Welcome to The Drum's US Creative Works.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, November 2.

To submit work for future publication, contact Minda Smiley.

Welcome to The Drum's US Creative Works.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, November 9.

To submit work for future publication, contact Minda Smiley.

Welcome to The Drum's US Creative Works.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, November 16.

To submit work for future publication, contact Minda Smiley.

Mother New York: Headspace 'I meditate'

Agency: Mother New York

Client: Headspace

Date: November 2016

Mother New York recently created a series of out-of-home add for Headspace's meditation app. According to the agency, the ads showcase Headspace users who "defy typical meditation stereotypes to demystify meditation and remove the stigma surrounding the practice." 

Credits:
 

Tags: United States, mother New York

 

 

 

 

 

 

 

 

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Welcome to The Drum's US Creative Works.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, November 23.

To submit work for future publication, contact Minda Smiley.

Welcome to The Drum's US Creative Works, in partnership with Workfront.

This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’

For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, November 15.

FCB Canada: Canadian Down Syndrome Society 'Anything But Sorry'

Agency: FCB Canada

Client: Canadian Down Syndrome Society

Date: November 2017

FCB Canada has launched 'Anything But Sorry' for the Canadian Down Syndrome Society.

The campaign is the follow-up to last year’s 'Down Syndrome Answers' which was Canada’s most-awarded campaign in Cannes (2017) with 10 Lions .

The Campaign includes “The ’S’ Word” video where people with Down syndrome tell you what to say to someone who has had a baby with Down syndrome.

What do you say to parents when their child is born with Down syndrome?
Anything but 'Sorry.'

When a baby is born parents are usually showered with oohs, aahs and congratulations. The last thing most people would say to a new parent is “sorry.” Yet this is exactly what many parents with a newborn with Down syndrome hear from friends, family and even their doctors. Already heartbroken, ‘sorry’ offers more heartbreak.

So what should well-wishers say? Literally, the only bad word is the ‘S’ word. This is the point the Canadian Down Syndrome Society (CDSS) is making in its new campaign. Launching to coincide with Canadian Down Syndrome Week, November 1-7, the campaign aims to educate and inform people on how to react appropriately when a child is born with Down syndrome.

Credits:
 

 

 

 

 

 

 

 

 

 

Campaign Title: Anything But Sorry
Client: Canadian Down Syndrome Society

Canadian Down Syndrome Society Credits
Chair, Board of Directors: Laura LaChance
Vice-Chair, Board of Directors: Ed Casagrande
Member, Board of Directors: Ben Tarr
Member, Board of Directors: Stewart Moffatt
National Executive Director: Kirk Crowther
Communications Manager: Kaitlyn Pecson
Resource Coordinator: Carlee Reardon

Creative Agency: FCB Canada
Creative
Chief Creative Officer: Nancy Crimi-Lamanna, Jeff Hilts
Sr. Copywriter: Marty Hoefkes
Sr. Art Director: Michael Morelli
Art Director: Cody Sabatine, Gira Moin
Copywriter: Joseph Vernuccio
Illustrators: Sasha Ortega, Elma Karabegovic, Sarah Cleaver, Amanda Disanto, Sally Fung

Account Management
Chief Executive Officer: Tyler Turnbull
VP, Managing Director: Tracy Little, Ricky Jacobs
Group Account Director: Ravi Singh
Account Executive: Olivia Selbie
Director of Integrated Production: Stef Fabich
Broadcast Producer: Christine Michalejko
Chief Strategy Officer: Shelley Brown
Sr Strategic Planner: Eryn LeMesurier
Strategist: Shelagh Hartford
UX Lead: Kristy Pleckaitis

Project Management
Project Manager: Ashley Whitaker

Technology & Development
Director of Technology: Madara Ranawake
Front End Developer: Florian Adu-Gyamfi
QA Manager: Lina Vaisman
Jr. QA Analyst: Peter Panchine
Jr. QA Analyst: Labdhi Deliwala

Print Production
Print Producer: Bruce Ellis
Studio Manager: Shairoz Manek
Senior Production Mac Artist: Billy Mavrakakis
Production Mac Artist: Rittie Prak
Proofreader: Albert Macchiusi

Production Credits
Director: Elias Campbell
Director & DOP: Scott Drucker
DOP: Stephen Mcloughlin

Casting: Jigsaw Casting
CDC: Shasta Lutz

Editing House: Rooster Post Production
Executive Producer: Melissa Kahn
Editor: Chris Parkins
Assistant Editor: Joey Whitelaw

Editing House: Radar
Editor: Scott Drucker
Editor: Joële Walinga

Transfer Facility: The Vanity
Colourist: Andrew Exworth

Online Facility: Fort York
Flame Artist: Ernie Mordak
Assistant Flame Artist: Melissa Vasiliev
Producer: Armen Bunag

Music House: Grayson Matthews
Music Producer: Mark Domitric
Music Supervisor: Igor Correia
Sound Engineer: Brian Bernard
Sound Designer: Ben Swarbrick & Laura Titchner
Head of Sales: Kelly Mcclusky
Producer: Sharon Yokoyama
Project Coordinator: Nicholas Shaw

Printer: C.J. Graphics Inc., Parry Nitchos
PR: Shannon Stephaniuk, Glossy

Tags: Canada

 

 

 

 

The 'S' Word

 

Why Sorry is a Bad Word

 

 

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BBH NY: PlayStation 'Claws'

Agency: BBH NY

Client: PlayStation

Date: November 2017

The PlayStation spot focuses on one of the revered games in history, The Elder Scrolls V: Skyrim from Bethesda Softworks. As a gamer puts on the PlayStation VR headset, the first clue of what’s to come is when we see that it starts to snow inexplicably in his apartment and a mysterious shadow travels through the room when, suddenly, we hear a giant thud as if something landed on top of the building.

The action quickly escalates, as the entire living room begins to crack. Our gamer seems to be enjoying the destruction as we see a cheeky little smile on his face as his apartment gets completely destroyed. A giant claw abruptly pulls him out of the room and transports him into the world of Skyrim. He now lands in the new world as the legendary Dragonborn, ready to face Alduin, the fiercest dragon in Skyrim. After receiving a powerful blast of Dragonfire, our hero retaliates with an unrelenting force shout “FUS-RO-DAH!” thrusting Alduin backward off a cliff.

Our hero fearlessly jumps off the cliff head-first to finish off his enemy in an epic wide shot. As they both prepare for a mid-air collision the title appears “Greatness Awaits, PlayStation VR”.

Credits:
 

 

 

 

PLAYSTATION VR CAMPAIGN CREDITS COMMERCIAL: Claws

PRODUCT: PlayStation VR

CLIENT:

Eric Lempel, Senior Vice President & Head of PlayStation Network

Mary Yee, Vice President, Marketing

Eric Lachter, Director Brand Marketing

Sarah Kleimeyer, Brand Manager

Renée M. Holt, Manager, Agency Partnerships

AGENCY:

Gerard Caputo, Chief Creative Officer Colin Kim, Creative Director

Lucas Bongioanni, Creative Director Bruno Franchino , Art Director

Hora Sormani, Copywriter

Kate Morrison, Head of Production

Abbie Noon, Executive Producer

Librado Sanchez, Breck Henson, Director of Business Affairs

Kendra Schaaf, Account Director

Brian Groff, Account Executive

Kendra Salvatore, Head of Strategy

Alex Beerden, Strategist

Dylan Fauss, Strategist

Darus Zahm, Group Communications Planning Director

Zack Green, Communications Strategist

FILM CREDITS

Production Company: Hungryman

Director: Wayne McClammy

DP: Dion Beebe

Executive Producer: Mino Jarjoura

Producer: Dave Bernstein

POST PRODUCTION Editing House: NO6page1image10464

Executive Producer: Corina Dennison

Producer: Malia Rose

Editor: Jason Macdonald

Editor Assistant: Ling Chua

Sound Mixing: Heard City

Engineer: Evan Mangiamele

Music Company: N/A Composer: N/A Music Producer: N/A

VFX House: The Mill NY

Color, Finish & VFX : The Mill

Executive Producer: Verity Grantham

Executive Producer: Chris Kiser

Senior Producer: Nirad “Bugs” Russell

Colorist: Fergus McCall

VFX Supervisor/Lead Compositor: Nathan Kane

VFX Supervisor – Vince Baertsoen

CG Lead: Christian Nielsen

CG Lead: Gregory Gangemi

2D Compositor: Nick Tanner

2D Compositor: Taner Besen

Tags: United States

 

 

 

 

 

Claws

 

 

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Deutsch Family Wine & Spirits: Josh Cellars Wube 'The Stories Behind Josh Cellars'

Agency: Deutsch Family Wine & Spirits

Client: Josh Cellars Wube

Date: November 2017

Josh Cellars Wine has launched its largest ever digital advertising campaign. A series of 10 poignant videos feature founder Joseph Carr sharing personal stories about his father Josh, and his unlikely journey to successfully building Josh Cellars. The ads are set in unexpected environments, especially for a wine brand, including a backyard garage and a vintage red truck, which reflect Josh’s and Joe’s humble background. Many of the spots close with Joseph Carr inviting you to have a taste, and let me know what you think.

Josh Cellars has cemented its place as the hottest wine brand in the country and Josh Cellars is the largest domestic wine brand at its price or higher. Josh Cellars represents 60% of all dollar growth in the $10-$15 domestic wine category so far this year.

The brand is investing $10m on the digital ad campaign, focusing on the key holiday selling seasons through March 2018. The ads will be distributed on leading video and social media properties such as Hulu, YouTube, Facebook, Instagram, CNN.com, WSJ.Com, NBC.com and NYtimes.com.

Credits:
 

 

 

 

In-House (Deutsch Family Wine & Spirits):
Tom Steffanci, President
Renato Reyes, Chief Marketing Officer
Dan Kleinman, Vice President of Marketing – Josh Cellars
Confidential Production Partner

Tags: United States, Josh Cellars, digital, Online/Digital, wine, Brand, launch

 

 

Josh Cellars Cabernet

 

Josh Cellars Cabernet Subtitles

 

Josh Cellars Grateful

 

Josh Cellars Where It All Started

 

 

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Jack Morton Worldwide : Zinus Inc. 'Live in Wonder '

Agency: Jack Morton Worldwide

Client: Zinus Inc.

Date: November 2017

Zinus, the mattress and furniture company, has launched its first direct-to-consumer effort via an integrated campaign lead by Jack Morton Worldwide.

Zinus is taking a change of direction built around the tagline 'Live in Wonder', which focuses on the ways in which its mattresses create moments of wonder through magical nights of sleep.

Credits:
 

 

 

Executive creative director – Ethan Gunning
Associate creative director – Kat Michie
Copywriter – Laurenne Sala
Creative associate – Kevin Descardes
Executive producer – Lisa Gildehaus
Producer – Amber MacIntosh
Vice president, senior account director – Darren Wilson
Account executive – Noah Zepponi

Tags: United States, design, web design, Branding, Brand strategy, integrated campaign

 

Pool

 

Cloud

 

Ice Cream

 

 

 

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DigitasLBi: Maytag 'Delivery'

Agency: DigitasLBi

Client: Maytag

Date: October 2017

Maytag is headed to your home and ready to tackle your toughest jobs. The Maytag man is again acting like a highly dependable group of home appliances, this time being delivered to people's home in a 'deployment of dependability.'

Credits:
 

 

 

DigitasLBi
Chief creative officer: Ronald Ng, DigitasLBi
Executive vice president creative director and executive vice president managing director: Morgan Carroll, DigitasLBi
Executive vice president group creative director: Mike Frease, DigitasLBi
Vice president group creative director: Louie Calvano, DigitasLBi
Associate creative director: Dylan Krenka, DigitasLBi
Copywriter: Steve Horn, DigitasLBi
Vice president executive producer: Greg Lederer, DigitasLBi
Associate director executive producer: Cassie Abraham, DigitasLBi
Executive vice president group account director: Jessica Henrichs, DigitasLBi
Vice president group account director: Alycia Hamilton, DigitasLBi
Account director: Molly Kilduff, DigitasLBi
Account manager: Emily Jeffers, DigitasLBi
Vice president creative strategy director: Brian Sherwell
Vice president director of media: Ryan Shaw, DigitasLBi
Media planner: Aly Kasberg, DigitasLBi
Vice president director of business affairs: Janice Oflaherty, DigitasLBi
Manager of business affairs: Gail Murray, DigitasLBi

Production Studio
Director: Martin Granger, Moxie Pictures
Executive producer: Karol Zeno, Moxie Pictures

Editorial
Editor: Tom Brassil, Cutters
Assistant editor: Kalen Kirkpatrick, Cutters
Producer: Heather Richardson, Cutters

VFX/Finishing
Executive producer: Karen Anderson, MPC

Audio
Engineer: John Binder, Another Country
Producer: Tim Konn, Another Country

Tags: United States, delivery, advertising, TV campaign

 

Delivery

 

 

 

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Fabric and personal care products company Method picked the right spokesperson for their 'Fight Dirty' public service-style campaign in Tiffany Haddish.

The tongue-in-cheek PSA starring the funny woman, by Kovert Creative, debuted at the start of cold and flu season, and the two-minute spot, titled 'Fight Dirty,' highlights the importance of washing your hands. 

The 'Girls Trip' star views the sink area of a restroom from video monitors to see who is washing their hands after using the facilities. For those that don't, she responds with humorous outrage with lines like "you go back to the wall with the rest of the nasty men," and "this dude is disgusting."

She even gets to talk to some of those on camera through a loudspeaker, saying to a woman, "this is your inner sister, girl, could you wash your hands? I bet you didn't know your conscious was urban." When she sees people do it right, her responses are equally funny, like "I would eat off them hands...shoot, I might do a few other things..."

For her hilarious desire for cleanliness, Haddish earned Method US Creative Work of the Week honors, as voted by our readers.

To see the full spot, click on the Creative Works box below.

If you’d like to vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.

BBH’s Audi ‘Clowns’; the recreation of ‘Gift of the Magi’ by Dentsu; and BBDO New York’s antiracism initiative ‘My Black is Beautiful’ are some of the celebrated work that have been shortlisted in the Creative Works TV/radio category. 

The Creative Works is set to feature as part of The Drum Creative Awards, with four categories recognising the most celebrated work entered into The Drum’s own gallery of creative work over the last year.

Every week hundreds of new campaigns are submitted to the Creative Works section of The Drum website and then rated by the readers. The shortlist is selected by The Drum readers and editorial team.

Shortlist - TV/radio campaign of the year:

Europe

Mother: Ikea - Lion

BBH London: AUDI - Clowns

Massive Music: War Child - Batman

APAC

Dentsu: Shaddy - The Gift of Magi

BBDO Hong Kong: Vitasoy - Geep Unites Us All

http://www.thedrum.com/creative-works/project/tbwahakuhodo-aig-direct-tackletherisk

TBWA\HAKUHODO: AIG Direct - #TACKLETHERISK

Americas

​M.A.M.O.N. (MONITOR AGAINST MEXICANS OVER NATIONWIDE): MAMON LATINOS VS DONALD TRUMP

Anomaly New York and Vayner Media: Captain Morgan: Live Like The Captain 

BBDO New York: My Black is Beautiful - The Talk 

Follow this link to the Creative Works digital campaign of the year nominations.

The Drum Creative Awards celebrate innovation and strive to give the industry a platform to shine. You can find out more about these awards on the event website.

The award ceremony will take place on Thursday November 30 at the Emirate's Stadium, London, tickets can be purchased here. 

Sponsors for this year’s event are: Facebook, One Minute Briefs, Creative Equals, The Drum Network, The Drum RAR and TINT.

A GE campaign that ‘turned’ overlooked stars of science into ‘real stars’ depicting real female scientists; a city marathon, created by Adidas Japan, without stopping at a single traffic light in the world’s most populous city, Tokyo, are just some of the campaigns shortlisted in The Creative Awards Creative Works digital category.

The Creative Works is set to feature as part of The Drum Creative Awards, with four categories recognising the most celebrated work entered into The Drum’s own gallery of creative work over the last year.

Every week hundreds of new campaigns are submitted to the Creative Works section of The Drum website and then rated by the readers. The shortlist is selected by The Drum readers and editorial team. 

Shortlist - creative works digital campaign of the year:

Europe

Hasan & Partners: Plan International - maternity wear for a 12-year old 

BBH London: St John Ambulance - CPR Baby

Creature of London: The Green Party - #CHANGETHEGAME

 

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APAC

TBWA\HAKUHODO: Adidas Japan: Green Light Run Tokyo

Ogilvy and Mather Japan: Sony Music Japan - Headbanging Activated Website

Proximity BBDO: Pepsico - Pinball Cricket

 

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Americas

BBDO New York: GE : Unseen Stars

 

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BBDO San Francisco: Whistle Pet Tracker - Spot the Dog

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Follow this link to the Creative Works design work of the year nominations.

The Drum Creative Awards celebrate innovation and strive to give the industry a platform to shine. You can find out more about these awards on the event website. 

The award ceremony will take place on Thursday November 30 at the Emirate's Stadium, London, tickets can be purchased here.

Sponsors for this year’s event are: Facebook, One Minute Briefs, Creative Equals, The Drum Network, The Drum RAR and TINT.

Standard Charted, Women’s Equality Party and The British Beer Alliance are some of the shortlisted ads in the Creative Works print category.

The Creative Works is set to feature as part of The Drum Creative Awards, with four categories recognising the most celebrated work entered into The Drum’s own gallery of creative work over the last year.

Every week hundreds of new campaigns are submitted to the Creative Works section of The Drum website and then rated by the readers. The shortlist is selected by The Drum readers and editorial team.

Shortlist - print work of the year:

Europe

​The Community: The British Beer Alliance - There's a Beer for That

Sand Creative: Cyrano - Brand identity and design

Women's Equality Party highlights the uncomfortable truths affecting gender equality

 

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APAC

J.Walter Thompson Sydney and H+K Strategies: Banana Boat - The Sizzledodge

Ikon Sydney: Peter Lehmann Wines - It Takes a Village to Raise a Vintage

TBWA\Singapore: Standard Charted - Unlimited Joy

Americas

Geometry Global: Columbia Ministry of Environment - Poster for Catching Fishermen

Bigeyedwish: Montauk Yacht Club - summer campaign

 

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FCB Chicago: Radio Flyer - Adventure Travel

Follow this link to the Creative Works TV/Radio campaign of the year nominations.

The Drum Creative Awards celebrate innovation and strive to give the industry a platform to shine. You can find out more about these awards on the event website.

The award ceremony will take place on Thursday November 30 at the Emirate's Stadium, London, tickets can be purchased here. 

Sponsors for this year’s event are: Facebook, One Minute Briefs, Creative Equals, The Drum Network, The Drum RAR and TINT.

A campaign celebrating pioneers of the LGBT+ movement throughout British history by Proximity London has been shortlisted for The Creative Works design category; while R/GA Singapore made the cut with its work for Uber, reconnecting passengers with loved ones during Ramadan; Momentum Worldwide for getting fans excited to visit the US Open before the first match was decided with its ‘Fan Experience’.

The Creative Works is set to feature as part of The Drum Creative Awards, with four categories recognising the most celebrated work entered into The Drum’s own gallery of creative work over the last year.

Every week hundreds of new campaigns are submitted to the Creative Works section of The Drum website and then rated by the readers. The shortlist is selected by The Drum readers and editorial team. 

Shortlist - design work of the year:

Europe

​Mr President: Patrons of Pride

​Proximity London: Pride In London - Love Lived Here

Nescafe Azera: Limited edition packaging by Twelve and students at UCA

APAC

Design Bridge: Funan - The new 'Live-Work-Play' landmark development in the heart of Singapore

J.Walter Thompson Shanghai: ElaN - Chinglish

R/GA Singapore: Uber - #RIDETOCONNECT

Americas

​BBDO New York: Monica Lewinsky/Anti-bullying - In Real Life

​McCann NY: MGM - Welcome to the Show

Momentum Worldwide: American Express - US Open American Express fan experience

Follow this link to the Creative Works print work of the year nominations.

The Drum Creative Awards celebrate innovation and strive to give the industry a platform to shine. You can find out more about these awards on the event website.

The award ceremony will take place on Thursday November 30 at the Emirate's Stadium, London, tickets can be purchased here. 

Sponsors for this year’s event are: Facebook, One Minute Briefs, Creative Equals, The Drum Network, The Drum RAR and TINT.

Free-floating ridesharing service car2go has released the first part of an eight-part mini-documentaries, called ‘Proud to Share.’ The brand worked with Austin-based agency Bakery to shoot and produce the series of videos. The debut starred critically-acclaimed rap duo Run the Jewels in a ride through Brooklyn, sharing experiences of how touring the borough fueled their collaborations over the years.

To Atlanta’s Killer Mike, New York was a heavy influence In the early stages of his career, but for Brooklyn-bred El-P, the birth of hip-hop took place all around him from an early age. The video starts with El-P walking Mike through the handball courts where he used to play hooky ("We weren’t into organized sports or anything," the rapper jokes to his partner; "it’s not like Atlanta where everyone’s being trained to be a football star.")

They discussed the shared old-school New York rap influences that brought them together to start collaborating on songs, mixtapes, and full-length album as a group. “Now we, as an entity, can now collaborate with other people.” El-P likes that: “It signifies us coming together as a group, and now people want to bring us into their world.”

An appropriate statement for their appearance in the series, one that also doubled as a sneak-peek to the Mercedes-Benz GLA and other models from the automaker that car2go’s 77,000 New York members can drive by year’s end. "The city lends itself to wanting to roam," El-P said of the city and how car2go, which allows members to find any of its cars through an app, hop in, then drive, is a perfect fit for the dense city. "You couldn't just find a whip that you could just jump into in the middle of the street."

The rest of the series, set to run during the week of November 13, features artists, musicians, and small business owners based in Brooklyn, Montreal, Vancouver, Denver, Austin and Washington, D.C.

Welcome to The Drum's US Creative Works, in partnership with Workfront.

This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’

For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, November 22.

The Drum (for agencies): Visit Seattle 'This Holiday, Take a Holiday'

Agency: The Drum (for agencies)

Client: Visit Seattle

Date: November 2017

This new creative campaign from Visit Seattle by Seattle-based creative agency PB& is aimed at encouraging Americans to make use of their time off as we head into the busy (and often stressful) holiday season.

Visit Seattle’s 'This Holiday, Take a Holiday' campaign was informed by new research done in partnership with Project: Time Off; the research found that Americans left 662m vacation days unused in 2016, the equivalent of 54% of all PTO time for American workers (the city of Seattle alone abandons 65,321 hours of paid time off every year).

The campaign was designed to educate the American workforce around the significant harm caused by not using vacation time. Acknowledging how stressful the holidays can be for many folks, the campaign also encourages American workers to seriously consider taking a vacation this holiday and even provides travel recommendations to help them plan a trip.

The campaign spots highlight how easily ‘the little things’ can affect us when we’re stressed at the end of the year after not taking our vacation days.

Credits:
 

 

 

 

 

 

 

 

 

 

Principal/chief strategy Officer: Britt Fero
Head of creative content: Pete Anderson
Strategist: Ben Salaman
Art director: Meredith Abbott
Writer: Steve Williams
Production company: Unheardof
Director: Jackie Dow
Editor: Kelly VanderLinda

Tags: United States, digital, website, advertising, holiday, Work

 

Image of vacation days left unused

 

 

This Holiday, Take a Holiday: Gingerbread

 

This Holiday, Take a Holiday: Hanukkah

 

This Holiday, Take a Holiday: Christmas Tree

 

 

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O'Keefe, Reinhard & Paul: Big Lots 'Share the Joy'

Agency: O'Keefe, Reinhard & Paul

Client: Big Lots

Date: November 2017

Big Lots’ new holiday advertising campaign from O’Keefe Reinhard & Paul celebrates the season with the song 'Joy to the World.' But it’s not the traditional Christmas carol version you’d expect. It’s the classic-rock anthem made famous by Three Dog Night.
 
The new advertising takes a fresh look at the holidays through the eyes, ears, hearts and hip-checking moves of customers as they decorate, bake, travel and welcome grandma home while emphatically singing along to 'Joy to the World.' The up-close-and-personal vignettes of cookie decorating, light hanging, car rides and more, were inspired by real stories and memories of the holidays shared by the creative team at OKRP.
 
The ads were shot to look like user-generated content, giving them a more emotional feel and and providing a wide variety of clips for social media. The multi-format production includes boomerang sequences, time lapses and short clips interspersed within the stories. The content will be used to extend the campaign online with digital video, digital display, native ads, rich media, paid social, Facebook video and more. In shooting the campaign, OKRP captured over 20 moments to be used as short content bites across social.
 
The campaign is anchored by a 60-second anthem ad that will run in cinema and online. Additional ads include 15- and 30-second spots for broadcast and online, and radio ads that feature a partnership with iHeartRadio across its holiday channels.
 

Credits:
 

 

 

 

 

 

 

 

Agency: O'Keefe Reinhard & Paul

Client: Big Lots

Tags: United States

 

 

 

 

 

 

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AKQA new york: Converse '‘Forever Chuck. For Every You’'

Agency: AKQA new york

Client: Converse

Date: November 2017

Whoever you are, however you identify, there's a Chuck for every you. Unlike previous generations, today’s youth aren’t looking for perfect. They’re not interested in sticking to one identity or style, they have confidence in uncertainty and change. ‘Forever Chuck. For Every You’ aims to position Chucks for a new generation of teenagers, showing them that iconic Chuck Taylors are the perfect pair for whoever and whatever they want to be.

The campaign features Sabrina Carpenter, Taylor Hill, Cole Sprouse, Alton Mason, Rowan Blanchard, Selah Marley and Alisha Boe. AKQA worked on the campaign concept and ongoing production and execution, and partnered with Jen Brill Studios for visual look and feel.

Credits:
 

 

 

 

Client: Converse
Agency: AKQA New York

International design director: Carlos Matias
Creative director: Philipp Dietz
Senior copywriter: Clare Anderson
Copywriter: Caio Muratore, DJ Davids
Art director: Felipe Yamaoka, Andrea Souza, Hera Yeung
Senior designer: Carlo Clerici
Senior motion designer: Cody Rubino

Senior account director: Stacey McLean
Associate strategy director: Dan Ansell
Strategy lead: Eric Chow
Associate strategist: Kim Uong
Senior project manager: Christine Barnowsky
Producer: Ilaria Conte

Visual production: Jen Brill Studio
Edit: Picture Farm
VFX & Color: MPC
Sound & Mix: Heard City

Tags: United States, design, akqa, Branding, digital, Online/Digital, advertising, Advertising & Media, Converse

 

 

Youtube link

 

 

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BBH New York: PlayStation 'Rivalry '

Agency: BBH New York

Client: PlayStation

Date: November 2017

A collaboration between PlayStation, Industrial Light and Magic, and BBH New York, the campaign supports the highly anticipated PS4 title. By partnering PlayStation with the Star WarsTM universe, gamers can see for themselves the greatness that awaits on PS4.

This spot celebrates Star Wars’ cultural significance, the lifelong fandoms it has inspired, and above all, the friendly rivalries that can only be settled through PS4 console gameplay. The campaign will include a variety of media deliverables across online, broadcast, and cinema.

The spot speaks to a friendship that blossoms through rivalry.

Featuring two kids, a boy who loves the Light Side and a girl aligning herself with the Dark Side. From the moment when she moves into the neighborhood, their worlds collide and the seeds of rivalry are planted.

It’s clear, there’s only one place this rivalry will be settled: in Star WarsTM BattlefrontTM II on PS4.

Credits:
 

 

 

 

BRAND: PlayStation
FILM: Rivalry
PRODUCT: PS4, Star Wars Battlefront II
CAMPAIGN NAME: Greatness Awaits
CLIENT:
Eric Lempel, Senior vice president & head of PlayStation Network
Mary Yee, vice president, marketing

Eric Lachter, director brand marketing
Alex Gomez, brand manager
Cody Morales, brand manager

Renée M. Holt, manager, agency partnerships
Alex Hackford, senior artists & repertoire / music affairs
Justin Fields, music affairs specialist

AGENCY:
Gerard Caputo, chief creative officer
Alex Booker, creative director
Philip Sicklinger, creative director
Aimée Perrin, art director
Stu Rubin, copywriter
Kate Morrison, head of production
Adam Perloff, executive producer
Christopher Galvin, associate producer
Librado Sanchez, Breck Henson, director of business affairs
Kendra Schaaf, account director
Johnny Skwirut, account manager
Kendra Salvatore, head of strategy
Alex Beerden, strategist

Dylan Fauss, strategist
Zack Green, comms strategist

PRODUCTION:
PRODUCTION COMPANY: Hungry Man
DIRECTORS: Wayne McClammy
DIRECTOR OF PHOTOGRAPHY: Dion Beebe
EXECUTIVE PRODUCER: Mino Jarjoura
LINE PRODUCER: Dave Bernstein

EDIT COMPANY: Work Editorial
EDITOR: Jono Griffith
ASSISTANT EDITOR: Ellie McNaughtan & Trevor
EDIT PRODUCER: Jamie Lynn Perritt
EDIT EXECUTIVE PRODUCER: Jane Dilworth

Star Wars Visual Effects INDUSTRIAL LIGHT & MAGIC
ILM associate VFX supervisor: Hayden Landis
ILM layout supervisor: John Levin
ILM layout supervisor: Talmage Watson
ILM animation supervisor: Paul Kavanaugh
ILM lighting supervising technical dir: Leandro Estebecorena
ILM compositing supervisor: Jason Porter
ILM compositing supervisor: Mike Conte
ILM VFX producer: Megan Matousek
ILM associate VFX production manager: Emily Nelson

“Rivalry” Vignettes Visual Effects THE MILL NY
The Mill VFX creative drector: Nathan Kane
The Mill lead compositor: Siro Valente
The Mill compositing assists: Marco Baratto, Kyle Zemborain
The Mill CG Lead: Christian Neilson
The Mill shoot supervisors: Nathan Kane , Gregory Gangemi
The Mill executive producer: Chris Kiser
The Mill senior producer: Nirad “Bugs” Russell
The Mill line producer: Perry Tate
The Mill production coordinator: Zach Fortin

COLORIST: Fergus McCall
Audio House: Skywalker Sound
Re-recording/Mixer Bonnie Wild

STAR WARS MUSIC Composed by John Williams
STAR WARS MUSIC Master: Lucasfilms /Disney
STAR WARS MUSIC Publishing: Disney ; Warner/Chappel
ORIGINAL MUSIC Composed by Phil Kay
ORIGINAL MUSIC Company Woodwork Music

Tags: United States, Star Wars, Sony Playstation, Gaming, advertising, Advertising & Media

 

 

 

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Solve : American Standard 'Porcelain Valley'

Agency: Solve

Client: American Standard

Date: November 2017

Solve has launched a new campaign for client American Standard that demonstrates the 140-year-old plumbing fixtures brand’s commitment to innovation by borrowing from the tech associations of Silicon Valley. In a multimillion-dollar, multi-channel effort, American Standard’s new campaign portrays the company in the innovative world of “Porcelain Valley.”

Porcelain Valley serves as the backdrop and breeding ground for all of American Standard’s new technologies and life-changing products. A cast of nerdy product engineers designing and attempting to create revolutionary plumbing innovations is featured in a laboratory-like work environment.

In addition to films/spots introducing the Porcelain Valley platform, there are product-specific executions detailing advancements like a self-cleaning toilet and remote touch shower. Additionally, the campaign includes an unveiling film featuring the head of Porcelain Valley (a send-up of the way computer/phone companies use their leaders to announce new products). The campaign consists of television, social, digital, print and in-store content.

Credits:
 

 

 

Client: American Standard
Agency: Solve
Production company: The Norman Brothers
Editorial: The Norman Brothers
Post production: The Norman Brothers
Music: Stock
Sound: Sister Boss

Tags: United States, advertising, American Standard, technology, Advertising & Media

 

Image of an office space

 

 

"Welcome to Porcelain Valley"

 

American Standard "Porcelain Valley: The Unveiling"

 

Porcelain Valley "Touchless Faucet"

 

Porcelain Valley "VorMax Plus Self-Cleaning Toilet"

 

 

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Carhartt Creative Department: Carhartt 'Fall Campaign'

Agency: Carhartt Creative Department

Client: Carhartt

Date: November 2017

Carhartt, America’s premium workwear brand since 1889, today launched its 2017 fall marketing campaign across multiple platforms including broadcast, digital, mobile, social, and thousands of retail locations.

The campaign’s focal point is a commercial that places emphasis on pursuing a hardworking lifestyle, regardless of the weather.

Credits:
 

 

Campaign Credits:
Client: Carhartt, Inc.
Agency: Carhartt creative department
Creative director: Brian Bennett
Art director: Ron Harper
Copywriters: Brian Bennett / Dan Catterson
Producers: Chris Robinson / Matt Cleary / Brian Andrew Mendoza
Production Company: Pride of Gypsies / Carhartt Handmade Films
Director: Jason Momoa
Directors of photography: Brian Andrew Mendoza / Thomas Scott Statton / Travis Yarrington
Editor: Travis Yarrington

Tags: United States, carhartt, workwear, marketing, TV campaign

 

 

Workers surrounded by snow

 

 

 

TV Commercials | Fall 2017 | The Carhartt Way of Life

 

 

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Welcome to The Drum's US Creative Works, in partnership with Workfront.

This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’

For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, November 29.

Clemenger BBDO Melbourne: Snickers 'Hungerithm'

Agency: Clemenger BBDO Melbourne

Client: Snickers

Date: November 2017

The Snickers brand’s hunger-algorithm, dubbed 'Hungerithm,' detects the hanger level of the internet then adjusts the price of Snickers bars in real-time, and now it's available in the US market.

'Hungerithm' was developed by Clemenger BBDO Melbourne under the “You’re Not You When You’re Hungry” umbrella and originally piloted in Australia to critical acclaim and business success. The algorithm checks social media posts in real time against a list of 3,000 commonly used words and phrases to determine sentiment and capture a snapshot of how people are feeling. It even understands slang and sarcasm. As hanger goes up, the coupon value goes up too.

Fans can monitor the mood of the Internet, as well as lock-in the price of a Snickers bar that can be redeemed in the form of a coupon at Hungerithm.com. The campaign runs now until December 22, 2017 and all Snickers will be available for coupon redemption at participating US 7-Eleven stores.

Credits:
 

 

 

 

 

 

 

 

 

 

 

Agency: Clemenger BBDO Melbourne

Client: Snickers

Tags: United States

 

 

 

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Droga5: Christie's 'The Last da Vinci'

Agency: Droga5

Client: Christie's

Date: November 2017

Christie’s partnered with Droga5 to create a special project that would bring the world’s attention to the significance of what was happening - the sale of the last Leonardo da Vinci. 'The Last da Vinci' was brought back into the public eye by sharing the emotional story of how the world responded to seeing this very private painting on public view.

Droga5 did this by focusing on what it is that makes the masterpiece a masterpiece, and what makes artworks like this so special. Rather than celebrate the image itself, they turned the camera around and captured the emotion of those who came to see it - in the most real and human way.

The painting was placed on display and as the world looked on, Leonardo looked back. The end result? A moving film crafted from hidden camera footage that documents real emotional reactions of visitors and showed the impact this piece of art history has on us as we look upon it. The film also includes a special Instagram component via @thelastdavinci. The painting sold for the highest price of any artwork ever, at $450m.

Credits:
 

 

 

 

 

 

Client: Christie’s

Agency: Droga5 NY

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer

Creative Directors: Laurie Howell, Toby Treyer-Evans

Senior Copywriter: Tom McQueen

Chief Creation Officer: Sally-Ann Dale

Co-Directors of Film Production: Jesse Brihn, Bryan Litman

Senior Producer, Film: Jennifer Chen

Producer, Film: Isabella Lebovitz

Associate Producer, Film: Phillip Cheng

Associate Producer, Film: Kelly Appleton

Associate Producer, Film: Annie Vlosich

Associate Producer, Film: Carlos Valdivia

Music Supervisor: Mike Ladman

Director of Integrated Production Business Affairs: Jocelyn Howard

Co-Directors of Interactive: Tasha Cronin, Justin Durazzo

Producer, Interactive: Grace Wang

Director of Art Production: Cliff Lewis

Senior Art Director: George McQueen

Associate Director, Art Production: Bianca Escobar

Producer, Print: Nichole Katsikas

Director of Print Services: Rob Lugo

Associate Director, Print Services: Riely Clough

Producer, Print: Rose Mahan

Retouching Manager: Michelle Leedy

Retouching coordinator: Michael Mockler

Retoucher: John Clendenon

Graphics Studio Manager: Virginia Vargas

Graphics Studio Coordinator: Nereida Valles

Studio Artist: Joseph Barrile

Studio Quality Control Manager: Lisa Bishai

Studio Quality Control Specialist: Susanne Johansson

Studio Quality Control Specialist: Hoyu Yiu

Global Chief Strategy Officer: Jonny Bauer

Group Strategy Director: Will Davie

Strategist: Daniel Wenger

Head of Communications Strategy: Colleen Leddy

Communications Strategy Director: Ben Nilsen

Chief Intelligence Officer: Amy Avery

Group Account Director: Alex Woods

Account Director: Lauren Tomlinson

Account Manager: Sherry Cao

Project Manager: Hillary Jordan

Client: Christie’s

CMO: Marc Sands

Co-Chairman, Post-War, Contemporary Art Loïc Gouzer

Business Coordinator, Post-War Contemporary Art: Louise Makowski

SVP, Global Marketing Director: Marissa Wilcox

Marketing Manager, Post-War Contemporary Art: Anita Martignetti

Production Company: Chelsea Pictures

Director: Nadav Kander

DOP: Adam Beckman

Executive Producer: Pat McGoldrick

Producer: Jon Dino

Editorial: Cut and Run

Editor: Gary Knight

Assistant Editor: Natalie Kasling

Executive Producer: Lauren Hertzberg

Senior Producer: Eytan Gutman

Producer: Marcia Wigley

Telecine Company: 3

Executive Producer: Alexandra Lubrano

Colorist: Tom Poole

Conform: Jogger

Executive Producer: Yukio Lytle

Flame: Matt Dolven

Flame: Joseph Grosso

Music

Composer: Max Richter, Song - On the Nature of Daylight

Sound: Sonic Union

Mixer: David Papa

BTS Photographer: Paul McGeiver

Tags: United States

 

 

 

 

 

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Spotify: Viva Latino! 'The Car'

Agency: Spotify

Client: Viva Latino!

Date: November 2017

With the next generation of ¡Viva Latino!, Spotify is bringing listeners inside the music, sharing deeper insight than ever before into the stories and the voices of Latin music today. Spotify recently launched a spot that premiered during the Latin Grammys.

Since launching in 2014, the ¡Viva Latino! playlist has broken down barriers while simultaneously building bridges of cultural understanding by passing the mic to the most important voices in Latin music, both established and emerging, and bringing them to the rest of the world -- regardless of language, origin or location. 

Whether you’re a fan of Maluma, Daddy Yankee, Shakira or J Balvin, you can tune in each Friday to experience the latest and hottest Latin songs on a constantly refreshing playlist that brings the heat. But any true fan can tell you there’s more to music than just the finished product, and there’s more to an artist than what you hear on the track. So, along with the chart-topping tracks, Spotify will fill the new ¡Viva Latino! feed with exclusive, original content, including videos from artists of all genres, behind-the-scenes tracks, and more. This new enhanced playlist offers fans unparalleled access to the movers and shakers making a name for Latin music across the globe. 

Credits:
 

Tags: United States

 

 

 

 

 

 

 

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A bunch of plumbing nerds got the nod for the US Creative Work of the Week, as voted on by The Drum readers, as American Standard's 'Porcelain Valley' took top honors in this week's voting.

Through agency Solve, client American Standard put forth a campaign that demonstrates the 140-year-old plumbing fixtures brand’s commitment to innovation by borrowing from the tech associations of Silicon Valley - but porcelain, for sinks and toilets.

The company's new technologies and products are featured with a group of testers and innovators who are really, really into the products they engineer in a lab-like work environment. Self-cleaning toilets and remote touch showers are fawned upon and pored over in the finest detail the same way a new iPhone might be in the tech world. 

To see the campaign, click on the Creative Works box below.

If you’d like to vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.

Welcome to The Drum's US Creative Works, in partnership with Workfront.

This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’

For project information, credits, and more, click on the project to expand to full screen and click on the stars to vote. To submit work for our US Creative Works section, fill out this online form.

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, December 6.

Carmichael Lynch : Jack Link's 'Jack Link's Retail Store'

Agency: Carmichael Lynch

Client: Jack Link's

Date: November 2017

Jack Link’s brought its products and adventurous attitude to life in an immersive retail store in Minneapolis called 'Wild Side'. 

Jerky will be available for purchase, but the brand will offer a wide array of other items, including a prehistoric bicycle, apparel, lamps, coozies and more. 

Two interesting items are a collection of fine china, where shoppers can choose between picturesque woodland scenes - or maulings - with Sasquatch, and the Sasschál, a lavish outerwear statement piece crafted in partnership with the design duo of Idle Child. This one-of-a-kind garment was inspired by Sasquatch’s luxurious fur, making it a cozy and fashionable winter accessory that both enhances and confuses the body shape. Additional features include a man-beast-inspired hood, faux pant legs and vintage fang buttons. The Sasschál has a $5,000 price tag.

Credits:
 

 

 

 

 

 

 

 

 

Agency: Carmichael Lynch

Client: Jack Link's

Tags: United States

 

 

 

 

 

 

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A call for entry creative campaign has been chosen by The Drum's readers as the US Creative Work of the Week, and it uses industry creatives as its stars.

The One Club for Creativity opened its call for entries for the 2018 One Show awards with a humorous 'Be Famous Famous' campaign developed by J. Walter Thompson New York that makes a statement about how winning a One Show Pencil is a way to not only be industry famous, but “famous famous”.

A 'fanatics' video uses 'man on the street'-style interviews with people who appear to be rabid fans of One Show winners — like Eugene Cheong and Margaret Johnson — and fawn over their advertising heroes with true devotion, walking with cardboard cutouts, wearing fan t-shirts, handing out fan literature like a religious cult, and naming a French bulldog after Bill Bernbach. 

See the full video by clicking on the Creative Works box below.

If you’d like to vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.

Welcome to The Drum's US Creative Works, in partnership with Workfront.

This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’

For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote. To submit work for our US Creative Works section, fill out this online form.

To vote for your favorite, click on the project and make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, December 13.

Zulu Alpha Kilo: Interac 'The Musician'

Agency: Zulu Alpha Kilo

Client: Interac

Date: November 2017

In an effort to ease the payment process during this key spending season, Interac has launched a multi-media campaign that focuses its messaging on new technology-based payment solutions.

The video and in-cinema portion of the campaign demonstrates the shift in payment behavior by introducing a local musician who notices that the people in the community are paying for their items using Interac Debit on card, mobile or watch. The musician realizes the world around him has changed since no one has cash to put in his trumpet case. In a heartfelt twist, he receives Interac e-transfers at the end of the film from all his regular fans in the neighborhood.

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Zak Mroueh, Chief Creative Officer: Zulu Alpha Kilo
Gail Pack, George Ault (OOH), Rodger Eyre, Gerald Kugler (TV),
Creative Director: Zulu Alpha Kilo
Gerald Kugler (TV) Jacob Pacey (OOH) Writer: Zulu Alpha Kilo
Art Director: Rodger Eyre (TV) Brendan McMullen, George Thorman (OOH)
Clients: Andrea Danovitch, Leslie Vera, Lauren McKay
Account Team: Rob Feightner, Erin McManus, Maegan Thomas
Agency Producers: Pam Portsmouth, Laura Dubcovsky, Sam Leirsch, Brittney Stafl
Strategic Director: Heather Segal
Brand Innovation Director: Sean Bell
Media Agency: Media Experts
Media Planners: Jenna Bendavid, Phil Borisenko, Jenna Bendavid, Julianne Hope, Brandon Agnew
Production House: Spy Films
Director: Rudi Schwab
Production House Producer: Jennifer Walker
Director of Photography: Hunter Robert Baker
Casting Director: Andrew Hayes, Powerhouse Casting
Editor: Jay Baker
Post Production: zulubot
Studio Artist: Greg Heptinstall, Brandon Dyson, Ashleigh O’Brien, Jim Tinios
Compositor / Online: Sean Cochrane, The Vanity
Special Effects: The Vanity
Colorist/Transfer: Eric Whipp, Alter Ego
Audio Post Facility/Music House: Vapor RMW
Audio Director: Ted Rosnick
Producer: Kailee Nowosad
Engineer: Julian Rudd
Illustrator: Think Tank Creative, The Vanity

Tags: Canada

 

 

 

 

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BBH NY: Seamless 'How New York Eats'

Agency: BBH NY

Client: Seamless

Date: November 2017

One of the perks of ordering food online (besides not having to cook) is being able to personalize your meal just the way you like it with the special instructions feature. And for Seamless, the brand experiences first-hand how New Yorkers submit some exceptionally detailed and often hilarious requests.

In the latest installment of its 'How New York Eats' campaign, Seamless and agency BBH New York ran with this inspiration and dug into the data of real customer instructions to highlight some of these crazy requests. We’ve brought them to life throughout the city with TV, social and a collection of illustrated subway ads.

The campaign not only highlights a popular product feature, but continues to celebrate the thousands of diverse people who rely on Seamless every day to deliver their unique food preferences, and the variety of tastes that make NYC such an amazing food destination.

The campaign features real-life special instructions such as:
“Please make one additional tiny version of my order for my hamster.”
“Please keep pita separate. One person doesn’t like pita. Other two look forward to pita."
“Extra ketchup, please. I ordered a smoothie, but I am out of ketchup.”

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Seamless:

Chief Marketing Officer: Barbara Martin Coppola
Senior Director, Brand Marketing: Jessica Burns
Senior Associate, Brand Marketing: Laura Ferguson
Brand Marketing Associate: Katie Greenbaum
Growth Marketing Manager: Brian Carcich

BBH NY:
Chief Creative Officer: Gerard Caputo
Group Creative Directors: Daniel Bonder, Dave Brown
Associate Creative Directors: Taylor Marsh, Diego Fonseca
Art Director: Casey Schweikert
Copywriter: Liz Loudy
Head of Design: Bruno Borges
Designer: Stephanie Muñoz
Business Director: Alex Monger
Account Managers: Shana Honig, Enrique Espinetti
Head of Production: Kate Morrison
Head of Art Production: Rebecca ONeill
Senior Producers: Christina Carter, Samuel Kilbeth
Senior Print Producer: Rachel Freed
Associate Producer: Christopher Galvin
Director of Studio Operations: John Connolly
Retoucher: Brian Truncali
Studio Production Artists: Benny Perez, Sam Gilliland
UX Director: Kelly Bignell
Communications Planner: Zack Green
Strategist: Alex Beerden
Project Manager: Nu’uve’a Eshelman

The Slaughterhouse @ BBH NY:
Line Producer: Meg Volk
Post Producer/VFX Supervisor: Maggie Miller
Editor: Jim Schwartz
Animation: Roman Micevic
VFX/Finishing: David Forcada
Sound Design/Mix: Kevin Hastings

Greenpoint Pictures
Director: Micah Perta

Out of Home Media: Posterscope
Director: Mara Carolan
Jr. Media Planner: Talia Garti
VP, Strategy & Innovation: Ahmad Sayar

Tags: United States

 

 

 

 

Inspirational Whale

 

Opera Chicken

 

 

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Juliet Creative: Peoples Jewellers 'Peoples Loves Lovebirds'

Agency: Juliet Creative

Client: Peoples Jewellers

Date: December 2017

The Toronto Zoo posted a video about a bonded pair of endangered African penguins, Chupa and Ellie, showing how penguins court each other with gifts. Peoples Jewellers took notice and decided to make them a one-of-a-kind necklace.

Working with Toronto-based creative shop Juliet, they quickly jumped into action and researched what African penguins love to eat. It's horse mackerel, squid and crustaceans, anchovies, pilchards, and round herrings. Juliet’s creative team then paired one of Peoples’ jewellery designers with Kazuki Uchigoshi, the sushi chef at Toronto restaurant Miku, to start work on a one-of-a-kind piece for Chupa and Ellie.

The result is the stunning piece – at least in the eyes of a penguin.

In addition to the one-of-a-kind necklace, Peoples Jewellers and Miku Restaurant are making donations to the Toronto Zoo’s African penguin program. 

View the video story on the Peoples Facebook page.

Credits:
 

 

 

 

 

 

 

 

 

 

 

 

 

Title: Peoples Loves Lovebirds 
Client: Peoples Jewellers
Creative Agency: Juliet 
Miku Restaurant Sushi Chef: Kazuki Uchigoshi
 

Tags: Canada

 

 

 

 

 

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HotelTonight Internal Creative Team and Odysseus Arms: HotelTonight 'Visit Family, Stay With Us'

Agency: HotelTonight Internal Creative Team and Odysseus Arms

Client: HotelTonight

Date: December 2017

HotelTonight is unveiling its new pet-centric creative, reprising the company's 'Visit, Don’t Stay' holiday digital campaign, encouraging people to book a hotel when they go home to visit family, as an escape from too much family togetherness over the holidays.

Last year’s weird uncles and cloying grandmas have been replaced with the obnoxious or unsavory pet you might encounter when you’re home for the holidays.

An image of a hairless sphinx reads: “Mom's new kitty wants to cuddle. Visit family. Stay with us,” while a King Charles Cavalier is accompanied by “Murphy likes to watch. Visit family. Stay with us.” Also, “Something’s up with Nana’s new ‘cat.’ Visit family. Stay with us.” reads another ad with a grinning fennec fox.

In addition to pet images, the campaign theme also includes cross-stitch images with text that is NSFCS (not safe for cross-stitch). The cross-stitch content has already begun to roll out on Twitter and Instagram.

Credits:
 

 

 

 

 

 

HotelTonight, Internal Creative Team:
Jordan Braun - Creative Director
Janet Gardner - Head of Editorial
Jessica Lin - Designer

Odysseus Arms, Agency Team:
Jarrod Gustin - Art Director
Madeline Lambie - Copywriter

Photographer - Elizabeth Renstrom

Tags: United States

 

 

 

 

 

 

 

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We Are Unlimited: McDonald's 'McCafé 3D Bitmoji lens'

Agency: We Are Unlimited

Client: McDonald's

Date: December 2017

Because nothing comes before coffee, even in augmented reality, McDonald’s has partnered with Snapchat to create a unique experience that satisfies people’s (and their Bitmoji’s) need for a quality cup of coffee. Thanks to McCafé, users will be able to use both the front-facing camera and the world-facing camera to give their animated Bitmoji a McCafé pick me up, and makes McDonald’s the first brand to be integrated into the new animated Bitmoji feature on Snapchat. 

The lens was available through a unique Snapcode at ordering kiosks in McDonald’s restaurants around the country. 

A McCafé holiday cup appears on the front facing lens and then is carried off screen by a user’s unique Bitmoji. When the camera is turned around to the world view, the Bitmoji enjoys a sip of McCafé coffee, runs around the cup with renewed energy and again, carries the cup off the screen. 

The McCafé 3D Bitmoji lens is an extension of the campaign created by We Are Unlimited promoting the new McCafé espresso menu. McDonald’s also worked closely with Snapchat and their other agency partners Resolution Media and OMD to bring this one of a kind experience to life.

Credits:
 

 

 

 

 

CLIENT: McDonald’s

U.S. Chief Marketing Officer: Morgan Flatley

Director, Marketing & Customer Experience: Paul Matson

Director, Brand Marketing & Digital Strategy: Akash Pathak

Manager, Digital Campaigns and Content: Emily Charon

Manager, Brand Content: Jacqueline Bruzek

 

CREATIVE AGENCY: We Are Unlimited

Chief Creative Officer, DDB North America: Ari Weiss

Chief Creative Officer, We Are Unlimited: Toygar Bazarkaya

Executive Creative Director: Max Geraldo

Creative Director/Copywriter: Brandon Crockett

Creative Director/Art Director: Bruno Guimarães

Art Director: Amari Linton

Copywriter: Kristin Walters

Group Business Director: Melanie Behling

Account Director: Sarah Stahurski

Associate Account Executive: Mallory McDonald

SVP, Partners & Platforms: Justin Hood

Senior Social Strategist: Becca Toth

 

MEDIA AGENCY: OMD

Digital Group Account Director: Erin Kienast

Associate Director: Samantha Lev

 

PERFORMANCE MARKETING AGENCY: Resolution Media

Associate Director, Social Media: Eric Dornbrook

Tags: United States

 

 

 

 

 

 

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For the second time in just over a month, the New York Lottery is a favorite of our North American readers, this time for a feel good holiday spot.

In 'Bodega Cat,' a friendly feline in a neighborhood bodega watches his owner smilingly deal with customers and give him a comfortable home in the process. As the owner leaves for the evening during the holiday season, we watch the cat as he pads through the aisles, ingeniously putting together a bag of unknown goodies. We see him riding the bus, then arriving at a home, where he drops a New York Lottery Holiday Scratch-Off game ticket into the mantle-hung stocking of his owner, who sleeps quietly in a chair.

As the cat delivers cheer (and the potential for winning), director Jake Scott shows us quintessential shots of New York during the holidays. The spot was done by McCann New York with assistance from UM (media) and Momentum (retail POS).

For bringing warm fuzzies and a slice of holiday season New York, The Drum's readers voted it the US Creative Work of the Week.

To see the full spot and creative credits, click on the Creative Works box below.

If you’d like to vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.

Welcome to The Drum's US Creative Works, in partnership with Workfront.

This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’

For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote. To submit work for our US Creative Works section, fill out this online form.

To vote for your favorite, click on the project and make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, December 20.

School of Visual Arts: MTA 'Subway posters'

Agency: School of Visual Arts

Client: MTA

Date: December 2017

The man behind the iconic 'I Heart NY' design is again reaching out to people on the subway to bring New Yorkers together in Trump's America. Artist Milton Glaser has designed three new posters that are featured throughout the subway system across the city.

With these additions, Glaser has now created 27 posters for the subway as part of the School of Visual Arts’s (SVA) five-decade campaign, Underground Images.

The latest series speaks to inclusion, compassion and humanity, according to Glaser. 

His 'Give Help' poster shows what appears to be the gable of a house poking above a flood, with most of the home under water. The text says 'Give Help' along with a quote by Oscar Wilde: "The smallest act of kindness is worth more than the grandest intention." 

He addresses Trump's attitude towards immigrants in 'To Dream Is Human' which is a colorful abstract that simply states those four words. Glaser said in the interview: "To dream is human; the most, perhaps, important aspect of humankind is the ability to dream."

The third addresses art as something that can draw us together. 'It's Not About Me, It's About We' is about art as a collective experience, with the tag, 'art makes us better'. Glaser said that the poster is the counterpoint to the "narcissism and selfishness that exists in human nature," which he sees as a reflection of Trump's attitude toward the world. 

All posters feature the SVA logo and website.

Credits:
 

 

 

 

 

 

 

 

Artist: Milton Glaser

School of Visual Arts (SVA)

Metropolitan Transit Authority (MTA)

Tags: United States

 

 

 

 

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CP+B: INFINITI '2017 Winter Sales Event'

Agency: CP+B

Client: INFINITI

Date: December 2017

Ahhh, the holidays. Family. Friends. Football. Food. And more food. Turning the stretch from Thanksgiving to New Year’s into one giant, blurry, endless, list-toting shopping trip.

While most might not enjoy endless trips to the market to get food and other items, Infiniti owners don't mind taking their autos out time after time, which is the point of the campaign.

Because when it comes to their love of driving and the feeling of empowerment and freedom it provides, Infiniti owners are anything but reasonable. So they’ll fabricate any reason — even the flimsiest white lies — to get back behind the wheel of their Q50 or QX60.

Credits:
 

 

 

 

 

 

 

VP/CHIEF CREATIVE OFFICER: Ralph Watson
VP/EXECUTIVE CREATIVE DIRECTOR: Adam Chasnow
CD/COPYWRITER: Mark St. Amant
ACD/ART DIRECTOR: Doug Kohnen
COPYWRITER: Martha Murphy (Cranberries)
VP/DIRECTOR OF CONTENT PRODUCTION: Sloan Schroeder
INTEGRATED PRODUCER: Autumn Hines
PRODUCTION COMPANY & CITY: MJZ, LA
DIRECTOR: Craig Gillespie
EDITORIAL COMPANY & CITY: Final Cut, LA
EDITOR: Crispin Struthers (Holiday Shopping), Zoe Schack (Long Way Home & Cranberries)
TELECINE COMPANY & CITY: CO3, LA
VISUAL EFFECTS COMPANY & CITY: Eight VFX, LA
MUSIC COMPANY & CITY: JSM Music
SOUND DESIGN CO & CITY: Lime Studio, LA

Tags: United States, digital, Television Advertising, advertising

 

Start Your Own Legacy

 

Cranberries

 

Long Way

 

 

 

 

 

 

 

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Zac&Adam: HP 'Reinvent Togetherness'

Agency: Zac&Adam

Client: HP

Date: December 2017

HP has been promoting diversity, equality and inclusion in both its advertising and recruiting, and its latest push for the holidays is about bringing people together from both sides of the spectrum, even if they’re in the same family.

‘Togetherness’ is a nearly three-minute film that shows an extended family happily getting together for the holidays. As the evening goes on, we see the family watching divisive political news. The topics at the dinner table then turn to global warming and the two sides, including the two sisters at the center of the film, get heated in their debate. Finally, the homeowner sister yells at her other sister to leave.

It’s a gut-wrenching family drama to watch and one all too familiar in our increasingly divided country. The twist comes from watching the daughter of one the women use an HP Sprocket mobile printer to help put together a heart-shaped photo collage of the sisters. That leads to a reconciliation over dessert. The spot ends with “if we never reach out, we never come together” along with the tagline “this holiday season let’s reinvent togetherness.”

Credits:
 

AGENCY: Zac&Adam

Creative Director: Zac Ryder

Creative Director: Adam Groves

Head of Production: Esther Perls

PRODUCTION: Park Pictures

Director: Lisa Rubisch

EP: Jackie Kelman Bisbee

EP: Scott Howard

Head of Production: Anne Bobroff

Producer: Nina Shiffman

EDITORIAL/FINISHING: Exile

Editor: Rex Lowry

HOP: Jennifer Locke

EP: CL Weaver

Lead Flame Artist: Glenn Teel

COLOR: MPC

Colorist: Mark Gethin

Producer: Rebecca Boorsman

MUSIC SUPERVISION: The Teenage Diplomat

Music Sup: Buzzy Cohen

Tags: United States

 

 

 

 

 

 

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Verizon Fios has taken a bilingual turn with its latest spot and it seems to be hitting the mark with The Drum's readers, who voted it the US Creative Work of the Week. 

The ad, 'Yelling,' showcases a family dealing with slow internet speeds and trying to share the weak service they have. It features a boy, Danny, played by Marcel Ruiz, known for his role in Netflix's reboot of One Day at a Time, and Gaten Matarazzo of Netflix's Stranger Things, as his friend. Both are playing video games, but the rest of Danny's family wants to do their own online activities, so the parents shout from room to room in Spanish, urging one another to get offline. Matarazzo's character recommends Fios, since using it would allow everyone to use their own devices as they want at the same time.

Throughout the spot, created by the Community, Danny switches between English and Spanish as he talks to his parents and friend. The spot captures the duality of today’s bicultural Hispanic family, as well as their interests as they connect with their loved ones and use digital services.

To see the full spot and creative credits, click on the Creative Works box below.

If you’d like to vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.