ELF cosmetics teams with Dunkin’ to sweeten up morning makeup routines
Personal care and cosmetics brand ELF is following up its viral Chipotle collab collection with a new run of Dunkin’-inspired products — ranging from coffee-infused scrubs to glazed eyeshadows. To help...
View ArticleBlake Lively gets bubbly in first ad for non-alcoholic sparkling drink Betty...
Blake Lively is making a splash in the sparkling beverages category. She’s teamed up with husband Ryan Reynolds’ Maximum Effort to produce the first-ever ad campaign for her health-conscious fizzy...
View ArticleFord challenges diverse group of creators to show off what its EV ‘frunks’...
The American automaker tapped culinary creators at Ghetto Gastro, tattoo artist Suro Shinn and musicians Imani Lauren and Kaelin Ellis to bring their unique talents to Ford front trunks, or frunks, to...
View ArticleAd of the Day: Harry Styles reimagines Apple’s iconic ‘Silhouettes’ campaign
Apple today unveiled a clever new spin on its famed ‘Silhouettes’ campaign. Featuring pop’s golden child Harry Styles, the new iteration spotlights AirPods with Spatial Audio. An ode to the original...
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Health-Ade Kombucha teams with animator Mike Perry to give fans ‘that good...
Health-Ade Kombucha wants consumers to know that its probiotic beverages are good news for guts everywhere.Many consumers are in the dark when it comes to the health benefits of kombucha. Health-Ade...
View ArticleReddit champions belonging in multinational ‘find your people’ campaign
The launch of Reddit’s ‘Find your people’ campaign comes during a moment of major growth for the platform. Social networking platform Reddit today launched its first TV consumer marketing campaign...
View ArticlePlanned Parenthood airs powerful global campaign in aftermath of Roe v Wade...
Planned Parenthood teamed with Vice’s creative agency to debut a new campaign for abortion rights on the heels of the historic Supreme Court decision to overturn Roe v Wade. The spot aims to cultivate...
View ArticleCelebrating its relaunch, rock mag Creem airs trippy ad featuring iconic Boy...
Brazen music magazine Creem is back in action after folding in the late 80s. To promote its relaunch, the publication has rolled out an omnichannel ad campaign that centers on the story of its...
View ArticleScrubs star John C McGinley on the power of visual storytelling
In an exclusive interview with The Drum, the Hollywood star opens up about finding inspiration and what he learned about storytelling and resilience from boxing. American actor John C McGinley, perhaps...
View ArticleAd of the Day: SlimFast channels its ’80s roots
The popular weight-loss brand indulges in nostalgia while promoting its future-focused keto and intermittent fasting products. SlimFast, the weight management brand, is taking a look back at how it has...
View ArticleThe 5 most effective Super Bowl LVII ads so far, from Bud Light to Breaking Bad
With Super Bowl LVII fast approaching, Jon Evans, System1’s chief customer officer shares the most effective Super Bowl ads released so far.Super Bowl LVII is mere days away, and marketers are starting...
View ArticleAmy Schumer, Doja Cat, Giannis Antetokounmpo erase photobombers in Google...
Google’s 90-second Super Bowl LVII spot sees A-listers touch up their photos – and past embarrassments – using Pixel’s editing tools. Google today unveiled its Super Bowl LVII campaign, which will air...
View ArticleUS Ad of the Day: DoorDash celebrates self-love on V-Day with vibrating roses
The popular delivery app is encouraging consumers to put themselves – and their pleasure – first.Delivery platform DoorDash is celebrating all kinds of love this Valentine’s Day – including self-love....
View ArticleAxe ‘ratios’ Bleu de Chanel in roast campaign featuring 3D billboard, celeb...
The popular men’s personal care brand is trolling Chanel – across social media, in Google search and even in Times Square – in an effort to promote its new line of fine fragrances. Axe is dragging...
View ArticleSmartwater promos antioxidant-infused alkaline water with Pete Davidson and...
The bottled water brand has tapped athletes, influencers and, of course, Pete Davidson, to build awareness about its new alkaline water with antioxidants. Smartwater, the popular Coca-Cola-owned...
View ArticleUS Ad of the Day: The Kraken rum channels Pirates of the Caribbean in Rich...
Pirates go on the hunt for the new Kraken Gold Spiced Rum in ‘Tale of Gold,’ a moody, foreboding ad campaign directed by Pirates of the Caribbean animator Rich Lee.The new Kraken Gold Spiced Rum has...
View ArticleAubrey Plaza launches ‘wood milk’ spoof product for dairy milk marketing org...
In a tongue-in-cheek campaign, Parks and Rec’s Aubrey Plaza announces the debut of her new alternative milk brand Wood Milk – which is exactly what it sounds like. Parks and Recreation and White Lotus...
View ArticleVisionworks ads disguised as trailers with subtitles test moviegoers’ eyesight
The optical products retailer is taking ads with subtitles to the big screen to alert cinephiles: ‘If you have trouble reading this, you need your eyes checked.’According to a recent study by...
View ArticleElf Cosmetics’ suspenseful new mockumentary investigates beauty bandits on...
The popular cosmetics label is airing a 15-minute true crime-style parody film, which will stream on Amazon Freevee and Youtube – and will also appear in AMC theaters ahead of Paramount’s new Mean...
View ArticleJessica Simpson recreates her iconic 2003 tuna-chicken mixup in new Chicken...
With the help of her daughter Maxwell, the star clears up some common confusion about the brand name Chicken of the Sea.Fans of singer, actor and business mogul Jessica Simpson won’t soon forget the...
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