Welcome to The Drum's US Creative Works, in partnership with Workfront.

This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’

For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote. To submit work for our US Creative Works section, fill out this online form.

To vote for your favorite, click on the project and make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, December 27.

Happy Holidays to all our readers and voters!

The Martin Agency: Geico 'The Great Penguin Migration'

Agency: The Martin Agency

Client: Geico

Date: December 2017

If you are one of those people who relies on their GPS to get you wherever you need to go, Geico has a new ad for you as part of its 'Count On' series. The penguins in the latest installment of the insurer’s 'The Great Penguin Migration' are having problems with their GPS as well.

In the spot, two penguins, en route to their annual breeding ground, are hopelessly lost on the ice. Problem is, they followed their GPS a little too closely, separating them from the rest of the group. It's tagged with the 'Count On' man's tag, "As long as GPS can still get you lost, you can count on Geico saving folks money."

To ensure accuracy on the dialogue, director Randy Krallman had the two voice actors together on set and went so far as to restrict their arm and leg movement so they had to shuffle around like penguins while they talked. 

Credits:
 

 

 

 

 

 

 

 

 

Client Credits

Vice President, Marketing:                          Ted Ward

Assistant Vice President, Marketing:         Bill Brower

Marketing Director, Media, Advertising:   Melissa Halicy

Brand Team Senior Supervisor:                 Gary Aurand

Brand Team Supervisor:                             Tom Perlozzo

Brand Team Planner:                                   Brighid Griffin

Brand Team Planner:                                   Julia Nass

Brand Team Buyer:                                      Tim Ware

 

                                                                                                                                                           

Agency Credits               

Group Creative Director:                             Steve Bassett

Creative Director:                                         Neel Williams

Creative Director:                                         Justin Harris

Executive Producer:                                      Brett Alexander

Senior Content Producer:                            Heather Tanton-Collier

Junior Content Producer:                            M.A. Williams

Business Affairs Supervisor:                       Suzanne Wieringo    

Senior Financial Affairs Manager:              Amy Trenz

Account Director:                                         Ben Creasey                                      

Account Supervisor:                                     Allison Hensley

Account Supervisor:                                     Jon Glomb

Account Executive:                                       Allie Waller               

Project Manager:                                          Karen McEwen Gates

Financial Account Supervisor:                    Monica Cox    

 

Production

Production Company                                   Smuggler

Director                                                          Randy Krallman

Director of Photography                              Bryan Newman

Line Producer                                                Ian Blain

 

Editorial

Editorial Company                                       Cut and Run

Editor                                                             Rob Ryang

Assistant Editor                                            Beau Dickson

Editorial Producer                                        Ellese Jobin

 

Finishing

VFX, Design, and Colour                            The Mill

Executive Producer                                       Anastasia von Rahl

Producer                                                        Alex Bader

Production Coordinator                               Jake Fritz

Executive Creative Director                         Phil Crowe

Colourist                                                        Adam Scott

Remote Color Facility                                   Running with Scissors

 

Sound

Audio Post Facility                                        Heard City

Producer                                                        Sasha Awn

Sound Designer and Mixer                          Mike Vitacco

 

Music

Stock Music                                                   American Public Music

Tags: United States

 

 

 

 

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People love ham for the holidays, and apparently they love watching glamour shots of perfectly baked ham versus a frustrated woman who can't seem to get a ham right. HoneyBaked Ham's holiday ad came out on top as our US Creative Work of the Week as voted by our readers.

In the humorous spot, we see poor Kelly, who chose to bake her own ham rather than going with the ease of getting a perfectly cooked ham from HoneyBaked. In the chain's first television commercial in over 10 years, the HoneyBaked Ham Company shows how easy it is to prepare a pre-cooked ham over trying to wrangle your own.

BBDO Atlanta built a spot that shows Kelly getting into trouble with her home baked. The 30-second spot goes back and forth from a HoneyBaked to a 'Kelly-baked' ham. While the HoneyBaked looks juicy and delicious, Kelly fights with her cooking chore, watching her dog lick the glaze, charring the ham and ultimately having to pull out a chainsaw to slice through her overcooked ham.

To see the full spot and creative credits, click on the Creative Works box below.

If you’d like to vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.

Welcome to The Drum's US Creative Works, in partnership with Workfront. 

This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’

For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote. To submit work for our US Creative Works section, fill out this online form.

To vote for your favorite, click on the project and make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. This is our last US Creative Works before the new year. Thanks to all our readers for continuing to vote and bring attention to the region's best campaigns. Voting closes on Wednesday, January 3, 2018.

Phenomenon: Flywheel 'F*'

Agency: Phenomenon

Client: Flywheel

Date: December 2017

Flywheel Sports, a boutique fitness company, partnered with LA-based business transformation agency Phenomenon on an ad campaign titled, 'F*,' in tandem with Flywheel’s high-performance at-home-bike and streaming content platform, Fly Anywhere.

The campaign reminds riders to fly beyond the things that are holding them back – be it distractions, shortcuts, Monday mornings, or the perception of their own limitations – in the pursuit of a more full life fueled by a great workout. The 360 campaign includes video and digital components that will run in Flywheel studios and across paid social, pre-roll and digital media. The campaign is rolling out through 2018. 

Phenomenon also played a key role in the Fly Anywhere product design, including early involvement in product and design strategy, features, UX and UI design, and brand experience continuity. 

Credits:
 

 

Agency: Phenomenon

Client: Flywheel

Tags: United States

 

 

 

 

 

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In the final creative showdown of 2017, a slice of subway poetry from an insurance marketplace has grabbed the top spot to be named this week's US Creative Work of the Week, as voted on by our readers.

The out of home (OOH) campaign for online insurance marketplace Policygenius, by the company's in-house creative team, finds subway poems and marketing phrases on trains and bus stops from New York to Chicago, San Francisco and Los Angeles. The copy takes from artistic creative you might normally see on public transport, but twists it with a sell for Policygenius at the end.

The creative team knew that people would rather do anything else on a bus or train than think about insurance, let alone be sold to, so they made it more palatable by using more witty verbiage like: 

Poetry

is hard

because

you never know 

when to begin

a new line.

This is the first ever integrated, go-to-market campaign for the NYC-based startup, and includes podcast, digital and TV spots as well as the subway takeovers and other outdoor assets in the four metro markets.

To see more creative from the campaign, click on the Creative Works box below.

If you’d like to vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.

Welcome to The Drum's US Creative Works, in partnership with Workfront, and Happy New Year to all of our readers.

This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’

For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote. To submit work for our US Creative Works section, fill out this online form.

To vote for your favorite, click on the project and make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. This is our last US Creative Works before the new year. Thanks to all our readers for continuing to vote and bring attention to the region's best campaigns. Voting closes on Wednesday, January 10, 2018.

Droga5: UFC '25th Anniversary logo'

Agency: Droga5

Client: UFC

Date: January 2018

To celebrate the UFC's 25th anniversary, the organization has unveiled its commemorative 25th anniversary logos.

The logo, designed in conjunction with Droga5, combines the silver anniversary with UFC’s Octagon, the organization’s iconic symbol that debuted at UFC 1: The Beginning, which took place on Friday, November 12, 1993 in Denver, Colorado.

The 25th anniversary commemorative logos, along with additional creative designs, will be integrated into UFC broadcasts, across social and digital platforms, in-Octagon branding, UFC Fight Night collection, event posters, fan activations and merchandise throughout 2018.

UFC Fight Night: Stephens v Choi, which takes place on January 14, in St. Louis, Missouri, will be the first event that incorporates the campaign. 

Credits:
 

 

 

 

 

 

 

 

 

 

Agency: Droga5

Client: Ultimate Fighting Championship (UFC)

Tags: North America

 

 

 

 

 

 

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While many enjoyed a holiday break at the end of the year, it gave people time to catch up on more of our Creative Works, including ones released around the holidays. This week found a clothing label put out by a bi-coastal content agency take the most votes by our readers for the US Creative Work of the Week.

Los York Label is a new apparel line for the modern creative nomad, according to the agency, and the latest expression of the company's vision as it ventures into new industries. Inspired by street fashion and 'culture of cool' disciplines, Los York Label promotes like-minded artists and multi-disciplinarians, the Global Nomads of the Arts. Los York Label arose out of propaganda and swag created as part of the agency.

Los York sources its apparel from companies who use localized Southern California manufacturing and recycled/organic textiles. Its tee shirts are made in a California factory where fabrics can be traced to the farm, its embroidery is sewn by local businesses in LA, and its printing is all done out of Orange County. Los York Label's design is rooted in sustainable and eco-friendly practices, incorporating organic and recycled materials wherever possible.

To see some of the label's items, and the dizzyingly stylish promotional video for the label, click on the Creative Works box below.

If you’d like to vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.

Welcome to The Drum's US Creative Works, in partnership with Workfront. This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’

For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote. To submit work for our US Creative Works section, fill out this online form.

To vote for your favorite, click on the project and make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, January 17.

DCX Growth Accelerator: Fiverr 'The Year of Do'

Agency: DCX Growth Accelerator

Client: Fiverr

Date: January 2018

Online gig marketplace Fiverr and its global agency of record, DCX Growth Accelerator (DCX), have introduced the next iteration of their breakthrough ‘In Doers We Trust’ campaign, marking 2018 as ‘The Year of Do.’ The next phase of the multi-million dollar integrated marketing campaign brings an enhanced direction to the creative while ramping up its unapologetic tone.

Portraying real members of the Fiverr community, the creative was shot by photographer Platon – who helped bring the initial campaign to life – and adds new assets to be used across social and digital channels. The ‘The Year of Do’ aims to fulfill the Fiverr mission by committing an entire year to enabling the Fiverr global community every single opportunity possible to do more, championing the entrepreneur in us all.

Starting today (January 8), the new, expanded out-of-home creative featuring still visuals of real Fiverr community members will begin appearing in key metropolitan rail and mass transit lines, taxi tops and striking billboards including San Francisco and New York City. Experiential elements of ‘The Year of Do’ including additional out-of-home executions, interactive experiences and global partnerships will also support the campaign throughout the year.

The campaign also features a launch video featuring a diverse group of Fiverr users talking about how they will be using the platform and what they hope to accomplish.

Credits:
 

 

 

 

 

 

 

 

Agency: DCX Growth Accelerator

CCO: Doug Cameron

Executive creative directors: Al Kelly and Tommy Noonan

VP of strategy: Laurent Bouaziz

COO: Tom Sewell

Designer: Christopher Lee,

 

Client: Fiverr

CEO/co-founder: Michael Kaufman

Global head of creative: Tomer Inbar

Global head of brand and digital: Chris Lane

CMO: Gali Arnon

Corporate marketing VP: Peggy de Lange

Director: Ryan Hope via The Directors Bureau

Executive producers: Lisa Margulis and Sue Yeon Ahn

Line producer: Caleb Omens

Production designer: JC Molina

Photography: Platon

 

Tags: North America

 

 

 

 

 

 

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Phenomenon: ABCMouse.com 'From A To Infinity '

Agency: Phenomenon

Client: ABCMouse.com

Date: July 2018

ABCmouse.com, the global education initiative of Age of Learning, Inc., along with business transformation agency Phenomenon, launched the brand’s newest creative campaign, 'From A to Infinity.' The ​campaign​ showcases how ABCmouse can help spark a lifelong love of and confidence in learning​.​

The 'From A to Infinity' campaign will initially include four separate 60-second spots that showcase the connection between early learning and different professions. From there, they will go live on various web, social and digital media channels. Additional spots featuring other professions will broaden and deepen the campaign in the future.

Credits:
 

 

 

 

 

 

Agency: Phenomenon
Client: ABCMouse.com

Tags: United States, age of learning, chris adams, phenomenon, advertising, abcmouse.com

 

From A to Infinity

 

Future Astronomer

 

Future Marine Biologist

 

Future Teacher

 

 

 

 

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R/GA: Golden State Warriors 'It's Our Time'

Agency: R/GA

Client: Golden State Warriors

Date: January 2018

After years as the NBA’s underdog, The Golden State Warriors are in the middle of a historical run. To ornament their ascent and recent achievements, the Warriors tapped R/GA for ‘It’s Our Time,’ a campaign set to galvanize ‘Dub Nation’ and engage them in voting Warrior players into the 2018 NBA All-Star Game.

The campaign will run on local television, radio, out of home, social media and in-stadium digital and print displays. It will showcase the current success of Warriors basketball, encourage fans, to savor the moment, and urge them to vote.
 
Fans can also turn to Facebook, Instagram, Twitter & Weibo, which will activate users at times throughout the day that coincide with players’ numbers and stats. Through clever hacking, fans will be targeted in voting cycles to maximize existing time-based behaviors and encourage new ones. To further spread the Warrior’s message, and their 'Strength In Numbers' R/GA collaborated hand-in-hand with the Warriors’ production and social departments, and engaged members of the community, like Warriors’ hypeman Franco Finn, and local influencers like Instagram artist @pablo.rochat, Oakland rapper Kamaiyah, and streetwear designer Oaklandish.
 
The campaign theme also extends to a dedicated voting website featuring Player Clock artwork. These illustrations (rendered by renowned artist Hellovon) show the 360-degree skills of record setting All-Stars Stephen Curry, Kevin Durant, Klay Thompson, and Draymond Green superimposed as the hands of a clock.
An exciting endeavor for R/GA San Francisco, this integrated social campaign is the first partnership between the office and the Warriors Organization.

Credits:
 

 

 

 

 

Agency: R/GA San Francisco
Adam Reeves – executive creative director
Russ Chao - creative director/writer
Kevin Koller -  creative director / art director
Arthur Petrillo – Art Director
Naree Kae -  designer 
Scott Steele - copywriter 
Kelsey Eaton - art director 
Executive production director Ellie hardy
Strategist - Anjali Madison
VP client services - Andy McKinney
Visual effects - Felipe mahalem
 
Music: The ski team
Donny dykowski
josh peck
 
Post production: No Bad Days
Brady Baltezore
 
Editor - Ivan Shoemaker
 
Voice talent:
Kamaiyah
Franco Finn
 

Tags: United States

 

 

 

 

 

 

 

 

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People give plenty during the holiday season, and that includes to those most in need. But often when the holidays fade into memories, so do those who still need our help. That's the concept behind a State Farm ad that reminds people to continue to give even when the tree and tinsel have come down.

As a way to remind people that the season of giving never ends and highlight the importance of giving back regardless of the time of the year, State Farm created a post-holiday initiative to drive awareness of the continued need to stay involved.

This sentiment is conveyed through 'Don’t You,' a touching film created by State Farm’s creative agency DDB Chicago. In one seamless camera movement, the creative tells a story that emphasizes the need for volunteers year-round, using a poignant cover of the Simple Minds song 'Don't You (Forget About Me)' by Willis Earl Beal, as scenes of the holidays at a shelter fade to sadder images. 

For its humanity and care of the subject, our voters chose it as our US Creative Work of the Week.

If you’d like to vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.

See the spot by clicking the Creative Works box below.

Welcome to The Drum's US Creative Works, in partnership with Workfront. This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’

For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote. To submit work for our US Creative Works section, fill out this online form.

To vote for your favorite, click on the project and make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, January 24.

HOOK: East West Partners 'The Gadsden'

Agency: HOOK

Client: East West Partners

Date: November 2017

Hook have produced a new logo design and a 'field guide' brochure for The Gadsden, a luxury condominium project in Charleston, South Carolina operated by East West Partners.

The Book's black cover is embossed to look like leather and stamped with gold foil. The inside cover is printed with gold ink.

Throughout the Field Guide you'll find custom pen-and-ink-style illustrations, along with custom watercolor renderings of the condominiums.

Credits:
 

 

 

 

 

 

 

 

 

 

Brady Waggoner, CD/AD - HOOK
Trish Ward, AD - HOOK
Tom Jeffrey CD/CW - HOOK

Tags: United States, design, Branding

 

 

 

 

 

 

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Huge: Zelle 'How Money Moves'

Agency: Huge

Client: Zelle

Date: January 2018

Zelle, the bank-backed peer-to-peer payment network, has launched a major television campaign with Hamilton/Blackish actor Daveed Diggs.

Placements for the video ads range from the Grammys to the Super Bowl pre-game to the Warriors/Cavs game and beyond, expanding off the 'The Way Money Moves' Zelle campaign launched in October of last year.

In their collaboration with Grammy/Tony-award-winner Daveed Diggs and creative agency Huge, Zelle is pushing boundaries in the industry by blurring the lines between banking, tech and payments to focus on the way consumers move through their day, with money as the connector.

Credits:
 

 

 

 

 

Rose Corvo - Marketing Lead - Zelle
Armando Flores - Group Creative Director - Huge

Tags: United States, Zelle, Peer to Peer Payments, HUGE, television, campaign

 

Zelle® | How Money Moves: Around Town

 

Zelle® | How Money Moves: Wedding Weekend

 

Zelle® | How Money Moves: Tailgating

 

See How Zelle® Works

 

 

 

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Fallon Minneapolis: Silk 'Progress is Perfection '

Agency: Fallon Minneapolis

Client: Silk

Date: September 2018

Silk, a top plant-based beverage brand, launched 'Progress is Perfection,' a new ad, created by Fallon Minneapolis. It stars Olympic gold medalist and world champion Michael Phelps in an unusual way – as the foil for 'Greg,' a hardworking everyman who drinks Silk and swims laps a few mornings every week.

To be clear, he has no interest in attaining a Phelps-esque level of perfection. Rather than Phelps, Greg is presented as the ideal while Silk highlights that progress, in and of itself, is perfection.

This spot is the first of several which will each showcase different types of progress happening in our day-to-day lives but for which we may not give ourselves enough credit.

The campaign, which reinforces Silk’s designation as the official Almond milk of US Figure Skating, will be supported by broadcast, digital, social and print.

Credits:
 

 

 

 

 

Jeff Kling - Chief Creative Officer - Fallon
Rick Utzinger - Creative Director - Fallon
Simon Roseblade - Senior Copywriter - Fallon
Jay Morrison - Senior Art Director - Fallon
Pat Sidoti - Head of Production - Fallon
Erin Kirby - Integrated Producer - Fallon
Brendan Lawrence - Head of Business Affairs - Fallon
Matt Benka - Director of Account Service & Digital - Fallon
Jordan Hoffarber - Business Lead - Fallon
Natalie Harrison - Account Supervisor - Fallon
Julia Frayne - Account Manager - Fallon
Chad Koehnen - Group Planning Director - Fallon

Stacy Wall - Director -Imperial Woodpecker
Mihai Malaimare Jr. - Director of Photography - Imperial Woodpecker
Anita Wetterstedt - Producer - Imperial Woodpecker
Charlie Cocuzza - Executive Producer - Imperial Woodpecker
Doug Halbert -- Managing Partner, EP - Imperial Woodpecker

Will Hasell - Editor
Rebecca Jameson - Senior Producer - Arcade
Tessa Malsam - Assistant Editor - Arcade
Damian Stevens - Managing Partner - Arcade
Crissy DeSimone - Executive Producer - Arcade
Kirsten Thon-Webb - Head of Production - Arcade

Mark Gethin - Colorist - MPC
Rebecca Boorsma - Color Producer - MPC

Jonah Hall & Kevin Lau - Creative Directors, Partners - Timber
Sabrina Elizondo - Executive Producer - Timber
Chris Homel - Flame Artist - Timber
Brandon Harden, Brack Hightchew - Flame Assist - Timber
James L Reid - Producer - Timber
Jon Lorenz - Senior Art Director - Timber
Zach Carnes - 2D Artist - Timber

Jeff Payne & Ben Freer - Mix / Sound Design - Eleven Sound
Andrew Smith - Assistant Mixer - Eleven Sound
Melissa Elston - Executive Producer - Eleven Sound
Maddee Bonniot - Producer - Eleven Sound

Tags: United States

 

My Pool

 

 

 

 

 

 

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David Roth & Associates, Hogarth Worldwide: Jdate 'Yenta Programmers'

Agency: David Roth & Associates, Hogarth Worldwide

Client: Jdate

Date: January 2018

Jewish dating site Jdate has launched 'Yenta Programmers,' its first advertising effort in three years. The campaign is currently running on 300 billboards in Manhattan and Brooklyn.

“Back in the shtetl days, old Jewish women, or Yentas, served as matchmakers. It was their job to bring couples together and keep the tribe alive,” explained independent creative director David Roth, who created the campaign with Hogarth Worldwide. “Our campaign casts the traditional yentas as Jdate programmers coding through the night to build the best Jewish matchmaking site.”

In the advertisements, three adorable grandmothers wear the typical Silicon Valley programmer outfit (branded hoodie & t-shirt, beanie, and oversized headphones). But the ladies are smartly accessorized with age-appropriate fashion like orthopedic shoes and clunky granny glasses.

To re-enforce the tech company setting, they are surrounded by energy drinks, post-it notes, and laptops.

“Kvetch all day. Code all night” reads one headline. “She knows JavaScript, Python, and Shirley Finkelstein’s grandson” reads another. “Her dreidel game is filthy but her code is clean” reads a third. The tagline is simply “Powered by Yentas.”

Jdate most recently advertised in 2014 using crowdsourced creative. That effort, which targeted millennials, was titled “Get Chosen” and contained cheeky copy such as "Meet Mr. Right to Left” and “Because Dating Shouldn't Be as Hard As Parting the Red Sea.”

Credits:
 

 

 

 

JDate

Mark Ody: Chief Marketing Officer

Bart Visser: Global Head of Brand Marketing

Laetitia Pélatan: Brand Manager

 

David Roth & Associates

David Roth: Creative Director

Shaun Bruce: Associate Creative Director/Art Director

Yuriy Mikhalevskiy: Copywriter

 

Hogarth Worldwide

Lauren Weinfuss: Senior Account Manager

Nora Krupitsky: Assistant Producer

Sabine Rogers: Art Buyer & Producer

Frank Carvalho: Client Services Director

 

Randal Ford Photography 

Tags: United States

 

 

 

 

 

 

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The Martin Agency: Geico 'Turnpike'

Agency: The Martin Agency

Client: Geico

Date: January 2018

The latest entry to Geico’s 'It’s Not Surprising' campaign, 'Turnpike,' launched yesterday – paying homage to Washington’s Crossing of the Delaware.

We see Washington in his Durham boat with his crew, only instead of crossing the Delaware River, they're pulling the boat across three lanes of traffic on the Delaware Turnpike as horns honk and Washington starts getting testy.

There seems to have been a mix-up in directions with General George Washington and his Continental Army – as evidenced by the long, traffic backup on the Delaware Turnpike in this latest entry to Geico’s long-running and successful 'It’s Not Surprising' campaign. The spot was directed by Radical Media’s Steve Miller.”

Credits:
 

 

 

Client Credits:

Vice President, Marketing:                          Ted Ward

Assistant Vice President, Marketing:         Bill Brower

Marketing Director, Media, Advertising:   Melissa Halicy

Brand Team Senior Supervisor:                 Gary Aurand

Brand Team Supervisor:                             Tom Perlozzo

Brand Team Planner:                                   Brighid Griffin

Brand Team Planner:                                   Julia Nass

Brand Team Buyer:                                      Tim Ware

 

                                                                                                                                                           

Agency Credits:                               

SVP, Group Creative Director:                   Steve Basset

SVP, Creative Director:                                Sean Riley

VP, Creative Director:                                  Neel Williams

Associate Creative Director:             Justin Harris

Senior Copywriter:                                       Ken Marcus

SVP, Executive Producer:                            Brett Alexander

Producer:                                                       Brian Fox

Junior Producer:                                           Catherine Kennedy  

Business Affairs Supervisor:                       Suzanne Wieringo                            

VP, Account Director:                                  Ben Creasey                                      

Account Supervisor:                                     Allison Hensley

Account Supervisor:                                     Jon Glomb

Account Executive:                                       Allie Waller               

Project Manager:                                          Karen McEwen Gates          

 

Production Company:                                  RadicalMedia, LLC 

Director:                                                         Steve Miller

Executive Producer:                                      Gregg Carlesimo

Executive Producer:                                      Frank Scherma

Head of Production:                                     Cathy Dunn

Producer:                                                       Barbara Benson

Production Supervisor:                                Ted Liotopoulos

1st AD:                                                           Brian Stevens

Where was the spot shot?:                          Burbank, CA            

 

 

 

 

Post Production House:                                MackCut and The Mill – New York           

Tags: United States

 

 

 

 

 

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A very serious subject got a thoughtful campaign and earned the respect of our readers, who voted it the US Creative Work of the Week.

Indie agency Republica partnered with non-profit organization Amigos for Kids to create a public service announcement to help raise awareness about the subtle signs of child abuse that, unfortunately, often go unnoticed. The work was inspired by the insight that abused children often hide subconscious clues of their situations in classroom drawings, so Amigos for Kids created a gallery with a dark, hidden twist during Miami Art Week.

The installation exposed unsuspecting visitors to real drawings from real children, which later turned out to include troubling signs of abuse. The result was a multi-platform campaign centered on a PSA video, and included an interactive website, BrokenCrayons.us.

The PSA shows unsuspecting art goers come to the startling realization that children hide troubling truths in their classroom drawings. Many did not catch the subtle nuances at first glance, but with audible gasps and shocked faces, were faced with the startling revelation that each child artist had been subjected to some form of abuse.

If you’d like to vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.

Welcome to The Drum's US Creative Works, in partnership with Workfront. This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’

For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote. To submit work for our US Creative Works section, fill out this online form.

To vote for your favorite, click on the project and make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, January 31.

: PepsiCo, Doritos 'Face Off/Tongue Twisters'

Agency:

Client: PepsiCo, Doritos

Date: January 2018

Doritos Blaze and Mtn Dew Ice, two new PepsiCo product innovations that recently hit store shelves nationwide, are coming together for a 60-second in-game Super Bowl LII advertisement on February 4. The first teaser video features award-winning actors Morgan Freeman for Mtn Dew Ice and Peter Dinklage for Doritos Blaze intensely facing off. The advertisement marks the first time one company has advertised two of its trademarks back-to-back in one nationally televised Super Bowl commercial.

The second, 'Tongue Twisters,' adds two new names to the celebrity roster: hip-hop legends Missy Elliott and Busta Rhymes.

The iconic crew will be featured in an epic battle between Mtn Dew Ice and Doritos Blaze. The teaser pairs Elliott with Freeman for Mtn Dew Ice and Busta with Dinklage for Doritos Blaze. Each duo is practicing a series of tongue twisters in the mirror before they depart for a testy showdown.

Both brands are back in the Super Bowl – Doritos returning after its successful 10-year run of the 'Crash the Super Bowl' campaign that concluded at Super Bowl 50, and Mountain Dew returning after its popular advertisement 'Puppymonkeybaby,' also in the 2016 game.

“This is a great example of the power of PepsiCo’s food and beverage portfolio coming to life for consumers on one of the world’s largest stages,” said Al Carey, chief executive officer, PepsiCo North America. “Doritos and Mountain Dew go perfectly together, and both brands have passionate fan bases. We think consumers will love Doritos Blaze and Mountain Dew Ice, as well as this engaging Super Bowl ad.”

Credits:
 

Tags: United States

 

 

 

 

 

 

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Carmichael Lynch: Subaru 'Dog Tested, Dog Approved'

Agency: Carmichael Lynch

Client: Subaru

Date: January 2018

Continuing its tradition of creating popular pet-focused ads, Subaru of America has launched all-new 'Dog Tested. Dog Approved' advertising spots. The four spots showcase the Barkleys, a family of Labrador and Golden Retrievers, who recently helped to launch the all-new Subaru Ascent. In the newest 'Dog Tested. Dog Approved' spots, the Barkleys will take on everything from driving lessons, to the first day of school and even a doggy-run car wash.

The national television spots, created by Carmichael Lynch on behalf of Subaru of America, aired during the 24th annual Screen Actors Guild (SAG) Awards, where Subaru marked its 14th consecutive year as a sponsor of the SAG Awards and the SAG-AFTRA Foundation. The all-new 2019 Subaru Ascent was featured on the red carpet.

The four new national spots will air in 30-second formats on network and cable television broadcasts and be featured in targeted digital and social media promotions. The four 'Dog Tested. Dog Approved' spots feature the Barkleys in scenarios not unlike those that Subaru drivers find themselves in with their own families.

Credits:
 

 

 

 

 

 

Client: Subaru of America, Inc.
Senior Vice President, Marketing: Alan Bethke
National Advertising Manager: Brian Cavallucci
Advertising Production Specialist: Michelle Shoultes

Agency: Carmichael Lynch
Chief Creative Officer: Marty Senn
Executive Creative Director: Randy Hughes

Creative Director – Augusto Sola

Creative Director: Brad Harrison
Writer: Michelle Lippman
Art Director: Sam Perry
Head of Production: Joe Grundhoefer
Executive Content Producer: Jon Mielke
Business Manager: Vicki Oachs
Account Management Team: Brad Williams, Paula Weisenbeck, Kendra Komejan
Product Information Supervisor: Robert Ar
Project Manager: Andrea Thelen
Brand Planning: Olivia Luterbach
Media: Betsy Burgeson

Production Company: Skunk US
Director: Brian Lee Hughes
President: Matt Factor
Executive Producer: Shelly Townsend
Line Producer: Geoff McLean
Director of Photography: Jason McCormick

Edit House: Drive Thru
Editor: Mick Uzendoski
Executive Producer: Beth Wilson
Online Artist: Derek Johnson
Telecine: Sean Coleman @ CO3
Audio House: SisterBoss
Audio Mix: Carl White & Micah Johnson
Sound Design: Carl White & Micah Johnson

Music:
Spot / Music Company: Car Wash / Barking Owl
Drop Off / South
Drive Away / HiFi Project

Talent:
On-camera talent: Sera Trimble / Stunt Driver

Tags: United States, digital, advertising, TV & Radio Production

 

Car Wash

 

Driving Lessons

 

Drop Off

 

Drive Away

 

 

 

 

 

 

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Cutwater: Brawny 'Stay Giant'

Agency: Cutwater

Client: Brawny

Date: January 2018

In celebration of overcoming challenges through strength and resiliency, Brawny has decided to stay true to their brand message by showcasing Gini Fellows, a 71-year-old septuagenarian competitor that took on the Ironman Kona, the world championships of the 140.6-mile endurance triathlon.

Last May, the brand celebrated Fellows, who had fought back from a knee injury to complete her first ironman race and qualified for the world championships this fall. Her story was so inspirational that Brawny decided to make her the first sponsored athlete who raced in their signature plaid.

To properly celebrate her story, Brawny partnered with creative agency, Cutwater, to create a documentary showcasing her strength as she biked, swam and ran her way to the finish line. The film highlights Gini’s resilience as she trained for the triathlon as a way to cope with the loss of her husband of 47 years.

Credits:
 

 

 

 

 

 

Nicole Cook - Brand Building Leader - Brawny
Samantha Alexander - Associate Brand Building Manager - Brawny
Melissa Kinard - Social Media Manager - Brawny
Chuck McBride - Chief Creative Officer - Cutwater
Ronny Northrop - Executive Creative Director - Cutwater
Aaron Sanchez - Associate Creative Director - Cutwater
Toby Petersen - Associate Creative Director - Cutwater
Michael Huntley - Executive Producer - Cutwater
Robbie Wiedie - Director / Producer - Cutwater
Mitchell Hunter - Editor - Cutwater
Coleen Karkazis - Group Account Director - Cutwater
Greer Gonerka - Account Director - Cutwater
Kaitlin Ramsey - Account Executive - Cutwater

Tags: United States, design, digital, advertising

 

Gini Fellows - Ironwoman [Full] | Stay Giant

 

 

 

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Subplot Design Inc.: Canada Post Corporation 'Year of the Dog 2018 Collection'

Agency: Subplot Design Inc.

Client: Canada Post Corporation

Date: January 2018

Canada Post traditionally honors the beginning of each lunar New Year with the release of a set of stamps, celebrating the transition between animal cycles. Subplot Design Inc. was commissioned to create an international and domestic stamp, along with a range of supporting material such as postcards, first day covers, booklets, souvenir sheets and a limited series uncut press sheet.

This 'Year of the Dog' set is part of the tenth issue in Canada Post's Lunar New Year series, which began with the Year of the Ox in 2009. Inspired by the colorful and brightly-illuminated decorations that mark this holiday, Subplot's Jacquie Shaw came up with the concept for the stamps.

Chinese illustrator Meimei Mao created two delicately-crafted dog illustrations that are reminiscent of traditional Chinese paper cutting. One of each of the two characters is featured prominently on the domestic and international stamp. The dogs are inspired by Shih Tzu and a traditional Chinese native dog. Subplot worked with local photographer and long-time collaborator Raff Miles to create the lantern scenes. All products are additionally graced with Order of Ontario recipient Albert Ng's calligraphy, who crafted multiple blessings that were then embossed in gold foil by Toronto printer Lowe Martin. Both gold and red are auspicious colors in the Chinese tradition, symbolizing prosperity and good luck.

Credits:
 

 

 

 

 

 

Concept & Design: Subplot Design Inc.
Creative Director: Roy White, Matthew Clark
Lead Designer: Liz Wurzinger
Illustration: Meimei Mao
Photography: Raeff Miles Photography
Calligraphy: Albert Ng
Client: Canada Post
Printer: Lowe Martin

Tags: Canada, philately, postage stamps, design, lunar new year, dog

 

 

 

 

 

 

 

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By calling out leaders of the world, literary figures, businesses and celebrities, freelance site Upwork is making its mark with a new out-of-home (OOH) campaign.

In its new 'Hey World' campaign, Upwork playfully raises its hand to offer freelance help to time-strapped or resource-strapped pop culture figures, business icons, institutions and political leaders – including president Trump, Dwayne 'The Rock' Johnson, Game of Thrones author George R.R. Martin, Equifax and Nasa. The campaign – which brings to life the idea that Upwork freelancers are ready to help get stuff done for people who get stuff done – is the first by the company's new creative agency Duncan Channon.

The campaign runs through March 25 in New York, Chicago and San Francisco. The multi-million dollar integrated campaign includes out of home (OOH) and animated digital videos produced with Gentleman Scholar, as well as radio and station takeovers at the all-digital Fulton Center in Lower Manhattan and San Francisco’s Montgomery Street station.

For its vibrantly playful nature, our readers voted it the US Creative Work of the Week. See more of the work by clicking the creative works box below.

If you’d like to vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.

Welcome to The Drum's US Creative Works, in partnership with Workfront. This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’ 

This week is full of Super Bowl previews and spots, but there are other gems here too, so click through, take a look and vote for your favorites. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote. 

To submit work for our US Creative Works section, fill out this online form. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, February 7.

Partners + Napier: BurgerFi 'Burgers for Every 1'

Agency: Partners + Napier

Client: BurgerFi

Date: January 2018

Fast-growing burger chain, BurgerFi, is introducing a new campaign that touts ‘Burgers for Every 1.' The Florida-based chain worked with Rochester, NY-based Partners + Napier to develop the quirky campaign.

The concept of ‘Burgers for Every 1’ was inspired by the fact that BurgerFi states that it is committed to serving the top one percent of certified, American Black Angus beef, completely free of hormones, steroids or antibiotics, from the top ranches across the country.

The creative plays on the top one percent mindset, which can be achieved no matter what your occupation or passion. Thus, interesting characters are featured in the ads, like the “Top 1% of Danger Seeking Daredevils Will Do Anything for Burgers Made With the Top 1% of Beef”; and “The Top 1% of Aspiring Amateur Ventriloquists Can’t Stop Talking About Our New Chicken Sandwich.”

Partners + Napier began working with BurgerFi in mid-2017 to formulate a new marketing strategy which led to the creation of the new campaign.

Credits:
 

 

 

 

 

 

 

Client: BurgerFi

Agency: Partners + Napier

Pete VonDerLinn: Executive Creative Director

Dan O’ Donnell: Group Creative Director/Art 

Scott Allen: Creative Director/Copy

Luke Madden: Account Director

Sara Kelsch:  Senior Account Executive

Melissa Smith: Project Manager

Dean Alexander: Photography/Director

Content Central: Post Production

Matt Spaull: Editor

Tom DuBois: Graphics and Effects

Lisa Smith: Producer

Steve Rall: Audio

Tags: United States

 

 

 

 

 

 

 

 

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The Martin Agency may be known for their smart Geico ads, but this week the agency is getting accolades for its work for Land O' Lakes butter, thanks to some incredibly detailed hand-crafted animation.

The Martin Agency worked with artist/designer/director Kyle Bean, whose work inspired the new Land O’Lakes 'Farm to Table' campaign. Bean and the team at Hornet built a miniature farm for Land O’Lakes' simple message that shows that the company delivers its products from their dairies to your dinner table.

Every single set element was crafted from various household materials, down to the ends of paint brushes to create the tiny wheat fields. The ad starts by showing a container of butter, then that farm grows up around the butter, even featuring a moving tractor through the fields. A short behind-the-scenes video captures the art of that transformation.

Music and lyrics were crafted specifically for the creative concept by Lullatone, a Japanese musical duo based in Nagoya. For its amazing attention to detail and simple, direct message, our readers voted it the US Creative Work of the Week.

If you’d like to vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.

Colle McVoy helped Minnesota’s tourism board launch an immersive pop-up experience during Super Bowl week.

The experience, called ‘Sota Pop, is an immersive storytelling experience that the agency said is “flipping the script to show visitors that Minnesota is more than cold; it’s cool.” The temporary installation in downtown Minneapolis during through Super Bowl Sunday allows people to journey through a maze of brightly colored, themed rooms with specially designed backdrops that inspire social media selfies.

The exhibition, which took cues from the Museum of Ice Cream and Refinery29’s 29 Rooms experience, contained five main rooms, as well as several smaller scenes. All were designed by local artists and celebrate the wide variety of destinations, four-season activities and attractions that make Minnesota unique. Colle McVoy considers 'Sota Pop the first "single-brand installation" of its kind.

Mike Caguin, chief creative officer of Colle+McVoy said, "We rented out a space near Super Bowl Live, where you could walk into this multi-room experience and get a flavor of the things that happen during the other three seasons, from golf to all the lakes and boundary waters, fall leaves and colors. representing all regions of the state during their different seasons through the vibrant, colorful artist installations."

Both agency and client predicted that during Super Bowl week, to expect around 10k visitors. Caguin said within the first three days of the installation, they surpassed that. "It's been lot of fun," he continued,  "We looked at what are people doing during their travels that are becoming sharable, and we definitely look at these experiences. We've seen brands do partnerships, but we haven't seen the tourism space take advantage of this opportunity."

The experience encourages its visitors to check out all that's good in Minnesota by exploring its tourism board's instagram and using #OnlyinMN

Welcome to The Drum's US Creative Works. This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’

This week we have a few Super Bowl holdovers but mostly we're moving on to the Olympics and other upcoming campaigns and events, so scroll through the offerings and see what stands out.

For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote. To submit work for our US Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, February 14.

J. Walter Thompson New York : US Marine Corps 'A Nation's Call'

Agency: J. Walter Thompson New York

Client: US Marine Corps

Date: February 2018

The United States Marine Corps is returning the Super Bowl for the first time in more than 30 years with a new brand campaign that brings out all the big guns in an effort to promote the military division.

The spot, ‘A Nation’s Call,’ will air during NBC’s Super Bowl livestream. It was produced with the help of long-time agency, J. Walter Thompson. The full-length spot is live on Marines.com – and a 30-second version will air twice online during the livestream. 

The campaign features the all the arsenal and might of the Navy and Marine Corps team – ships, amphibious vehicles, aviation and ground assets – disappearing to reveal the Corps’ greatest weapon: the fighting spirit of every Marine. With tanks rumbling, hovercraft speeding towards the battlefield, planes blazing overhead and Marines shooting towards enemy targets, the action unfolds like a video game, which may be the point in trying to land new members brought up on such technology.

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Agency of Record: J. Walter Thompson Atlanta

Chief Creative Officer: Vann Graves

Executive Creative Director: Doug Darrigo

Creative Director: Tom Wilson

Associate Creative Director: Brian Steele

Associate Creative Director: Daniel Prado

Producer: Jane Jacobsen

Executive Director, Account Management: Sean McNeeley

Business Director: Andrea Villa

Director of Strategy: Randy Shepard

Senior Planner: Liliana Vazquez

Account Supervisor: Reese Glisson

Senior Account Executive: Darcy Hannon

 

Production Company: Smuggler 

Director: Henry-Alex Rubin

Producer: Leah Allina

Executive Producer: Drew Santarsiero

DP: Dion Beebe

 

Framestore

Executive Creative Director: Murray Butler

Executive Producer, Head of Production: Sarah Hiddlestone

Senior Producer: Nick Fraser

VFX Supervisor: Steve Drew

CG Supervisors: Greg White, Gabriel Portnof

Tags: United States

 

 

 

 

 

 

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Red Tettemer O'Connell + Partners : Dietz & Watson 'Deli Deli'

Agency: Red Tettemer O'Connell + Partners

Client: Dietz & Watson

Date: February 2018

Philadelphia delicatessen food purveyor Dietz & Watson is bringing out its 'Deli Deli' for the Super Bowl. Playing off the medieval theme of the Bud Light 'Dilly Dilly' campaign, Ye Royal Deli is giving out free meats and cheeses in real-time today (Feb. 4) with the help of the company's new agency-of-record, Philadelphia-based creative agency Red Tettemer O’Connell + Partners (RTO+P). 

On Super Bowl Sunday, Ye Royal Deli officially opens for business, with an attendant accepting orders for Dietz & Watson meats and cheeses via a ten-hour livestream that will run across Facebook, Twitter, and YouTube. As viewers place their #delideli orders in the video’s comment section, the attendant will slice up a quarter-pound of the requested meat and cheese using Ye Old Deli Slicer – expecting to fulfill approximately 200 orders over the course of the day. Plus, one lucky customer will have the chance to win meat and cheese for life.
 
The brand will deliver orders via Amazon Fresh – same day for all customers in one of Amazon Prime’s 37 markets, including Philly. For select local orders, medieval page boys will make deliveries, outfitted with bikes and motorbikes dressed as horses. 

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Agency: Red Tettemer O’Connell + Partners (RTO+P)
Vice President of Brand Strategy: Lauren Eni
Senior Marketing Manager: Kevin Rider
Marketing & Advertising Manager: Tess Fox
Digital Marketing Manager: Devon Diehle
President & Chief Creative Officer: Steve Red
Executive Creative Director & Partner: Steve O’Connell
Managing Partner: Carla Mote
VP, Creative Director: Todd Taylor
Creative Director: Chris Plehal
Art Director: Justin Rentzel
Associate Art Director: Mariesa Greenholt
Copywriter: David Valento
Senior Producer: Joe Mosca
Content Producer: Rob Thomson
VP, Director of Client Services: Susan Baraczek
Senior Account Manager: Dani Vitale
 

Tags: United States

 

 

 

 

 

 

 

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Eric Mower + Associates: Syracuse Behavioral Healthcare 'Stop Treatment Fraud'

Agency: Eric Mower + Associates

Client: Syracuse Behavioral Healthcare

Date: February 2018

The opioid epidemic, which was officially declared a public health emergency in 2017, has impacted the lives of millions of Americans and created a booming market of addicts in America. illegal practices, such as patient brokering prey on vulnerable treatment-seeking individuals, targeting those with private insurance and referring them to often inadequate facilities.

The Stop Treatment Fraud poster series, created by Eric Mower + Associates, depicts how individuals are promised resort-like conditions and successful treatment programs, but often find themselves in recently closed motels turned into “treatment facilities” designed to drain their insurance benefits. The posters warn individuals to be aware of suspicious activity before signing up and to report suspected patient brokers and their activities. Syracuse Behavioral Healthcare drove the development of the poster campaign, which is running statewide in New York. The posters are available for download here and will also be emailed out to treatment providers across the state.

The program features three posters which call upon treatment seekers, their families and the individuals assisting them to report any suspicious activity. These will be displayed in locations such as healthcare providers’ offices, treatment and recovery centers, as well as public spaces like hospitals, emergency rooms, community centers, libraries and criminal justice centers. 

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

 

 

Agency: Eric Mower + Associates

Client: Syracuse Behavioral Healthcare

Tags: United States

 

 

 

 

 

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Cole & Weber: Washington's Lottery 'Inside the Department of Imagination '

Agency: Cole & Weber

Client: Washington's Lottery

Date: January 2018

Washington’s State Lottery is pulling back the curtain on the Department of Imagination, giving players the opportunity to see just how far their imaginations can take them, and what they could do with a win from Washington's Lottery.

The spots, created by Cole & Weber, show the inner workings of the fictional Department of Imagination, a literal dream factory that makes lottery players' flights of fancy real.

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

 

Client: Washington's Lottery
Agency: Cole & Weber
Creative Director: Todd Derksen
Copywriters: Joe Gerlitz & John Paul LeRoux
Director of Production: Craig Jelniker
Production Company: World Famous
Account Director: Kristie Christensen
Account Supervisor: Ryan Lyonnais

Tags: United States

 

Inside the Department of Imagination

 

New Recruits

 

 

 

 

 

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Voicebox Creative: SeaPak 'Rebrand'

Agency: Voicebox Creative

Client: SeaPak

Date: February 2018

SeaPak hired Voicebox to redesign its logo and 30+ product SKUs to better align the brand with its message of allowing busy families to 'chillax' and escape the stress of meal time with nutritious, easy-to-prepare seafood from SeaPak.

The refined look stays true to SeaPak’s classic image as to not confuse consumers, but marries the brand’s iconic equities with that of the attributes it is communicating to new consumers looking for real food ingredients. Voicebox made the products the focal point of the packaging, inviting consumers to picture a relaxing, healthy and easy meal made with SeaPak products.

To separate SeaPak from others in the competitive frozen seafood section, Voicebox positioned the products on a nautical-themed white plank background with light blue accents. A more current font style was added as was the brand’s inception date, which further exemplifies the brand’s history of providing quality, great-tasting, responsibly sourced seafood for nearly 70 years.

Credits:
 

 

 

 

 

 

 

 

 

 

Jacques Rossouw - Creative Director - Voicebox
Sean Baca - Associate Creative Director - Voicebox
Seth Coronis - Senior Designer - Voicebox
Han McCullough - Senior Designer - Voicebox
Abby Whelan - Designer - Voicebox
Shannon Meyer - Production Designer - Voicebox

Tags: United States, Branding, brand identity, packaging, design, packaging design, Branding & Packaging

 

 

 

 

 

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Y&R: Altice One 'Futebol Vs. Football'

Agency: Y&R

Client: Altice One

Date: February 2018

One of the world’s best soccer players, Cristiano Ronaldo, made his American football debut during the Super Bowl, starring in Altice USA’s first Super Bowl spot and marking the first campaign from Altice USA and agency partner Y&R.

The spot follows Ronaldo as he discovers 'football' in America with the help of the Altice One entertainment experience, taking the field instead of the pitch as he astonishes teammates and fans alike.
 
The campaign highlights Altice One, Altice USA’s all-in-one connectivity platform, combining internet, TV and WiFi all in one device - which is just as surprising as a futebol star playing football. The ad ran in the New York regional market.
 
To create buzz leading up to the big game, Ronaldo and NFL Fox Sports Insider Jay Glazer “leaked” footage of the soccer star in football gear via Instagram and Twitter, bantering back and forth to drive speculation and conversation. 

Credits:
 

 

 

 

 

 

 

Y&R Creative Consultants
Joao Coutinho, North America Executive Creative Director
Thomas Shim, Global Creative Director
Justin Ebert, Creative Director
Kate Lummus, Creative Director
Felipe Pavani, Creative Director
 
Middle Mile Production
Marissa Lando, Producer
Theresa Notartomaso, Executive Music Producer
Janet Muentes, Business Affairs
 
YR Account Consultants
Jessica Post, EVP, Managing Director
David Pomfret, Group Account Director
Megan Falcone, Account Supervisor
Madison Duke, Account Executive
Dominique Appel, Assistant Account Executive
Clint Walsh, Senior Project Manager

#MSTFPartners Agency
Tomas Froes, Global Creative Coordination
José Pedro Sousa, Film Director
Alberto Martins, Film Producer
Ingreme, Post Production 
Pedro Lima, Creative 
 

Tags: United States

 

 

 

 

 

 

 

 

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Even with some of the most expensive Super Bowl ads in the running this last week, our readers decided that a print campaign for the Make-A-Wish foundation was a more creative option.

The campaign, by the Chicago and Denver offices of Gyro, aimed to show that Make-A-Wish is not a last wish — it’s a lasting wish. And for many kids, being granted a Make-A-Wish is a turning point in their recovery.

Whether meeting a princess or a sports hero, those experiences turn into hope. And hope has benefits that are as positive as any medicine can be. One design shows a girl swimming with dolphins inside an IV bottle, while another shows a princess with a butterfly in a pill bottle, and a third has a child pouring out some medicine into a spoon as it becomes a magical fairy. All are marked with what looks like a warning or ingredient label but is a message of hope, tagged "Sometimes the best medicine of all is called hope."

For its appeal to the well-being of sick children, and the sense of wonder displayed in the ads, our readers voted the 'Hope is Medicine' campaign the US Creative Work of the Week. See the work by clicking the Creative Works box below.

To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.

Even with some of the most expensive Super Bowl ads in the running this last week, our readers decided that a print campaign for the Make-A-Wish foundation was a more creative option.

The campaign, by the Chicago and Denver offices of Gyro, aimed to show that Make-A-Wish is not a last wish — it’s a lasting wish. And for many kids, being granted a Make-A-Wish is a turning point in their recovery.

Whether meeting a princess or a sports hero, those experiences turn into hope. And hope has benefits that are as positive as any medicine can be. One design shows a girl swimming with dolphins inside an IV bottle, while another shows a princess with a butterfly in a pill bottle, and a third has a child pouring out some medicine into a spoon as it becomes a magical fairy. All are marked with what looks like a warning or ingredient label but is a message of hope, tagged "Sometimes the best medicine of all is called hope."

For its appeal to the well-being of sick children, and the sense of wonder displayed in the ads, our readers voted the 'Hope is Medicine' campaign the US Creative Work of the Week. See the work by clicking the Creative Works box below.

To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.

Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week.’

The Olympics still have a presence this week, but as it's Valentine's Day, we decided to do a separate global roundup of all things 'love' in our Valentine's Day Creative Works. For the rest, scroll through and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.

To submit work for our US Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, February 21.

G&G Advertising: CASA of Yellowstone County 'Possibilities Within Us'

Agency: G&G Advertising

Client: CASA of Yellowstone County

Date: January 2018

There are more American Indian Children who need their support while the courts determine the outcome. 70% of the cases involve American Indian Children, while Only 1% of the volunteers are American Indian Adults. With these damning situations in mind, Court Appointed Special Advocates (CASA) created a special campaign to recruit and do more outreach to get American Indian volunteers.

The campaign was created for CASA by G&G Advertising.

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

Michael Gray - Creative Director - G&G
Joani Gray - Illustrator/Designer - G&G
Scott Sylvester - Account Director - G&G
Zach Gray - Project Manager - G&G

Tags: United States, advertising

 

 

 

 

 

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Cossette: McDonald's Canada 'Big Mac x Bacon'

Agency: Cossette

Client: McDonald's Canada

Date: February 2018

McDonald’s plays off of sneaker culture to hype up its latest offering, leaving humorous nods to collaborations such as Alexander Wang x Adidas, Supreme x Louis Vuitton, Fenty x Puma, in a new campaign that celebrates the 50th anniversary of the Big Mac's creation with a limited edition collaboration of its own - between the fast food chain's most iconic burger and bacon. It launched with a weeklong teaser campaign across the country, filled with cryptic black and white imagery and design that played off fashion and sneaker culture, hinting at a mysterious upcoming collaboration: 'BM x B.' A teaser TV spot aired during the Grammy’s to hype up the new mystery partnership. “It’s the combination of two greats. Two powerhouses,” a mysterious voice said.

On January 30, it was revealed that this next great release is actually the collaboration of Big Mac and Bacon. A series of cheeky black and white films across television, online, and outdoor, feature high fashion types analyzing and explaining this new collab’s importance to culture. “We really wanted to showcase the Big Mac in a modern and relevant way by integrating it into pop culture, while at the same time not taking ourselves too seriously,” says Antoinette Benoit, Chief Marketing Officer, McDonald’s Canada. “We took inspiration from how a fashion company might launch an exclusive collection by revealing the promotion as a limited-edition collaboration, through a series of billboards and ads until we finally revealed the Big Mac, treating it like the cultural icon it is.”

“Over the course of its 50-year history, the Big Mac has become a culinary icon and the recipe has remained unchanged since its introduction. That’s pretty remarkable,” says Jeff Anderson, McDonald’s Canada Chef. “The addition of another Canadian classic—bacon—to the sandwich for a limited-time symbolizes the modern McDonald’s journey, with innovative menu items alongside much-loved classics. " Peter Ignazi, Global Chief Creative Officer, Cossette, said: “The Big Mac x Bacon was designed to feel contemporary in outlook. The look and feel were a departure from traditional McDonald’s campaigns to support the weeklong teaser period and misdirect fans into thinking the collaboration was between two fashion or cultural icons. We created a complete design system that included a custom bacon logo and an edgy modern typeface."

Credits:
 

 

 

 

 

 

 

Agency: Cossette
Title: Big Mac x Bacon Limited Edition Collaboration
Chief Creative Officers: Carlos Moreno, Peter Ignazi
Group Creative Director: Simon Clancy
Creative Directors: Ed Morris, Troy McGuinness, Patrick Michaud
Art Director: Spencer Dingle
Copywriters: Jordan Hamer, Ben Duquette
Designers: Oleg Portnoy, Eric Wood
Agency Producers: Barb Gibson, Marie-Pier Poulin
Content Strategist: Youri Hollier
Director, Strategy: Jon Crowley
VP, Strategy: Scott McKay
Account Executives: Yvonne Li, Michaela Crompton
Account Supervisor: Asmait Hailu
Account Director: Lindsay Mertiri
Group Account Director: Serene Gaspar
SVP, Managing Director: Kathy McGuire
Product Manager: Chloe Drolet
Studio Director: Raquel Mullen
Senior Retoucher: Trevor Gauthier
Senior Production Artist: Graham Washer
Senior Digital Project Manager: Jeff Maynard

Production House: FRANK Content
Director: Craig Brownrigg
Line Producer: Marie Robertson
Executive Producer: Danielle Kappy
Director of Photography: Stuart Campbell
Food Stylists: Carol Brown, Noah Witenoff

Colour/Transfer Facility: Alter Ego
Colourist: Wade Odlum
Colour Assistant: Kevin Wu

Online Facility: Alter Ego
Executive Producer: Cheyenne Bloomfield
Motion Graphics Designers: Ian Flaig, Rob Fisher
VFX Artists: Steven McGregor, Andres Kirejew

VFX Assistant: Sebastian Boros
Casting: Mann Casting
Casting Director: Steven Mann

Offline Edit: Married to Giants
Editor: Raj Ramnauth

Audio House: Berkeley Inc.
Audio Engineer: Jared Kuemper

Photography: Fuze Reps
Photographer: Carlyle Routh
Production House: Soda
Executive Producer: Mina Jang
Photographer: Nick Hall-Wood

Media Agency: OMD
Strategy Supervisor: Logan Lindsay
Digital Specialist: Kyla Ames
Account Manager: Kathy O’Meara
Vice President Group Director Broadcast: Doug Scott

PR Agency: Weber Shandwick
Director, Client Experience: Lauren Thomson
Senior Art Director: Brendan Watson
Supervisor, Integrated Media: Nare Tutundjian
Senior Associate, Integrated Media: Fatma Othman

Tags: Canada

 

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A campaign by agency Possible is trying to reduce hate speech on Twitter by turning retweets of hateful messages into donations for a good cause.

The agency noted that hateful speech is rampant on social media, especially Twitter, and they decided to do something about it with WeCounterHate, a technology-based solution to counteract hateful language.

Using machine learning, it first identifies hateful speech on the platform. A human moderator then selects the most offensive and most dangerous tweets and attaches an undeletable reply. It informs recipients that if they retweet the message, a donation will be committed to an anti-hate group (currently, this is Life After Hate, a group that helps members of extremist groups leave and transition to mainstream life).

WeCounterHate seeks to change perceptions and behavior, with the biggest goal to reduce the amount of hate speech on the internet. For its efforts, the agency's campaign was voted the US Creative Work of the Week by our readers. See the work by clicking on the Creative Works box below.

To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.