Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.

Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.

To submit work for our US Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, June 5.

Nylon Studios, Ogilvy & Mather Chicago: Huggies Pull-Ups 'Calling All Big Kids'

Agency: Nylon Studios, Ogilvy & Mather Chicago

Client: Huggies Pull-Ups

Date: May 2018

Music and audio company Nylon Studios takes a fresh and contemporary spin on the beloved Pull-Ups jingle from the early 90s in a new 30-second spot out of Ogilvy & Mather, Chicago.

The music-driven spot features ‘big kids’ jamming out to the revamped heritage melody - now featuring a rap-talked verse - as they enjoy themselves in a variety of colorful and playful settings.

Nylon Studios’ creative team remixed the signature "I'm a big kid now!" melody, infusing a new energy that resonates with today's parents. 

Nylon's NYC team worked closely with their Australia-based composer Scott Langley to optimize creative collaboration and timely delivery through its cross-Pacific pipeline, while working with production and creative partners in Los Angeles and Chicago.

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Client: Pull-Ups

Agency: Ogilvy & Mather, Chicago

Production: Logan

VFX: Logan

Directors: Mark Kudsi & Grady Hall

Music and Sound: Nylon Studios

Composer: Scott Langley

Tags: United States

 

 

 

 

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Butler, Shine, Stern & Partners (BSSP) : Mitsubishi Motors 'Freestyle Test Drive'

Agency: Butler, Shine, Stern & Partners (BSSP)

Client: Mitsubishi Motors

Date: May 2018

salesperson sitting next to you? That’s exactly what happens in Mitsubishi’s latest “Freestyle Test Drive” campaign for the all-new 2018 Mitsubishi Eclipse Cross by creative agency, BSSP.

With so many new and fresh features, it takes more than your average salesperson to do them justice in one standard test drive. The spot features everyday customers at a Mitsubishi car dealership. Approached by Harry Mack disguised as a dealer, the customers agree to take the Eclipse Cross out for a joy ride. Mack decides to turn on the music, and all of a sudden the drivers are in for a total surprise when their supposed ‘salesman’ impressively begins word-spitting through a laundry list of the car’s features.

The work is a continuation of the Eclipse Cross launch campaign, and ties into Mitsubishi’s historical association with music. The work will appear on social and digital properties.

Credits:
 

 

 

 

 

 

 

 

 

Client: Mitsubishi Motors North America

·         Francine Harsini, Chief Marketing Officer

·         Kim Ito, Manager, Advertising

·         Vanessa Lam, Senior Specialist, Marketing and Advertising

 

Agency: Butler, Shine, Stern & Partners

·         John Butler, Chief Creative Officer

·         Sinan Dagli, Creative Director

·         Luke Zehner, Creative Director

·         Patrick French, Copywriter

·         Alex Anderson, Art Director

·         Grace Lazarus, Integrated Producer

·         Vince Genovese, Director of Integrated Production

·         Nihad Peavler, Business Affairs Manager

·         Michelle O’Hea, Account Director

 

Production Company: Sawhorse

Blake Benham, Director
Gino Roy, Editor
Eben Kostbar, Director of Production
Nic Hill, Director of Post Production
Michelle Santoro, Producer
Anthony Ruff, Production Manager

 

Talent: Harry Mack

Tags: United States

 

 

 

 

 

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Looney Advertising: Audubon Society of Rhode Island 'Birds Are Cool'

Agency: Looney Advertising

Client: Audubon Society of Rhode Island

Date: May 2018

A new PSA campaign was recently launched by the Audubon Society of Rhode Island surrounding the national 2018 Year of the Bird effort. National Geographic, the National Audubon Society, the Cornell Lab of Ornithology, BirdLife International and more than 100 other organizations around the world recently joined forces to celebrate 2018 as the Year of the Bird. They strive to raise visibility of birds and awareness about the challenges that birds are facing and what people can do to help. Climate change is a threat to the survival of more than half of the birds in North America, and nearly 314 species are on the brink.

When the Looney team heard these concerning stats, they wanted to help. The team created a campaign completely different from what they had created in the past and was specifically designed to bring humor to the topic and position birds as being way cooler than humans. The agency believed so much in the cause that it invested more than $50,000 of its own resources in this project.

Looney Advertising decided to pitch the PSA to the Audubon Society. The national organization turned out to already be underway with a Year of the Bird campaign, but encouraged Sean and the Looney Team to pitch the idea to the local chapters, including the Rhode Island chapter, which was interested. As a result, the Rhode Island Chapter is utilizing the PSA-spot on TV and Cable as well as leverage on social media.

Credits:
 

 

 

 

Creative Director: Sean Looney
Art Director: Debbie Looney and Michael Paul Raspanti
Producer: Adam Uhl
Account Direct: Christina D'angelo
Editor: Michael Paul Raspanti
Social Editor: Ilana Saltzman
Media: Jen Seaman

Tags: United States, advertising, pro bono, creative, PSA

 

 

 

 

 

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Sleek Machine: Boston Celtics 'Whole New Game '

Agency: Sleek Machine

Client: Boston Celtics

Date: April 2018

Heading into the 2018 NBA playoffs, the Celtics were going to be playing without their two superstars, Kyrie Irving and Gordon Hayward.

The Celtics had a successful season, earning the number two seed in the east, but this was entirely new territory for the young team. The odds were stacked against them at the time of the year when the pressure is at its peak.

The 'Whole New Game' campaign, created by Sleek Machine Boston, played on these themes by having these players discuss the nuances the game's rules, reinforcing the idea that the game takes on a new dimension when the pressure is on.

Credits:
 

 

 

 

Client: Boston Celtics
Agency: Sleek Machine Boston, MA USA
Clients: Susanne Canvin, Eileen O'Malley, Kara Hutchinson
Chief Creative Officer: Tim Cawley
Copywriter: Dom Deloya
Senior Art Director: Alan Duda
Account Director: Danielle Allwein
Producer: Tarra Marino
Director: Mike Heid
DP: Kyle Jones / Justin Peterson (Celtics)
Editors: Kyle Jones/William Hui
Final Mix & Sound Design: Mark Wong
Original Music: Brian Hinkley/Gratitude Sound

Tags: United States

 

Boston Celtics - Whole New Game - Charges

 

Boston Celtics - Whole New Game - Dunk

 

Boston Celtics - Whole New Game - Three

 

 

 

 

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The Missouri Lottery wanted to promote its big adventure travel prizes, but instead of going big, they took the big and went small.

Kansas-City based creative agency Barkley shrunk great adventure destinations and put dogs and other pets in costume to cutely recreate these destinations. A crocodile goat, an elephant pig, and a moose mini horse that wouldn't stop eating the set are just a few of the cast of characters in the campaign.

Barkley constructed miniature sets of the Serengeti National Park in Tanzania, the Australian Outback, and Yellowstone National Park in Wyoming that were staged in towns and cities across Missouri. The stunts were done to give Missouri Lottery players a little taste of the big adventure trips they can win this summer from the second chance drawing. 

Due to the Midwest’s lack of exotic animals under two feet tall, Barkley had to rely on clever casting and costuming that was not without its challenges: the buffalo pugs marked their territory all over Yellowstone’s geyser; herding guinea pigs in zebra costumes is as hard as it sounds; and the chihuahua could not be contained from eating the shrimp on the barbie — which were plastic.

For its inherent cuteness and inventive nature on a budget, our readers voted it the US Creative Work of the Week. To view the spots, click on the Creative Works box below.

To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe, visit our Creative Works homepage.

Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.

Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.

To submit work for our US Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, June 12.

Mandalay Sports Media: FIFA 'Legends Made Here'

Agency: Mandalay Sports Media

Client: FIFA

Date: May 2018

Mandalay Sports Media has produced a series of promotional spots for Fifa around World Cup 2018. The campaign will begin running in June and will air throughout the duration of the competition.  The mix of 15 spots - in 60-, 30- and 15-second iterations - all feature the tagline 'Legends Made Here,' which was conceived by MSM.

The company won a global bake-off among agencies and production companies to get the campaign, which will air on Fifa's rights-holding broadcasters around the world, including  Fox, FS1 and Telemundo here in the United States. FIFA asked for a campaign that could spotlight archival footage in an original way, and MSM executive producer Jon Weinbach worked with award-winning director Matt Ogens to craft a concept that mixes iconic archival material with cinematic, emotional footage of young, unknown adolescent players.
 
Their idea was to identify character archetypes - such as 'hero,''warrior,' and 'rebel' - and match those labels with both great archival shots from Fifa's extensive archive and kinetic, hand-held footage of a diverse group of youth soccer prospects. The campaign had to be executed very quickly, as it was greenlit in March and had to be delivered by early May.  Several of the young players in the campaign play for the academy teams of Los Angeles Football Club, the successful Major League Soccer expansion franchise. .

'Legends Made Here' is directed by Matt Ogens, who has directed numerous high profile campaigns for the likes of Ford, Mitsubishi, Dick’s Sporting Goods, and Chick Fil-A, among others.  His documentary, Home+Away, premiered at the Tribeca Film Festival last month.

Dan Marks, a six-time Emmy Award winning editor, served as the campaign's editor.
Mandalay Sports Media’s Jon Weinbach produced the series. Fifa's James Reilly oversaw the project for Fifa. 

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

 

Client: Fifa
 
Agency: Mandalay Sports Media
Executive Producer: Jon Weinbach
Director: Matt Ogens (represented for commercials by Bullitt)
Editor: Dan Marks
Director of Photography: Billy Pena
Producer: Nathaniel Greene
Writer: Jon Weinbach
Graphics: Jeff Goelz
Associate Producer: Jonathan Vogler
 
Audio Post-Production: Juice Studios
Audio Producer: Dawn Redmann
Audio Mixer: Scott Burns
 
Color/Online: MPC LA
Color Producer: Rebecca Boorsma, Karena Ajamian
Colorist: Dimitri Rajapakse
 
Fifa: James Reilly
 

Tags: United States

 

 

 

 

 

 

 

 

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Cossette: Ronald McDonald House Charities 'Feels Like Farther'

Agency: Cossette

Client: Ronald McDonald House Charities

Date: May 2018

When a child is seriously ill, the specialization and equipment required for their major medical treatment aren't always available locally—meaning their family must travel to a foreign city for an undetermined amount of time.

RMHBC is a charity that provides accommodation for these children and their families next door to BC Children’s Hospital. This allows the whole family to stay together during these difficult times.

This campaign illustrates the pain of being apart from your sick child, by showing how even a little distance feels much, much farther.

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

Agency: Cossette
Global Chief Creative Officers: Peter Ignazi and Carlos Moreno
Executive Creative Director: Michael Milardo
Creative Director: Scott Schneider, Pierre Chan
Art Director: Grace Cho
Copywriter: Cameron Spires
Agency Producer: Sue Bell
VP, Head of Strategy: Adam Collins
Strategist: Jared Gill
Account Supervisor: Cambrea Strubin, Sarah Moore, Faye Houston
Group Account Director: Scott Barr

Supplier Credits:
Film Company: Common Good
Director: Jamie Webster
DOP: Bobby Shore
Line Producer: Sharon Yoo
Post Production Company: Common Good
Editor: Red Barbaza
Online Editor: Red Barbaza
Colourist: Wade Odium (Alter Ego)
VFX Supervisor: Alex Avram
Audio House: Vapor RMW
Audio House Producer: Joey Serlin
Casting Agent/ Agency: Steve Mann Casting
Original Music: Kwaiden & Universal
Media Agency: OMD

Client:
VP, External Relations and Development: Shannon Kidd
Chief Executive Officer: Richard Pass
Communications Coordinator: Robyn Ives

Tags: United States

 

 

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TBWA\Chiat\Day LA: Gatorade 'Heart of a Lio'

Agency: TBWA\Chiat\Day LA

Client: Gatorade

Date: June 2018

Gatorade’s new animated film, ‘Heart of a Lio’ features Lionel Messi in animation, telling his life on the pitch leading up to the World Cup. The film tells the inspirational story of how Messi has faced obstacles his entire life, but has never forgotten a consistent internal mantra: “If you have a dream to chase, nothing can stop you.”

The four-plus-minute film from Gatorade film tells the story of the challenges and triumphs that have led Lionel Messi to where he is today, and proves that even the best will always push harder to keep achieving their dreams.

At the start of the film, we see an infant animated Messi, who shows soccer prowess early on by kicking away his tears. The film then follows him as a youth soccer whiz, beating entire teams with his fancy footwork and amazing goal scoring. That joy is counteracted when we watch as the young Messi is told he has a growth defect. As he ponders his future, he is visited by a future version of himself who tells him not to give up on his dream.

A newly empowered Lio then joins Barcelona and shows that he has the power, grit and determination to succeed at the highest levels of the sport. The film even ventures more into fantasy by creating a scenario where a special kit “designed to stop Messi” is introduced – a parachute pants-style uniform that does not succeed in its design.

The path to continued success is not easy, however, as Messi goes through a professional slump and a time of self doubt. But he digs deep, seeing the younger version of himself and pulling himself up by working harder than ever and dreaming of a World Cup win. The film ends with the tag ‘Gatorade: Win from Within.’

Credits:
 

 

 

 

Client: Gatorade

Agency: TBWA\Chiat\Day

Chief Creative Officer: Renato Fernandez

Global Creative Director: Doug Menezes

Global Creative Director: Mark Peters

Associate Creative Director: Bruno Acanfora

Associate Creative Director: Ariel Abramovici

Director of Production: Brian O'Rourke

Executive Producer: Guia Iacomin

Senior Producer: Kaitlin Moore

Associate Producer: Jack Cutler

Managing Director: Jerico Dig Cabaysa

Brand Director: Robyn Morris

Brand Manager: Gabi Marino

Brand Manager: Spencer Audet

Group Planning Director: Scott MacMaster

Global Planning Director: Martin Ramos

Jr. Planner: Ryan Hagen

Director of Business Affairs: Robin Rossi

Talent Payment Manager: Kevin Castro

Senior Traffic Operations Manager: Judy Brill

MEDIA AGENCY - OMD

Animation: Gizmo Directors:

Executive Producer:

Ema + Flamboyant Paradise + Nico Presas

Andrea Bacigalupo, Ema Verruno

Production Manager:

Eva Amuchastegui, Daniela Kisinovsky

Production Coordinators:

Sol Fernández, Agustina Rossito,

Rocio Perez Lascano

Sound Recording Coordinator:

Marcela Cardenas

Production Assistants:

Agustina Moya, Rocío Kancepolski

CG Supervisor:

Max Rocamora

Storyboard:

Julio Azamor

Ivan Lublinsky

Animation Supervisor:

Rafael Jimenez

Layout Artists:

Chris Granados

Marco Di Monaco

Martin Lapetina

Animators:

Chris Granados

Mauro Serei

Pablo Lorenzo

Sebastian Buitrago Carmona

Ivonne Isla Solther

Eugen Sasu

Carolina Delgado

Yuri Perrini

Steven Arango

Federico Gimeno

Jorge Favian

Fregoso Ramos

Oscar Burgos

Alex Figueroa

Cloth simulation:

Santiago Furlong

Character Modeling:

Laura Serna

Sofía Gariazzo

Diego Rudnitzky

Set and props Modeling:

Martin Girgenti

Pablo Focareta

Lautaro Schipizza

Marco Di Monaco

Rigging:

Eduardo Núñez-Melgar

Felix R. Cuevas

Anderson Augusto

Characters Texturing and Shading artists:

Laura Serna

Sofía Gariazzo

Luis De Gennaro

Diego Rudnitzky

Pablo Bellozas

Mauricio Fernández

Pedro Sciammarella

Sets and props Texturing and shading artists:

Pedro Sciammarella

Alejandro Ghio

Luis De Gennaro

Pablo Focareta

Marco Di Monaco

Lautaro Schipizza

Visual Development, Lead lighting & Supervisor

Paolo Tano Giordana

Lighting Artists:

Pedro Sciammarella

Alejandro Ghio

Juan Ignacio Casale

Mauricio Fernández

Marco Di Monaco

Mariano Mendoza

Luis De Gennaro

Characters Design:

Flavio Greco Paglia

Fernando Sawa

Pablo Romanos

Ariel Anabitarte

Color Key, Illustration and Matte Painting Artist:

Flavio Greco Paglia

Compositing Artists:

Ignacio Arevalo

Daniel Perez

Andres Chouhy

Paolo Tano Giordana

Pedro Sciammarella

Alejandro Ghio

Juan Ignacio Casale

Mauricio Fernández

Marco Di Monaco

Mariano Mendoza

Luis De Gennaro

VFX Artists:

Gui Marquez

Santiago Furlong

Editor:

Andrés Boero

Andrés Randy

Montero Bustamante

SOUND DESIGN: Stimmung

Executive Producer: Kristina Iwankiw

Sound Designer: Gus Koven

Assistant Sound Designer: Nick Tuttle

MUSIC: Search Party

Music Producer: Meghan Currier

Composers: Nicholas Wright

Benny Reiner

MIXING: Lime Studios

Executive Producer: Susie Boyajan

Audio Mixer: Mark Meyuhas

Audio Assistant: Ben Tomastik

Tags: United States

 

 

 

 

 

 

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BBH NY: PlayStation 'Play Fearlessly'

Agency: BBH NY

Client: PlayStation

Date: June 2018

Fear is a monster. It can hold us back and makes us doubt ourselves. But in PlayStation’s world, things are different. In PlayStation’s world, gamers play fearlessly and achieve greatness by conquering fears. In PlayStation’s world, gamers overcome their fear and defeat these monsters all the time.

That’s the theme of the film 'Play Fearlessly' directed by Academy Award Nominee Garth Davis (Lion, Mary Magdalene, Top of the Lake), which is PlayStation’s latest in the ongoing Greatness Awaits campaign. Launched during the NBA Finals, the film invites gamers to play fearlessly on the PlayStation. An entirely new approach for PlayStation, the spot’s unique direction shows no specific game title or spotlights any product. Rather, the film relies on the emotion of the performances and real-world tension to deliver this powerful, yet timely message.

PlayStation believes in the power of play for everyone. In this anthem film, viewers are taken on an emotional journey by a girl who draws the line between the real world and the world of PlayStation. She has a secret that she tells us throughout the film. She's been to the PlayStation world before, and she imparts to the audience the differences between both worlds. 'Play Fearlessly' relies on emotional performances and real-world tension to deliver a powerful, yet timely message.

Credits:
 

 

BRAND: PlayStation
FILM: Play Fearlessly

CLIENT:
Eric Lempel, Senior Vice President, Global Marketing
Mary Yee, Vice President, Marketing
Eric Lachter, Director Brand Marketing
Alex Gomez, Senior Brand Manager
Dianne Segovia, Associate Marketing Manager

AGENCY:
Gerard Caputo, Chief Creative Officer
Colin Kim, Creative Director
Lucas Bongioanni, Creative Director
Bruno Franchino, Art Director
Hora Sormani, Copywriter
Creative Contributors: Monica Taylor, Diego Fonseca, Aimée Perrin, Stu Rubin
Adam Perloff, Executive Producer
Librado Sanchez, Director of Business Affairs
Brett Edgar, Head of Account Management
Kendra Schaaf, Group Account Director
Johnny Skwirut, Account Manager
Alex Zadeii, Assistant Account Manager
Kendra Salvatore, Head of Strategy
Dylan Fauss, Strategist
Darus Zahm, Group Comms Planning Director
Zack Green, Comms Strategist
Cameron Wells, Project Manager

PRODUCTION:

PRODUCTION COMPANY: RESET
DIRECTOR: Garth Davis
DIRECTOR OF PHOTOGRAPHY: Greig Fraser
MANAGING DIRECTOR: Dave Morrison
EXECUTIVE PRODUCER: Deannie O’Neil
PRODUCER: Karen Sproul

EDIT COMPANY: CARTEL
EDITOR: Leo Scott
ASSISTANT EDITOR: Joshua Raymond Lee
EXECUTIVE PRODUCER: Lauren Bleiweiss
PRODUCER: Greer Bratschie

VFX: BLACKSMITH
VFX Supervisor / 2D Lead: Iwan Zwarts
CG Lead: Tom Bussell
CG: Olivier Varteressian, Tuna Unalan, Vitaliy Burov
CG Animators: Nick Johnnides, Nopia Animation & VFX
CG Rigging: Lee Wolland
FX Artist: Rick Walia, Hassan Taimur
Compositors: Nick Tanner, Jacob Slutsky, Robert Bruce, Daniel Morris, Joey Deady
VFX Executive Producer: Charlotte Arnold
VFX Producer: Alexa Mauro
3D Tracking: QL Beans
3D Scanning: WYSIWYG 3D
Rotoscoping: Filaments Visual Effects

COLOR GRADE: Andrew Francis

MIX: Wave Studio NYC
MIXER: Aaron Reynolds

SOUND DESIGN: Ballad / Adrian Aurelius

COMPOSER: Phil Kay
MUSIC COMPANY: Woodwork Music:

ADDITIONAL CREDITS:

Slaughterhouse Studio Production Manager: Meg Volk
Slaughterhouse Editor: Jim Schwartz
Slaughterhouse Producer: Maggie Miller

Tags: United States

 

 

 

 

 

 

Play Fearlessly

 

 

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Mitsubishi surprised test drivers of the new Eclipse Cross with an unexpected freestyle rap, courtesy of someone they thought was just another salesman.

In the spot, 'Freestyle Test Drive,' a salesperson from Mitsubishi accompanies several people on a test drive of the Eclipse Cross. The sales guy then starts freestyle rapping about the various features on the new 2018 Mitsubishi Eclipse Cross. Turns out that the salesman is freestyle rap sensation Harry Mack.

"Futuristic super all-wheel control, three modes so you can tackle street, gravel and snow," raps Mack to a series of customers, all of whom seem to get into his fresh rhymes.

The work is a continuation of the Eclipse Cross launch campaign by Butler, Shine, Stern & Partners (BSSP), and ties into Mitsubishi’s association with music. The work will also appear on social and digital properties.

For Mack's deftness in describing Eclipse Cross features on the fly, our readers voted it the US Creative Work of the Week. To view the spot, click on the Creative Works box below.

To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe, visit our Creative Works homepage.

Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.

Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.

To submit work for our US Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, June 20.

Special Operations NYC: Fridababy 'Fridaballs'

Agency: Special Operations NYC

Client: Fridababy

Date: June 2018

Having kids is great – but being a dad can be a contact sport. There are 2,350,000 videos of dads getting hit in the balls on YouTube. And we’ve heard that sh*t HURTS.
 
So, Fridababy, the makers of the cult-favorite NoseFrida is introducing Fridaballs – the world’s first kid proof underwear – designed to simultaneously guard dad’s (Frida)Balls and lineage.
 
Fridaballs is the brand’s first product specifically designed for dads/uncles/mannies (anyone with balls): a boxer brief that adds branches to your family tree. Each pair of Fridaballs is equipped with:

a reinforced protective pouch to soften the blow and keep dad’s buddies safe
breathable wicking fabric to keep things fresh
a never slip secure waistband
patent-pending Heirloom Conservation Technology (HCT)

 
Is this going to protect you from a baseball bat to the junk? No. But it will definitely soften the blow when your kid headbutts you, elbows you, jumps on you, etc.
 
Fridaballs will be available for pre-order on Wednesday, June 6th at Fridababy.com and in sizes S/M and L/XL for $27.99.

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Fridababy Team
CEO, Chelsea Hirschhorn
CMO, Eric Hirschhorn
Sr Director of Marketing: Paula Soares
Sr Director of Brand Strategy & Consumer Insights: Kelly Meyers
Director of Content: Brette Bennett
Sr Manager Customer Experience: Krupa Hemraj 
Creative, Design & Packaging: Orestes Garcia
Creative, 3D & Animation: Hector Gonzalez
 
Creative Agency: Special Operations NYC
Editing House: Playback Digital 
 

Tags: United States

 

 

 

 

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Red Tettemer O'Connell + Partners : Donut Shop Coffee 'Have Your Fun'

Agency: Red Tettemer O'Connell + Partners

Client: Donut Shop Coffee

Date: June 2018

The Original Donut Shop Coffee has launched that ditches the expected storyline and brings the fun.
 
Aimed at generating awareness and preference around the brand, the campaign, “Have Your Fun,” highlights routine moments during typical days and underscores how a cup of The Original Donut Shop Coffee can make them better.  The initiative consists of the three TV spots that are airing nationally, as well as digital and paid social elements, from Philadelphia-based creative agency Red Tettemer O’Connell + Partners (RTO+P).
 
In “Boardroom” a Power Point presentation drones on in an office conference room, “DMV” shows a computer system breaking down at the Department of Motor Vehicles, while “Teacher’s Lounge” features a bathroom emergency announced to a group of faculty members gathered in a Teacher’s Lounge. In each spot, someone makes and takes a sip of The Original Donut Shop Coffee, causing sprinkle-like confetti to rain from the sky.  As lights flash and music blares, people dance around excitedly and welcome this must-needed injection of fun “Coffeeliciousness.” Social elements consist of fun GIFs pulled from the spots, which you can see here.
 

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

 

Chief Creative Officer: Steve Red                                             
Executive Creative Director: Steve O’Connell
Creative Directors: Todd Taylor and Chris Plehal                                                               
Art Director: Michelle Maben                                                                                                    
Copywriter: Meghan Burns                                                                                                         
Producer: Joe Mosca                     
Account Executive(s): Carla Mote, Bergan Foley, Vincent Raspa

Production Company: Caviar

Director: Fred Savage

Director of Photography: Larkin Seiple

Executive Producer: Michael Sagol                                                                                          
Line Producer: Tova Dann

Editing House: Red Tettemer O’Connell + Partners                                                                                                                           
Editor: Chip Schofield                                                                                                                                    
Producer: Joe Mosca                                                                                                                                                     
 
Music House: Milkboy                                                                                                                  
Composer: Jamie Lokoff                                                                                                                                               
Producer: Tommy Joyner                                                                                                                                                       
Sound Design: Shake                                                                                                                     
Sound Designer: Mark Schultz                                                                                                                   
 
Audio Mix:Shake                                                                                                                                                           
Mixer: Mark Schultz     
 

Tags: United States

 

 

 

 

 

 

 

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Sonos: Sonos 'You’re Better Than This'

Agency: Sonos

Client: Sonos

Date: June 2018

Sonos has launched the latest iteration of their You’re Better Than This ad campaign with two new ads - this time highlighting the absurdity of home theater systems by taking a funny, sarcastic approach.

The spots show a man rendered helpless by his dependence on a bewildering array of TV remotes and a battery of voice assistant devices, each with their own pointless role in his living room. The ads show how the character's life - thus far, tangled in aux cords and subject to interruptions from misaligned connected devices - can be made stress-free with a seamless Sonos One in charge.

The campaign, which debuted last month with two spots highlighting the Sonos One, is a creative manifestation of Sonos' most recent actions taking on Big Tech, and is directed by Jonathan Krisel, of Portlandia.

Credits:
 

Tags: United States

 

Home Theater Overload vs. The Sonos System

 

The Not-So-Smart Speakers vs. The Sonos System

 

 

 

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Ad Council: AARP 'Uncle Drew Ace Your Retirement'

Agency: Ad Council

Client: AARP

Date: June 2018

To help address America’s retirement savings shortfall, AARP and the Ad Council have joined forces with global content leader Lionsgate to create a new public service advertisement (PSA) featuring characters and footage from the upcoming film Uncle Drew from Lionsgate’s Summit Entertainment label.

The new PSAs are the latest extension of AARP and the Ad Council’s Savings for Retirement campaign, which encourages Americans in their forties and fifties to visit AceYourRetirement.org for a personalized action plan. 

Uncle Drew, in theaters June 29, tells the story of an iconic 75-year-old streetball legend, played by basketball superstar Kyrie Irving, who is known for his amazing handles and ability to get to the rim. The PSA reminds viewers that just like Uncle Drew aces his basketball game, they have what it takes to start acing retirement.

“We’re delighted to be working with one of the nation’s leading organizations, AARP, and the Ad Council in their important and timely campaign,” said Lionsgate Senior Vice President of Global Partnerships and Promotions Paula Kupfer. “We’re proud that our content and characters can support their messaging because Uncle Drewtruly demonstrates that you can do what you set your mind to do.”

In keeping with the encouraging tone of this campaign’s PSAs, the Uncle Drew spot celebrates the financial milestones and personal successes many viewers have already aced — from their dream ride to their dream vacation — and urges them to “make your retirement as legendary as you are.”

The new PSAs will run in donated time and space, per the Ad Council’s model. They are available in TV, outdoor and print formats nationwide.

Credits:
 

 

 

 

 

AARP

Ad Council

Lionsgate

Tags: United States

 

 

 

 

 

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King James, aka LeBron James, may not have been the king of the NBA Finals this season, but he is still arguably the biggest star in the game, getting his Cleveland Cavaliers to the finals against the odds. 

James also rules the basketball gaming industry by being named as the face of the highly popular NBA 2K19, the 20th Anniversary Edition of the video game.

A new campaign for the game revealed its cover athlete in James, with a film featuring the game's tagline, 'They Will Know Your Name'– stemming from the notion that all NBA legends have a story that represents their journey to the point where the world knows who they are.

Well-known artists 2 Chainz, Rapsody, and Jerreau are featured in the film performing captivating spoken word while footage of James’s journey and the game are interwoven. "Is he even human?" asks Rapsody as images from the game and from his televised matches flash on the screen.

2K’s creative agency, BSSP, also designed the game’s new cover art which displays 20 words chosen by James himself. These words around passion, drive and perseverance describe the legacy he continues to build – and are also present throughout the reveal film. 

For continuing the King's legacy, our readers voted the spot the US Creative Work of the Week. See the film and artwork by clicking the Creative Works box below.

Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.

Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.

To submit work for our Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, June 27.

Conill: Toyota Tundra 'Tundra Power'

Agency: Conill

Client: Toyota Tundra

Date: June 2018

With the beautiful game getting underway half way around the world, many matches will be broadcast early in the morning in the US. But soccer fans are a very special breed. Many will wake up, put on their jerseys and prepare their game face to cheer on their team in real-time, regardless of the time of day. These die-hard fans deserve a strong cup of coffee to keep them going. That’s where Toyota Tundra Power comes to the rescue.

Toyota will reward these early rising, hard-working fans with an extra jolt of energy through a great cup of joe. Toyota traveled to the region of Chiapas, Mexico with a top coffee producer to create a special beverage that embodies the spirit of Tundra.

Fans in select markets will have an opportunity to sample the coffee at a Tundra Power Mobile Coffee Shop stationed near special viewing parties and venues. Toyota Latino social media channels will amplify the promotion, where hard-working fans can use #TundraPower and #Ad to receive their own coffee at home.

Credits:
 

 

 

 

 

 

 

Diego Yurkievich - Chief Creative Officer - Conill
Veronica Elizondo - Group Creative Director - Conill
Martin Cerri - Group Creative Director - Conill
Aldo Murillo - Associate Creative Director - Conill
Frank Traynor - Sr. Copywriter - Conill
Santiago Miculitzki - Sr. Art Director - Conill
Carlos Barciela - Director of Production - Conill
Monika Torres - Associate Director of Integrated Production - Conill
Krysta Kent - Associate Director of Integrated Production - Conill
Miguel de la Lama - Digital Innovation Lead of production - Conill
Anabel Ordoñez - Management Director - Conill
Patty Mira - Account Director - Conill
Viviana Suarez - Account Supervisor - Conill
Laura Semple - Director of Content Strategy - Conill
Dalit Zagorin - Sr. Strategic Planner - Conill
Andy Nelson - Director of Social Media - Conill
Diana Stumvoll - Director of Media Insights - Conill
Chris Traina - Chief Communications Officer - Conill
Delia Lopez - PR Director - Conill
Carlene Rowe - Director of Sports and Entertainment - Conill
Cilmara Santos - Client Relations & Brand Partnerships - Conill
Elliott Perrigo - Executive Producer - Sweatpants Media
Andy Bell - Executive Producer - Sweatpants Media
Editor: JP Cadaveira - Sweatpants Media
Kit Lynch Robinson - Director

Tags: Mexico, digital, advertising, marketing, experiential, integrated campaign, film, Outdoor Advertising

 

Tundra Power

 

 

 

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Publicis Buenos Aires: Renault Kangoo 'Robots'

Agency: Publicis Buenos Aires

Client: Renault Kangoo

Date: June 2018

Renault Kangoo, a popular Van/MUV amongst Argentinian workers, was thoroughly reinvented after 20 years of maintaining the same standards. And just in time to be able to take part of the greatest transformations of the working world: many jobs from the past have disappeared and we must get ready for jobs that haven’t been created yet. In fact, recent studies confirm that 60% of the present job positions in Argentina could end up being automated in the mid or in the long term.

Based on this reality, Publicis Buenos Aires created 'Robots': A multi-platform campaign that shows how Argentinian workers and also the New Kangoo adapt when facing the future. Because, even though a robot can lift more boxes and an architect-armbot can draw more accurately than humans, when these gadgets break down, someone will have to repair them, and that will be the time for a person using his wits and his New Renault Kangoo to save the day.

The campaign includes a theme song, 'We reinvent ourselves', starring repairing technicians, picking up broken down machines and taking them to their workshops. And other two commercials, 'Toasts' and 'Dog', exploring the possible setbacks arising from living with these gadgets.

Credits:
 

 

 

 

 

Renault Kangoo

Client: Renault
Product: New Renault Kangoo
Agency: Publicis Buenos Aires
Country: Argentina

Executive Creative Director: Fabio Mazia
Creative Director: Francisco Bledel / Bruno Barbosa
Copywriter: Mauro Ribot
Art Director: Javier Agena Goya
Production Company: Landia
Director: Andy Fogwill y 1985
Production: Ludmila Herms
Executive Production: Adrián D´Amario y Diego Dutil
Post Production Company: Pickle
Music: Fernando Martino

Tags: Argentina, advertising

 

Toast

 

Dog

 

 

 

 

 

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VML; Paper Entertainment; We are Swell: SKYY Vodka 'Proudly American'

Agency: VML; Paper Entertainment; We are Swell

Client: SKYY Vodka

Date: June 2018

Skyy Vodka, launches 'Proudly American,' a new integrated marketing campaign that celebrates the spirit of today’s bold, optimistic Americans. 'Proudly American' recognizes the evolution of American values and champions a generation whose voice has helped reshape our country today. The campaign captures Skyy’s progressive and innovative origins and will debut in a series of phased programs featuring influencers from all walks of life, kicking off with out-and-proud Olympian Gus Kenworthy and RuPaul’s Drag Race favorites Trixie Mattel and Dusty Ray Bottoms.

Proudly American explores the values - and expressions of those values - on which America was founded, and what those mean to today’s optimistic citizens. The campaign juxtaposes famous phrases from American history, such as 'Home of the Brave,' with powerful, vivid imagery featuring people who shine brightly in the face of adversity, celebrate diversity, and are proud to inspire today’s articulation of being American.

Starting with Skyy's Pride month executions, the 'Home of the Brave' ads highlight that America is not just a place, it's a people, and we each have our journey illustrating how diversity is the fuel for progress. The campaign will feature singer-songwriters and celebrity drag personalities Trixie Mattel and Dusty Ray Bottoms; US freeskier and silver medal Olympian Gus Kenworthy; activist Mark Bustos; and others to be announced. Each person featured has their own unique story of their diverse America and how being brave enough to have their voice heard resulted in making a difference.

The integrated campaign will roll out in phases throughout 2018 and will include out-of-home, digital, social media, PR and event activations. A full social media campaign will support Proudly American and connect those who are proud in their daily lives to share their stories and show their bold, optimistic America of today.

Credits:
 

 

 

 

 

Creative Agency Partners: We Are Swell, VML and influencer partner Paper Entertainment

Tags: United States, marketing

 

SKYY Vodka| Trixie Mattel Presents Home of the Brave: Getting Ready

 

 

 

 

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Party Land: Erbert & Gerbert's 'Bold Between the Breads'

Agency: Party Land

Client: Erbert & Gerbert's

Date: June 2018

LA-based agency, Party Land, has been hired by Erbert & Gerbert's — one of the fastest growing sandwich chains in the US — to develop a new national campaign and tagline 'Bold Between the Breads,' as well as several brand and product films set to go live this week.

Erbert & Gerbert’s has tapped the former CD and writer Matt Heath, who was behind Arby’s famed 'We Have the Meats,' to rekindle the magic on the new campaign. Along with partner Matt Rogers, the comedic duo has taken Erbert & Gerbert's brand innovation platform and given it shape, bringing much needed exposure to continue to expand the company's franchisee footprint. The new campaign features a voiceover that takes the viewers on a comedic journey from the mouth of a lo-fi sandwich puppet, introducing Erbert & Gertbert's bold new sandwich offerings and interesting ingredients. Assets will roll out through nine TV/digital films (a 60-second launch, 30-second sandwich/delivery, 15-seconds), multiple radio spots, social media, and in-store.

Credits:
 

 

 

 

 

Agency: Party Land
+ CEO: Matt Heath
+ Creative Director: Matt Rogers Copywriter: Matt Heath
+ Art Director: Matt Rogers
+ Executive Producer: Monica Pino Miranda
+ Account Executive: Haley Hunter-Heath

Production Company: Froomer Pictures, Ltd.
+ Director/Director of Photography: Brett Froomer
+ Executive producer: Ivo Knezevic
+ Puppet Creator: Russ Walko

Editing House: Cabin Editing Company
+ Editor: Lucas Spaulding
+ Producer: Michelle Dorsch
+ Colorist + VFX Artist: Verdi Sevenhuysen
+ Head of Production: Remy Foxx
+ Managing + Partner: Carr Schilling

Music House: New Math
+ Composers: James Harned, Joseph Spallina
+ Producer: Elizabeth Munoz

Audio Mix: Lime Studios
+ Mixer: Jeff Malen
+ Audia Assistant: Meg Ochs
+ Executive Producer: Susie Boyajan

Tags: United States, digital, advertising

 

Bold Between the Breads launch

 

Sweet and Spicy

 

Kioko

 

 

 

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The Martin Agency: Penske 'Confidence'

Agency: The Martin Agency

Client: Penske

Date: June 2018

Penske is more than just yellow rental trucks – it’s the name behind delivery services, equipment, and according to a new campaign, confidence.

The Martin Agency wanted to surprise people with the truth behind the Penske story – and wanted to do it in a visually compelling way, so the agency partnered with production company Supply & Demand, director Mac Premo and noted truck photographer John Sterling Ruth to develop a pictorial story, ‘Confidence.’

It’s a comprehensive campaign designed to deepen understanding of the trucking company and noting that Penske doesn’t just deliver services and equipment – it also delivers confidence.

A series of videos highlights the elements highlighted in the campaign, from showing how the company can pinpoint a problem in a specific truck from across the country through remote diagnostics (and fix it), to its seamless logistics chain, to getting the right equipment on its trucks for the varied driving environments of its shipping. It all goes into building confidence in using Penske trucks for business hauling purposes.

Credits:
 

 

 

 

Client Credits:

SVP, Marketing:                                           Sherry Sanger

Marketing Director:                                     Ryan Smedstad

VP Market Growth and Development:           Ann Walsh

Director, Corporate Communications:           Randy Ryerson

 

                                                                                                                                                           

Agency Credits:

Chief Creative Officer:                                 Karen Costello         

SVP Group Creative Director:                    Cliff Sorah    

VP Creative Director:                                   Steve Sage     

Associate Creative Director:                        John Szalay   

Associate Creative Director:                        Deric Nance  

Account Director:                                         Mike Henry

Account Executive:                                       Liesl Lipford

Executive Producer:                                     Pamela Mahan         

Content Producer:                                        Liza Miller    

Junior Content Producer:                            Mary Alice Williams           

Project Manager:                                          Natalie Meyer           

Business Affairs Manager:                           Alice Isner    

Financial Affairs Manager:                         LaTasha Evans        

 

 

Production

Production Company                                   Supply and Demand

Executive Producer                                       Tim Case

Executive Producer                                       Jeff Scruton

Director                                                          Mac Premo

Director of Photography                              Joseph Aquirre         

Head of Production                                       Marieta Blaskova

Line Producer                                                Henri Dragonas

 

 

Editorial

Editorial Company                                       Office of Development and Design

Executive Producer                                       Matthew Turke

Editor                                                             Stacey Foster

Editorial Producer                                        Gary Encarnacion

Editorial Producer                                        Nakia Cooper

 

Finishing

VFX & Finishing                                          Office of Development and Design

VFX Supervisor                                            Andy Byrne

VFX Supervisor                                            Joe Laffey                                                     

Colourist                                                        Sal Malfitano

Color Facility                                                 Nice Shoes

 

Sound

Audio Post Facility                                        Hearby Sound

Producer                                                        Nannette Buroker

Sound Designer and Mixer                          John Buroker

 

Music

Original Music                                              Tiny Lion

Composer                                                      Jonathan Fuller

Tags: United States

 

 

 

 

 

 

 

 

 

 

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New wellness brand, iWi, recently introduced its omega-3 supplements with its first-ever national advertising campaign, ‘Healthy Me, Healthy We’, and the accompanying TV spot features a spokes-mermaid whose dedication to sea-based plant nutrition is as strong as her tail.

The campaign, from creative agency Something Massive, works to highlight iWi’s aim to produce high-value nutrition that improves individual health without harming the environment. The company uses the quirky “spokesmerm” in the form of actress Beth Dover, of Orange is the New Black fame, to sing the products' praises.

In the spot, we see the mermaid getting her hair done backstage and ready for a commercial shoot, saying that her secret to “absorbing such a high bio-absorption of nutrients” is taking the iWi supplement. As she explains, she is offered a cappuccino with extra foam, to which she asks, “sea foam?” When told no, she says, “ew” to great comic effect. It’s those humorous moments – like one where she asks not to wear a stereotypical seashell top – that made The Drum's readers vote it the US Creative Work of the Week.

See the spot by clicking on the Creative Works box below.

To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe, visit our Creative Works homepage.

Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.

Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.

To submit work for our Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Thursday, July 5.

Rethink: Ikea Canada 'DRÄG'

Agency: Rethink

Client: Ikea Canada

Date: June 2018

Ikea Canada is celebrating Pride with a colorful campaign that features drag queens wearing its lamps, shower curtains and umbrellas on the catwalk.

According to the retailer, it collaborated with a number of Toronto drag queens to create “runway-ready outfits made out of everyday Ikea products” for the photo shoot and video.

Called DRÄG, the campaign is part of Ikea’s ‘Beautiful Possibilities’ platform, which spotlights diversity and inclusion. The campaign is primarily social, but also includes out-of-home, digital and OUTtv, Canada's national LGBTQ TV network. Ikea worked with Rethink for the creative and Jungle on the media buy.

Credits:
 

Tags: Canada

 

 

 

 

 

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Jack Morton : LL Bean 'Be An Outsider at Work'

Agency: Jack Morton

Client: LL Bean

Date: June 2018

A new brand engagement campaign for L.L. Bean titled 'Be an Outsider at Work' encourages audiences to take their work out of the office and into the street. The work, created by Jack Morton, launched the first ever outdoor co-working space with a kick off in New York City.

Research conducted by L.L. Bean shows that being outside boosts productivity, creativity and reduces stress but that work is seen as an inhibitor so the brand has combined the two so that time spent outside and carrying out our work aren’t mutually exclusive. Alongside collaborative workspace partner, Industrious, the brand is hoping to encourage people all over to spend more time outdoors during their day. The physical experience is a mobile outdoor workspace complete with individual work areas, conference spaces and even cycling desks that consumers can reserve or drop by to experience.

The event launched in NYC’s Madison Square Park and will visit Boston, Philadelphia and Madison, Wisconsin. The digital experience includes BeAnOutsideratwork.com with feature tips and inspiration for working outdoors alongside a video, e-book and infographic created alongside workplace strategy expert, Leigh Stringer.

Credits:
 

 

 

 

 

 

 

 

 

 

 

Brand engagement - Jack Morton
Public relations - Weber Shandwick
Workspace partner - Industrious

Tags: United States, Experiential Marketing, Content Marketing, experiential

 

 

 

 

 

 

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Free The Birds: Compassion in World Farming 'Mouths'

Agency: Free The Birds

Client: Compassion in World Farming

Date: June 2018

Free The Birds, a brand communication and design agency, has created a new campaign for animal welfare charity Compassion in World Farming (CIWF) encouraging consumers to consider what they eat and reduce their meat-based protein consumption as a result. The campaign emerged from a brand identity brief that Free The Birds took on for CIWF on a pro bono basis as part of the agency’s philosophy to do things that make the world a better place.

In the film, titled 'Mouths' viewers see close-ups of mouths talking about how up until now, history has been made by words – but that change can also come not because of what comes out of our mouths, but because of what we put into them. It uses the fact that one third of the grain produced annually is used to feed farm animals – produce that could be used to feed as many as three billion humans instead. The campaign uses the strapline: ‘Eat plants. For a change’, and the message ‘Your body will love it. The planet will love it too.’ It aims to influence companies directly and indirectly via consumer pressure to reduce their meat-based protein by 25% by 2025.

Credits:
 

 

 

 

 

 

 

 

 

 

 

Paul Domenet, Communications Creative Director, Free The Birds
Nick Vaus, Creative Director, Free The Birds
Harry Reavley, Director, Park Village
Peter McMillan, Producer, Park Village
Spru Rowland, Agency Producer, Free The Birds
Sara Jones, Client Services Director, Free The Birds
Seila Sarramian, Design Director, Free The Birds
Amber Barrow, Senior Account Manager, Free The Birds
Julia Callaby, Designer, Free The Birds
Ruaraid Achilleos-Sarll, Director of Photography, freelance
Nice Biscuits, Post Production

Tags: United States, charity, design, Branded Content, Content Marketing, brand identity, Branding, creative film

 

Mouths

 

 

 

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Admirable Devil: Scientific Anglers 'Zonker with Zonker Time'

Agency: Admirable Devil

Client: Scientific Anglers

Date: June 2018

Scientific Anglers, of Midland, Michigan, launched its latest fly line Amplitude Smooth with AST Plus technology. In a campaign to introduce the lines, Scientific Anglers tapped Admirable Devil to develop the zany, myth-busting, basement scientist, Zonker, who tests Amplitude Smooth in out-of-the-box demonstrations on his internet show, 'Zonker Time with Zonker.'

In each spot, Zonker pitches the scientific methods of the Amplitude Smooth fly line to anglers, employing an alarming interpretation of the scientific method while he does so. The campaign features digital video, print, animated gifs, and paid social media posts.

Credits:
 

 

 

 

 

 

 

 

 

Michael Carpenter - Partner & Co-Executive Director - Admirable Devil
Bruce Gray - Partner & Co-Executive Director - Admirable Devil
Joel R. Johnson - Partner & Chief Strategist - Admirable Devil
Michele Swanson - Executive Producer - Former Co.
Tony Wolski - Director - Former Co.
Jeff Tuttle - Production Producer - Former Co.
Matt Perlman - Production Manager - Former Co.
Aaron Jones - Director Photography - Former Co.
Trevor Naud - Art Director - Former Co.
Amy Romanow - Post Producer - Admirable Devil
Gabriel Kornbluh - Editor - Admirable Devil
Ted Snavely - Colorist - Post-Op
Kristin O’Connor - Audio Producer - Rainmaker Creative and Recording
Jeff McManus - Mixer - Rainmaker Creative and Recording

Tags: United States, advertising, digital, video, print, animation

 

Scientific Anglers: Friction Vs. Fishin'

 

Scientific Anglers: AST Plus

 

Scientific Anglers: Do you want to die?

 

Scientific Anglers: Episode 2 Preview

 

Scientific Anglers: Zonker Trailer

 

 

 

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Leo Burnett Chicago: Allstate Foundation 'Overshare the Invisible'

Agency: Leo Burnett Chicago

Client: Allstate Foundation

Date: June 2018

What if we shared information about financial abuse on social media the way we share photos of eye-catching murals? In a social-driven, out-of-home campaign by Leo Burnett Chicago, Allstate Foundation Purple Purse is teaming up with artists in six cities across the country to make visible the invisible issue of financial abuse – a form of domestic violence experienced by 99% of all victims and often the main reason they can't 'just leave.'

Harnessing the growing social trend of posing in front of murals, each mural's design hides an invisible message about the reality of financial, made visible only through Instagram's Moon filter. Photographable and shareable by design, the murals are intended to spark conversation about an issue still considered taboo by many Americans.

The campaign launched on June 20 at Tictail Market in New York City featuring art by Isabel Castillo Guiharro and an announcement by program ambassador Serena Williams. Five additional murals will be launched throughout the summer and run through October, National Domestic Violence Awareness Month. The public is encouraged to visit the murals and share their own photos using #SafeWayOut to show their support.

Credits:
 

 

 

 

 

 

 

 

 

CLIENT: Allstate Foundation Purple Purse

AGENCY: Leo Burnett & MSL Chicago
Campaign: Purple Purse #SafeWayOut

ADVERTISING AGENCY
Chief Creative Officer: Britt Nolan
EVP, Creative Director: Jeanie Caggiano
SVP, Creative Director: Isabela Ferreira
SVP, Creative Director: Natalie Taylor
Senior Art Director: Jillian Lamb
Senior Copywriter: Garrett Vernon
Head of Production: Veronica Puc
SVP, Executive Producer: Juan Woodbury
SVP, Executive Producer: Denis Giroux
Producer: Kylie Loeffler
Associate Producer: Luke Crawford
VP, Director of Celebrity Services: Peggy Walter
Celebrity Services Associate: Alina Carrel
SVP, Account Director: Bianca Bradford
Account Director: Megan Meyer
Strategy Director: Jessica Estes
Account Supervisor: Ryan Seagram

PR AGENCY
Managing Director: Amy Cheronis
VP, Communications Director: Lynsey Elve
Account Supervisor: Lily Merritt
Senior Account Executive: Kelsey Costales
Assistant Account Executive: Lauren Rasch

PRODUCTION
Production Company - Native Content
Producer - Sean Blair
DP - David Smoler
1st AC - Sarah Phoenix
Sound Op - Alan Bucaria
Makeup - Tomoyo Shionome
PA - Josias Valdez

Tags: United States, Out Of Home, Digital / social media

 

 

 

 

 

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Office of Baby: siggi's 'Love'

Agency: Office of Baby

Client: siggi's

Date: June 2018

When can being too sweet be a turnoff? Office of Baby's new campaign shows how, with its new campaign for Siggi’s, the Icelandic lower-sugar yogurt brand. Keeping with its signature clever, humorous and provocative tone, Office of Baby has parlayed its love for the brand into charming, quirky comedy in a series of spots helmed by O Positive director Kenny Herzog.

From a romantic date gone awry to bad tattoos and morning salutations signaling try-hard moments, the messaging in each spot, tied to the tagline of 'not too sweet is sweet enough,' provides humorous analogies to accentuate Siggi’s benefit of “not a lot of sugar.”

A love of the brand, its founder and connection with consumers helped nurture a healthy working relationship. When you see Siggi’s on the shelf, it’s friendly, beautifully designed and inviting. But some don’t know that [Founder] Siggi [Hilmarsson] is a real person. He is a very tall, kind and smart man from Iceland who is hands on. 

Credits:
 

 

 

 

 

 

 

Brand: siggi's
Agency: Office of Baby
CCO: Paul Caiozzo
ECD: Nathan Frank
Senior Art Director: Mary Dauterman
Art Director: Kelsey Shang
Copywriter: Prit Patel
Executive Producer: Mai Hyunh
Producer: Connor Hall

Production: O Positive
Director: Kenny Herzog
Executive Producer: Ralph Laucella/Ken Licata
Producer: Jason Reda

Editor: Tiffany Burchard

Tags: United States, commercial

 

Tattoo

 

Love

 

 

 

 

 

 

 

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Cole & Weber : Washington's Lottery 'Sounders FC'

Agency: Cole & Weber

Client: Washington's Lottery

Date: June 2018

In the latest spot from Cole Weber's Department of Imagination campaign for the Washington State Lottery, Seattle Sounders FC fans are encouraged to daydream about their perfect matchday.

The 30-second ad sees a fan's home transformed into a launchpad for a great footballing day out, including a scarf-printing machine, Sounders-themed colours daubed on every wall, and a pitchside view for the match.

Previous spots have focused on the inner workings of the Department of Imagination, which encourages lottery players to fantasize about what they could do with their winnings.

Credits:
 

 

 

 

 

 

 

Creative Director - Todd Derksen
Copywriter - Peter Trueblood
Producer - Craig Jelniker
Planning Director - James Mackenzie
Account Director - Kristie Christensen
Account Supervisor - Ryan Lyonnais

Tags: United States

 

Matchday Your Way

 

 

 

 

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Publicis Seattle: 2018 Special Olympics USA Games 'Special Olympics USA Games'

Agency: Publicis Seattle

Client: 2018 Special Olympics USA Games

Date: June 2018

Publicis Seattle and the 2018 Special Olympics USA Games are partnering for a uniquely Pacific Northwest welcome to athletes, families, guests and sponsors, as Seattle hosts the national event July 1-6. The Special Olympics USA Games are a premier, national sports competition that showcases the power and joy of sports at the highest levels. The event is broadcast nationally on ESPN and this year marks the 50th Anniversary of the Special Olympics movement.

Publicis Seattle created an overarching brand identity and unique, athlete-personal tagline, 'Rise With Us.' The Rise With Us tagline gives voice to the athletes and is anchored on a rallying-cry, call to positive action manifesto. Additional elements include animated graphics for the opening ceremonies in Husky Stadium, as well as designs for the medals and ribbons, posters, and athlete bags. The creative echoes the pride and action Seattle takes in garnering support and attention for progressive, inclusive organizations like Special Olympics. This is reflected in Seattle’s City of Inclusion initiative whereby businesses and organizations are creating a community where people with intellectual disabilities are meaningful and fully welcomed and valued.

Credits:
 

 

 

 

Creative Credits

Client: 2018 Special Olympics USA Games

Agency: Publicis Seattle

President: Melissa Nelson

Executive Creative Director: Jason Lucas

Design Director: Alicia Mickes

Studio Director: Ricky Fischer

Copywriter: Jon Swihart

Sr. Designer: Kathy Oneha
Designer: Lucas Fuentes

Designer: Stefanie Farfan

Designer: Dawn Bender

Designer: Chris Gallegos
Sr. Print Producer: Molly Costin

Account Director: Garth Knutson

Account Executive: Pat Hutchinson

Sr. Project Manager: Alycia Ostby

Animation and Design Agency

Prodigious/Greenhouse Studios, Seattle

Executive Producer: Patti McCreary

Art Director: Andrew Hoeveler

Editor: Phil Hamer

Tags: United States, design, Branding, advertising

 

 

 

 

 

 

 

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Onion Labs, the in-house content and ad agency at satirical news organization, The Onion, showed off its musical prowess with an uber-catchy jingle for Diet Dr Pepper. 

The song and accompanying video, ‘Crack That Pepper,’ is about rewarding yourself for accomplishing everyday mundane tasks, and its mix of fresh beats and vibrant visuals earned it the US Creative Work of the Week title, as voted by The Drum's readers.

In the video, protagonist 23 Skinny (a nod to Dr Pepper's blend of 23 flavors) says that he’s all about “getting things done…and when you get things done, you celebrate.” He then goes on to gloat about checking an item off his chore list, then calling his mom and celebrating his job well done with a Diet Dr Pepper.

The rest of the video, which also includes the aptly named Lil Pep as a sidekick, repeats the phrase “Crack that Pepper, crack that Diet Dr Pepper” over an infectious beat so the humor of the mundane tasks – like cleaning the floor and baking bread – is highlighted by the music.

Diet Dr Pepper's media agency Initiative worked with Onion Labs on the project. “When I think about celebrating, a music video came right to mind,” said Eric Munn, a senior copywriter for Onion Labs and the creator of the concept. “I’ve wanted to do a parody music video ever since I joined Onion Labs and finally a brief came in and was perfect for it.”

Munn worked with Abe Zverow, video creative director, and Rashid Lamarre, director of post production, on creating the song.

Munn added: “Once I had the beat, coming up with lyrics became a fun task. I thought of all the little accomplishments in my day and made them seem like grand achievements.”

Zverow and Lamarre performed and produced the spot.

"In this music video, Diet Dr Pepper serves as the ‘everyday champagne’ for those small everyday accomplishments we can all relate to,” stated Onion Labs in a release.

See the video by clicking on the Creative Works box below.

To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe, visit our Creative Works homepage.

Cirque du Soleil is a spectacle in person, with wild visuals and some of the most amazing physical performers. For the Chicago debut of its show Volta, the theatrical producer looked to agency Empower to turn the city into a visually pleasing teaser and preview.

Empower and other local partners transformed Chicago’s most popular urban neighborhoods of Lakeview, West Loop and Wicker Park with a nightly series of public art projections interweaving scenes from the show with custom 3D art. A QR code then led people to the Cirque du Soleil’s ticketing page and street teams complemented efforts.

Helping build excitement and word-of-mouth, all experiential efforts paved the way for a grand celebration at 'Art on theMart,' which is billed as the largest permanent digital art projection in the world. This finale projected onto the entire 2.5-acre façade of 'Art on theMart.'

“We are celebrating art through art,” explained Hilary Burns, vice president and general manager of Empower’s Chicago office. “When done well, street art has the power to interrupt our daily commute with something beautiful, abstract or provocative.” 

Cirque du Soleil is the first company to execute this type of street projection mapping in Chicago. Historically it’s only been activated in large commercial surface areas. Concepted by Empower, the agency partnered with Chicago Projection Mapping to produce three wheat paste-based installations in each neighborhood. The Cirque du Soleil Volta story was told in two parts. By day, the 2D black-and-white mural was in place, drawing the eye, but quickly becoming a part of daily life in the neighborhood. By night, the murals came to life with 3D illusion and animations.

For its ambitious projections and citywide intrigue, The Drum’s readers voted it the US Creative Work of the Week.

See the work by clicking on the Creative Works box below.

To stay up-to-date with all the advertising, design, and creative projects from around the globe, visit our Creative Works homepage.

: 'Volta launch'

Agency:

Client:

Date: June 2019

Cirque du Soleil, the largest theatrical producer in the world, sought out creative media agency, Empower, among other local partners, to launch its most contemporary show: Volta. Together, they transformed Chicago’s most popular urban neighborhoods of Lakeview, West Loop and Wicker Park with a nightly series of public art projections, interweaving scenes from the show with custom 3D art.

A QR code led people to the Cirque du Soleil’s ticketing page and street teams complemented efforts. Building excitement, intrigue and organic word-of-mouth, all experiential efforts paved the way for a grand celebration at Art on theMART, the largest permanent digital art projection in the world. This climatic finale projects onto the entire 2.5-acre façade of Art on theMART creating a street art display as breathtaking as the Volta show itself. 

Cirque du Soleil is the first company to execute this type of street projection mapping in Chicago. Historically it’s only been activated in large commercial surface areas. Concepted by Empower, the agency partnered with Chicago Projection Mapping to produce three wheat paste-based installations in each neighborhood. The Cirque du Soleil Volta story is told in two parts. By day, the 2D black-and-white mural is in place, drawing the eye, but quickly becoming a part of daily life in the neighborhood. By night, the murals come to life with 3D illusion and animations, breaking the fourth wall of the audience's perception and expectations of street art. 

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Agency: Empower

Production: Chicago Projection Mapping

Client: Cirque du Soleil

 

Tags: United States

 

 

 

 

 

 

 

 

 

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Welcome to The Drum's US Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work in North and South America. We give our readers the chance to decide which work features as our Creative Work of the Week.

Scroll through the latest work, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen, and then click on the stars to vote and help choose the US Creative Work of the Week. The winner will be chosen based on the average rating and the number of votes cast. 

To submit work for our Creative Works section, fill out this online form.

: 'Qdoba Stands For'

Agency:

Client:

Date: July 2019

Qdoba Mexican Eats has provided the answer to a decades-long mystery, revealing at long last the meaning behind what “Qdoba” stands for via a series of quirky video spots. Each video opens with an acronym suggesting what it might stand for (ie Queso, Delicious On Basically Anything) before revealing that the real answer isn’t an acronym at all, because QDOBA stands for Flavor. The campaign was developed in partnership with the brand’s creative agency The Many. 

The announcement comes following a week-long social activation in which the brand invited fans on social to submit guesses as to what they think Qdoba stands for, rewarding those who participated by bringing their suggestions to life in the form of social gif animations. 

Aimed at finally satisfying the fervor of curious fans while still leaving the door open to further debate and conversation, the campaign goes beyond ads to reach and engage with fans through modern media. By posing the type of question the internet loves, fans responded with passion, racking up over 600,000 organic impressions across Qdoba’s social channels and generating over 30,000 engagements thus far. The brand also used the opportunity to hack social platforms by creating a Qdoba acronym generator - a tool that would usually require sending users to another site - in the form of a pause-able gif that allowed people to stay within Qdoba’s social channels.

Each of the four brand films begin with a plausible acronym that Qdoba could stand for, before revealing that Qdoba actually stands for flavor. In the first film, a woman voraciously eats a burrito as a narrator suggests the acronym “Quickly Devouring Our Burritos Always?” In the second, a man imagines floating amongst an other-worldly sea of burrito bowls, set to the acronym “Quietly Daydreaming Of Burrito Bowls Again?” In the third, a drab hamburger is unceremoniously smacked out of a man’s hand and replaced with a delicious quesadilla, as the narrator suggests “Quesa-Dillas Over Burgers Anyday.” In the fourth spot, a wild-eyed woman pours queso over both her food and her phone as the narrator chimes in, “Queso, Delicious On Basically Anything.” In all four, the narrator goes on to explain that those guesses aren’t quite right, because what QDOBA actually stands for is flame-grilled, hand-smashed, made-in-house flavor.

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Agency: The Many

Client: Qdoba

Tags: United States

 

 

 

 

 

 

 

 

 

 

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: 'Sweet Lightning'

Agency:

Client:

Date: July 2019

Mountain Dew and KFC are partnering to electrify their beverage lineup with Sweet Lightning, an out-of-this-sky refreshment lit up with a punch of peach and a touch of honey flavors. Available exclusively at KFC restaurants nationwide by July 1, DEW is fixin' up a true-to-its-roots soda that will brighten each and every one of your taste buds.

Sweet is the Mtn Dew pitchman who is sweet, smooth and lightning-fast enough to become a mainstay at KFC, where the food is finger lickin' good. How did it go down? With a "glass is always full" swagger, Sweet strolls into Colonel Sanders'office with his Southern charm and wins him over quicker than a bolt of lightning could strike! The Colonel and Sweet shook on it, agreeing that Sweet Lightning would not be served in any other restaurant, and one sweet deal was struck.

Mtn Dew Sweet Lightning is the first exclusive beverage to be offered at KFC. For Dew, this is only the second time the brand has partnered with a quick-service restaurant – the first being the hugely successful Baja Blast which debuted at KFC's sister restaurant, Taco Bell, nearly a decade-and-a-half ago.

Sweet Lightning was developed in partnership with the food and beverage innovation experts at KFC and Mtn Dew to create the perfect pairing for KFC's Original Recipe fried chicken. Original Recipe is a KFC brand staple, and the innovation experts for each brand wanted to create a beverage that is as unique as the fried chicken it was created to complement.

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Tags: United States

 

 

 

 

 

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For a week that was dominated by fast food posts, it was an organic product that The Drum’s readers voted the US Creative Work of the Week.

A new campaign from coconut water brand, Harmless Harvest, features a remastered version of Suspicious Minds by US singer-songwriter Sharon Van Etten.

After recently being named agency of record for Harmless Harvest, Brooklyn-based agency, Madwell and the coconut water brand launched a debut campaign, 'Suspiciously Good'.

The 60-second spot follows a woman in an organic market covered with eyebrow-raising ads and filled with strange, trendy products making suspiciously bold claims, like probiotic seltzer that turns back the clock 20 years and CBD deli meat. At the end, she comes across a glowing pink cooler of Harmless Harvest, the only brand in the store that appears to be honest.

Madwell developed a campaign that was designed to show the honesty about Harmless Harvest’s strengths, flaws, and evolution – because they and the company decided that genuine transparency is refreshing. The campaign was inspired by consumer interactions with the brand, including a wave of reviews and missives on social media platforms and Amazon, questioning how it could be so good.

See the work by clicking on the Creative Works box below.

Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. We give our readers the chance to decide which work features as our Creative Work of the Week.

Scroll through the latest work from the likes of Nike, Uber, Netflix and Microsoft below, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen, and then click on the stars to vote and help choose the Creative Work of the Week. The winner will be chosen based on the average rating and the number of votes cast.

To submit work for our Creative Works section, fill out this online form.

To receive The Drum's Creative Works newsletter, sign up here. 

: '#HappyReading'

Agency:

Client:

Date: July 2019

Penguin Classics has launched a nationwide poster campaign that celebrates the individual relationships between readers and the books that they have loved.

'Happy Reading' is a series of posters that feature Penguin Classics borrowed from authors, artists, scientists, musicians and book lovers worldwide. There will be over 400 posters across the London Underground, a digital campaign advertised across social media and flyposting in key cities around the UK. The posters include recommendations from Ali Smith, Elif Shafak, David Gentleman and Kate Tempest, among others, but the books themselves are the stars of the campaign.

Penguin Classics is geographically and chronologically the largest library of classic literature ever published, originally launched in 1946 with EV Rieu’s translation of The Odyssey. The new poster campaign follows the success of the first ever Penguin Classics pop-up shop, Happy Reading, which was held in London earlier this year from 25-31 March. The bookshop space displayed each of the 1,257 books in the world-renowned list and was a cultural space for sold-out events throughout the week.

Readers can share their own Penguin Classics on social media using the hashtag #HappyReading.

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Designer: Tom Etherington

Photographer: Lol Keegan

Tags: UK

 

 

 

 

 

 

 

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: 'I Believe'

Agency:

Client:

Date: July 2019

Nike has taken to Twitter in praise of the US women’s football team's World Cup win against the Netherlands, making a short a highlights reel of their tournament alongside some stirring words of praise.

That praise was turned into a 60-second spot on social media channels after the US win. The congratulatory message to the team Nike wrote and voiced over in the spot was: “I believe that we will be four-time champions and keep winning until we not only become the best female soccer team, but the best soccer team in the world and that a whole generation of girls and boys will go out and play and say things like ‘I want to be like @mPinoe, when I grow up.’

“And that they’ll be inspired to talk and win and stand up for themselves, And I believe that we will make our voices heard and TV shows will be talking about us every single day and not just once every four years, And that women will conquer more than just the soccer field, like breaking every single glass ceiling and having their faces carved on Mount Rushmore, And that we will keep fighting not just to make history, but to change it forever. This team wins. Everyone wins.”

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Tags: United States

 

 

 

 

 

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: 'The long road to Pride'

Agency:

Client:

Date: July 2019

On June 29, public service provider Dublin Bus celebrated the people who made Pride in Dublin possible, the older LGBTQ+ generations, with a new activation, ‘The Long Road to Pride’. Working with creative agency Rothco, part of Accenture Interactive, Dublin Bus decided to bring together people, young and old, from the LGBTQ+ community to create a more inclusive Pride.

Pride is known as one of the most inclusive events of the year. However, Dublin Bus and Rothco noticed that one demographic was notably absent from the celebrations: the older LGBTQ+ generations. In 2018, fewer than 1% of Pride attendees in Ireland were aged over 65. Despite their crucial role in carving out LGBTQ+ rights in Ireland today, they are often forgotten about and disconnected from their community.

This year, Dublin Bus and Rothco wanted to encourage LGBTQ+ people over the age of 65 to come along on Pride, a celebration they helped lay the foundations to. They paired older LGBTQ+ people with younger members of the LGBTQ+ community to attend the party together. The pairs all have something in common; either coming from the same place, sharing similar experiences, or occupations, so their friendship begins with a common ground.

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Client: Dublin Bus

Marketing & Information Manager: Mary Ryan

Marketing Executive: Regina Graham

Marketing Executive: Claire Corcoran

Marketing Executive: Kate Furlong

Agency: ROTHCO (part of Accenture Interactive)

Creative Director: John McMahon

Executive Creative Director: Alan Kelly

Copywriter: Jack Roberston

Art Director: Barry Sweeney

Senior Account Director: Emily Lyons

Senior Account Manager: Aoife O’Shea

Account Manager: Laura Redden

Agency Producer: Karina Cotter

Agency Executive Producer: Jess Darby

Head of Production: Margaret Levingstone

Senior Strategist: Darius Pasalar

Strategist: Katie Cleary

Graphics: Eoin Lennon

Production Company: Antidote

Executive Producer: Andrew Freedman

Director: Ken Wardrop

Post Production: Windmill Lane

Editor: John O’Connor

Sound: Mark Henry

Grade: James Bramford

Tags: Ireland, Pride

 

 

 

 

 

 

 

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: 'Windows 1.11 promo'

Agency:

Client:

Date: July 2019

Microsoft’s social media accounts hinted at something a bit weird and very retro over the last several days, as it ‘introduced’ the ‘all-new Windows 1.0 with MS-Dos Executive, Clock, and more!!’

After a few more posts, including videos that featured a wonky synthesizer soundtrack, it became clearer that it was a promo with Netflix to promote Stranger Things 3, which launched on the streaming channel 4 July.

The promos featured MS-DOS commands and the eerie sounds of the Upside Down of the series.

Now, Microsoft has announced the release of its Windows 1.11 app, which promises to “bring the strange summer of 1985 from Netflix's Stranger Things 3 right to your PC with a special edition Windows 1.0-inspired app. Learn new technology, unlock unique content, and who knows? You might just save the world.”

Microsoft and Netflix partnered around the third season of the series to bring custom 1985-inspired experiences to life for fans, with retro video games like Dragon’s Lair, plus 4k retro images for a Windows Throwback, Stranger Things 3 wallpapers, and Camp Know Where, which teaches fans to make a Stranger Things video or code their own games to ‘rule the arcade.’

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Tags: United States

 

 

 

 

 

 

 

 

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New York City is arguably the nation’s best food city, with more variety than you could eat in a lifetime. Trying to taste the most possible dishes is the concept behind the New York Lottery’s latest ‘How Would You Spend It?’ campaign.

'All the Foods' builds on the original concept of showing how one New Yorker would spend their time if they won Cash4Life’s top prize of $1,000 a week for life. The spot from McCann New York for the New York Lottery features a stripped-down acoustic rendition of the famous song from Oliver, Food Glorious Food, performed on the ukulele and composed by the music house Human.

In July, the Cash4Life game will draw every day, giving New Yorkers more chances to win $1,000 a day for life, meaning that it could be possible for 'Kristen E.', from Clifton Park, NY to live her dream. She’s the person quoted at the end of the spot, stating: “I’d spend more time trying all the foods.”

The spot follows the camera through kitchens and dining rooms of New York, showing off beautiful food cinematography of dishes such as the ubiquitous avocado toast to colorful sushi, a bubbling bowl of ramen and seared kabobs.

“How-to” recipe videos were also created to accompany the spot so viewers can learn how to make the actual food dishes featured in the commercial.

For its food porn good looks and its aspirational nature, The Drum’s readers voted the spot the US Creative Work of the Week.

Next week, the Creative Work of the Week goes global, so make sure to view our new Best Creative Works roundup and vote for your favorite spot from around the globe. And don’t forget to visit the Creative Works page to see the latest creative campaigns from Europe, Asia and the Americas.

See the work by clicking on the Creative Works box below.

Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. We give our readers the chance to decide which work features as our Creative Work of the Week.

Scroll through the latest work from brands like Kia, Stella Artois, Shutterstock and others below, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen, and then click on the stars to vote and help choose the Creative Work of the Week. The winner will be chosen based on the average rating and the number of votes cast.

To submit work for our Creative Works section, fill out this online form.

To receive The Drum's Creative Works newsletter, sign up here.

: 'Off-Road Kitchen Challenge'

Agency:

Client:

Date: July 2019

Glad has enlisted YouTube creator, comedian and TV podcast host Grace Helbig to try and make a poke bowl while being driven down a bumpy country road in a trailer.

The rugged, ‘Off-Road Kitchen Challenge’ challenges Helbig to make an elegant, “Instagram-worthy” poke bowl in a kitchen built on the back of a moving flatbed truck. Using a variety of fresh ingredients, including fish, seaweed and sesame seeds sealed safely in their bowls with Press’n Seal, Helbig peels back the seal one by one to release the ingredients and hilariously assemble the final dish. As the trailer shimmies and bounces, with Helbig strapped semi-safely to the trailer, she loses more than a few ingredients while she tries to hold it together and finish the job, but the bowls that stay covered show that the seal of Press’n Seal won’t budge.

“We so loved last year’s work with Hannah, and it was so impactful for the Press’n Seal brand, that doubling down on our commitment was an easy choice,” said Nick Montgomery, an associate director of marketing at the Clorox Company. “We love being a partner creating content that can break through the noise, and working with creators allows for that in ways traditional advertising doesn’t.” 

The video was created and produced by award-winning digital studio, Portal A

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Portal A

Glad (A Clorox company)

Tags: United States

 

 

 

 

 

 

 

 

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The NHS has launched its latest recruitment push in its 'We Are the NHS' series, targeting students in a drive to up enrollment numbers. 

Dovetailing with a return to high school for final year pupils, the third 'We Are the NHS, We Are Nurses' campaign aims to talk to teenagers who are about to choose their degrees. It also targets career switchers considering going into nursing. 

Similarly to the previous campaigns, the film features real nurses working in real hospitals, including those working in mental health, district nursing, A&E and learning disabilities.

This real window behind the scenes to the UK's national health service showcases the huge range of opportunities nursing can offer.

Discussing the latest campaign, Ian Hampton, lead campaign manager for NHS England and NHS Improvement said: “Following our launch campaign last year, UCAS applications for nursing degrees increased for the first time in four years. We are aiming to build on this with this new work for nurses.

"The campaign conveys the inspiring, extraordinary work that nurses do day-to-day, and we hope it will capture the imagination of students deciding the next step in their education.”

Adding to this, Mark Elwood, executive creative director at MullenLowe Group UK said: “Our campaign gets to the heart of the world-class training, excellent teams, mentoring and limitless opportunities to specialise that the NHS offers.

"It’s an institution that never fails to inspire the British public and one that holds a special place in their heart. We hope this work will help recruit the next generation of incredible NHS nurses.”

Media planning is being handled by MullenLowe Mediahub and Manning Gottlieb OMD.

The campaign will run throughout September and October across TV, radio, social, OOH. MullenLowe Open is handling CRM and MullenLowe Profero was responsible for the website.

NBA superstar Stephen Curry is enlightening people about the benefits of cashbacks in Rakuten's latest campaign.

The campaign, title 'Let's Talk Rakuten' and created by Standard Black, showcases Curry with his friends on a golf course talking about all the cashbacks he is getting after shopping on the Rakuten platform.

The campaign will run across broadcast, cable, and streaming networks as well as on social and new media. The campaign also includes out-of-home executions including billboards, bus shelters, and station dominations of Hudson Yards in New York City and Montgomery BART in San Francisco.

Trever Gregory, vice president of brand marketing, Rakuten said: "We wanted to showcase our identity and demonstrate why our 13 million members love Rakuten. We think we accomplished this with our new campaign. It was the perfect trifecta of creative, direction and talent all coming together."

Apple has decorated its stores with big-sized ads globally in London, Tokyo, Paris, Dubai, Milan and others to promote the new AirPods Pro.

The ads, which feature dancers moving beyond the confines of traditional spaces, are also hung on walls and projected on buildings.

The huge scale dancers are over 40 feet tall, to signal the arrival of the new product on launch day. 

Apple said the new AirPods Pro features innovations like Active Noise Cancellation to create an immersive sound, new tapered silicon tips and transparency mode.

It recently launched another campaign which showcased the minutiae of daily life – and how the iPhone 11 and Apple Watch Series 5 can survive through it all.

A follow up to 'Mindful Moments' that starred audiobook loving Orangutans, Audible has started the new year by reminding people that its app can be an enriching alternative to 'mindless' applications.

The strategy was first devised by Fold7 in 2018, whereby the audiobook app was positioned as a more enriching mobile experience that could combat people's desire to stop scrolling and spend their time together. 

Set in a busy train station, Temptations opens with a woman seen killing time before she catches her train. After receiving a notification, various applications pop up and buzz distractingly around her. 

All vying for her attention, games, news, hosts for potential dates, a cat vomiting a rainbow and a friend showing her latest #foodinspo swarm around her. The ad peaks when the apps become too distracting for the woman to handle, and she pops in a pair of headphones while opening the Audible app. Hitting play, the cool sounds of David Tennant block out the apps around her, which vanish from view. 

Now, she can wait for her train in tranquility, in a world beyond her 'mindless' apps. It ends with the line - 'The difference is Audible.' 

On the launch of the follow-up campaign, Matthew Parker, director of brand marketing at Audible said: “Our latest campaign continues to remind people that there’s a more enriching alternative to mindless applications, and that their time could be better spent with Audible. We’re delighted with the creative and the way Fold7 has brought our brand positioning to life with such energy."

Adding to this, Ryan Newey, founder and chief creative officer of Fold7 added: “ This latest campaign brings new life and colour to Audible’s positioning and we’re delighted to create something that feels so timely and culturally relevant in today’s screen-obsessed society.”