US Creative Works: featuring AKQA, BETC Sao Paulo, BSSP and more

Music and audio company Nylon Studios takes a fresh and contemporary spin on the beloved Pull-Ups jingle from the early 90s in a new 30-second spot out of Ogilvy & Mather, Chicago.

The music-driven spot features ‘big kids’ jamming out to the revamped heritage melody - now featuring a rap-talked verse - as they enjoy themselves in a variety of colorful and playful settings.

Nylon Studios’ creative team remixed the signature "I'm a big kid now!" melody, infusing a new energy that resonates with today's parents. 

Nylon's NYC team worked closely with their Australia-based composer Scott Langley to optimize creative collaboration and timely delivery through its cross-Pacific pipeline, while working with production and creative partners in Los Angeles and Chicago.

salesperson sitting next to you? That’s exactly what happens in Mitsubishi’s latest “Freestyle Test Drive” campaign for the all-new 2018 Mitsubishi Eclipse Cross by creative agency, BSSP.

With so many new and fresh features, it takes more than your average salesperson to do them justice in one standard test drive. The spot features everyday customers at a Mitsubishi car dealership. Approached by Harry Mack disguised as a dealer, the customers agree to take the Eclipse Cross out for a joy ride. Mack decides to turn on the music, and all of a sudden the drivers are in for a total surprise when their supposed ‘salesman’ impressively begins word-spitting through a laundry list of the car’s features.

The work is a continuation of the Eclipse Cross launch campaign, and ties into Mitsubishi’s historical association with music. The work will appear on social and digital properties.

A new PSA campaign was recently launched by the Audubon Society of Rhode Island surrounding the national 2018 Year of the Bird effort. National Geographic, the National Audubon Society, the Cornell Lab of Ornithology, BirdLife International and more than 100 other organizations around the world recently joined forces to celebrate 2018 as the Year of the Bird. They strive to raise visibility of birds and awareness about the challenges that birds are facing and what people can do to help. Climate change is a threat to the survival of more than half of the birds in North America, and nearly 314 species are on the brink.

When the Looney team heard these concerning stats, they wanted to help. The team created a campaign completely different from what they had created in the past and was specifically designed to bring humor to the topic and position birds as being way cooler than humans. The agency believed so much in the cause that it invested more than $50,000 of its own resources in this project.

Looney Advertising decided to pitch the PSA to the Audubon Society. The national organization turned out to already be underway with a Year of the Bird campaign, but encouraged Sean and the Looney Team to pitch the idea to the local chapters, including the Rhode Island chapter, which was interested. As a result, the Rhode Island Chapter is utilizing the PSA-spot on TV and Cable as well as leverage on social media.

Heading into the 2018 NBA playoffs, the Celtics were going to be playing without their two superstars, Kyrie Irving and Gordon Hayward.

The Celtics had a successful season, earning the number two seed in the east, but this was entirely new territory for the young team. The odds were stacked against them at the time of the year when the pressure is at its peak.

The 'Whole New Game' campaign, created by Sleek Machine Boston, played on these themes by having these players discuss the nuances the game's rules, reinforcing the idea that the game takes on a new dimension when the pressure is on.

Luis Guillermo Solís, who took Costa Rica’s presidency in 2014, has travelled abroad more than 30 times, to 25 different countries, since he took office. This led the press and the citizens of the country to call him the “Travelling President”.  In fact, Solís has traveled more than any elected politician in Costa Rican history.

This unusual behavior led ad agency McCann San Jose to partner with the largest travel agency in the country, Destinos (“Destinies”), and launch the “Fly Like A President” promotion, which offered special travel deals to Costa Ricans who, just like their president, wanted to get to know different places around the world.

The centerpiece of the campaign was a dedicated website (www.volacomoelpresidente.com) that was updated in real time with the Presidential agenda; all of the countries visited by Luis Guillermo Solís led to travel offers in more than 20 different destinations in the Americas, Europe, Asia and Africa.

A Twitter feed allowed for a direct communication channel with the President – the feed promoted news about all of the destinations avoided by Solís, but that were in the forefront of innovation in terms of humans rights, economics, sustainability and hazard prevention.

Since launch, the follow-the-President website registered 1.5m visits – in a country of just four million people. The associated Twitter feed attracted 67,000 followers and generated over 4,700 tweets directed to the president, making him a national trending topic. Altogether, the fly-like-a-President topic generated more than 1.3m social media interactions.

Most importantly, Destinos travel agency sales revenue rose 38%, and the campaign took place during the country’s travel offseason.

The new 2018 Lexus Plus commercial is called 'Maze.' As many know, the car buying process can often feel like being trapped in a maze. In contrast, the Lexus Plus program has redefined the entire dealership experience with its simplicity, including negotiation-free pricing and dedicated consultants.

Lexus Plus. Negotiation-free pricing and total transparency. It's car-buying, simplified. Lexus Plus is a new approach to the entire dealership experience with negotiation-free pricing and dedicated consultant. Lexus Plus dealers provide negotiation-free, market-value prices for every offering available for purchase. This transparent pricing approach includes new and pre-owned vehicles, service packages, accessories, and more.

The spot is available for all Lexus Plus dealers to run in their markets.