The popular delivery app is encouraging consumers to put themselves – and their pleasure – first.
Delivery platform DoorDash is celebrating all kinds of love this Valentine’s Day – including self-love.
In a new campaign created in partnership with GUT Los Angeles, the app spotlights its limited-edition ‘Self-Love Bouquet’ – which includes more than your everyday florals. The bouquet includes 11 fresh red roses and one Rose Toy, a rosebud-shaped sex toy that’s taken TikTok by storm.
The Rose Toy, which retails for around $45 on its own, is a waterproof, rechargeable vibrator that’s gained its fair share of love, with online reviews and reports from Women’s Health, Glamour and Allure touting the device’s merits. Last June, The New York Times’ Wirecutter product review team tested the viral toy, proclaiming that it “lives up to the hype.”
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Consumers in select cities including Los Angeles, Chicago, Miami, Atlanta, Philadelphia, Houston and Detroit, consumers can visit the DoorDash app and add the ‘Self-Love Bouquet’ to their carts to get the package delivered to their door – or a friend’s door.
Plus, as an extension of the app’s Valentine’s Day campaign, DoorDash is rolling out its ‘Pickable Billboard’ – an experiential activation with locations in Los Angeles and Miami inviting visitors to pick a red rose from a billboard of live roses. Roses, which can be picked between February 12 and 15 while supplies last, will feature a custom note as well as a QR code that prompts them to order the full ‘Self-Love Bouquet’ on the app.
DoorDash is also teaming up with local and national florists across the US this Valentine’s Day. Consumers who use DoorDash to order flowers can receive 40% of their purchase, up to $25, using the code 40VDAY at checkout. Using tools within the DoorDash app, users can schedule their delivery for a specific time and even add a personalized message using the platform’s ‘send as a gift’ options.
The ‘Self-Love Bouquet’ promotion runs through February 15 while supplies last.
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Credits
Agency: GUT Los Angeles
Co-founder & creative chairman: Anselmo Ramos
Global chief executive officer: Andrea Diquez
Managing director, global chief client officer & partner: Carmen Rodriguez
North America CCO & global partner: Ricardo Casal
North America CCO & global partner: Juan Javier Peña Plaza
Global chief strategy officer & partner: Fernando Ribeiro
Director of communications: Alexandra Velasco
Executive creative director: Ariel Abramovici
Executive creative director: Bruno Acanfora
Senior art director: Aurélie Diaz
Copywriter: Lauren Torres
Executive producer: Jack Cutler
Senior producer: Griffin Morrow
Head of account management: Joselyn Bickford
Business director: Teddy Notari
Group strategy director: Matias Candia
Strategist: Tierney Riccitelli
Content strategy director: Rosa Cubas
Senior content strategist: Isabella Perez
Director of creative operations: Junia Parodi
DoorDash
Chief marketing officer: Kofi Amoo-Gottfried
VP, consumer marketing: Gina Igwe
Director of marketing: Peter Sergel
Head of brand marketing: David Tai Bornoff
Director of consumer marketing: Katie Coffee
Executive creative director: Mariota Essery
Creative director: Rafael Segri
Design director: Adriel Nunes Teles
Senior manager, business lead, creative: Alissa Sheely
Project manager, creative: Daisy Farber
Senior copy lead: Rachel Dady
Lead copywriter: Eric Arline
Senior graphic designer: Julio Sotomayor
Marketing manager: Scott Lee
Brand marketing manager: Katherine Flynn
Senior brand strategist, marketing: Hannah Gulla
Senior associate, consumer communications: Cristen Milliner
Senior manager, consumer communications: Jinny Davoudi
Senior Director, head of content and social marketing: Nicole Sia
Social media lead, content and social marketing: Darcy Dell’Era
Executive producer: David Schiavone
Creative producer: Jeremy Lewis
Craig Cutler Studios
Photographer/Director: Craig Cutler
DOP: Blake Mohr
Executive producer: Fela Cortes
Unicorns and Unicorns
Technical creative director: Sun Komen
Executive producer: Jenny Gobel
Producer: Jonathan Park
Creative Producer: Nick Gast
Associate creative director: Ceara Adamson
Art director: Mike Gallegos
Production designer: Nick Murphy
MadboxMade
Post producer: Macy West
Editor/colorist: Matt West