn’t match up to each friend’s support and willingness to listen.

Through this approach, the campaign aims to break down barriers, helping young people feel more comfortable speaking out about their problems and reaching out to friends in need.

Credits:
 

 

 

 

 

 

 

 

 

 

Team Credits
Agency: Red Tettemer O’Connell + Partners (RTO+P)
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
VP, Creative Director: Todd Taylor
Creative Director: Chris Plehal
Art Directors: Mariesa Greenholt, Chris Henry
Copywriters: David Valento, Meghan Burns
Group Account Director: Jacqui Abel
Account Manager: Andrew Collins

Photographer/Designer: Francois Boulaire

Production Company: Endeavor
Director: Bart Baldwin
Director of Photography: Andres Santamaria
Executive Producer: Isaac Solotaroff
Line Producer: Jim Morlino

Radio Production
Engineer: John Baker, Philly Post
Editing House: Endeavor
Editor: Andres Santamaria

Sound Design & Mix: John Baker, Philly Post

Tags: United States

 

Gnawing

 

Alone

 

 

 

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Arnold Worldwide: American Red Cross '#WakeUpChallenge'

Agency: Arnold Worldwide

Client: American Red Cross

Date: May 2018

Since 2014, the Red Cross has been working alongside partners to reduce home fire deaths and injuries by installing free smoke alarms in at-risk neighborhoods, replacing batteries in existing alarms and providing fire prevention and safety education across the country. This spring, the Red Cross will 'Sound the Alarm' through a series of home fire safety events in more than 100 high-risk communities across the country. In just 16 days volunteers will install 100,000 free smoke alarms.

While home fires are the most common disaster in the United States, they still remain off of many people’s radar. That’s why the Red Cross is partnering with advertising agency of record Arnold to 'Wake people up.' Enter the '#WakeUpChallenge', a socially-driven campaign designed to sound the awareness alarm, loudly and proudly. The Red Cross is challenging the public to literally wake up a friend or family member in the most creatively alarming (yet, safe) way possible, film it, and post it to their social channels using the '#WakeUpChallenge' hashtag. With each posting, that person will then challenge others in their network to become a smoke alarm for someone else.

The ultimate hope is that through partnerships with select influencers, both celebrity and on social media, the challenge will take on a life of its own and encourage an organic flood of wake-up posts, not unlike what the infamous Ice Bucket Challenge did for the ALS Association. The '#WakeUpChallenge' comes to life through the debut of a 90-second pre-taped on-air segment on ABC’s Jimmy Kimmel Live!, which features a montage of show staffers waking up partners/roommates, including a final clip of resident prankster Cousin Sal waking up his wife.

Additionally, social influencers Molly Burke and Sara Dietschy do their version of the '#WakeUpChallenge', post to their social channels and tag three friends in their networks. The campaign will be further supported through a variety of paid social ads across Facebook and Instagram, all driving to a landing page where visitors can learn more about the cause and donate to help install free smoke alarms in at-risk homes and help fire victims recover.

Credits:
 

 

 

 

 

 

 

 

 

Neal Litvack - Chief Marketing Officer - American Red Cross
Selma Bouhl - VP, Marketing and Creative Services - American Red Cross

Icaro Doria - U.S. Chief Creative Officer - Arnold
James Bray - Executive Creative Director - Arnold
Jason Gan - Junior Art Director - Arnold
Clark Chamberlain - Junior Copywriter - Arnold
Spring Clinton - Producer - Arnold
Anne Joynt, Taylor Thomas - Business Affairs - Arnold
Catherine Sheehan, Taylor Brodie - Brand Planning - Arnold
Jane Shclover, Ryan Vinnicombe - Engagement Planning - Arnold
Sarah Taylor, Casey Potash, Kelly Preston - Marketing - Arnold
Cyan Dana, Danielle Fabrizio - Project Management - Arnold

Jenna Fidellow - SVP Entertainment Partnerships - Havas Sports & Entertainment
Kate Durling - Director of Production - Havas Sports & Entertainment

Media Integration Partner: “ABC’s Jimmy Kimmel Live!”
“ABC’s Jimmy Kimmel Live!” airs every weeknight at 11:35 p.m. EDT and features a diverse lineup of guests that includes celebrities, athletes, musical acts, comedians and human-interest subjects, along with comedy bits and a house band.

Tags: United States

 

Jimmy Kimmel Live! does the #WakeUpChallenge

 

#WakeUpChallenge Campaign Overview

 

 

 

 

 

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Wonderful Agency: Wonderful Pistachios 'Sometimes, Naked Is Better'

Agency: Wonderful Agency

Client: Wonderful Pistachios

Date: May 2018

Wonderful Pistachios, America’s fastest-growing snack brand, launched its first ever multimillion-dollar integrated marketing campaign specifically for its Wonderful Pistachios No Shells brand.

The campaign entitled, 'Sometimes, Naked Is Better,' has some cheeky fun by covering up famous nude figures in classic works of art with outrageous clothing. In the end of each scenario, the artwork and its subjects are displayed in their original, ideal form, driving home the point that naked is often better. At least when it comes to classic art and snack nuts.

The campaign will kick off with a 'Sometimes, Naked Is Better' digital video starring Venus de Milo, one of the most famous works of ancient Greek sculpture, which is permanently displayed at the Louvre Museum in Paris. The video humorously brings to life what happens when Venus is off the clock. After working 13-hour days, 6-days a week, Venus de Milo has little time for anything but the essentials, so naturally Wonderful Pistachios No Shells offers her an easy-to-eat snack solution that keeps her fueled on the go.

The 'Sometimes Naked Is Better' campaign was created by Wonderful Pistachios’ in-house creative team, Wonderful Agency, led by chief creative officer Darren Moran. “Some people like to undress their Wonderful Pistachios themselves and that’s great,” said Moran. “But if you’re on the go, or a statue that long-ago lost its appendages, having a pistachio that’s already naked is just all-around better. And you don’t have to be an art lover to appreciate that.”

The new creative campaign will also be supported by public relations, digital and social media support, in-store display, and a large-scale digital advertisement in Times Square. It will be targeted to consumers on Facebook, Instagram and YouTube as well as online platforms geared towards epicurean, travel and outdoor activities throughout the summer.

Credits:
 

 

 

 

 

 

 

 

WONDERFUL AGENCY
Wonderful Pistachios No Shells
“Sometimes Naked is Better” Campaign

“Venus” :30
“Disco Dave”
“Goth Venus”
“Run JHC”
“Rhinestone Cowboy”
“The Creation of Abs”
“Hula Dancer”

Client: Wonderful Pistachios
Agency: Wonderful Agency
President: Michael Perdigao
Chief Creative Officer: Darren Moran
Executive Creative Director: Amber Justis
ACD/Copywriter: Alan Snider
ACD/Art Director: Shaun Wright
Associate Creative Director/Copywriter: Alan Snider
Motion Director/Digital Artist: Mike Hand
Director of Integrated Production: Corey Bartha
Sr. Digital Producer: Ashley Kempel

Production Company: Honor Society
Director: Robert Boocheck
Director of Photography: Simon Thirlaway
EP/Managing Partner: Megan Kelly
Line Producer: Kipp Christiansen
Art Director: Damien Byrne

Editorial: Work Edit
Editor: Cass Vanini
Assistant Editor: Josh Sasson
Executive Producer: Marlo Baird
Post Producer: Brian Scharwath

Visual Effects: The Mill
Executive Producer: Anastasia von Rahl
Senior Producer: Jacklyn Ramirez
Production Coordinator: Jasmine Singh
VFX Supervisor: Martin Karlsson
2D Lead Artist: Martin Karlsson
2D Artists: Roman Yavorsky, Kai Chun Tsai, YoungJoon MOK, Ben Smith

Telecine: The Mill
Colorist: Adam Scott
Executive Producer: Thatcher Peterson
Producer: Liza Kerlin

Mix & Sound: Beacon Street
Mixer: Rommel Moline
Mix Assistant: Vivi Rojas
Sr. Mix Producer: Kate Vadnais

Tags: United States

 

 

Wonderful Pistachios - Venus de Milo on the go

 

 

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Gyro: Make-a-Wish 'Make-A-Wish: Hope is Medicine, Chicago'

Agency: Gyro

Client: Make-a-Wish

Date: May 2018

In celebration of World Wish Day on Friday, Gyro and their client, the Make-A-Wish Foundation, took to the streets of Chicago to raise awareness of the organization and extend the brand’s “Hope is Medicine” campaign.​

Credits:
 

Tags: United States

 

 

 

 

 

 

 

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Young and Laramore: Newfields 'Hello Spring'

Agency: Young and Laramore

Client: Newfields

Date: May 2018

Young & Laramore introduces a new campaign for Newfields, the 152-acre campus that houses the Indianapolis Museum of Art (IMA), to celebrate not just art, but seasonality and nature. For ‘Hello Spring’ Y&L created a dynamic campaign that speaks to the various stages of blooming in the campus gardens. In order to correspond with each blooming cycle, Y&L created a collage effect that conveys an upbeat, colorful energy that can be easily updated.

The campaign is comprised of TV, online video, digital and social, radio, OOH and print ads that celebrate Newfields’ season-long celebration of more than a quarter million flowers and new art exhibits. To capture the whimsical tone of the campaign, Y&L licensed 'The Dignity' from Andrew Bird for TV and radio. The tagline, ‘Arriving in Stages,’ was written to invite people to come back several times over the course of spring.

‘Hello Spring’ is the second campaign for Newfields since its highly successful holiday campaign, ‘Winterlights,’ an outdoor light installation featuring one million lights. Leveraging seasonality is a core concept to attract new guests to the Newfields campus, and each season throughout the year will have its own corresponding campaign.

Credits:
 

 

 

 

 

Chief Strategy Officer: Tom Denari
ECD / CD: Carolyn Hadlock
Senior Writer: Charlie Hopper
Art Director / Illustrator: Kyle Nordsiek
Designer: Rachel Regan
Planner: Marie MacWhorter
Senior Account Manager: Sarah Davis
Account Manager: Catherine Watson
Music: Andrew Bird
Sound Design / Mixing: Earshot Audio

Tags: United States

 

Hello Spring - Ambiance

 

 

 

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People seem to like their digestive health this week, as our readers voted the campaign for Digestive Advantage the US Creative Work of the Week.

McCann Health launched the first-ever brand campaign, titled 'Stay Strong,' for Digestive Advantage, a prebiotic and probiotic brand from RB. The spots in the campaign use relatable humor to speak to adults who experience mild to moderate digestive issues that may undermine their ability to enjoy everyday activities and stay strong through life’s chaos. 

'Happy Camper' shows a man chaperoning a trip with a dozen rambunctious boys, all while maintaining his inner strength, with a painted on smile, and composure thanks to the strength of his probiotics.

'Road Trip' introduces Digestive Advantage Prebiotic + Probiotic, a new product that combines both supplements into a single product. The spot shows a woman driving her car, stuck in traffic, with kids who are kicking and screaming in the back. Nevertheless, she is able to 'Stay Strong' and weather the challenges in everyday life because she has taken her Digestive Advantage probiotics.

To view the spots, click on the Creative Works box below.

To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe, visit our Creative Works homepage.

Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.

Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.

To submit work for our US Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, May 23.

gyro Chicago/Denver: Grant Thornton US 'Status Go'

Agency: gyro Chicago/Denver

Client: Grant Thornton US

Date: May 2018

Grant Thornton is debuting the next phase of its 'Obvious Change' campaign with a new TV ad.

The spot will be unveiled during The Players Championship golf tournament broadcast and focuses on listening to clients rather than upselling them. In the spot, a woman asks a bartender for a drink, then gets a completely different beverage than she ordered. The spot is tagged with, "Tired of not being heard? Discover Grant Thornton."

Credits:
 

 

 

 

 

 

 

 

 

 

Executive Creative Director: Doug Kamp
Group Creative Director: Ted Wahlberg
Creative Director: Andy Mamott
Producer: Corrine Serritella
VP, Client Partner: Gretchen Hentemann
Director: Rob Soucy
Production: Pilgrim Post
Editorial: Odd Machine
Music: Soundcake

Tags: United States

 

 

Status Go (Cocktail)

 

 

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BBDO New York: Macy's 'Spotlight'

Agency: BBDO New York

Client: Macy's

Date: May 2018

This summer, Macy’s is transforming people's wardrobes from winter to summer in the store's newest campaign.

A playful 60-second commercial, 'Spotlight,' taps into the anticipation and joy of summer, and brings to life the outstanding trends of the season. The new spot, produced by BBDO New York, shows the sun magically turning people’s winter outfits into a vibrant summer outfit. The film follows women, men and children as they shed their winter clothes and embrace summer, accompanied by 'The Oogum Boogum Song' by Brenton Wood. The film ends with the line, “Find summer fashion. Find the remarkable you.”

The 60-second ad will run on Macy’s YouTube channel, and two 30-second versions are running on network and cable through May 26. The campaign will also feature on social platforms, including Facebook, Instagram, Twitter and Snapchat.

Credits:
 

 

 

 

 

 

Agency: BBDO New York

Client: Macy’s

Title: Spotlight

 

BBDO Creative Credits

Chief Creative Officer, BBDO Worldwide:                    David Lubars

Chief Creative Officer, BBDO New York:                     Greg Hahn

Executive Creative Director:                                        Danilo Boer

Executive Creative Director:                                        Marcos Kotlhar

Associate Creative Director:                                        Kathryn Kvas

Senior Project Manager:                                              Noreen Masih

 

Executive Producer:                                                    Dan Blaney

Associate Producer:                                                    Corie Rosenblatt

Director of Business Affairs:                                        Bernadette Naughten

Production Services Director:                                      Jessica Nugent

Business Affairs Manager:                                           Nancy Espinal

Director of Music:                                                        Rani Vaz

Group Planning Director:                                             Yin Chung 

Planning Director:                                                        Liz Simons

Senior Director:                                                           Corey Cirillo

Account Director:                                                         Justin Perrelli

Account Executive:                                                      Clare Driggs

 

Production:                                                                The Corner Shop

Director:                                                                       Peter Thwaites

Line Producer:                                                                         Amy Appleton 

EP:                                                                               Anna Hashmi

Head of Production:                                                     Jessica Miller

DP:                                                                              Greig Fraser

AD:                                                                              Andrés Chenault

Art Director:                                                                 Veronica Geraige

 

Editorial:                                                                     Whitehouse Post

Editor:                                                                          Russell Icke

Assistant Editor:                                                           Emma Platek

Executive Producer:                                                    Melanie Klein

 

Post Production / VFX:                                             The Mill

Creative Directors:                                                       Angus Kneale & Gavin Wellsman

VFX Shoot Supervisor:                                                Angus Kneale & Greg Gangemi

Lead Colorist:                                                              Adam Scott

Additional Colorist:                                                       Fergus McCAll

2D Lead:                                                                      Siro Valente

2D Team:                                                                    Krissy Nordella, Antoine Douadi,

Dhruv Shankar, Rachel Moon

CG Lead:                                                                     Ajit Menon

CG Team:                                                                    Greg Gangemi, Alek Vacura,

Serguei Kalentchouk, Paul Liaw, Yimo Xu, Jackie Liao, Sewang Kim

Executive Producer:                                                    Eliana Carranza-Pitcher

Producer:                                                                     Anna Borysewicz

Production Coordinator:                                              Mia Lalanne

 

Music:

Artist / Song Title:                                                        Brenton Wood / The Oogum Boogum Song 

Music Supervision:                                                      GEMS

 

Final Mix:                                                                   Sonic Union

Mixer:                                                                          Steve Rosen

 

Sound Designer:                                                       Brian Emrich

Tags: United States

 

 

 

 

 

 

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: Mint Mobile 'That's Not Right'

Agency:

Client: Mint Mobile

Date: May 2018

'That’s Not Right' highlights the crazy and the weird feelings that you get when you see someone taking a carpet shower, and finger dipping.

The spot uses this to juxtapose Mint’s cheap mobile offering as 'too good to be true', with the aim of convincing customers tired of the big mobile providers' consumer behavior to switch.

Credits:
 

 

 

 

David Glickman – CEO
Tyler Leshney – President
Aron North – SVP Marketing & Creative
Tanya Song – Sr. Director Creative Services
Jessica Prentice – Creative Director
Casey Lombardo – Sr. Copywriter

Production: Ruffian
Director: Evan Silver
Line Producer: Ryan Ennis
Director of Photography: Mischa Lluch
Production Designer: Dan Butts
Executive Producer: Robert Herman
Edit: Cut + Run
Animation: Jogger
Music/Sound: Beacon Street

Tags: United States, Branding, advertising

 

Carpet Showers

 

Finger Dipping

 

 

 

 

 

 

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Huge: Lyft 'Passport Mode'

Agency: Huge

Client: Lyft

Date: May 2018

Lyft has partnered with Huge to create their newest themed ride mode: Passport Mode. Lyft is known for their Modes - exclusive themed ride experiences that pop up in cities around the US. May is International Cultural Awareness Month and every year the city of Washington DC hosts Passport DC, a cultural festival that highlights the city’s thriving international diplomatic community.

This year, Lyft wanted to get involved in this cultural celebration, and as the exclusive rideshare partner of Passport DC, Lyft partnered with Huge to create a new way for people to share culture and bring the event to life - all from the backseat of Lyft. To develop Passport Mode, Lyft selected drivers with international backgrounds in DC and created intricate artwork wraps for vehicles, each representing the culture from where the driver hails. Passport Mode cars were created for countries like Brazil, Morocco, Ethiopia, Peru, Jamaica - each showcasing something unique about that culture in a vibrant, eye-catching wrap.

Passport Mode cars hit the streets the first weekend of May in DC, and will be in market throughout the month for photo opps during the celebration. Passengers that hailed a Lyft in Passport Mode were greeted by the colorfully wrapped car on the curb, and then immersed in the driver’s culture on their way from Point A to Point B through the sharing of music, language, and stories. Passengers received souvenir passports, custom stamps and "passport photos” from their trips in addition to learning tips about the best cities, restaurants, and beaches to visit in that country.

Credits:
 

 

 

 

Lyft, Huge

Tags: United States, Lyft, HUGE

 

Lyft | Passport Mode DC

 

 

 

 

 

 

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In celebration of World Wish Day, Gyro and its client, the Make-A-Wish Foundation, took to the streets of Chicago to raise awareness of the organization and extend the brand’s 'Hope is Medicine' campaign.​

The goal was to change public perceptions about how wishes for children work.

"The wishes are for any children with serious illnesses,” said Doug Kamp, executive creative director at Gyro Chicago.

The public campaign took place in Pioneer Court in Chicago with people ranging from firefighters to medal-winning gymnasts inside giant medicine bottles to spark awareness and conversation around what Make-A-Wish can do to help a broader range of children. Research shows that hope for a sick child accelerates recovery time and the goal was to not to fundraise but to deepen the understanding of Make-A-Wish’s work.

“Our job wasn’t to solicit donations, it was to raise awareness that there are plenty of wishes to be granted and to get more kids to sign up,” added Kamp.

An estimated 30,000 people saw the campaign and some in attendance shared their stories of how Make-A-Wish made a difference.

Most of the materials for the campaign were either free or set at a low cost. Costumes, pill bottles and printing were donated and the Pioneer Court space was rented at a very low rate. The campaign also includes print, posters and digital for Make-A-Wish.

For its drive to help grant wishes to sick children, and the positive and creative way it went about the public PR campaign, our readers voted it the US Creative Work of the Week.

To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe, visit our Creative Works homepage.

Gyro: Make-a-Wish 'Make-A-Wish: Hope is Medicine, Chicago'

Agency: Gyro

Client: Make-a-Wish

Date: May 2018

In celebration of World Wish Day on Friday, Gyro and their client, the Make-A-Wish Foundation, took to the streets of Chicago to raise awareness of the organization and extend the brand’s “Hope is Medicine” campaign.​

Credits:
 

Tags: United States

 

 

 

 

 

 

 

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Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.

Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.

To submit work for our US Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, May 30.

Aktuellmix: Hershey's 'Hold the Bar'

Agency: Aktuellmix

Client: Hershey's

Date: May 2018

How does a brand leave the gringo image behind and be part of the conversation in the Brazilian Internet? Owning it. 

Hershey’s related its chocolate bars to a popular expression used in one of the greatest hits of the 90s in Brazilian music. The slang ‘’hold this bar’’ is the chorus of Cheia de Manias, by Luiz Carlos. Despite its huge success the song didn’t have a clip, so Hershey’s decided to create an official one in the rhythm of reggaetón.

The brand proposed a challenge to find out who’s ‘’the best bar holder in Brazil’’: how long can someone hold the computer spacebar? The website had hours of exclusive branded content and a prize in gold bars. 

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

 

Agency: Aktuellmix
Brand: Hershey
Country: Brazil
Entrant Company: Aktuellmix, São Paulo
Advertising Agency: Aktuellmix, São Paulo
Media Agency: Aktuellmix, São Paulo
Chairman/Partner: Rodrigo Rivellino (Aktuellmix)
Partner/Co-CEO: Celio Ashcar Jr. (Aktuellmix), Mario Medina (Aktuellmix)
VP Strategic Planning and Creation: Fabio Mergulhão (Aktuellmix)
Creative Director: Adriano Panda (Aktuellmix)
Creative Lead: Erica Igue (Aktuellmix), Rodrigo Joia (Aktuellmix)
Art Director: Rodrigo Joia (Aktuellmix), Maurício Quitero (Aktuellmix)
Copywriter: Erica Igue (Aktuellmix), Lucas Negreiros (Aktuellmix), Bianca Ramos (Aktuellmix) Rebeca Avila (Aktuellmix)
Strategic Planning Director: Gabriel Boaventura (Aktuellmix)
Strategic Planning: Gabriel Boaventura (Aktuellmix)
Artbuyer: Edson Silva (Aktuellmix), Andrea Carmassi (Aktuellmix)
Account Director: Juliana Pileggi (Aktuellmix)
Account Manager: Daniela Bayer (Aktuellmix)
Account Assistant: Alexandre Nobrega (Aktuellmix)
Executive Production: Priscila Pacionotto (Aktuellmix), Rodrigo Niro (Aktuellmix)
Print Production: Rodrigo Merigue (Aktuellmix), Amanda Xavier (Aktuellmix)
Media Director: Filipe Crespo (Aktuellmix)
Media Manager: Nathalia Cantalejo (Aktuellmix)
Product Design: Waldir Rugno (Aktuellmix)
Illustrator: Iuri Nogueira (Aktuellmix)
Photography: Paulo José Leite Jr
Film Production Company: Time Riding 
Film Director: Dan Reis (Time Riding)
Photography Director: Paulo Leite Jr. (Time Riding)
Sound Production Company: Time Riding
Sound Direction: Thiago Gigliarano e Débora Murakawa (Time Riding)
Art Treatment: Marcelo Xavier (Aktuellmix) e Clesio Teixeira (Aktuellmix)
Illustration Studio: Big Studios e R2 Studio
Client: Marcel Sacco (Hershey), Gustavo Milo Marasco (Hershey), Patricia Prado Gonçalves (Hershey), Amanda Luisi Mendonça (Hershey)
 

Tags: Brazil

 

 

 

 

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Yard NYC: Schutz 'Because'

Agency: Yard NYC

Client: Schutz

Date: May 2018

Schutz, has unveiled a new branding concept and the 'Because' campaign, created in partnership with Yard NYC. With the upcoming opening of the brand’s largest pop-up shop to date in the heart of New York City, the campaign is designed to launch Schutz’s first major marketing push in the US and celebrate it as a more diversified brand – both in terms of product and geography.

To support this launch and initiative, Yard NYC’s strategy focused on developing a concept and a campaign that would help expand Schutz’s reputation, reconnecting with its Brazilian and global audiences and building greater recognition amongst American consumers as the ‘world’s best-kept secret’ in footwear. This led to the development of 'Because' a freshly conceived creative platform born from the insight that you don’t have to explain yourself.

The brand tapped Adriana Lima, a notable Brazilian-born supermodel in both North and South America, as the company’s campaign star and brand ambassador. For the first edition of the new campaign, Lima was photographed in four separate scenarios. The series captures moments of stylish irreverence and spontaneity on the streets of SoHo. This will appear in the company’s stores, digital mediums, and in high-visibility outdoor locations in downtown New York. Two more releases will be revealed over the coming year featuring Lima.

Credits:
 

 

 

 

 

 

 

 

 

Agency:
• Stephen Niedzwiecki Chief Creative Officer
• Mathew Jerrett, Executive Creative Director
• James Denman, Executive Director of Strategy & Digital Innovation
• Korey Vincent, Creative Director
• Mirelle Majas, Creative
• Tino Barreiro, Sr. CreativeLeah Keiter, Copywriter
• Kirsten Arongino Head of Production
• Molly Dowd, Sr. Producer
• Devon Hay, Account Director
• Katie Pilot, Account Manager

Production:
• Theo Wenner, Photographer/Director
• Deering Regan, Director of Photography
• Tom Guinness, Stylist
• Tomo Jidai, Hair Stylist
• Chiho Omae, Makeup
• Andy Harman, Set Designer
• Julia Reis, Executive Produce, Art Partner
• Jordanna Vogel, Executive Producer, North Six
• Kalena Yiuaeki, Producer, North Six

Talent:
• Adriana Lima
• Chauncey Dominique

Tags: United States

 

 

 

 

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Office of Baby: Parachute 'Very Comfortable'

Agency: Office of Baby

Client: Parachute

Date: May 2018

Independent creative agency Office of Baby has unveiled a new series of out-of-home ads for premium bed and bath brand Parachute. Launched ahead of the opening of Parachute’s first flagship store in New York, the work consists of snapshots of people who are at their most content and carefree when enveloped by Parachute’s soft, soothing line of sheets, towels and bathrobes.

The 2018 'Very Comfortable' campaign aligns lulling imagery with escapist messaging such as 'The city has enough people today', 'Deadlines are a social construct' and 'If I die, tell naps I loved them.'“We wanted to evoke the inner monologues of people who are extremely comfortable,” Office of Baby Co-Founder/Chief Creative Officer Paul Caiozzo explains. “There’s something that happens to you when you’re wrapped up in toasty sheets or lounging in a really soft bathrobe; you have more funny, interesting thoughts when the daily stress has melted away.”

Parachute’s new OOH ads are being strategically placed in subways, kiosks and on taxi tops initially in New York City, followed shortly by a rollout in Los Angeles. 

Credits:
 

 

 

 

 

 

Chief Creative Officer: Paul Caiozzo
Executive Creative Director: Nathan Frank
Creative Director: Michael Hagos
Art Director: Kelsey Shang
Copywriter: Prit Patel
Producer: Connor Hall

Tags: United States, ooh, advertising

 

 

 

 

 

 

 

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AKQA: Palms 'From Dust to Gold'

Agency: AKQA

Client: Palms

Date: May 2018

The Palms Casino Resort is taking a crowbar and chainsaw to the past and is paving the way for a new, sparkling renovation in Las Vegas.

To celebrate, the resort is launching ‘From Dust to Gold,’ an original marketing campaign designed to embrace the demolition of the property’s storied past, and usher in a collection of new venues opening and to build anticipation for the progress unfolding every day.

In a city that’s constantly reshaping itself, the multifaceted Palms campaign puts forth the resort’s vision of ushering in a new era of Las Vegas by destroying the old. The $620m multi-phased renovation of the property is celebrated in the creative, showcasing the destruction and progress.

‘From Dust to Gold’ shows the resort as a leader in pop culture, food and entertainment, but also highlights its evolution by addressing new phases in art and design. Palms’ executive team and AKQA, Palms’ innovation and experience design agency of record, tapped director Paul Hunter to bring that vision to life. The Hollywood director drew from his experiences from works ranging from Notorious BIG’s ‘Hypnotize’ video to videos for Michael Jackson, Stevie Wonder, Madonna, U2, Justin Timberlake to most recently, his video for Pharrell’s ‘Freedom.’

Conceptualized and created by AKQA Portland and New York, the From Dust to Gold campaign was further brought to life by Academy Award-winning Swedish cinematographer, Linus Sandgreen, and famed street artist, Revok. The integrated campaign features a series of five online brand films, over one dozen social teasers and an immersive campaign microsite that highlights all of the new features and venues that are part of the renovation.

In the feature spot, we see a well-dressed crew of people destroying the opulent resort, taking baseball bats, gasoline, crowbars, Molotov cocktails, fierce dogs, spray paint, chainsaws and explosive charges to the old Palms, paving the way for the new, with the unveiling of Damien Hirst’s first interactive bar concept in the US – the Unknown. The dramatic center bar, designed personally by Hirst, showcases The Unknown (Explored, Explained, Exploded), a piece of work that consists of a tiger shark divided into three parts – alongside works from his Pharmaceutical series of spot paintings.

In addition, a 30-second spot will run on local Las Vegas television and more than 90 different out-of-home placements can be seen in Las Vegas and the corridor to Los Angeles.

Credits:
 

 

 

 

 

CLIENT: PALMS LAS VEGAS

VP, General Manager: Jon Gray

Creative Director: Tal Cooperman

VP, Marketing: Lauren Westerfield

Director, PR: Alex Acuna

 

AGENCY: AKQA PORTLAND

Sr. Art Director: Alice Chiapperini

Sr. Copywriter: Matteo Capaldi

Creative Director: Aaron Seymour-Anderson

Associate Design Director: Carlos Bernal

Associate Design Director: Benjamin Parisot

Associate Creative Director: Riaad Merwe

Executive Producer: Dustin Freeman

International Design Director: Carlos Matias

Art Director: Antoine Christian

Designer: Terry Lee

Designer: Felipe Yamaoka

Associate Designer: Chris Lopez

Client Partner: Rodrigo Moyses

Senior Account Director: Daniel Jones

Senior Account Manager: Jack Lodge

Associate Strategy Director: Alec Black

Senior Strategist: Sarah-Jayne Boyd 

Associate Program Director: Christine Dippold

Senior Project Manager: Tyler Hilton

 

ARTIST: JASON REVOK

 

PRODUCTION COMPANY: PRETTYBIRD

Director: Paul Hunter

DP: Linus Sandgren 

Line Producer: William Green

VP, Executive Producer: Ali Brown

Co-Founder, Executive Producer: Kerstin Emhoff

 

EDITORIAL: CABIN EDITING COMPANY

Editor: Sam Ostrove + Randy Baublis

Assistant Editor: Doug Scott

Head of Production: Remy Foxx

Managing Partner: Carr Schilling

VFX: MPC

Creative Director: Rob Hodgson

VFX Supervisor: Toya Drechsler

Executive Producer: Elexis Stearn

VFX Producer: Jamie Loudon

 

COLOR: MPC
Colorist: Ricky Gausis

Producer, Color: Rebecca Boorsma

Executive Producer, Color: Meghan Lang

Tags: United States

 

 

 

 

 

 

 

 

 

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Grant Thornton continues to bring the humor in its ads, as is the case with the next phase of its 'Obvious Change' campaign featuring a bartender who really doesn't listen to customers' drink orders.

The spot, by Gyro Chicago/Denver focuses on the importance of listening to clients rather than upselling them. In the spot, a woman asks a bartender at an airport lounge for a very simple vodka soda. As the bartender mixes the drink, she asks if the woman wants pickle juice then proceeds to make a foaming blue drink with a fully lit sparkler. The spot is tagged with, "Tired of not being heard? Discover Grant Thornton. Audit. Tax. Advisory. Listening."

The next customer at the end is equally unlucky breaking through, making for a comic moment that manages to sell what could be a dull product – audit, tax and advisory services – with concise-yet-humorous messaging. It's honest approach earned it the US Creative Work of the Week nod as voted on by our readers.

To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe, visit our Creative Works homepage.

View the spot by clicking on the Creative Works box below.

gyro Chicago/Denver: Grant Thornton US 'Status Go'

Agency: gyro Chicago/Denver

Client: Grant Thornton US

Date: May 2018

Grant Thornton is debuting the next phase of its 'Obvious Change' campaign with a new TV ad.

The spot will be unveiled during The Players Championship golf tournament broadcast and focuses on listening to clients rather than upselling them. In the spot, a woman asks a bartender for a drink, then gets a completely different beverage than she ordered. The spot is tagged with, "Tired of not being heard? Discover Grant Thornton."

Credits:
 

 

Executive Creative Director: Doug Kamp
Group Creative Director: Ted Wahlberg
Creative Director: Andy Mamott
Producer: Corrine Serritella
VP, Client Partner: Gretchen Hentemann
Director: Rob Soucy
Production: Pilgrim Post
Editorial: Odd Machine
Music: Soundcake

Tags: United States

 

 

Status Go (Cocktail)

 

 

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Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.

Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.

To submit work for our US Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, June 5.

Nylon Studios, Ogilvy & Mather Chicago: Huggies Pull-Ups 'Calling All Big Kids'

Agency: Nylon Studios, Ogilvy & Mather Chicago

Client: Huggies Pull-Ups

Date: May 2018

Music and audio company Nylon Studios takes a fresh and contemporary spin on the beloved Pull-Ups jingle from the early 90s in a new 30-second spot out of Ogilvy & Mather, Chicago.

The music-driven spot features ‘big kids’ jamming out to the revamped heritage melody - now featuring a rap-talked verse - as they enjoy themselves in a variety of colorful and playful settings.

Nylon Studios’ creative team remixed the signature "I'm a big kid now!" melody, infusing a new energy that resonates with today's parents. 

Nylon's NYC team worked closely with their Australia-based composer Scott Langley to optimize creative collaboration and timely delivery through its cross-Pacific pipeline, while working with production and creative partners in Los Angeles and Chicago.

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Client: Pull-Ups

Agency: Ogilvy & Mather, Chicago

Production: Logan

VFX: Logan

Directors: Mark Kudsi & Grady Hall

Music and Sound: Nylon Studios

Composer: Scott Langley

Tags: United States

 

 

 

 

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Butler, Shine, Stern & Partners (BSSP) : Mitsubishi Motors 'Freestyle Test Drive'

Agency: Butler, Shine, Stern & Partners (BSSP)

Client: Mitsubishi Motors

Date: May 2018

salesperson sitting next to you? That’s exactly what happens in Mitsubishi’s latest “Freestyle Test Drive” campaign for the all-new 2018 Mitsubishi Eclipse Cross by creative agency, BSSP.

With so many new and fresh features, it takes more than your average salesperson to do them justice in one standard test drive. The spot features everyday customers at a Mitsubishi car dealership. Approached by Harry Mack disguised as a dealer, the customers agree to take the Eclipse Cross out for a joy ride. Mack decides to turn on the music, and all of a sudden the drivers are in for a total surprise when their supposed ‘salesman’ impressively begins word-spitting through a laundry list of the car’s features.

The work is a continuation of the Eclipse Cross launch campaign, and ties into Mitsubishi’s historical association with music. The work will appear on social and digital properties.

Credits:
 

 

 

 

 

 

 

 

 

Client: Mitsubishi Motors North America

·         Francine Harsini, Chief Marketing Officer

·         Kim Ito, Manager, Advertising

·         Vanessa Lam, Senior Specialist, Marketing and Advertising

 

Agency: Butler, Shine, Stern & Partners

·         John Butler, Chief Creative Officer

·         Sinan Dagli, Creative Director

·         Luke Zehner, Creative Director

·         Patrick French, Copywriter

·         Alex Anderson, Art Director

·         Grace Lazarus, Integrated Producer

·         Vince Genovese, Director of Integrated Production

·         Nihad Peavler, Business Affairs Manager

·         Michelle O’Hea, Account Director

 

Production Company: Sawhorse

Blake Benham, Director
Gino Roy, Editor
Eben Kostbar, Director of Production
Nic Hill, Director of Post Production
Michelle Santoro, Producer
Anthony Ruff, Production Manager

 

Talent: Harry Mack

Tags: United States

 

 

 

 

 

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Looney Advertising: Audubon Society of Rhode Island 'Birds Are Cool'

Agency: Looney Advertising

Client: Audubon Society of Rhode Island

Date: May 2018

A new PSA campaign was recently launched by the Audubon Society of Rhode Island surrounding the national 2018 Year of the Bird effort. National Geographic, the National Audubon Society, the Cornell Lab of Ornithology, BirdLife International and more than 100 other organizations around the world recently joined forces to celebrate 2018 as the Year of the Bird. They strive to raise visibility of birds and awareness about the challenges that birds are facing and what people can do to help. Climate change is a threat to the survival of more than half of the birds in North America, and nearly 314 species are on the brink.

When the Looney team heard these concerning stats, they wanted to help. The team created a campaign completely different from what they had created in the past and was specifically designed to bring humor to the topic and position birds as being way cooler than humans. The agency believed so much in the cause that it invested more than $50,000 of its own resources in this project.

Looney Advertising decided to pitch the PSA to the Audubon Society. The national organization turned out to already be underway with a Year of the Bird campaign, but encouraged Sean and the Looney Team to pitch the idea to the local chapters, including the Rhode Island chapter, which was interested. As a result, the Rhode Island Chapter is utilizing the PSA-spot on TV and Cable as well as leverage on social media.

Credits:
 

 

 

 

Creative Director: Sean Looney
Art Director: Debbie Looney and Michael Paul Raspanti
Producer: Adam Uhl
Account Direct: Christina D'angelo
Editor: Michael Paul Raspanti
Social Editor: Ilana Saltzman
Media: Jen Seaman

Tags: United States, advertising, pro bono, creative, PSA

 

 

 

 

 

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Sleek Machine: Boston Celtics 'Whole New Game '

Agency: Sleek Machine

Client: Boston Celtics

Date: April 2018

Heading into the 2018 NBA playoffs, the Celtics were going to be playing without their two superstars, Kyrie Irving and Gordon Hayward.

The Celtics had a successful season, earning the number two seed in the east, but this was entirely new territory for the young team. The odds were stacked against them at the time of the year when the pressure is at its peak.

The 'Whole New Game' campaign, created by Sleek Machine Boston, played on these themes by having these players discuss the nuances the game's rules, reinforcing the idea that the game takes on a new dimension when the pressure is on.

Credits:
 

 

 

 

Client: Boston Celtics
Agency: Sleek Machine Boston, MA USA
Clients: Susanne Canvin, Eileen O'Malley, Kara Hutchinson
Chief Creative Officer: Tim Cawley
Copywriter: Dom Deloya
Senior Art Director: Alan Duda
Account Director: Danielle Allwein
Producer: Tarra Marino
Director: Mike Heid
DP: Kyle Jones / Justin Peterson (Celtics)
Editors: Kyle Jones/William Hui
Final Mix & Sound Design: Mark Wong
Original Music: Brian Hinkley/Gratitude Sound

Tags: United States

 

Boston Celtics - Whole New Game - Charges

 

Boston Celtics - Whole New Game - Dunk

 

Boston Celtics - Whole New Game - Three

 

 

 

 

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The Missouri Lottery wanted to promote its big adventure travel prizes, but instead of going big, they took the big and went small.

Kansas-City based creative agency Barkley shrunk great adventure destinations and put dogs and other pets in costume to cutely recreate these destinations. A crocodile goat, an elephant pig, and a moose mini horse that wouldn't stop eating the set are just a few of the cast of characters in the campaign.

Barkley constructed miniature sets of the Serengeti National Park in Tanzania, the Australian Outback, and Yellowstone National Park in Wyoming that were staged in towns and cities across Missouri. The stunts were done to give Missouri Lottery players a little taste of the big adventure trips they can win this summer from the second chance drawing. 

Due to the Midwest’s lack of exotic animals under two feet tall, Barkley had to rely on clever casting and costuming that was not without its challenges: the buffalo pugs marked their territory all over Yellowstone’s geyser; herding guinea pigs in zebra costumes is as hard as it sounds; and the chihuahua could not be contained from eating the shrimp on the barbie — which were plastic.

For its inherent cuteness and inventive nature on a budget, our readers voted it the US Creative Work of the Week. To view the spots, click on the Creative Works box below.

To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe, visit our Creative Works homepage.

Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.

Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.

To submit work for our US Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, June 12.

Mandalay Sports Media: FIFA 'Legends Made Here'

Agency: Mandalay Sports Media

Client: FIFA

Date: May 2018

Mandalay Sports Media has produced a series of promotional spots for Fifa around World Cup 2018. The campaign will begin running in June and will air throughout the duration of the competition.  The mix of 15 spots - in 60-, 30- and 15-second iterations - all feature the tagline 'Legends Made Here,' which was conceived by MSM.

The company won a global bake-off among agencies and production companies to get the campaign, which will air on Fifa's rights-holding broadcasters around the world, including  Fox, FS1 and Telemundo here in the United States. FIFA asked for a campaign that could spotlight archival footage in an original way, and MSM executive producer Jon Weinbach worked with award-winning director Matt Ogens to craft a concept that mixes iconic archival material with cinematic, emotional footage of young, unknown adolescent players.
 
Their idea was to identify character archetypes - such as 'hero,''warrior,' and 'rebel' - and match those labels with both great archival shots from Fifa's extensive archive and kinetic, hand-held footage of a diverse group of youth soccer prospects. The campaign had to be executed very quickly, as it was greenlit in March and had to be delivered by early May.  Several of the young players in the campaign play for the academy teams of Los Angeles Football Club, the successful Major League Soccer expansion franchise. .

'Legends Made Here' is directed by Matt Ogens, who has directed numerous high profile campaigns for the likes of Ford, Mitsubishi, Dick’s Sporting Goods, and Chick Fil-A, among others.  His documentary, Home+Away, premiered at the Tribeca Film Festival last month.

Dan Marks, a six-time Emmy Award winning editor, served as the campaign's editor.
Mandalay Sports Media’s Jon Weinbach produced the series. Fifa's James Reilly oversaw the project for Fifa. 

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

 

Client: Fifa
 
Agency: Mandalay Sports Media
Executive Producer: Jon Weinbach
Director: Matt Ogens (represented for commercials by Bullitt)
Editor: Dan Marks
Director of Photography: Billy Pena
Producer: Nathaniel Greene
Writer: Jon Weinbach
Graphics: Jeff Goelz
Associate Producer: Jonathan Vogler
 
Audio Post-Production: Juice Studios
Audio Producer: Dawn Redmann
Audio Mixer: Scott Burns
 
Color/Online: MPC LA
Color Producer: Rebecca Boorsma, Karena Ajamian
Colorist: Dimitri Rajapakse
 
Fifa: James Reilly
 

Tags: United States

 

 

 

 

 

 

 

 

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Cossette: Ronald McDonald House Charities 'Feels Like Farther'

Agency: Cossette

Client: Ronald McDonald House Charities

Date: May 2018

When a child is seriously ill, the specialization and equipment required for their major medical treatment aren't always available locally—meaning their family must travel to a foreign city for an undetermined amount of time.

RMHBC is a charity that provides accommodation for these children and their families next door to BC Children’s Hospital. This allows the whole family to stay together during these difficult times.

This campaign illustrates the pain of being apart from your sick child, by showing how even a little distance feels much, much farther.

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

Agency: Cossette
Global Chief Creative Officers: Peter Ignazi and Carlos Moreno
Executive Creative Director: Michael Milardo
Creative Director: Scott Schneider, Pierre Chan
Art Director: Grace Cho
Copywriter: Cameron Spires
Agency Producer: Sue Bell
VP, Head of Strategy: Adam Collins
Strategist: Jared Gill
Account Supervisor: Cambrea Strubin, Sarah Moore, Faye Houston
Group Account Director: Scott Barr

Supplier Credits:
Film Company: Common Good
Director: Jamie Webster
DOP: Bobby Shore
Line Producer: Sharon Yoo
Post Production Company: Common Good
Editor: Red Barbaza
Online Editor: Red Barbaza
Colourist: Wade Odium (Alter Ego)
VFX Supervisor: Alex Avram
Audio House: Vapor RMW
Audio House Producer: Joey Serlin
Casting Agent/ Agency: Steve Mann Casting
Original Music: Kwaiden & Universal
Media Agency: OMD

Client:
VP, External Relations and Development: Shannon Kidd
Chief Executive Officer: Richard Pass
Communications Coordinator: Robyn Ives

Tags: United States

 

 

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TBWA\Chiat\Day LA: Gatorade 'Heart of a Lio'

Agency: TBWA\Chiat\Day LA

Client: Gatorade

Date: June 2018

Gatorade’s new animated film, ‘Heart of a Lio’ features Lionel Messi in animation, telling his life on the pitch leading up to the World Cup. The film tells the inspirational story of how Messi has faced obstacles his entire life, but has never forgotten a consistent internal mantra: “If you have a dream to chase, nothing can stop you.”

The four-plus-minute film from Gatorade film tells the story of the challenges and triumphs that have led Lionel Messi to where he is today, and proves that even the best will always push harder to keep achieving their dreams.

At the start of the film, we see an infant animated Messi, who shows soccer prowess early on by kicking away his tears. The film then follows him as a youth soccer whiz, beating entire teams with his fancy footwork and amazing goal scoring. That joy is counteracted when we watch as the young Messi is told he has a growth defect. As he ponders his future, he is visited by a future version of himself who tells him not to give up on his dream.

A newly empowered Lio then joins Barcelona and shows that he has the power, grit and determination to succeed at the highest levels of the sport. The film even ventures more into fantasy by creating a scenario where a special kit “designed to stop Messi” is introduced – a parachute pants-style uniform that does not succeed in its design.

The path to continued success is not easy, however, as Messi goes through a professional slump and a time of self doubt. But he digs deep, seeing the younger version of himself and pulling himself up by working harder than ever and dreaming of a World Cup win. The film ends with the tag ‘Gatorade: Win from Within.’

Credits:
 

 

 

 

Client: Gatorade

Agency: TBWA\Chiat\Day

Chief Creative Officer: Renato Fernandez

Global Creative Director: Doug Menezes

Global Creative Director: Mark Peters

Associate Creative Director: Bruno Acanfora

Associate Creative Director: Ariel Abramovici

Director of Production: Brian O'Rourke

Executive Producer: Guia Iacomin

Senior Producer: Kaitlin Moore

Associate Producer: Jack Cutler

Managing Director: Jerico Dig Cabaysa

Brand Director: Robyn Morris

Brand Manager: Gabi Marino

Brand Manager: Spencer Audet

Group Planning Director: Scott MacMaster

Global Planning Director: Martin Ramos

Jr. Planner: Ryan Hagen

Director of Business Affairs: Robin Rossi

Talent Payment Manager: Kevin Castro

Senior Traffic Operations Manager: Judy Brill

MEDIA AGENCY - OMD

Animation: Gizmo Directors:

Executive Producer:

Ema + Flamboyant Paradise + Nico Presas

Andrea Bacigalupo, Ema Verruno

Production Manager:

Eva Amuchastegui, Daniela Kisinovsky

Production Coordinators:

Sol Fernández, Agustina Rossito,

Rocio Perez Lascano

Sound Recording Coordinator:

Marcela Cardenas

Production Assistants:

Agustina Moya, Rocío Kancepolski

CG Supervisor:

Max Rocamora

Storyboard:

Julio Azamor

Ivan Lublinsky

Animation Supervisor:

Rafael Jimenez

Layout Artists:

Chris Granados

Marco Di Monaco

Martin Lapetina

Animators:

Chris Granados

Mauro Serei

Pablo Lorenzo

Sebastian Buitrago Carmona

Ivonne Isla Solther

Eugen Sasu

Carolina Delgado

Yuri Perrini

Steven Arango

Federico Gimeno

Jorge Favian

Fregoso Ramos

Oscar Burgos

Alex Figueroa

Cloth simulation:

Santiago Furlong

Character Modeling:

Laura Serna

Sofía Gariazzo

Diego Rudnitzky

Set and props Modeling:

Martin Girgenti

Pablo Focareta

Lautaro Schipizza

Marco Di Monaco

Rigging:

Eduardo Núñez-Melgar

Felix R. Cuevas

Anderson Augusto

Characters Texturing and Shading artists:

Laura Serna

Sofía Gariazzo

Luis De Gennaro

Diego Rudnitzky

Pablo Bellozas

Mauricio Fernández

Pedro Sciammarella

Sets and props Texturing and shading artists:

Pedro Sciammarella

Alejandro Ghio

Luis De Gennaro

Pablo Focareta

Marco Di Monaco

Lautaro Schipizza

Visual Development, Lead lighting & Supervisor

Paolo Tano Giordana

Lighting Artists:

Pedro Sciammarella

Alejandro Ghio

Juan Ignacio Casale

Mauricio Fernández

Marco Di Monaco

Mariano Mendoza

Luis De Gennaro

Characters Design:

Flavio Greco Paglia

Fernando Sawa

Pablo Romanos

Ariel Anabitarte

Color Key, Illustration and Matte Painting Artist:

Flavio Greco Paglia

Compositing Artists:

Ignacio Arevalo

Daniel Perez

Andres Chouhy

Paolo Tano Giordana

Pedro Sciammarella

Alejandro Ghio

Juan Ignacio Casale

Mauricio Fernández

Marco Di Monaco

Mariano Mendoza

Luis De Gennaro

VFX Artists:

Gui Marquez

Santiago Furlong

Editor:

Andrés Boero

Andrés Randy

Montero Bustamante

SOUND DESIGN: Stimmung

Executive Producer: Kristina Iwankiw

Sound Designer: Gus Koven

Assistant Sound Designer: Nick Tuttle

MUSIC: Search Party

Music Producer: Meghan Currier

Composers: Nicholas Wright

Benny Reiner

MIXING: Lime Studios

Executive Producer: Susie Boyajan

Audio Mixer: Mark Meyuhas

Audio Assistant: Ben Tomastik

Tags: United States

 

 

 

 

 

 

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BBH NY: PlayStation 'Play Fearlessly'

Agency: BBH NY

Client: PlayStation

Date: June 2018

Fear is a monster. It can hold us back and makes us doubt ourselves. But in PlayStation’s world, things are different. In PlayStation’s world, gamers play fearlessly and achieve greatness by conquering fears. In PlayStation’s world, gamers overcome their fear and defeat these monsters all the time.

That’s the theme of the film 'Play Fearlessly' directed by Academy Award Nominee Garth Davis (Lion, Mary Magdalene, Top of the Lake), which is PlayStation’s latest in the ongoing Greatness Awaits campaign. Launched during the NBA Finals, the film invites gamers to play fearlessly on the PlayStation. An entirely new approach for PlayStation, the spot’s unique direction shows no specific game title or spotlights any product. Rather, the film relies on the emotion of the performances and real-world tension to deliver this powerful, yet timely message.

PlayStation believes in the power of play for everyone. In this anthem film, viewers are taken on an emotional journey by a girl who draws the line between the real world and the world of PlayStation. She has a secret that she tells us throughout the film. She's been to the PlayStation world before, and she imparts to the audience the differences between both worlds. 'Play Fearlessly' relies on emotional performances and real-world tension to deliver a powerful, yet timely message.

Credits:
 

 

BRAND: PlayStation
FILM: Play Fearlessly

CLIENT:
Eric Lempel, Senior Vice President, Global Marketing
Mary Yee, Vice President, Marketing
Eric Lachter, Director Brand Marketing
Alex Gomez, Senior Brand Manager
Dianne Segovia, Associate Marketing Manager

AGENCY:
Gerard Caputo, Chief Creative Officer
Colin Kim, Creative Director
Lucas Bongioanni, Creative Director
Bruno Franchino, Art Director
Hora Sormani, Copywriter
Creative Contributors: Monica Taylor, Diego Fonseca, Aimée Perrin, Stu Rubin
Adam Perloff, Executive Producer
Librado Sanchez, Director of Business Affairs
Brett Edgar, Head of Account Management
Kendra Schaaf, Group Account Director
Johnny Skwirut, Account Manager
Alex Zadeii, Assistant Account Manager
Kendra Salvatore, Head of Strategy
Dylan Fauss, Strategist
Darus Zahm, Group Comms Planning Director
Zack Green, Comms Strategist
Cameron Wells, Project Manager

PRODUCTION:

PRODUCTION COMPANY: RESET
DIRECTOR: Garth Davis
DIRECTOR OF PHOTOGRAPHY: Greig Fraser
MANAGING DIRECTOR: Dave Morrison
EXECUTIVE PRODUCER: Deannie O’Neil
PRODUCER: Karen Sproul

EDIT COMPANY: CARTEL
EDITOR: Leo Scott
ASSISTANT EDITOR: Joshua Raymond Lee
EXECUTIVE PRODUCER: Lauren Bleiweiss
PRODUCER: Greer Bratschie

VFX: BLACKSMITH
VFX Supervisor / 2D Lead: Iwan Zwarts
CG Lead: Tom Bussell
CG: Olivier Varteressian, Tuna Unalan, Vitaliy Burov
CG Animators: Nick Johnnides, Nopia Animation & VFX
CG Rigging: Lee Wolland
FX Artist: Rick Walia, Hassan Taimur
Compositors: Nick Tanner, Jacob Slutsky, Robert Bruce, Daniel Morris, Joey Deady
VFX Executive Producer: Charlotte Arnold
VFX Producer: Alexa Mauro
3D Tracking: QL Beans
3D Scanning: WYSIWYG 3D
Rotoscoping: Filaments Visual Effects

COLOR GRADE: Andrew Francis

MIX: Wave Studio NYC
MIXER: Aaron Reynolds

SOUND DESIGN: Ballad / Adrian Aurelius

COMPOSER: Phil Kay
MUSIC COMPANY: Woodwork Music:

ADDITIONAL CREDITS:

Slaughterhouse Studio Production Manager: Meg Volk
Slaughterhouse Editor: Jim Schwartz
Slaughterhouse Producer: Maggie Miller

Tags: United States

 

 

 

 

 

 

Play Fearlessly

 

 

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Mitsubishi surprised test drivers of the new Eclipse Cross with an unexpected freestyle rap, courtesy of someone they thought was just another salesman.

In the spot, 'Freestyle Test Drive,' a salesperson from Mitsubishi accompanies several people on a test drive of the Eclipse Cross. The sales guy then starts freestyle rapping about the various features on the new 2018 Mitsubishi Eclipse Cross. Turns out that the salesman is freestyle rap sensation Harry Mack.

"Futuristic super all-wheel control, three modes so you can tackle street, gravel and snow," raps Mack to a series of customers, all of whom seem to get into his fresh rhymes.

The work is a continuation of the Eclipse Cross launch campaign by Butler, Shine, Stern & Partners (BSSP), and ties into Mitsubishi’s association with music. The work will also appear on social and digital properties.

For Mack's deftness in describing Eclipse Cross features on the fly, our readers voted it the US Creative Work of the Week. To view the spot, click on the Creative Works box below.

To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe, visit our Creative Works homepage.

Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.

Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.

To submit work for our US Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, June 20.

Special Operations NYC: Fridababy 'Fridaballs'

Agency: Special Operations NYC

Client: Fridababy

Date: June 2018

Having kids is great – but being a dad can be a contact sport. There are 2,350,000 videos of dads getting hit in the balls on YouTube. And we’ve heard that sh*t HURTS.
 
So, Fridababy, the makers of the cult-favorite NoseFrida is introducing Fridaballs – the world’s first kid proof underwear – designed to simultaneously guard dad’s (Frida)Balls and lineage.
 
Fridaballs is the brand’s first product specifically designed for dads/uncles/mannies (anyone with balls): a boxer brief that adds branches to your family tree. Each pair of Fridaballs is equipped with:

a reinforced protective pouch to soften the blow and keep dad’s buddies safe
breathable wicking fabric to keep things fresh
a never slip secure waistband
patent-pending Heirloom Conservation Technology (HCT)

 
Is this going to protect you from a baseball bat to the junk? No. But it will definitely soften the blow when your kid headbutts you, elbows you, jumps on you, etc.
 
Fridaballs will be available for pre-order on Wednesday, June 6th at Fridababy.com and in sizes S/M and L/XL for $27.99.

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Fridababy Team
CEO, Chelsea Hirschhorn
CMO, Eric Hirschhorn
Sr Director of Marketing: Paula Soares
Sr Director of Brand Strategy & Consumer Insights: Kelly Meyers
Director of Content: Brette Bennett
Sr Manager Customer Experience: Krupa Hemraj 
Creative, Design & Packaging: Orestes Garcia
Creative, 3D & Animation: Hector Gonzalez
 
Creative Agency: Special Operations NYC
Editing House: Playback Digital 
 

Tags: United States

 

 

 

 

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Red Tettemer O'Connell + Partners : Donut Shop Coffee 'Have Your Fun'

Agency: Red Tettemer O'Connell + Partners

Client: Donut Shop Coffee

Date: June 2018

The Original Donut Shop Coffee has launched that ditches the expected storyline and brings the fun.
 
Aimed at generating awareness and preference around the brand, the campaign, “Have Your Fun,” highlights routine moments during typical days and underscores how a cup of The Original Donut Shop Coffee can make them better.  The initiative consists of the three TV spots that are airing nationally, as well as digital and paid social elements, from Philadelphia-based creative agency Red Tettemer O’Connell + Partners (RTO+P).
 
In “Boardroom” a Power Point presentation drones on in an office conference room, “DMV” shows a computer system breaking down at the Department of Motor Vehicles, while “Teacher’s Lounge” features a bathroom emergency announced to a group of faculty members gathered in a Teacher’s Lounge. In each spot, someone makes and takes a sip of The Original Donut Shop Coffee, causing sprinkle-like confetti to rain from the sky.  As lights flash and music blares, people dance around excitedly and welcome this must-needed injection of fun “Coffeeliciousness.” Social elements consist of fun GIFs pulled from the spots, which you can see here.
 

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

 

Chief Creative Officer: Steve Red                                             
Executive Creative Director: Steve O’Connell
Creative Directors: Todd Taylor and Chris Plehal                                                               
Art Director: Michelle Maben                                                                                                    
Copywriter: Meghan Burns                                                                                                         
Producer: Joe Mosca                     
Account Executive(s): Carla Mote, Bergan Foley, Vincent Raspa

Production Company: Caviar

Director: Fred Savage

Director of Photography: Larkin Seiple

Executive Producer: Michael Sagol                                                                                          
Line Producer: Tova Dann

Editing House: Red Tettemer O’Connell + Partners                                                                                                                           
Editor: Chip Schofield                                                                                                                                    
Producer: Joe Mosca                                                                                                                                                     
 
Music House: Milkboy                                                                                                                  
Composer: Jamie Lokoff                                                                                                                                               
Producer: Tommy Joyner                                                                                                                                                       
Sound Design: Shake                                                                                                                     
Sound Designer: Mark Schultz                                                                                                                   
 
Audio Mix:Shake                                                                                                                                                           
Mixer: Mark Schultz     
 

Tags: United States

 

 

 

 

 

 

 

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Sonos: Sonos 'You’re Better Than This'

Agency: Sonos

Client: Sonos

Date: June 2018

Sonos has launched the latest iteration of their You’re Better Than This ad campaign with two new ads - this time highlighting the absurdity of home theater systems by taking a funny, sarcastic approach.

The spots show a man rendered helpless by his dependence on a bewildering array of TV remotes and a battery of voice assistant devices, each with their own pointless role in his living room. The ads show how the character's life - thus far, tangled in aux cords and subject to interruptions from misaligned connected devices - can be made stress-free with a seamless Sonos One in charge.

The campaign, which debuted last month with two spots highlighting the Sonos One, is a creative manifestation of Sonos' most recent actions taking on Big Tech, and is directed by Jonathan Krisel, of Portlandia.

Credits:
 

Tags: United States

 

Home Theater Overload vs. The Sonos System

 

The Not-So-Smart Speakers vs. The Sonos System

 

 

 

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Ad Council: AARP 'Uncle Drew Ace Your Retirement'

Agency: Ad Council

Client: AARP

Date: June 2018

To help address America’s retirement savings shortfall, AARP and the Ad Council have joined forces with global content leader Lionsgate to create a new public service advertisement (PSA) featuring characters and footage from the upcoming film Uncle Drew from Lionsgate’s Summit Entertainment label.

The new PSAs are the latest extension of AARP and the Ad Council’s Savings for Retirement campaign, which encourages Americans in their forties and fifties to visit AceYourRetirement.org for a personalized action plan. 

Uncle Drew, in theaters June 29, tells the story of an iconic 75-year-old streetball legend, played by basketball superstar Kyrie Irving, who is known for his amazing handles and ability to get to the rim. The PSA reminds viewers that just like Uncle Drew aces his basketball game, they have what it takes to start acing retirement.

“We’re delighted to be working with one of the nation’s leading organizations, AARP, and the Ad Council in their important and timely campaign,” said Lionsgate Senior Vice President of Global Partnerships and Promotions Paula Kupfer. “We’re proud that our content and characters can support their messaging because Uncle Drewtruly demonstrates that you can do what you set your mind to do.”

In keeping with the encouraging tone of this campaign’s PSAs, the Uncle Drew spot celebrates the financial milestones and personal successes many viewers have already aced — from their dream ride to their dream vacation — and urges them to “make your retirement as legendary as you are.”

The new PSAs will run in donated time and space, per the Ad Council’s model. They are available in TV, outdoor and print formats nationwide.

Credits:
 

 

 

 

 

AARP

Ad Council

Lionsgate

Tags: United States

 

 

 

 

 

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King James, aka LeBron James, may not have been the king of the NBA Finals this season, but he is still arguably the biggest star in the game, getting his Cleveland Cavaliers to the finals against the odds. 

James also rules the basketball gaming industry by being named as the face of the highly popular NBA 2K19, the 20th Anniversary Edition of the video game.

A new campaign for the game revealed its cover athlete in James, with a film featuring the game's tagline, 'They Will Know Your Name'– stemming from the notion that all NBA legends have a story that represents their journey to the point where the world knows who they are.

Well-known artists 2 Chainz, Rapsody, and Jerreau are featured in the film performing captivating spoken word while footage of James’s journey and the game are interwoven. "Is he even human?" asks Rapsody as images from the game and from his televised matches flash on the screen.

2K’s creative agency, BSSP, also designed the game’s new cover art which displays 20 words chosen by James himself. These words around passion, drive and perseverance describe the legacy he continues to build – and are also present throughout the reveal film. 

For continuing the King's legacy, our readers voted the spot the US Creative Work of the Week. See the film and artwork by clicking the Creative Works box below.

Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.

Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.

To submit work for our Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, June 27.

Conill: Toyota Tundra 'Tundra Power'

Agency: Conill

Client: Toyota Tundra

Date: June 2018

With the beautiful game getting underway half way around the world, many matches will be broadcast early in the morning in the US. But soccer fans are a very special breed. Many will wake up, put on their jerseys and prepare their game face to cheer on their team in real-time, regardless of the time of day. These die-hard fans deserve a strong cup of coffee to keep them going. That’s where Toyota Tundra Power comes to the rescue.

Toyota will reward these early rising, hard-working fans with an extra jolt of energy through a great cup of joe. Toyota traveled to the region of Chiapas, Mexico with a top coffee producer to create a special beverage that embodies the spirit of Tundra.

Fans in select markets will have an opportunity to sample the coffee at a Tundra Power Mobile Coffee Shop stationed near special viewing parties and venues. Toyota Latino social media channels will amplify the promotion, where hard-working fans can use #TundraPower and #Ad to receive their own coffee at home.

Credits:
 

 

 

 

 

 

 

Diego Yurkievich - Chief Creative Officer - Conill
Veronica Elizondo - Group Creative Director - Conill
Martin Cerri - Group Creative Director - Conill
Aldo Murillo - Associate Creative Director - Conill
Frank Traynor - Sr. Copywriter - Conill
Santiago Miculitzki - Sr. Art Director - Conill
Carlos Barciela - Director of Production - Conill
Monika Torres - Associate Director of Integrated Production - Conill
Krysta Kent - Associate Director of Integrated Production - Conill
Miguel de la Lama - Digital Innovation Lead of production - Conill
Anabel Ordoñez - Management Director - Conill
Patty Mira - Account Director - Conill
Viviana Suarez - Account Supervisor - Conill
Laura Semple - Director of Content Strategy - Conill
Dalit Zagorin - Sr. Strategic Planner - Conill
Andy Nelson - Director of Social Media - Conill
Diana Stumvoll - Director of Media Insights - Conill
Chris Traina - Chief Communications Officer - Conill
Delia Lopez - PR Director - Conill
Carlene Rowe - Director of Sports and Entertainment - Conill
Cilmara Santos - Client Relations & Brand Partnerships - Conill
Elliott Perrigo - Executive Producer - Sweatpants Media
Andy Bell - Executive Producer - Sweatpants Media
Editor: JP Cadaveira - Sweatpants Media
Kit Lynch Robinson - Director

Tags: Mexico, digital, advertising, marketing, experiential, integrated campaign, film, Outdoor Advertising

 

Tundra Power

 

 

 

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Publicis Buenos Aires: Renault Kangoo 'Robots'

Agency: Publicis Buenos Aires

Client: Renault Kangoo

Date: June 2018

Renault Kangoo, a popular Van/MUV amongst Argentinian workers, was thoroughly reinvented after 20 years of maintaining the same standards. And just in time to be able to take part of the greatest transformations of the working world: many jobs from the past have disappeared and we must get ready for jobs that haven’t been created yet. In fact, recent studies confirm that 60% of the present job positions in Argentina could end up being automated in the mid or in the long term.

Based on this reality, Publicis Buenos Aires created 'Robots': A multi-platform campaign that shows how Argentinian workers and also the New Kangoo adapt when facing the future. Because, even though a robot can lift more boxes and an architect-armbot can draw more accurately than humans, when these gadgets break down, someone will have to repair them, and that will be the time for a person using his wits and his New Renault Kangoo to save the day.

The campaign includes a theme song, 'We reinvent ourselves', starring repairing technicians, picking up broken down machines and taking them to their workshops. And other two commercials, 'Toasts' and 'Dog', exploring the possible setbacks arising from living with these gadgets.

Credits:
 

 

 

 

 

Renault Kangoo

Client: Renault
Product: New Renault Kangoo
Agency: Publicis Buenos Aires
Country: Argentina

Executive Creative Director: Fabio Mazia
Creative Director: Francisco Bledel / Bruno Barbosa
Copywriter: Mauro Ribot
Art Director: Javier Agena Goya
Production Company: Landia
Director: Andy Fogwill y 1985
Production: Ludmila Herms
Executive Production: Adrián D´Amario y Diego Dutil
Post Production Company: Pickle
Music: Fernando Martino

Tags: Argentina, advertising

 

Toast

 

Dog

 

 

 

 

 

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VML; Paper Entertainment; We are Swell: SKYY Vodka 'Proudly American'

Agency: VML; Paper Entertainment; We are Swell

Client: SKYY Vodka

Date: June 2018

Skyy Vodka, launches 'Proudly American,' a new integrated marketing campaign that celebrates the spirit of today’s bold, optimistic Americans. 'Proudly American' recognizes the evolution of American values and champions a generation whose voice has helped reshape our country today. The campaign captures Skyy’s progressive and innovative origins and will debut in a series of phased programs featuring influencers from all walks of life, kicking off with out-and-proud Olympian Gus Kenworthy and RuPaul’s Drag Race favorites Trixie Mattel and Dusty Ray Bottoms.

Proudly American explores the values - and expressions of those values - on which America was founded, and what those mean to today’s optimistic citizens. The campaign juxtaposes famous phrases from American history, such as 'Home of the Brave,' with powerful, vivid imagery featuring people who shine brightly in the face of adversity, celebrate diversity, and are proud to inspire today’s articulation of being American.

Starting with Skyy's Pride month executions, the 'Home of the Brave' ads highlight that America is not just a place, it's a people, and we each have our journey illustrating how diversity is the fuel for progress. The campaign will feature singer-songwriters and celebrity drag personalities Trixie Mattel and Dusty Ray Bottoms; US freeskier and silver medal Olympian Gus Kenworthy; activist Mark Bustos; and others to be announced. Each person featured has their own unique story of their diverse America and how being brave enough to have their voice heard resulted in making a difference.

The integrated campaign will roll out in phases throughout 2018 and will include out-of-home, digital, social media, PR and event activations. A full social media campaign will support Proudly American and connect those who are proud in their daily lives to share their stories and show their bold, optimistic America of today.

Credits:
 

 

 

 

 

Creative Agency Partners: We Are Swell, VML and influencer partner Paper Entertainment

Tags: United States, marketing

 

SKYY Vodka| Trixie Mattel Presents Home of the Brave: Getting Ready

 

 

 

 

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Party Land: Erbert & Gerbert's 'Bold Between the Breads'

Agency: Party Land

Client: Erbert & Gerbert's

Date: June 2018

LA-based agency, Party Land, has been hired by Erbert & Gerbert's — one of the fastest growing sandwich chains in the US — to develop a new national campaign and tagline 'Bold Between the Breads,' as well as several brand and product films set to go live this week.

Erbert & Gerbert’s has tapped the former CD and writer Matt Heath, who was behind Arby’s famed 'We Have the Meats,' to rekindle the magic on the new campaign. Along with partner Matt Rogers, the comedic duo has taken Erbert & Gerbert's brand innovation platform and given it shape, bringing much needed exposure to continue to expand the company's franchisee footprint. The new campaign features a voiceover that takes the viewers on a comedic journey from the mouth of a lo-fi sandwich puppet, introducing Erbert & Gertbert's bold new sandwich offerings and interesting ingredients. Assets will roll out through nine TV/digital films (a 60-second launch, 30-second sandwich/delivery, 15-seconds), multiple radio spots, social media, and in-store.

Credits:
 

 

 

 

 

Agency: Party Land
+ CEO: Matt Heath
+ Creative Director: Matt Rogers Copywriter: Matt Heath
+ Art Director: Matt Rogers
+ Executive Producer: Monica Pino Miranda
+ Account Executive: Haley Hunter-Heath

Production Company: Froomer Pictures, Ltd.
+ Director/Director of Photography: Brett Froomer
+ Executive producer: Ivo Knezevic
+ Puppet Creator: Russ Walko

Editing House: Cabin Editing Company
+ Editor: Lucas Spaulding
+ Producer: Michelle Dorsch
+ Colorist + VFX Artist: Verdi Sevenhuysen
+ Head of Production: Remy Foxx
+ Managing + Partner: Carr Schilling

Music House: New Math
+ Composers: James Harned, Joseph Spallina
+ Producer: Elizabeth Munoz

Audio Mix: Lime Studios
+ Mixer: Jeff Malen
+ Audia Assistant: Meg Ochs
+ Executive Producer: Susie Boyajan

Tags: United States, digital, advertising

 

Bold Between the Breads launch

 

Sweet and Spicy

 

Kioko

 

 

 

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The Martin Agency: Penske 'Confidence'

Agency: The Martin Agency

Client: Penske

Date: June 2018

Penske is more than just yellow rental trucks – it’s the name behind delivery services, equipment, and according to a new campaign, confidence.

The Martin Agency wanted to surprise people with the truth behind the Penske story – and wanted to do it in a visually compelling way, so the agency partnered with production company Supply & Demand, director Mac Premo and noted truck photographer John Sterling Ruth to develop a pictorial story, ‘Confidence.’

It’s a comprehensive campaign designed to deepen understanding of the trucking company and noting that Penske doesn’t just deliver services and equipment – it also delivers confidence.

A series of videos highlights the elements highlighted in the campaign, from showing how the company can pinpoint a problem in a specific truck from across the country through remote diagnostics (and fix it), to its seamless logistics chain, to getting the right equipment on its trucks for the varied driving environments of its shipping. It all goes into building confidence in using Penske trucks for business hauling purposes.

Credits:
 

 

 

 

Client Credits:

SVP, Marketing:                                           Sherry Sanger

Marketing Director:                                     Ryan Smedstad

VP Market Growth and Development:           Ann Walsh

Director, Corporate Communications:           Randy Ryerson

 

                                                                                                                                                           

Agency Credits:

Chief Creative Officer:                                 Karen Costello         

SVP Group Creative Director:                    Cliff Sorah    

VP Creative Director:                                   Steve Sage     

Associate Creative Director:                        John Szalay   

Associate Creative Director:                        Deric Nance  

Account Director:                                         Mike Henry

Account Executive:                                       Liesl Lipford

Executive Producer:                                     Pamela Mahan         

Content Producer:                                        Liza Miller    

Junior Content Producer:                            Mary Alice Williams           

Project Manager:                                          Natalie Meyer           

Business Affairs Manager:                           Alice Isner    

Financial Affairs Manager:                         LaTasha Evans        

 

 

Production

Production Company                                   Supply and Demand

Executive Producer                                       Tim Case

Executive Producer                                       Jeff Scruton

Director                                                          Mac Premo

Director of Photography                              Joseph Aquirre         

Head of Production                                       Marieta Blaskova

Line Producer                                                Henri Dragonas

 

 

Editorial

Editorial Company                                       Office of Development and Design

Executive Producer                                       Matthew Turke

Editor                                                             Stacey Foster

Editorial Producer                                        Gary Encarnacion

Editorial Producer                                        Nakia Cooper

 

Finishing

VFX & Finishing                                          Office of Development and Design

VFX Supervisor                                            Andy Byrne

VFX Supervisor                                            Joe Laffey                                                     

Colourist                                                        Sal Malfitano

Color Facility                                                 Nice Shoes

 

Sound

Audio Post Facility                                        Hearby Sound

Producer                                                        Nannette Buroker

Sound Designer and Mixer                          John Buroker

 

Music

Original Music                                              Tiny Lion

Composer                                                      Jonathan Fuller

Tags: United States

 

 

 

 

 

 

 

 

 

 

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New wellness brand, iWi, recently introduced its omega-3 supplements with its first-ever national advertising campaign, ‘Healthy Me, Healthy We’, and the accompanying TV spot features a spokes-mermaid whose dedication to sea-based plant nutrition is as strong as her tail.

The campaign, from creative agency Something Massive, works to highlight iWi’s aim to produce high-value nutrition that improves individual health without harming the environment. The company uses the quirky “spokesmerm” in the form of actress Beth Dover, of Orange is the New Black fame, to sing the products' praises.

In the spot, we see the mermaid getting her hair done backstage and ready for a commercial shoot, saying that her secret to “absorbing such a high bio-absorption of nutrients” is taking the iWi supplement. As she explains, she is offered a cappuccino with extra foam, to which she asks, “sea foam?” When told no, she says, “ew” to great comic effect. It’s those humorous moments – like one where she asks not to wear a stereotypical seashell top – that made The Drum's readers vote it the US Creative Work of the Week.

See the spot by clicking on the Creative Works box below.

To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe, visit our Creative Works homepage.

Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.

Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.

To submit work for our Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Thursday, July 5.

Rethink: Ikea Canada 'DRÄG'

Agency: Rethink

Client: Ikea Canada

Date: June 2018

Ikea Canada is celebrating Pride with a colorful campaign that features drag queens wearing its lamps, shower curtains and umbrellas on the catwalk.

According to the retailer, it collaborated with a number of Toronto drag queens to create “runway-ready outfits made out of everyday Ikea products” for the photo shoot and video.

Called DRÄG, the campaign is part of Ikea’s ‘Beautiful Possibilities’ platform, which spotlights diversity and inclusion. The campaign is primarily social, but also includes out-of-home, digital and OUTtv, Canada's national LGBTQ TV network. Ikea worked with Rethink for the creative and Jungle on the media buy.

Credits:
 

Tags: Canada

 

 

 

 

 

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Jack Morton : LL Bean 'Be An Outsider at Work'

Agency: Jack Morton

Client: LL Bean

Date: June 2018

A new brand engagement campaign for L.L. Bean titled 'Be an Outsider at Work' encourages audiences to take their work out of the office and into the street. The work, created by Jack Morton, launched the first ever outdoor co-working space with a kick off in New York City.

Research conducted by L.L. Bean shows that being outside boosts productivity, creativity and reduces stress but that work is seen as an inhibitor so the brand has combined the two so that time spent outside and carrying out our work aren’t mutually exclusive. Alongside collaborative workspace partner, Industrious, the brand is hoping to encourage people all over to spend more time outdoors during their day. The physical experience is a mobile outdoor workspace complete with individual work areas, conference spaces and even cycling desks that consumers can reserve or drop by to experience.

The event launched in NYC’s Madison Square Park and will visit Boston, Philadelphia and Madison, Wisconsin. The digital experience includes BeAnOutsideratwork.com with feature tips and inspiration for working outdoors alongside a video, e-book and infographic created alongside workplace strategy expert, Leigh Stringer.

Credits:
 

 

 

 

 

 

 

 

 

 

Brand engagement - Jack Morton
Public relations - Weber Shandwick
Workspace partner - Industrious

Tags: United States, Experiential Marketing, Content Marketing, experiential

 

 

 

 

 

 

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Free The Birds: Compassion in World Farming 'Mouths'

Agency: Free The Birds

Client: Compassion in World Farming

Date: June 2018

Free The Birds, a brand communication and design agency, has created a new campaign for animal welfare charity Compassion in World Farming (CIWF) encouraging consumers to consider what they eat and reduce their meat-based protein consumption as a result. The campaign emerged from a brand identity brief that Free The Birds took on for CIWF on a pro bono basis as part of the agency’s philosophy to do things that make the world a better place.

In the film, titled 'Mouths' viewers see close-ups of mouths talking about how up until now, history has been made by words – but that change can also come not because of what comes out of our mouths, but because of what we put into them. It uses the fact that one third of the grain produced annually is used to feed farm animals – produce that could be used to feed as many as three billion humans instead. The campaign uses the strapline: ‘Eat plants. For a change’, and the message ‘Your body will love it. The planet will love it too.’ It aims to influence companies directly and indirectly via consumer pressure to reduce their meat-based protein by 25% by 2025.

Credits:
 

 

 

 

 

 

 

 

 

 

Paul Domenet, Communications Creative Director, Free The Birds
Nick Vaus, Creative Director, Free The Birds
Harry Reavley, Director, Park Village
Peter McMillan, Producer, Park Village
Spru Rowland, Agency Producer, Free The Birds
Sara Jones, Client Services Director, Free The Birds
Seila Sarramian, Design Director, Free The Birds
Amber Barrow, Senior Account Manager, Free The Birds
Julia Callaby, Designer, Free The Birds
Ruaraid Achilleos-Sarll, Director of Photography, freelance
Nice Biscuits, Post Production

Tags: United States, charity, design, Branded Content, Content Marketing, brand identity, Branding, creative film

 

Mouths

 

 

 

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Admirable Devil: Scientific Anglers 'Zonker with Zonker Time'

Agency: Admirable Devil

Client: Scientific Anglers

Date: June 2018

Scientific Anglers, of Midland, Michigan, launched its latest fly line Amplitude Smooth with AST Plus technology. In a campaign to introduce the lines, Scientific Anglers tapped Admirable Devil to develop the zany, myth-busting, basement scientist, Zonker, who tests Amplitude Smooth in out-of-the-box demonstrations on his internet show, 'Zonker Time with Zonker.'

In each spot, Zonker pitches the scientific methods of the Amplitude Smooth fly line to anglers, employing an alarming interpretation of the scientific method while he does so. The campaign features digital video, print, animated gifs, and paid social media posts.

Credits:
 

 

 

 

 

 

 

 

Michael Carpenter - Partner & Co-Executive Director - Admirable Devil
Bruce Gray - Partner & Co-Executive Director - Admirable Devil
Joel R. Johnson - Partner & Chief Strategist - Admirable Devil
Michele Swanson - Executive Producer - Former Co.
Tony Wolski - Director - Former Co.
Jeff Tuttle - Production Producer - Former Co.
Matt Perlman - Production Manager - Former Co.
Aaron Jones - Director Photography - Former Co.
Trevor Naud - Art Director - Former Co.
Amy Romanow - Post Producer - Admirable Devil
Gabriel Kornbluh - Editor - Admirable Devil
Ted Snavely - Colorist - Post-Op
Kristin O’Connor - Audio Producer - Rainmaker Creative and Recording
Jeff McManus - Mixer - Rainmaker Creative and Recording

Tags: United States, advertising, digital, video, print, animation

 

Scientific Anglers: Friction Vs. Fishin'

 

Scientific Anglers: AST Plus

 

Scientific Anglers: Do you want to die?

 

Scientific Anglers: Episode 2 Preview

 

Scientific Anglers: Zonker Trailer

 

 

 

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Leo Burnett Chicago: Allstate Foundation 'Overshare the Invisible'

Agency: Leo Burnett Chicago

Client: Allstate Foundation

Date: June 2018

What if we shared information about financial abuse on social media the way we share photos of eye-catching murals? In a social-driven, out-of-home campaign by Leo Burnett Chicago, Allstate Foundation Purple Purse is teaming up with artists in six cities across the country to make visible the invisible issue of financial abuse – a form of domestic violence experienced by 99% of all victims and often the main reason they can't 'just leave.'

Harnessing the growing social trend of posing in front of murals, each mural's design hides an invisible message about the reality of financial, made visible only through Instagram's Moon filter. Photographable and shareable by design, the murals are intended to spark conversation about an issue still considered taboo by many Americans.

The campaign launched on June 20 at Tictail Market in New York City featuring art by Isabel Castillo Guiharro and an announcement by program ambassador Serena Williams. Five additional murals will be launched throughout the summer and run through October, National Domestic Violence Awareness Month. The public is encouraged to visit the murals and share their own photos using #SafeWayOut to show their support.

Credits:
 

 

 

 

 

 

 

 

CLIENT: Allstate Foundation Purple Purse

AGENCY: Leo Burnett & MSL Chicago
Campaign: Purple Purse #SafeWayOut

ADVERTISING AGENCY
Chief Creative Officer: Britt Nolan
EVP, Creative Director: Jeanie Caggiano
SVP, Creative Director: Isabela Ferreira
SVP, Creative Director: Natalie Taylor
Senior Art Director: Jillian Lamb
Senior Copywriter: Garrett Vernon
Head of Production: Veronica Puc
SVP, Executive Producer: Juan Woodbury
SVP, Executive Producer: Denis Giroux
Producer: Kylie Loeffler
Associate Producer: Luke Crawford
VP, Director of Celebrity Services: Peggy Walter
Celebrity Services Associate: Alina Carrel
SVP, Account Director: Bianca Bradford
Account Director: Megan Meyer
Strategy Director: Jessica Estes
Account Supervisor: Ryan Seagram

PR AGENCY
Managing Director: Amy Cheronis
VP, Communications Director: Lynsey Elve
Account Supervisor: Lily Merritt
Senior Account Executive: Kelsey Costales
Assistant Account Executive: Lauren Rasch

PRODUCTION
Production Company - Native Content
Producer - Sean Blair
DP - David Smoler
1st AC - Sarah Phoenix
Sound Op - Alan Bucaria
Makeup - Tomoyo Shionome
PA - Josias Valdez

Tags: United States, Out Of Home, Digital / social media

 

 

 

 

 

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Office of Baby: siggi's 'Love'

Agency: Office of Baby

Client: siggi's

Date: June 2018

When can being too sweet be a turnoff? Office of Baby's new campaign shows how, with its new campaign for Siggi’s, the Icelandic lower-sugar yogurt brand. Keeping with its signature clever, humorous and provocative tone, Office of Baby has parlayed its love for the brand into charming, quirky comedy in a series of spots helmed by O Positive director Kenny Herzog.

From a romantic date gone awry to bad tattoos and morning salutations signaling try-hard moments, the messaging in each spot, tied to the tagline of 'not too sweet is sweet enough,' provides humorous analogies to accentuate Siggi’s benefit of “not a lot of sugar.”

A love of the brand, its founder and connection with consumers helped nurture a healthy working relationship. When you see Siggi’s on the shelf, it’s friendly, beautifully designed and inviting. But some don’t know that [Founder] Siggi [Hilmarsson] is a real person. He is a very tall, kind and smart man from Iceland who is hands on. 

Credits:
 

 

 

 

 

 

Brand: siggi's
Agency: Office of Baby
CCO: Paul Caiozzo
ECD: Nathan Frank
Senior Art Director: Mary Dauterman
Art Director: Kelsey Shang
Copywriter: Prit Patel
Executive Producer: Mai Hyunh
Producer: Connor Hall

Production: O Positive
Director: Kenny Herzog
Executive Producer: Ralph Laucella/Ken Licata
Producer: Jason Reda

Editor: Tiffany Burchard

Tags: United States, commercial

 

Tattoo

 

Love

 

 

 

 

 

 

 

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Cole & Weber : Washington's Lottery 'Sounders FC'

Agency: Cole & Weber

Client: Washington's Lottery

Date: June 2018

In the latest spot from Cole Weber's Department of Imagination campaign for the Washington State Lottery, Seattle Sounders FC fans are encouraged to daydream about their perfect matchday.

The 30-second ad sees a fan's home transformed into a launchpad for a great footballing day out, including a scarf-printing machine, Sounders-themed colours daubed on every wall, and a pitchside view for the match.

Previous spots have focused on the inner workings of the Department of Imagination, which encourages lottery players to fantasize about what they could do with their winnings.

Credits:
 

 

 

 

 

 

Creative Director - Todd Derksen
Copywriter - Peter Trueblood
Producer - Craig Jelniker
Planning Director - James Mackenzie
Account Director - Kristie Christensen
Account Supervisor - Ryan Lyonnais

Tags: United States

 

Matchday Your Way

 

 

 

 

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Publicis Seattle: 2018 Special Olympics USA Games 'Special Olympics USA Games'

Agency: Publicis Seattle

Client: 2018 Special Olympics USA Games

Date: June 2018

Publicis Seattle and the 2018 Special Olympics USA Games are partnering for a uniquely Pacific Northwest welcome to athletes, families, guests and sponsors, as Seattle hosts the national event July 1-6. The Special Olympics USA Games are a premier, national sports competition that showcases the power and joy of sports at the highest levels. The event is broadcast nationally on ESPN and this year marks the 50th Anniversary of the Special Olympics movement.

Publicis Seattle created an overarching brand identity and unique, athlete-personal tagline, 'Rise With Us.' The Rise With Us tagline gives voice to the athletes and is anchored on a rallying-cry, call to positive action manifesto. Additional elements include animated graphics for the opening ceremonies in Husky Stadium, as well as designs for the medals and ribbons, posters, and athlete bags. The creative echoes the pride and action Seattle takes in garnering support and attention for progressive, inclusive organizations like Special Olympics. This is reflected in Seattle’s City of Inclusion initiative whereby businesses and organizations are creating a community where people with intellectual disabilities are meaningful and fully welcomed and valued.

Credits:
 

 

 

Creative Credits

Client: 2018 Special Olympics USA Games

Agency: Publicis Seattle

President: Melissa Nelson

Executive Creative Director: Jason Lucas

Design Director: Alicia Mickes

Studio Director: Ricky Fischer

Copywriter: Jon Swihart

Sr. Designer: Kathy Oneha
Designer: Lucas Fuentes

Designer: Stefanie Farfan

Designer: Dawn Bender

Designer: Chris Gallegos
Sr. Print Producer: Molly Costin

Account Director: Garth Knutson

Account Executive: Pat Hutchinson

Sr. Project Manager: Alycia Ostby

Animation and Design Agency

Prodigious/Greenhouse Studios, Seattle

Executive Producer: Patti McCreary

Art Director: Andrew Hoeveler

Editor: Phil Hamer

Tags: United States, design, Branding, advertising

 

 

 

 

 

 

 

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Onion Labs, the in-house content and ad agency at satirical news organization, The Onion, showed off its musical prowess with an uber-catchy jingle for Diet Dr Pepper. 

The song and accompanying video, ‘Crack That Pepper,’ is about rewarding yourself for accomplishing everyday mundane tasks, and its mix of fresh beats and vibrant visuals earned it the US Creative Work of the Week title, as voted by The Drum's readers.

In the video, protagonist 23 Skinny (a nod to Dr Pepper's blend of 23 flavors) says that he’s all about “getting things done…and when you get things done, you celebrate.” He then goes on to gloat about checking an item off his chore list, then calling his mom and celebrating his job well done with a Diet Dr Pepper.

The rest of the video, which also includes the aptly named Lil Pep as a sidekick, repeats the phrase “Crack that Pepper, crack that Diet Dr Pepper” over an infectious beat so the humor of the mundane tasks – like cleaning the floor and baking bread – is highlighted by the music.

Diet Dr Pepper's media agency Initiative worked with Onion Labs on the project. “When I think about celebrating, a music video came right to mind,” said Eric Munn, a senior copywriter for Onion Labs and the creator of the concept. “I’ve wanted to do a parody music video ever since I joined Onion Labs and finally a brief came in and was perfect for it.”

Munn worked with Abe Zverow, video creative director, and Rashid Lamarre, director of post production, on creating the song.

Munn added: “Once I had the beat, coming up with lyrics became a fun task. I thought of all the little accomplishments in my day and made them seem like grand achievements.”

Zverow and Lamarre performed and produced the spot.

"In this music video, Diet Dr Pepper serves as the ‘everyday champagne’ for those small everyday accomplishments we can all relate to,” stated Onion Labs in a release.

See the video by clicking on the Creative Works box below.

To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe, visit our Creative Works homepage.