Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week.’

Scroll through the latest work and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.

To submit work for our US Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, February 28.

TDA Boulder: Hapa Sushi 'End of the World'

Agency: TDA Boulder

Client: Hapa Sushi

Date: February 2018

Restaurant chain Hapa Sushi is utilizing unedited Trump tweets to remind people to enjoy a good delicious meal while we all still can.

The campaign, created by TDA_Boulder showed diners original tweets from president Donald Trump with the message: “Eat well before it all ends.”

TDA_Boulder’s executive creative director, Jonathan Schoenberg said: “Unfortunately, our president is Trump. Fortunately, he makes a joke out of himself so we don’t have to. We decided to use his tweets as a scary indication that the world as we know it might end under his power. But, let’s eat some really good sushi before it does.”

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

Client: Hapa Sushi

Agency: TDA_Boulder

Art Director- Ande Eich

Copywriter- Zola Owsley, Donald Trump

Creative Directors: Jeremy Seibold, Alex Rice

Executive Creative Director: Jonathan Schoenberg

Director Client Services: Christi Tucay Clark

Assistant AE: Martha Powers:

Account Coordinator: Brook Hemze

Media Director: Samantha Johnson

Media Supervisor: Heather Lee

Tags: United States, advertising

 

 

 

 

 

 

 

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: Save the Children 'War is Redefining Childhood'

Agency:

Client: Save the Children

Date: February 2018

More than 15% of the world’s children live within 30 miles of a conflict zone. This is one of the key findings from a new report Save the Children is releasing.

In combination with the global report launch on Feb. 15, Save the Children is partnering with Dictionary.com on its 'Word of the Day,' sending out an SOS for the more than 357 million children who live in conflict zones around the world. Dictionary.com will also feature two quotes from Save the Children’s president and chief executive Carolyn Miles for their 'Quotes of the Day'.

Words like “home” and “playground” take on a different meaning for these kids. To illustrate this, Save the Children’s in-house creative team created a series of images highlighting the “re-definitions” of several words as if from the perspective of children living in conflict. What does it mean for a child when war changes their understanding of family or of school?

The report also includes rankings of the most dangerous countries for children in conflict. Syria, Afghanistan and Somalia top the list. An executive summary and full draft of the embargoed report can be found here.

Credits:
 

Tags: United States

 

 

 

 

 

 

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While many were celebrating love over Valentine's Day, one organization called attention to the darker side of romance.

Day One, an organization dedicated to reducing the prevalence of sexual abuse and violence as well as supporting and advocating for those affected by it, and BBDO New York released an animated film during Teen Dating Violence Awareness Month in February warning teens of dating abuse. The short film, called ‘Sunshine,’ looks at a disturbing teen relationship that seems innocent at first glance, but abusive when examined more closely.

The film opens with an intentionally clichéd love at first sight romance where the two main characters quickly fall for each other, set to the upbeat classic song ‘Walkin’ on Sunshine’ by Katrina and the Waves. As the film progresses, however, warning signs creep in, with the man becoming more controlling and possessive of his date, keeping tabs on the clothes she wears, the food she eats and the people she associates with, which causes alienation. By the end, the sweet, happy vibe of the song takes a darker twist.

The film is meant to highlight the fact that not all abuse is physical. Emotional and verbal abuse is often even more insidious and difficult to separate from devotion, which is succinctly captured in the film’s final line: don’t confuse love and abuse.

For its honesty, engaging animation and important message, our readers voted 'Sunshine' as US Creative Work of the Week. See the film by clicking on the Creative Works box below.

To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe, visit our Creative Works homepage.

Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week.’

Scroll through the latest work and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.

To submit work for our US Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, March 7.

Venables Bell & Partners: Audi of America 'Final Breath'

Agency: Venables Bell & Partners

Client: Audi of America

Date: February 2018

The new spot for Audi by Venables Bell & Partners, 'Final Breath,' tells the story of a man who is content with a life well lived.

The film sees an old man reminiscing about the great moments - his loves, losses and sights of a life full of travel, politics and unique experiences.

Just at the moment he takes his final breath, the protagonist hears the sound of a V6 engine and jolts awake, realizing there is just one experience he’s missed - the thrill of getting behind the wheel of an all-new Audi RS 5 Coupe.

Credits:
 

 

AGENCY: Venables Bell & Partners

Paul Venables - Founder, Chairman - Venables Bell & Partners
Will Mcginness - Executive Creative Director - Venables Bell & Partners
Justin Moore - Creative Director - Venables Bell & Partners
Matt Keats - Creative Director - Venables Bell & Partners
Matt Miller - Creative Director - Venables Bell & Partners
Aisha Hakim - Art Director - Venables Bell & Partners
Jake Reilly -Senior Copywriter - Venables Bell & Partners
Jessica Youssefia - Creative Resource Manager - Venables Bell & Partners
Craig Allen - Director of Integrated Production - Venables Bell & Partners
Matt Flaker - Senior Producer - Venables Bell & Partners
Emily Tarran - Producer - Venables Bell & Partners
David Corns - Head of Brand Management - Venables Bell & Partners
Cara Watson - Group Brand Director - Venables Bell & Partners
Jon Philips - Brand Director - Venables Bell & Partners
Justin Wang - Brand Supervisor - Venables Bell & Partners
Casey Warendorf - Brand Manager - Venables Bell & Partners
Hope Stadulis - Brand Manager - Venables Bell & Partners
Tonia Lowe - Group Strategy Director - Venables Bell & Partners
Uli Kurtenbach - Group Strategy Director - Venables Bell & Partners
Mike Riley - Senior Strategist - Venables Bell & Partners
Quynh-An Phan - Director of Business Affairs - Venables Bell & Partners
Sametta Gbilia - Business Affairs - Venables Bell & Partners
Raquel Bedard - Director of Lumberyard - Venables Bell & Partners
Jeffrey Saunders - MCR Operations Manager - Venables Bell & Partners

PRODUCTION COMPANY: EPOCH

Martin De Thurah – Director - EPOCH
Melissa Culligan - Executive Producer - EPOCH
Emily Skinner – Producer - EPOCH
Kasper Tuxen - Director of Photography - EPOCH

SERVICE PRODUCTION COMPANY IN MEXICO: The Lift

Avelino Rodríguez - Managing Director - The Lift
Ixhel Pérez - Head Of Production - The Lift
Fuad Abed Daltón - Producer - The Lift

EDITING COMPANY: Work Editorial

Stewart Reeves - Editor - Work Editorial
Josh Sasson - Assistant Editor - Work Editorial
Brian Scharwath - Producer - Work Editorial
Marlo Baird - Executive Producer - Work Editorial

SOUND DESIGN & MIX: 740 Sound

Jeff Martin - Producer - 740 Sound
Chris Pinkston - Sound Designer/Mixer - 740 Sound

VFX STUDIO: The Mill LA
Enca Kaul - Executive Producer - The Mill LA
Dan Love - Senior Producer - The Mill LA
John Shirley - Post Supervisor - The Mill LA
Jasmine Singh - Post Co-Ordinators - The Mill LA
Jalisa House - Post Co-Ordinators - The Mill LA
Elliott Brennan - Flame - The Mill LA
Krysten Richardson - Flame - The Mill LA
Matthew Dobrez - Flame - The Mill LA
Sam Evenson - Flame - The Mill LA
Shaun Comly - CG Lead - The Mill LA
James Robinson - CG Artists - The Mill LA
Sophie Prince - CG Artists - The Mill LA
Danny Garcia - CG Artists - The Mill LA
Rasha Shalaby - Matte Painting - The Mill LA
MUSIC COMPANY: Human

Jonathan Sanford - Executive Producer - Human
Craig Deleon - Creative Director - Human
Christopher Kemp - Composer - Human

COLOR CORRECTION: Company 3

Sofie Borup - Colorist - Company 3
Alexandra Lubrano - Producer - Company 3

Tags: United States, digital, advertising

 

 

 

2018 Audi RS 5 Coupe Launch: “Final Breath”

 

 

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Golf company Callaway wanted to take a different approach to how it told the story of its new Chrome Soft golf ball. Rather than use a known pro as a spokesperson, it instead used the pride of its workers in a detailed video showing the making of the ball, from the raw materials through to the finished product on the tee.

The spot was developed with Flowmotion technology with agency the Kimba Group out of LA, which works with the golf company on its unique marketing efforts. The 81-second film follows the ball through nearly every step of the manufacturing process.

Appearing as a single shot, it starts at the front of the Callaway manufacturing plant in Chicopee, Massachusetts, then takes dizzying turns through each step of the process, from the bright pink core to the shine of the shell, into the packaging and shipped to the store. We then see from the ball’s perspective getting picked up by a golfer before heading to the tee and flying with the ball in the air. It’s an amazing bit of non-verbal storytelling, and one that took many man hours to put together.

For its mesmerizing view of the process, and its unique point of view, our readers voted it the US Creative Work of the Week. See the film by clicking on the Creative Works box below.

To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe, visit our Creative Works homepage.

Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.

Scroll through the latest work and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.

To submit work for our US Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, March 14.

MullenLowe: Century 21 'Don't Settle'

Agency: MullenLowe

Client: Century 21

Date: March 2018

Century 21 Real Estate has unveiled a rebranding campaign that represents a complete overhaul and one that aims to combat complacency and mediocrity in the real estate industry.

The new brand was developed around the disconnect between the investment people make in buying or selling a home and the perceived value they receive from finding the right real estate agent who fits their needs.

A new branding spot by MullenLowe humorously uncovers the frustrations people have with real estate agents. In the 60-second spot, ‘Don’t Settle for Average (Unless You’re in the Market for It)’, a young boy boasts about the fantastic characteristics of his home – the open concept kitchen, the “masterpiece” master bath, man cave and even the neighbors – until we get to the end and realize the kid doesn’t actually live there. “Because the real estate agent never showed us this place,” he says as he runs out of the house after being found out.

The spot is airing as part of an integrated media partnership with ESPN. As part of the cross-platform partnership, the Century 21 brand will be sponsoring "relentless moments" in sports, creating live commercials featuring ESPN’s Kenny Mayne alongside Century 21 System members and executing digital content integrations that will be distributed across ESPN social platforms.

The campaign is launching with a new visual identity, TV, digital, social and print components, along with the media partnership with ESPN.  

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

Agency: MullenLowe

Client: Century 21

Tags: United States

 

 

 

 

 

 

 

 

 

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Jack Morton: Belvedere vodka 'FemtheFuture'

Agency: Jack Morton

Client: Belvedere vodka

Date: March 2018

Belvedere Vodka just launched a two-year collaborative partnership with award winning musician Janelle Monáe to bring to life powerful co-created content and one-of-a-kind experiences.

A star-studded group of talent across film, music and the arts assembled on March 2 in Los Angeles for a special Fem the Future (FTF) brunch, the first in a series of experiences created by Jack Morton. The events gather influential speakers and guests to advance awareness, inclusion and opportunities for women and those who identify as women, supporting Monae’s grassroots initiative.

As part of the campaign the brand also premiered a new digital content series titled A Beautiful Future - a series short films directed and produced by three talented women filmmakers inspired by the question “What does a beautiful future look like to you?”

Credits:
 

 

 

 

Jack Morton NY - Experiential Marketing
DKC Global - Public Relations

Belvedere Vodka

Tags: United States, Branding, Experiential Marketing, Entertainment Marketing

 

 

 

 

 

 

 

 

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The employees of Booking.com recently took the company's marketing into their own hands, quite literally. Armed with video cameras, the employees filmed their travels, their adventures and their stories of using their employer's service.

'Book Your Next Story' features films shot by 15,000 Booking.com employees and gives a glimpse into their passion for travel.

Created by Amsterdam-based creative studio Cloudfactory, the campaign shows people that when they travel, they are free to live the lives the want. The videos display different elements of travel, from love stories to adventure tales, thrilling experiences to travel explorations.

As the films show, the adventures by the employees are meant to serve as a reminder to people to bring home plenty of stories and memories from their travels using Booking.com. For its DIY ethos and sense of adventure that seems within reach to everyone, our readers voted this campaign the US Creative Work of the Week. See all the films by clicking the Creative Works box below.

To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe, visit our Creative Works homepage.

Caffeinated gum is now a thing from the Mars Wrigley Confectionery company. The gum, called Alert Caffeine Gum made its debut just in time to wake people up from their daylight saving-induced sleep.

Alert is calling attention to its new chew with a ‘That’s a Thing Now’ campaign. The chewing gum contains 40mg of caffeine per piece, or the equivalent of drinking half a cup of regularly brewed coffee. The caffeinated gum is designed to give adults a simple and portable alternative to energy drinks, coffee and soda.

In order to get the word out about Alert Caffeine Gum, the brand has launched a new creative platform touting the uniqueness of the product through the tag, “That’s a thing now.”

The new campaign launched over the weekend with a timely activation around Daylight Saving Time. As the US set the clocks to “spring forward” an hour, Americans lost a precious hour of sleep. Alert Caffeine Gum’s long-form music video poked fun at how much Daylight Saving sucks and suggests that viewers can get a much-needed energy boost from the caffeinated gum. In the coming weeks, there will be a total of 20 different social films featuring colorful characters and depicting that caffeine gum is “a thing now.” Other shorter spots feature human bodies with horse, goat and gum packaging heads talking about how Alert could be a catalyst for gum rather than coffee dates and how the gum helps keep you alert.

The collaborative work was created by Mars Wrigley Confectionery US and longtime creative agency partner Energy BBDO and will live on the brand’s Facebook and YouTube channels.

This isn’t the first consumers have heard of Alert. Wrigley launched Alert Energy Caffeine Gum in 2013 but pulled the product after roughly a month due to concerns from the Food and Drug Administration (FDA) on the effects the gum would have on children and adolescents. Alert also isn’t the first caffeinated gum, as other brands like Jolt Gum, Apollo Energy Gum and Military Energy Gum are currently on the market.

To see all the spots, please click the Creative Works box below.

Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.

Scroll through the latest work and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.

To submit work for our US Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, March 21.

Phelps: Natrol 'New York Times front page takeover'

Agency: Phelps

Client: Natrol

Date: March 2018

Melatonin brand Natrol is trying to take over Daylight Saving Time, at least for the readers of The New York Times. Come this Sunday (March 11), when people set their clocks forward, every visitor to The New York Times website will be greeted by versions of a takeover ad for Natrol Melatonin.

It’s part of an overall attempt by Natrol and agency Phelps to own events throughout the year that disrupt people’s sleep cycles.

Credits:
 

 

 

 

 

 

 

 

Agency: Phelps

Client: Natrol

Tags: United States

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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TBWA\Chiat\Day: Principal Financial Group 'Renovation'

Agency: TBWA\Chiat\Day

Client: Principal Financial Group

Date: March 2018

This latest film from Principal's 'We Can Help You Plan for That' aims to shed light on the realities of aging to show the importance of planning for the unexpected.

'Renovation', which will debut on television later this fall, tells the story of a son trying to find a retirement or assisted-living facility for his aging father. After reviewing his investments with Principal, the son leverages his finances to build a guesthouse for his father to be close to the family. The gesture resembles when his father asked him to finish building the tree house behind his childhood home.

The ads aim to emphasize the importance of financial planning to deal with the unpredictable moments of life.

Credits:
 

 

 

 

 

 

 

Principal Financial Group:
Elizabeth Brady, Chief Marketing Officer
Eva Sweet, Vice President - Global Center for Brand & Insights
Jason Hoyle, Vice President - Integrated Marketing & Customer Experience
Chris Bofinger, Senior Advertising Manager

TBWA\Chiat\Day, Los Angeles:
Renato Fernandez, Chief Creative Officer
Jason Karley, Creative Director
Elizabeth Daniel, Copywriter
Blair Seward, Senior Art Director
Brian O’Rourke, Executive Director of Production
Guia Iacomin, Executive Producer
Garrison Askew, Producer
Jennifer Nottoli, Managing Director
Pamela Lloyd, Brand Director
Caitlin Miller, Brand Manager
Sharon Hsu, Brand Manager
Annie King, Associate Brand Manager
Robin Rossi, Director of Business Affairs
Neil Barrie, Chief Strategic Officer
Emma Popping, Brand Strategist
Maggie Bonner, Junior Planner

Production Company: Park Pictures
Director/Director of Photography: Lance Acord
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Scott Howard
Head of Production: Anne Brobroff
Line Producer / EP: Caroline Kousidonis

Editorial: Exile
editorial: EXILE edit
editor: Kirk Baxter
assistant editor: Zaldy Lopez
Senior Producer: Remy Foxx
Head of Production: Jennifer Locke
Executive Producer: CL Weaver

VFX / Finishing: A52
VFX Sup: Urs Furrer
Director of Production / Executive Producer: Kim Christensen
Executive Producer: Patrick Nugent
VFX Producer: Stacy Kessler-Aungst

Color: MPC
Colorist: Mark Gethin
Color Producer: Rebecca Boorsma
Associate Color Producer: Elyse Robinson

Sound Design + Mix: Lime
Executive Producer: Susie Boyajan
Mixer: Loren Silber
Assistant: Mark Nieto

Music: Barking Owl
CD/Partner: Kelly Bayette
Producer: KC Dossett
Composer: Houston Fry

Tags: United States

 

Renovation

 

 

 

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Auto retailer DriveTime is highlighting two 'almost geniuses' to promote the ease of buying a used car by using its online tools and simple processes.

The new brand positioning and creative by San Francisco agency Duncan Channon has fun with the idea that buying a car can make even the smartest people feel stupid.

National TV spots in the auto seller's $50m-plus campaign showcase two fictional brainiacs: marine biologist Dakota Isaacs and mathematician Gunter Zoolof, who claim remarkable academic and scientific achievements. Isaacs discovered medicines developed from bioluminescent squid, but apparently wasn't genius enough to use DriveTime's tools to buy a car. Zoolof suffers a fate of having his giant math equation erased by a janitor while also failing his true genius because he didn't outsmart the notoriously unpleasant car buying process by using DriveTime.

The 'Almost a Genius' campaign is part of a larger strategic pivot for DriveTime to introduce the brand to new customer segments with near prime and prime credit, and its use of humor and straightforward messaging found it as the top vote getter from our readers to be named the US Creative Work of the Week.

To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe, visit our Creative Works homepage.

View the spots by clicking the Creative Works box below.

Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.

Scroll through the latest work and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.

To submit work for our US Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, March 28.

Epsilon Agency: Nature's Way 'The Way We Grow Together'

Agency: Epsilon Agency

Client: Nature's Way

Date: February 2018

Filmed and produced by Epsilon Agency in Spain, Chile and North America, this new campaign aims to remind audiences of the benefits of nature, while amplifying Nature’s Way’s vision: to deliver uncompromising quality and help people find their way to wellness.

'The Way We Grow Together' brings Nature’s Way’s unique story to life, highlighting how nature provides the brand’s herbs and supplement product ingredients while aligning with the values of key audiences: wellness, authenticity and sustainability.

Credits:
 

 

 

 

John Immesoete, Chief Creative Officer
Janet Barker-Evans, Executive Creative Director
Greg Akouris, Executive Creative Director
Wes Henry, Creative Director
Kathy Sullivan, Creative Manager
Kathryn Greer, Copywriter
Michael Hefner, Art Director
Daniel Vaneps, Senior Art Director

Tags: United States

 

Nature's Way Goes Where Herbs Grow Best (:30 Version)

 

Nature's Way Goes Where Herbs Grow Best (:60 Version)

 

 

 

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People don't like losing an hour's worth of sleep to Daylight Saving. Springing forward, however, was an opportunity for melatonin supplement company Natrol to promote its product as a way to catch up on sleep.

To do so, the company, with the help of Los Angeles agency Phelps, took over the digital front page of the New York Times, marking themselves as owning Daylight Saving and a sound sleep solution.

The company had a countdown clock showing when they would lose the hour of sleep, then used banners and online ads to rotate statements about how Natrol Melatonin can help them get their hour back.

Natrol marketing director Thomas Hart saw an opportunity in the time change, because the shift upsets the body’s melatonin production. To have Natrol Melatonin own the equinox, Phelps came up with a mini campaign that kicked off on The Times site and will go across the internet for a month.

"Daylight saving is one of the times when everyone is suddenly aware of their sleep," said Thomas Hart, marketing director at Natrol. "We have an opportunity to call attention to the impact that a lost hour of sleep makes on our quality of life, and do it with millions of high-performing people at once. There's no greater lead in to the value of melatonin."

For being the first company to take over the Times front page for the Equinox, our readers voted the campaign the US Creative Work of the Week. To see the campaign, click on the Creative Works box below.

To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe, visit our Creative Works homepage.

Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.

Scroll through the latest work and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.

To submit work for our US Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, April 4.

The Community: Corona Familiar 'Corona Familiar'

Agency: The Community

Client: Corona Familiar

Date: March 2018

With two TV spots running nationally across the US, the Corona Familiar campaign highlights how sharing a Familiar goes beyond simply sharing a beer with a friend.

The spots, 'Friends that Are Family' and 'It’s Familiar,' follow a group of friends as they experience various life moments, ranging from the ordinary to the extraordinary, over a six-pack of Familiars.

Through the depth of their friendship, activities like attending a party, running a race, and getting a new pool become collective ones. In friendships where 'what happens to you happens to all,' happiness, sorrow – and a Familiar beer – become shared.

Credits:
 

 

 

 

 

 

 

 

 

 

Agency: the community
Chief Creative Officers: Jose Molla and Joaquin Molla
VP, Executive Creative Director: Ricky Vior
Associate Creative Directors: Silvio Caielli, Marcelo Padoca, and Fernando Reis
Sr. Copywriter: Rodrigo Gonzalez
Sr. Art Director: Cora Perez
VP of Integrated Production: Laurie Malaga
Producer: Lucia Riquelme
Account Director: Agustina Massa
Account Supervisor: Eric Jimenez
Account Coordinator: Jacqueline Aran and Rachel Startz
VP of Strategy: Andrew Speyer
Director of Strategy: Pablo Rosas
Sr. Strategist: Amilynn Soto
Manager of Creative Services: Maru Sokolowski

Production Company: Nunchaku
Director: Nicolas Kasakoff
Executive Producer: Leda Nasio

Unit Production Manager: Julian Castro and Fuad Abed
1st AD: Dafna Harrison and Paco Llaca
Director of Photography: Mischa Lluch, Gonzalo Amat, and Leonardo Hermo

Offline Editing House: The Makers Lab
Online Post House: The Makers Lab
Editor: Timothy Downing
Producer: Sharon Campos, Nadia Bowen, and Lucia Riquelme

Music House: Super Sonica
Composer: Antonio Pinto, David Bewssler, and Gabriel Ferreira
Producer: Marilia K Franco

Color Correction/VFX: CO3, Moving Forward
Executive Producer: Alexandra Lubrano
Colorist: Sofie Borup
VFX: Leo Lovera

Audio Mix: The Makers Lab, VaporPost
Producer: Sharon Campos, Nadia Bowen, and Andres Morales
Mixer/Engineer: Jeannine Guenther and Jose Toledo

Brand: Corona
Sr. VP & Chief Marketing Officer: Jim Sabia
VP, Brand Marketing: John Alvarado
Brand Director: Alex Schultz
Brand Manager: Katie Herrmann
Associate Brand Manager: Peter Sundry
Associate Brand Manager: Saul Trejo

Tags: United States

 

It's Familiar

 

Friends That Are Family

 

 

 

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: Apple 'Fly Market'

Agency:

Client: Apple

Date: March 2018

A man dances his way through a crowded marketplace, picking up desired purchases just by gazing into his iPhone X. That’s the concept behind Apple’s new spot, ‘Fly Market,’ which shines a light on the ease of using the device’s Face ID and Apple Pay.

In the film a young man walks through a market with his friends when he spots a hat he must have. He looks at his iPhone X, gets recognized by Face ID and pays with Apple Pay as the hat quivers then magically jumps onto his head.

He then dances his way through an eclectic market using quick glances to update his wardrobe with the rest of his purchases, including custom suits, new kicks, specs and accessories until he’s dressed to the nines and moving smoothly through each market area like Michael Jackson. He even gets a chair for his family that burns through the market on the way to the house through some slick special effects.

The magical shopping odyssey is set to the upbeat sound of ‘Back Pocket’ by Vulfpeck.

Credits:
 

Tags: United States

 

 

 

 

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The Community: Victoria Beer 'Victoria Beer by the community'

Agency: The Community

Client: Victoria Beer

Date: March 2018

Although Victoria stands as Mexico’s oldest beer brand, Constellation Brands brought Victoria to the US in 2010 and tapped the community to introduce the iconic beer brand to US audiences in 2016.

In its third U.S. marketing campaign for Victoria, the community builds on the “Proudly Mexican” ethos it created for the beer brand. Beloved brand spokesperson Gregorio, the American guy who’s becoming more culturally Mexican each day, returns for a series of three spots that will run in Spanish across TV, social, digital, and radio.

The first spot, 'Caguama,' opens with Gregorio’s friends requesting a Caguama (a 32-ounce beer) while they watch television. Initially, Gregorio brings them an assortment of incorrect items, such as a type of parrot called a Guacayama. Eventually, he discovers – or, rather, rediscovers – the “Vicky Caguama,” the giant, 32-ounce bottle of Victoria emerging proudly while his friends applaud the discovery.

In the second spot, “Grito,” (Scream) Gregorio works to correctly execute “El Grito” in multiple everyday situations, which his friends have taught him. The third and final spot features Gregio struggling to succeed at “Zafo,” the famous Mexican game similar to the American “Not It!” game. As a whole, the campaign comedically highlights the value of sharing culture – and a Vicky Caguama.

Credits:
 

 

 

 

 

 

Team Credits
Agency: the community
Chief Creative Officers: Jose Molla and Joaquin Molla
VP, Executive Creative Director: Ricky Vior
Associate Creative Director: Federico Díaz
Sr. Copywriter: Daniel Gonzalez Milan
Sr. Art Director: Rodolfo Fernandez
VP of Integrated Production: Laurie Malaga
Senior Producer: Julio Rangel
Account Director: Agustina Massa
Account Supervisor: Erika Rivera
Account Coordinator: Rachel Startz
Sr. Director of Strategy: Jeff Beck
Sr. Strategist: Bernardo Guzman
Manager of Creative Services: Maru Solowoski

Production Company: Gloria // The Maestros
Director: Rodrigo Valdes
Executive Producer Partner: Eric Bonniot
Director of Photography: Daniel Fernandez Abello

Offline Editing House: The Makers Lab
Editor: Pablo Alberdi
Producer: Nadia Bowen

Color Correction/VFX: CO3
Executive Producer: Alexandra Lubrano
Colorist: Sofie Borup

Audio Mix: The Makers Lab
Producer: Nadia Bowen
Mixer/Engineer: Jeannine Guenther

Client Credits
Company: Constellation Brands
Brand: Victoria Beer
Sr. VP & Chief Marketing Officer: Jim Sabia
Sr. Brand Director, Marketing: Matt Escalante
Brand Manager, Marketing: Maddy Zingle

Tags: North America

 

 

Caguama

 

Grito

 

Zafo

 

 

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Cut+Run: Veterans for Gun Reform 'PSA'

Agency: Cut+Run

Client: Veterans for Gun Reform

Date: March 2018

Cut+Run and editor Ben McCambridge are part of a creative team including writer/director and veteran Kyle Hausmann-Stokes and producer Ellen Utrecht who have united to craft a persuasive and moving PSA for Veterans for Gun Reform. The PSA stars military veterans of all genders, ages, ethnicities and military backgrounds. Their message is clear, “...we carried the M4/M16, we know its power first hand, and there is no reason it should be for sale in this country.”

When it comes to national security, we often look to military veterans for leadership and informed opinions. With domestic mass shootings now claiming more lives than any other form of terrorism, and in the wake of yet another school shooting in Parkland, Florida, the voices of military veterans carry more weight than ever. The debate on gun control is complicated. And there are many citizens who feel it may be somehow un-American or unpatriotic to support a ban on certain firearms.

But it’s not. And hearing this message from those who have served in the armed forces can be at once inspiring, reassuring and empowering.

Credits:
 

 

 

 

Production Company: MikeTeevee
Writer/Director: Kyle Hausmann-Stokes
Producer: Ellen Utrecht
Cinematographer: Sean Conaty
Production Design: Paula Loos
Production Manager: Jordan Levine

Editorial: Cut+Run
Editor: Ben McCambridge
Managing Partner: Michelle Eskin
EP: Amburr Farls
Producer: Evan Cunningham

Music: Human Music
Color: Beau Leon, Framestore,
Still Photography: Audrey Ma
Design: Noisey

Tags: United States, post production, Tv/Film Production, film

 

Veterans for Gun Reform PSA

 

 

 

 

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BBH LA: March for Our Lives 'Color For Our Lives'

Agency: BBH LA

Client: March for Our Lives

Date: March 2018

With Saturday’s March For Our Lives to end gun violence in schools drawing hundreds of thousands of students and families to the streets, BBH LA supported the students’ plans to involve many through social media with 'Color For Our Lives' - the first-ever Instagram coloring book.

Collaborating with students, BBH LA created a series of digital protest posters with slogans such as 'Don’t Shoot Us,''ABC Not NRA' and 'Guns Kill.' People could download the poster pack and customize it with color, gifs and emojis to strengthen and personalize the messages. Students, celebrities and influencers shared their posters across social channels and had them printed and in hand for march day.

"These students are literally fighting to make it safer for my kids to go to school. That's why we had to get involved. It's the difference between life and death for students everywhere,” said Zach Hilder, executive creative director of BBH LA. “We wanted to give them tools to elevate their voices, create a way to unify their message and allow everyone to participate in the March - even those who can’t attend in person. That's the inspiration for Color For Our Lives."

Credits:
 

Client: March For Our Lives
Agency: BBH LA
Executive Creative Director: Zach Hilder
Creative Director: Johnnie Ingram
Sr. Designer: Jimmy Carroll
Account: Whit Cavanah
Worldwide CCO: Pelle Sjoenell
CEO: Frances Great
Head of Strategy: Agathe Guerrier

Tags: United States

 

 

 

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Insurance company State Farm enlisted some of its own agents to help bring a new campaign to life, putting them into comic situations while letting them be their helpful professional selves.

Created by DDB Chicago, 'Here to Help ___ Go Right' is a fully integrated campaign anchored by five spots that feature real State Farm agents from across the country. The creative sheds some humorous light on a variety of insurance moments, both expected and unexpected, to show how State Farm — and their many agents — are there to help when misfortune strikes.

In each spot, the blank is filled in with a new story demonstrating the breadth of ways State Farm can help it go right, like Ben, an agent who reassures a man with a flat that he is covered after being the victim of an infamous pothole. Or Zachary, who tells a woman that her 'she shed', which caught on fire due to a lightning strike, is covered in her insurance claim.

The honesty of the agents, and the fact that they seem so comfortable on camera, makes it our US Creative Work of the Week, as voted by our readers.

To see the spots, click on the Creative Works box below.

To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe, visit our Creative Works homepage.

Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.

Scroll through the latest work and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.

To submit work for our US Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, April 11.

R/GA Austin : Crocs 'Come As You Are '

Agency: R/GA Austin

Client: Crocs

Date: March 2018

This year, Crocs "Come As You Are" campaign is celebrating everyone comfortable in their own shoes. To kick off the celebration, Crocs global celebrity Drew Barrymore steps out of her comfort zone and gets comfortable singing and dancing in the global debut of Crocs: The Musical.

The campaign extends throughout 2018, including additional video content featuring Yoona (K-Pop Star) and Henry Lau (international superstar), as well as a robust influencer program, Snapchat filter and UGC program. With each piece of content, it's clear that when you're comfortable in your own shoes you can do anything.

Credits:
 

 

 

 

 

 

 

 

 

Agency (strategy, creative & media): R/GA Austin
Executive Creative Director: Jonathan Woytek
Creative Director: Chris Cima
Senior Copywriter: Dominique Curtis
Senior Art Director: Fernando Suarez
Songwriter: Dominique Curtis
Group Strategy Director: Kate Rush Sheehy
Senior Strategist: Liz Tavera
Strategist: Christina Queeney
Director of US Content Production: Diego De La Maza
Sr. Content Producer: Laura Walters
Sr. Content Producer: Nick Miller
Content Producer/Still Photography: Summer Allgyer
Business Affairs Manager: Stephen Bernstein
Vice President, Managing Director: Candice Hahn
Group Account Director, Client Service: Meg Wubbenhorst
Account Director, Client Service: Megan Mills

R/GA Singapore -
Account: Dorothy "Dot" Peng / Methavee "Peppermint" Tontaveetong
Production: Marianne Whitman, Natasha Angeline
Strategy: Roana Reyes, Scarlett Li (shanghai)
Creative: Pei Ling Ho, Jia Ying Goh, Pimwadee "Pim" Lai
Production Company: Hungry Man
Director: Dan Opsal
Executive Producer: Jessica Lee
Executive Producer: Tony Choi
DP: Beomsu Choi
Choreographer: Giseok Choi

Brand:
For Crocs The Musical -
Client: Crocs, Inc.
SVP Global Product & Marketing: Michelle Poole
Chief Marketing Officer: Terence Reilly
VP Global Marketing: Heidi Cooley
VP Global Creative Director: James Gardner
Director, Global Marketing Communications: Emily Sly
Global Public Relations Manager: Ryan Roccaforte
Global Social Media Manager: Tom Miner
Global Marketing Operations Sr. Manager: Katie St. Peter
Global Associate Creative Director: Sean Carney
Regional Marketing Director: Serena Di Sarra

Production:
PHOTOGRAPHY:
Executive Producer: Ruth Levy
Photographer: Mark Seliger

Production Company: Hungry Man
Executive Producer: Jacki Sextro
Executive Producer: Dan Duffy
Director: Dan Opsal
DP: John Barr
Production Designer: Maxwell Orgell
Choreographer: Eboni Nichols
Line Producer: Jess Lee

Post Production/VFX:
Post Production: Beast
Executive Producers: Ron Rendon
Producer: Adriane Weast
Editor: Ariel Quintans
Flame Artist / Senior Online Editor: Drew Dela Cruz
Colour: Company 3
Colourist: Bryan Smaller

Music Composition/Audio Mix/Sound Design
Music Company: Beacon Street Studios
Executive Producer: Leslie Dilullo
Composers: Andrew Faltenstein & John Nau
Mix Engineer: Dana Nielsen
Sound Design: Rommel Molina
Mix Producer: Kate Vadnais
Mix Assistant: Vivi Rojas

Tags: United States, crocs, retail, shoes, marketing, Brand, advertising, innovation, design

 

 

 

 

 

Come As You Are Musical

 

 

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PPK: Florida Lottery 'Speak Dolphin'

Agency: PPK

Client: Florida Lottery

Date: March 2018

In a new 30-second spot, PPK uses dolphin-speaking scientists to connect a unique fact about the state of Florida with the Florida Lottery’s commitment to education. In 'Speak Dolphin,' we learn that there are dozens of marine biologists in the state of Florida learning the language of dolphins.

The Florida Lottery has sent more than 775,000 Florida students to college on a Bright Futures Scholarship, giving them the opportunity to pursue their dreams. The spot, shot by Scott Pickett, features a real Bright Futures Scholarship recipient, and was filmed on location in Miami.

Credits:
 

 

 

 

 

 

 

 

 

 

 

Agency: PPK

President: Tom Kenney
Executive Creative Director: Dustin Tamilio
Group Creative Director: Paul Prato
Creative Director/Writer: Nick McMurdy
Copywriter: Ivan Gonzalez
Associate Creative Director/Art Director: Christy Beegle
Jr. Art Director: Jaime Harkins
Group Account Director: Kyle Matos
Sr. Account Executive: Kendra Mahon
Account Supervisor: Tara Willette
Account Executive: Carly Earnest
Account Coordinator: Samantha Landfair
Executive Producer: Heather Semer
Director: Scott Pickett
Director of Photography: Mischa Lluch
Executive Studio Director: Chanse Chanthalansy
Post Production Supervisor: Amanda Schreiber
Lead Editor: Melissa Reichert
Visual Effects Artist: San Nguyen
Audio Engineer: Roger Hughes

Tags: United States

 

Speak Dolphin

 

 

 

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: H&R Block 'H&R Block Money Wings'

Agency:

Client: H&R Block

Date: April 2018

H&R Block is closing out tax season by beautifying the communities where their employees and customers live and work. It's doing so by partnering with British graffiti artist INSA to create an augmented reality mural – the 'H&R Block Money Wings'– at a local Santa Monica H&R Block office.

Known for pioneering the art form GIF-iti, INSA crafts his art with a continuous pattern of painting an image, taking a photo of it and then repeating the process over and over again for the course of a week until the photos can be sequenced into an animated GIF.

INSA has crafted these GIF-iti murals for brands like Netflix, KFC and Pepsi. His next personal project includes creating a series of murals across all seven continents. A wide range of influencers have already posted in front of the mural.

Credits:
 

 

 

Artist: INSA

Client: H&R Block

Tags: United States

 

 

 

 

 

 

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David&Goliath: Child Rescue Coalition 'Kids for Privacy'

Agency: David&Goliath

Client: Child Rescue Coalition

Date: April 2018

April is National Child Abuse Prevention Month, and the Child Rescue Coalition has created a campaign with David&Goliath to educate parents about overexposing their kids on social media.

The pro bono campaign uses popular hashtags parents often use when posting innocent pictures of their children, but puts a twist on them by having kids pose with signs saying ‘Privacy Please’ over their faces.

The movement, launching today (April 3), comes from the ‘sharenting’ trend of parents sharing their kids’ pictures on Instagram using hashtags like #pottytraining, #nakedkids and #kidsbathing. While this might seem cute it overexposes children by showcasing private moments that shouldn’t be shared with a large audience, making them vulnerable to pedophiles and sex offenders. Specifically, the 100-plus hashtags parents used in these situations serve as flags on social media leading predators to pictures of children.

The Child Rescue Coalition (CRC) is a nonprofit organization that enables law enforcement to track, arrest and prosecute child predators.

As part of the campaign, David&Goliath also created a 60-second video that is narrated by a child and explains the initiative from their point of view. In addition, D&G created an educational hub on Instagram called @KidsForPrivacy where parents can learn about the dangers of overexposing theirs kids on social media and get tips on how to protect their kids’ privacy online.

People are encouraged to join the @KidsForPrivacy movement by creating their own ‘Privacy Please’ signs and posting images online using hashtags in the takeover.

Credits:
 

Agency:  David&Goliath, LA

Founder & Chairman: David Angelo

President: Yumi Prentice

Chief Creative Officer: Bobby Pearce

Chief Strategic Officer: Wells Davis

 

Executive Creative Director:  Gustavo Sarkis

Creative Directors: Fernando Reis, Marcelo Padoca

Associate Creative Directors: Kika Douglas, Samyr Aslan Souen

Copywriters: Julie Blakley, Monica Douglas, Marcelo Padoca

Art Directors: Kris Wong, Samyr Aslan Souen, Fernando Reis

 

Director of Broadcast Production:  Paul Albanese

Agency Producer: Natalia Celis

 

Executive Director of Business and Legal Affairs: Rodney Pizarro

Senior Business Affairs Manager: Natasha Royzina

 

Group Account Director: Michele Tebbe

Account Supervisor: Lauren Gluck

Senior Strategist: Chris Kwak

Senior Digital Strategist: Natalie Gomez

Strategy and Influencer Marketer: Noelle Suarez

Project Manager: Amanda Bercovitch

 

Editorial House: Spinach LA

Managing Director: Adam Bright

Executive Producer: Jonathan Carpio

Editor: Juan Pablo Digenio

Editor: Carlos Crooks

Producer: David Cooke

 

Music Company:  Jamute

Composer: James Pinto

Mixer: Otavio Bertolo

Account Manager: Marcelo Romero

Tags: United States

 

 

 

 

 

 

 

 

 

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After a long winter, people must be longing to get out on the course, as a new spot for audit, tax and advisory firm Grant Thornton utilizes pro golfer Rickie Fowler for a humorous take on sports and business jargon.

Fowler, the eighth-ranked golfer in the world and a Grant Thornton sports ambassador, stars in a 30-second spot for the firm that takes place on the course. In it, he asks his caddie for advice on what club he should use.

The caddie then offers an unusual suggestion: "Let's take this offline, you've gotta bring your A-game, synergy, seamless integration, 110%..." The caddie continues with office and sports clichés until finally Fowler, annoyed, just asks for the club. The following copy reads: “Need solutions that make sense? Discover Grant Thornton.”

Created by Gyro Chicago/Denver, the spot is the first of a new 'Obvious Change' campaign. 

For its humorous use of a spring sport combined with run-on jargon delivered in a golf whisper, our readers voted it the US Creative Work of the Week.

To see the spot, click on the Creative Works box below.

To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe, visit our Creative Works homepage.

After a long winter, people must be longing to get out on the course, as a new spot for audit, tax and advisory firm Grant Thornton utilizes pro golfer Rickie Fowler for a humorous take on sports and business jargon.

Fowler, the eighth-ranked golfer in the world and a Grant Thornton sports ambassador, stars in a 30-second spot for the firm that takes place on the course. In it, he asks his caddie for advice on what club he should use.

The caddie then offers an unusual suggestion: "Let's take this offline, you've gotta bring your A-game, synergy, seamless integration, 110%..." The caddie continues with office and sports clichés until finally Fowler, annoyed, just asks for the club. The following copy reads: “Need solutions that make sense? Discover Grant Thornton.”

Created by Gyro Chicago/Denver, the spot is the first of a new 'Obvious Change' campaign. 

For its humorous use of a spring sport combined with run-on jargon delivered in a golf whisper, our readers voted it the US Creative Work of the Week.

To see the spot, click on the Creative Works box below.

To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe, visit our Creative Works homepage.

Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.

Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.

To submit work for our US Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, April 18.

BooneOakley: Outer Banks Visitors Bureau 'BOX—>OBX'

Agency: BooneOakley

Client: Outer Banks Visitors Bureau

Date: April 2018

This simple, voiceless campaign is titled 'BOX -> OBX.''OBX' is the Outer Banks' signature oval destination sticker, as well as the first three characters on all Outer Banks license plates. 'BOX,' of course, is what you might be in if you commute on smoggy eight-lane throughways or taxi through grid-locked city streets, if your eyes stay glued to a data-entry screen or you work late nights in a featureless complex.

The campaign's four 30-second spots, plus two cut-down 15-second films, show each of those scenes (or in related print, straphangers, office cubicles, and a booked-solid schedule planner) transformed into coastal tranquility, as the first two letters of 'OBX' switch place. Those, and the URL outerbanks.org, are the tourism campaign's only written words. None are spoken.

Credits:
 

 

 

 

 

 

 

 

David Oakley - CD/CW - BooneOakley
Jim Mountjoy - CD - BooneOakley
Laura Beebe - AD/Designer - BooneOakley
Steve Lasch - CW - BooneOakley
Laura George - Agency Prod. - BooneOakley
Claire Oakley - Account Dir. - BooneOakley
Katie Casella - AE - BooneOakley
Michael Wilfong - Editor/Designer - Wondersmith
Sound design: Groundcrew Studios, Charlotte, Hot Sake, Charlotte
John Causby - Engineer - Groundcrew
John Hausman - Engineer - Hot Sake
Harry De Zitter - Photog (scenic) - freelance
Olaf Veltman - Photog (scenic) - freelance
stock - Photog (urban)

Tags: United States, travel, tourism, TV advertising, simple, transit

 

 

 

 

Commute

 

Eyes

 

Taxi

 

Complex

 

 

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Carmichael Lynch: Subaru 'Never Too Early'

Agency: Carmichael Lynch

Client: Subaru

Date: April 2018

In this new Subaru spot from Carmichael Lynch, a young couple is so anxious to share all the wonders of the world with their unborn baby that they decide to get a head start.

Fortunately, they’ve chosen to drive the long-lasting Subaru Outback, so their car is still going strong even when the whole family returns to their original beach a decade later.

Credits:
 

 

 

 

 

 

 

TITLE: Never Too Early 

CLIENT: Subaru of America
Senior Vice President, Marketing: Alan Bethke
National Advertising Manager: Brian Cavallucci
Integrated Media Specialist: Michelle Shoultes

AGENCY:
Agency: Carmichael Lynch
Chief Creative Officer: Marty Senn
Executive Creative Director: Randy Hughes
Writer/Group Creative Director: Dean Buckhorn
Art Director / Creative Director: Brad Harrison
Head of Integrated Production: Joe Grundhoefer
Senior Executive Content Producer: Brynn Hausmann
Director of Business Affairs: Vicki Oachs
Talent Payment Specialist: Jennifer Knutson
Account Management Team: Brad Williams / Adam Craw / Caroline Rudzinski
Director of Brand Planning: Brenna Smithson
Product Information Specialists: Robert Ar / Jonathan Bush
Project Manager: Meredith Paul

PRODUCTION:
Production Company: Park Pictures
Director / Director of Photography: Lance Acord
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Justin Pollock
Head of Production: Anne Bobroff
Producer / Executive Producer: Caroline Kousidonis

POST-PRODUCTION:
Edit House: Work Editorial
Editor: Stewart Reeves
Assistant Editor: Leah Turner
Executive Producer: Marlo Baird
Producer: Marguerite Olivelle
Volt Studios, Steve Medin
Post Producer: Amanda Tibbits
Telecine: The Mill, Fergus McCall
Audio Mix: SisterBoss / Carl White
Sound Design: SisterBoss / Carl White
Post Production Audio Producer: Annie Sparrows

MUSIC:
Track Title: "Beneath The Leaves"
Performed by: Julie Doiron
Music Supervisor: Venn Arts/Jonathan Hecht

Tags: United States, Branding, advertising, marketing

 

Never Too Early

 

 

 

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EP+Co: Denny's 'Hand of Sabacc'

Agency: EP+Co

Client: Denny's

Date: April 2018

As part of its collaboration with Lucasfilm and partnership with No Kid Hungry for the promotional campaign for Solo: A Star Wars Story, Denny’s has released its own national TV spot inspired by the film.

Set within the world of Solo: A Star Wars Story, the spot pays homage to the famous story of Han Solo winning the Millennium Falcon from Lando Calrissian by featuring two young adversaries, who imagine that they are squared off in a high-stakes card game as characters from the Star Wars universe, including Chewbacca, watch from around the booth.

Denny’s and EP+Co worked closely with Lucasfilm and Skywalker Sound and enlisted the help of acclaimed production designer Neil Lamont and Oscar-winning creature and Special Makeup Effects Supervisor Neal Scanlan — both of whom worked on Star Wars films Rogue One: A Star Wars Story and Star Wars: The Force Awakens — to create an authentic environment that Star Wars fans will love.

Credits:
 

 

 

 

 

 

 

John Dillon – SVP, CMO – Denny’s
Erik Jensen – VP, Brand Engagement – Denny’s
Con Williamson – President/CCO - EP+Co
Mike Lear – EVP, ECD – EP+Co
Rich Cutter – SVP, Group Creative Director - EP+Co
John Macaluso – Copywriter - EP+Co
Danny Miller – VP, Director Content Production - EP+Co
Rachel Rawlinson – Content Producer - EP+Co
Karen Mawhinney – SVP, Managing Director - EP+Co
Jenny-Lee Maxwell – Account Supervisor - EP+Co
Elisa Taneyhill – Senior Account Manager - EP+Co
Brian Cooper – Editor - EP+Co
Matthew Swanson – Director – EPOCH Films
Sylvaine Dufaux – Director of Photography – EPOCH Films
Melissa Culligan – Managing Executive Producer – EPOCH Films
Rob Godbold – Executive Producer – BOLD
Dave Knox – Line Producer – BOLD
Joe Gawk – Colorist – Harbor Picture Company
Kevin Vale – Director, Picture Post – Harbor Picture Company
Matt Caruso – Senior Producer, Picture Post – Harbor Picture Company
Jon Null – Director of Production – Skywalker Sound
Fernando Ascani – Sound Engineer – Sonic Union
Mike Boris – Music Supervisor

Tags: United States, TV Advert, broadcast, restaurant, Food & Drink, Star Wars, disney, LucasFilm, Denny's, ep+co, skywalker sound, set design

 

 

 

 

"Hand of Sabacc"

 

 

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Greenhaus Agency: Visit Anaheim 'Uncommon Character'

Agency: Greenhaus Agency

Client: Visit Anaheim

Date: April 2018

The Uncommon Character campaign illustrates Anaheim's new infectious energy and innovative characters bringing change to the city’s dynamics.

The campaign peels back the curtain and reveals unexpected hot spots, trendy culinary and craft beer experiences and revamped neighborhood spaces, inviting visitors to experience a new side of Anaheim.

The first phase, launched today, targets both leisure and meeting/conventions guests coming to Anaheim to experience one of our main attractions or attend a conference or event at the Anaheim Convention Center, the largest convention center on the West Coast.

Credits:
 

 

 

 

Charles Harris - Senior VP of Marketing - Visit Anaheim

Tags: United States, digital, marketing, design, Branding, advertising

 

 

 

 

 

 

 

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With so much political and media noise out there, sometimes a childlike take on the world is necessary. That's the point behind a cute spot by KBS for Dean Foods brand DairyPure.

The film opens with a dad at home scrolling through his work phone while news talking heads argue on the TV with a header that reads, “A Nation Divided.”

Suddenly the channel changes and cartoons appear on the screen, replacing the arguing pundits. The man's son sits down beside his father, pours himself a bowl of cereal with DairyPure milk, and begins giggling at a cartoon. Dad takes a pause, then smiles and joins his son in a bowl of cereal with milk while watching cartoons. Together they share in a moment of simple innocence. The film concludes with the words, “Pure milk, pure moments. Nothing else. DairyPure.”

KBS developed a strategy for DairyPure to connect the core product offering - pure milk and nothing else - to a growing cultural and consumer desire to move away from things bringing stress and negativity to their lives and move towards things that bring more simplicity and authenticity.

KBS is also developing a full campaign including a series of digital shorts celebrating childhood innocence, with videos of kids blowing milk bubbles and other fun moments.

For its innocence and ability to show real family connections, our readers voted the spot the US Creative Work of the Week. To see the spot, click on the Creative Works box below.

To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe, visit our Creative Works homepage.

KBS - Kirshenbaum Bond & Partners: Dean Foods 'Stay Pure'

Agency: KBS - Kirshenbaum Bond & Partners

Client: Dean Foods

Date: April 2018

Following Dean Foods’ DairyPure appointment of KBS as their new agency of record, the partnership launched the first rebrand spot for the 'Stay Pure' campaign.

The film opens with a dad at home burrowed in his work phone while the all too familiar talking heads argue on the TV - all fighting for air time amid a chyron reading, “A Nation Divided.”

Suddenly the channel changes and cartoons appear on the screen, replacing the arguing pundits. His son has entered the kitchen and changed the channel. The son sits down beside his father, pours himself a bowl of cereal with milk, and begins giggling at the kid’s show. Dad takes a pause, then smiles and joins his son in a bowl of cereal with milk while watching cartoons. Together they share in a moment of pure innocence. The film concludes with the words, “Pure milk, pure moments. Nothing else. DairyPure.”

The challenge was to build a true “brand” in the classically unbranded conventional milk category, driving brand purchase intent amidst an ever-expanding array of dairy products and offerings. DairyPure needed to show a unique authentic selling point as well as an understanding of the challenges modern parents face.

KBS developed a strategy for DairyPure to connect the core product offering - pure milk and nothing else - to a strong and growing cultural and consumer desire to move away from things bringing stress and negativity to their lives and move towards things that bring more simplicity and authenticity.

Building on the hero spot, KBS is also developing a full 360 campaign including a series of digital shorts celebrating childhood innocence, with videos of kids blowing milk bubbles and other fun moments.

Credits:
 

 

 

Dean Foods:
Marissa Jarratt
VP, Marketing & Innovation
Joe Reske
Sr. Director of Marketing – DairyPure

KBS:
Ted Florea
Global Chief Strategy Officer
Rita Dory
Strategy Director
Pooja Kakr
Associate Brand Strategist
Keith Butters
Global Chief Technology Officer
Mike Abell
Group Creative Director/Copywriter
Kevin Gentile
Group Creative Director/Art Director
Steve Cady
Associate Creative Director
Kristin Cubbison
Copywriter
Madison Wharton
Global Chief Production Officer
Dennis McKinley
Executive Content Producer
Laura Peguero
Content Producer
Michele Kunken
Executive Creative Director

Production Company - Hungry Man:
Hank Perlman
Director
Kevin Byrne
Executive Producer

Editor - Arcade Edit:
Brad Waskewich
Editor
 

Tags: United States

 

 

 

KBS rebrand spot "News" for Dean Foods' DairyPure

 

 

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Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.

Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.

To submit work for our US Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, April 25.

Anomaly: Minute Maid 'This is Good'

Agency: Anomaly

Client: Minute Maid

Date: April 2018

Family moments often look perfect in pictures on social media, but everyone knows family dynamics are decidedly imperfect. Minute Maid’s new brand campaign is encouraging parents to embrace their perfectly imperfect family moments and show how they may not always be Instagram-ready.

To launch the new campaign, ‘This is Good,’ Minute Maid partnered with Edison Research to commission the ‘This is Good Parenting Survey’ to better understand how parents are using social media to share their families with the world. 

To help people get comfortable with imperfect moments, the beverage brand launched a TV commercial showing a father at his son’s T-ball game. The boy hits the ball, then runs to first base, but instead of stopping there, he runs to the refreshment table to grab a glass of lemonade. It’s not a perfect moment, but it is more relatable and real.

Minute Maid is also partnering with influencers across the country to encourage parents everywhere to start embracing real family moments. Instead of staging a photo, parents are encouraged to capture the family moment – no matter how cluttered or imperfect – and share it on social media with the hashtag #ThisisGood.

Credits:
 

 

 

 

 

 

 

 

 

 

 

Brand: Minute Maid

Campaign: this is GOOD

Spot: Little League

Agency: Anomaly

Production Company: Caviar

Director: Neal Brennan

Editorial: Cut + Run

Finishing: Jogger

Music: Walker Mix: Lime

Tags: United States

 

 

 

 

 

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RPA: Honda 'Remove the Distractions'

Agency: RPA

Client: Honda

Date: April 2018

Honda is supporting Distracted Driving Awareness Month in April with 'Remove the Distractions, a series of short videos on Honda’s social media channels aimed to raise awareness around the perils of distracted driving.

The campaign features four 10-second videos, dubbed ‘Astronaut,’ ‘UFO,’ ‘Tricycles,’ and ‘Portal’ where users are presented with a driving scenario in which a text message pops up on the screen, interrupting the scenery. When the text disappears, the video reveals surprising imagery that would have been missed as a result of being distracted. The videos end with the tag line: “When your attention is on your phone, you miss what happens on the road.”
 

To further drive the message home, Honda fans will see additional posts throughout the month communicating statistics showcasing the prevalence of distracted driving in our society. The 'Remove the Distractions' campaign will run across Honda’s Instagram, Snapchat, Facebook and Twitter platforms throughout the month of April.

Credits:
 

 

 

 

 

 

 

 

 

 

 

Client: American Honda Motor Co., Inc
Jessica Fini: Manager,Honda and Acura Social Marketing
Allie Coulter: Assistant Manager, Honda and Acura Social Marketing
Melly Ramirez: Social Media, Honda & Acura

Agency: RPA
Joe Baratelli: EVP, Chief Creative Officer
Jason Sperling: SVP, Chief Creative Development
J Barbush: VP, Creative Director, Social Media
Romeo Cervas: Associate Creative Director
Lindsay Kelly: Copywriter
Nathan Tamburello: Art Director
Gary Paticoff: EVP, Chief Production Officer
Isadora Chesler: VP, Director, Video Production
Linda Kim: VP/Executive Digital Producer
Angela Pascal: Producer
Jackie Fuhrman: Associate Digital Producer
Spencer Sanchez: Assistant Content Producer
KK Davis: Associate Director, Business Affairs
Brett Bender: EVP, Chief Client Officer
Adam Blankenship: SVP, Group Account Director
Kaelin McGill: Management Supervisor
Sam Cody Assistant: Account Executive
Emily Puig: Associate Specialist, Digital Strategy

Production Company: Moo Studios
Executive Producer: David Lyons
Director/Animator: Shaun Sewter
Animator: Adam Byrd

Sound Design & Mix: Lime Studios
Re‐Recording Mixer: Dave Wagg
Assistant Re‐Recording Mixer: Stephen Fredericks
Executive Producer: Susie Boyajan

Tags: United States

 

 

 

 

 

 

 

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Teak: JanSport 'Hammock'

Agency: Teak

Client: JanSport

Date: April 2018

JanSport tapped their longtime AOR, San Francisco-based Teak, to cast the Hatchet backpack as a companion for self-expression and discovery.

The result is a creative execution that builds on the brand’s outdoor heritage and brings its bold message to a diverse young audience.

In Teak's 30-second 'Go Anywhere With The Hatchet' film, a protagonist uses his backpack to dominate the city landscape, exercising his freedom to go anywhere and do anything.

Credits:
 

 

 

 

 

 

 

 

 

 

 

Client: JanSport

Advertising Agency: Teak (http://www.teaksf.com)
Creative Director: Greg Rowan
Writer: Kevin Ferguson
Art Director: Montana McLean
Lead Designer: Bradley Hughes
UX/UI Designer: Beth O’Neill
Production Artist: Michelle Brandemuehl
Editor: Colin Russell
Editor: Alec Rodriques
Photographer: Andrew Reilly
Animator: Lauren Konig
Director of Photography: Alec Rodriques
Producer: Brett Miller
Project Manager: Lea Hamilton
Account Director: Greg Martinez

Tags: United States

 

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CP+B, Ad Council: Gill Foundation 'Beyond I Do'

Agency: CP+B, Ad Council

Client: Gill Foundation

Date: April 2018

While progress is being made on equal rights for the LGBT community, there is still a long way to go, as a new anti-discrimination campaign, ‘Beyond I Do,’ demonstrates.

The campaign launching today (April 17) aims to raise awareness about the prevalence of discrimination against lesbian, gay, bisexual and transgender (LGBT) people in the United States, despite the widespread misperception they have basic protections.

The public service campaign from the Ad Council, in partnership with the Gill Foundation, promotes acceptance, empathy and understanding for the millions of LGBT Americans who can still be kicked out of their homes, fired from their jobs or denied services because of their sexual orientation or gender identity.

Created by ad agency CP+B with research and strategy from Redscout, the ‘Beyond I Do’ campaign confronts the common misconception that LGBT people received full equality along when federal law made it legal to marry in all 50 states.  

The campaign highlights real Americans who have faced discrimination, and it will also document many stories of Americans who have faced discrimination across the country, along with facts about discrimination, at BeyondIDo.org. They speak for the 55% and growing number of LGBT people who have reported being discriminated against due to their sexual orientation or gender identity, according to Glaad’s Accelerating Acceptance 2018 study. And while public opinion research shows 79% of non-LGBT Americans support equality for LGBT people, 80% still believe it’s illegal under federal law to fire, evict or refuse service to someone because they are LGBT. In reality, 31 states lack comprehensive protections and allow these acts of discrimination against LGBT Americans.

Credits:
 

 

 

 

 

 

 

AGENCY: CP+B

GLOBAL CHIEF CREATIVE OFFICER: Linus Karlsson

CREATIVE DIRECTOR: Quinn Katherman

CREATIVE DIRECTOR: Lauren Perlow

ASSOCIATE CREATIVE DIRECTOR: Aaron Fisher

ASSOCIATE CREATIVE DIRECTOR: Robyn Tenenbaum

SR. COPYWRITER: Sarah Mosseller

ART DIRECTOR: Rachel Leathers

VP DIRECTOR OF CONTENT PRODUCTION: Sloan Schroeder

VP EXECUTIVE PRODUCER: Jesse Jones

PRODUCER: Jake Burnett

JR. PRODUCER: Mimi McCormick

VP GROUP ACCOUNT DIRECTOR: Joselyn Bickford

MANAGEMENT SUPERVISOR: Tara Delaney

CONTENT MANAGERS: Ilyssa Schwartz, Brad George

ASSOCIATE DIRECTOR OF AGENCY COMMUNICATIONS: David Whitney

BUSINESS MANAGER: Cristina Fajardo

VP GROUP DIRECTOR STRATEGY: Kaylin Goldstein

ASSOCIATE STRATEGY DIRECTOR: Dominic Hanley

VP DIRECTOR OF INTEGRATED COMMUNICATION: Jennifer Bollman

MEDIA SUPERVISOR: Zach Garbiso

PRODUCTION COMPANY & CITY: Stink Studios - New York, NY

DIRECTOR OF PHOTOGRAPHY: Jan Reichle

EXECUTIVE PRODUCER (PRODUCTION CO): Jen Nichols Armstrong

SENIOR PRODUCER: Lauren Saunders

RESEARCH AND STRATEGY & CITY: Redscout - New York, NY

HEAD OF STRATEGY: Alex Cripe

SENIOR STRATEGIST: Ted Makarewicz

STRATEGIST: Greg Reiner

TELECINE COMPANY & CITY: A52 - Santa Monica, CA

COLORIST: Paul Yacono

SENIOR COLOR PRODUCER: Jenny Bright

EDITORIAL COMPANY & CITY: Rock, Paper, Scissors – Santa Monica, CA & Ming Studios – Boulder, CO

EDITOR: David Brodie (RPS)

ASSISTANT EDITOR: James Bedford (Ming), Patrick Tuck (RPS)

PRODUCERS: Kate Swenson (Ming), Shada Shariatzadeh (RPS)

EXECUTIVE PRODUCERS: Lennon Barnica (Ming), Dina Ciccotello (RPS)

MIX AND SOUND DESIGN COMPANY & CITY: Lime Studios - Santa Monica, CA

EXECUTIVE PRODUCER//CD: Susie Boyajan

ENGINEER: Matt Miller

ASSISTANT ENGINEER: Lisa Mermelstein

POST PRODUCTION & VFX COMPANY & CITY: A52 - Santa Monica, CA

VFX SUPERVISOR/LEAD FLAME: Brendan Crockett, Kevin Stokes

PRODUCER: Drew Rissman

WEBSITE/SITE CONTENT PRODUCTION COMPANY & CITY: Stink Studios - New York, NY

CONTENT AUDIO MIXING COMPANY & CITY: MR. Bronx - New York, NY

SOUND DESIGNER: Eric Hoffman

EXECUTIVE PRODUCER: Molly Burke

Tags: United States

 

 

 

 

 

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McCann NY: MGM National Harbor 'Every Day is Monumental'

Agency: McCann NY

Client: MGM National Harbor

Date: April 2018

MGM National Harbor is a popular casino and resort in Washington DC. However, it needed to drive business on the weekdays.

McCann NY created a campaign directed by Jim Jenkins, that took those more mundane weekdays - Monday through Thursday - and personified them. The spots feature each day in turn as they discover that at MGM National Harbor 'Every Day Is Monumental.'

The first two spots from the campaign ('Monday' and 'Wednesday') launch this week, and the second two spots ('Tuesday' and 'Thursday') launch soon after. The campaign spans TV, OOH, print, digital, social and radio.

Credits:
 

 

 

 

 

 

 

McCann NY
• Tom Murphy & Sean Bryan, Co-Chief Creative Officers, McCann NY
• Chris Mitton, Executive Creative Director, McCann NY
• Nir Refuah, Executive Technology Creative Director, McCann NY
• EJ Lee, Creative Directors, McCann NY
• Joey Monteverde, Creative Directors, McCann NY
• Carlos Wigle, Creative Directors, McCann NY
• Scott Cooney, Creative Directors, McCann NY
• Joe Konietzko, Executive Strategy Director, McCann NY
• Dan Wilkos, Strategy Director, McCann NY
• Karishma Shah, Social Strategist, McCann NY
• Scot Beck, Executive Account Director, McCann NY
• Nancy Tynan, Group Account Director, McCann NY
• Alesy Iturrey, Account Supervisor, McCann NY
• Jen Blake, Account Executive, McCann NY
• Jess Avery, Project Manager, McCann NY
• Nathy Aviram, Chief Production Officer, McCann NY
• Chance Bassett, Senior Producer, McCann NY
• Dagmar Wong, Senior Integrated Producer, McCann NY
• Katie Boyko, Producer, McCann NY

PRODUCTION - FILM
Production Company (Film): O-Positive
• Jim Jenkins, Director, O-Positive
• Marc Grill, Executive Producer, O-Positive
• Ralph Laucella, Executive Producer, O-Positive
• Darren Lew, Director of Photography, O-Positive

Editorial: Crew Cuts
• Jake Jacobsen, Editor, Crew Cuts
• Nancy Shames, Executive Producer, Crew Cuts
• Diana Seldin, Producer, Crew Cuts

Chris Ryan, Colorist, Nice Shoes
Paul Weiss, Mixer, Sonic Union
Music House: n/a

PRODUCTION - STILLS
• Photographer: Mitch Jenkins, Photographer
• Producer: Disco Meisch, Producer
• Post Production / Retouching: Smoke & Mirrors

Tags: United States

 

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Champion is highlighting individuals who ‘Dare to be Champion’ in its latest campaign, and the passions of those individuals led our readers to vote it the US Creative Work of the Week.

In three different profile videos, three inspiring individuals are showcased – a skateboarder from LA, Leandre; a dancer from LA, Jaira; and an artist from New York City, Casey. The three encapsulate Champion’s vision: one that celebrates the life, heart, skill and dreams of real champions, according to the brand.

Leandre is seen skating LA streets and skate parks to hone his skills, while Jaira uses her dancing to create her own identity. Casey uses abandoned buildings to create his elaborate street art, baring it all artistically even though he knows the works may be painted over soon after.

Partnering with creative AOR 360i, Champion casts a light on the real-life passions of Leandre, Jaira, and Casey, leaning in to the brand’s accessibility and away from the notion that success is solely defined as winning. Instead, it shows three people whose hard work and talents make them keep trying, even if they haven’t found fame yet.

To view the spots, click on the Creative Works box below.

To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe, visit our Creative Works homepage.