Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.
Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
To submit work for our US Creative Works section, fill out this online form.
The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, May 30.
Aktuellmix: Hershey's 'Hold the Bar'
Brand: Hershey
Country: Brazil
Entrant Company: Aktuellmix, São Paulo
Advertising Agency: Aktuellmix, São Paulo
Media Agency: Aktuellmix, São Paulo
Chairman/Partner: Rodrigo Rivellino (Aktuellmix)
Partner/Co-CEO: Celio Ashcar Jr. (Aktuellmix), Mario Medina (Aktuellmix)
VP Strategic Planning and Creation: Fabio Mergulhão (Aktuellmix)
Creative Director: Adriano Panda (Aktuellmix)
Creative Lead: Erica Igue (Aktuellmix), Rodrigo Joia (Aktuellmix)
Art Director: Rodrigo Joia (Aktuellmix), Maurício Quitero (Aktuellmix)
Copywriter: Erica Igue (Aktuellmix), Lucas Negreiros (Aktuellmix), Bianca Ramos (Aktuellmix) Rebeca Avila (Aktuellmix)
Strategic Planning Director: Gabriel Boaventura (Aktuellmix)
Strategic Planning: Gabriel Boaventura (Aktuellmix)
Artbuyer: Edson Silva (Aktuellmix), Andrea Carmassi (Aktuellmix)
Account Director: Juliana Pileggi (Aktuellmix)
Account Manager: Daniela Bayer (Aktuellmix)
Account Assistant: Alexandre Nobrega (Aktuellmix)
Executive Production: Priscila Pacionotto (Aktuellmix), Rodrigo Niro (Aktuellmix)
Print Production: Rodrigo Merigue (Aktuellmix), Amanda Xavier (Aktuellmix)
Media Director: Filipe Crespo (Aktuellmix)
Media Manager: Nathalia Cantalejo (Aktuellmix)
Product Design: Waldir Rugno (Aktuellmix)
Illustrator: Iuri Nogueira (Aktuellmix)
Photography: Paulo José Leite Jr
Film Production Company: Time Riding
Film Director: Dan Reis (Time Riding)
Photography Director: Paulo Leite Jr. (Time Riding)
Sound Production Company: Time Riding Sound Direction: Thiago Gigliarano e Débora Murakawa (Time Riding) Art Treatment: Marcelo Xavier (Aktuellmix) e Clesio Teixeira (Aktuellmix) Illustration Studio: Big Studios e R2 Studio
Client: Marcel Sacco (Hershey), Gustavo Milo Marasco (Hershey), Patricia Prado Gonçalves (Hershey), Amanda Luisi Mendonça (Hershey)
Yard NYC: Schutz 'Because'
• Stephen Niedzwiecki Chief Creative Officer
• Mathew Jerrett, Executive Creative Director
• James Denman, Executive Director of Strategy & Digital Innovation
• Korey Vincent, Creative Director
• Mirelle Majas, Creative
• Tino Barreiro, Sr. CreativeLeah Keiter, Copywriter
• Kirsten Arongino Head of Production
• Molly Dowd, Sr. Producer
• Devon Hay, Account Director
• Katie Pilot, Account Manager
• Theo Wenner, Photographer/Director
• Deering Regan, Director of Photography
• Tom Guinness, Stylist
• Tomo Jidai, Hair Stylist
• Chiho Omae, Makeup
• Andy Harman, Set Designer
• Julia Reis, Executive Produce, Art Partner
• Jordanna Vogel, Executive Producer, North Six
• Kalena Yiuaeki, Producer, North Six
• Adriana Lima
• Chauncey Dominique
Office of Baby: Parachute 'Very Comfortable'
Executive Creative Director: Nathan Frank
Creative Director: Michael Hagos
Art Director: Kelsey Shang
Copywriter: Prit Patel
Producer: Connor Hall
AKQA: Palms 'From Dust to Gold'
Colorist: Ricky Gausis
David&Goliath: Kia Motors America 'America's Best Value Summer Sales Event'
Kia Motors America has launched a national integrated marketing campaign that states the obvious reason why consumers should consider Kia – that the cars are ‘America’s Best Value.’ Traditional sales techniques – including free donuts, showrooms stuffed floor-to-ceiling with balloons, and in-your-face sales people – are replaced with the two children who state the case clearly and simply in a series of ads and one late-night show promo.
The campaign, created by David&Goliath, was shot on a stark white set representing a Kia dealership. The young sister and brother eschew the gimmicks and stick to the facts highlighting the various reasons why Kia is the better choice, including the brand’s 10-year/100,000-mile warranty.
In seven 15- and 30-second broadcast spots for the general and Hispanic markets, the sister takes a more brass tacks, dry humor approach, providing the information customers need to make an informed decision. Her brother (who some might recognize from a recent Skippy peanut butter spot) on the other hand, comes from the more traditional showman school of sales, which adds comic relief and creates a great dynamic that balances the two characters.
The two children featured in the campaign also made an appearance on ABC’s ‘Jimmy Kimmel Live!’ on Tuesday (May 22), and get into a silly string fight with the show’s sidekick, Guillermo.
Agency: David&Goliath, LA
Founder & Chairman: David Angelo
President: Yumi Prentice
Chief Creative Officer: Bobby Pearce
Executive Creative Director: Gustavo Sarkis
Creative Director: Courtney Pulver
Creative Director: Robert Casillas
Director of Broadcast Production: Paul Albanese
Executive Broadcast Producer: Christopher Coleman
Senior Art Producer: Andrea Rosenfeld
Senior Art Producer: Cara Nieto
Planning Director: Andrew Lynch
Associate Director of Project Management: Genie Lara
Senior Project Manager: Donna Alexander
Managing Director: Jeffery Moohr
Account Director: Josh Van Steenbergen
Management Supervisor: Candace Logan
Account Supervisor: Sam Yoon
Assistant Account Executive: Lindsey McVey
Product Information Manager: Mark McNaul
Product Information Manager: Russ Wortman
Director, Business Affairs: Rodney Pizarro
Senior Business Affairs Manager: Natasha Royzina
Business Affairs Manager: Travis Kohler
Creative Director: Robert Prins
Creative Director: Erik Moe
Copywriter: Nick Micale
Jr. Art Director/Designer: Katherine Mayhew
Digital Designer: Meagan Steinkamp
Creative Intern: Peter Watson
Director of Digital Production: Peter Bassett
Sr. Digital Producer: Justine Kleeman
Sr. Print Producer: Elisa Atwood
Digital Account Director: Marco Koenig
Digital Account Supervisor: Rebecca Hanson
Digital Analytics Manager: Shaun Jacobs
Production Company: Epoch Films
Director: Phil Morrison
Director of Photography: Toby Irwin
Executive Producer: Melissa Culligan
Head of Production: Megan Murphree
Producer: Eric Sedorovitz
Editorial Company: Spinach
Editor: Adam Bright
Editor: Heidi Black (courtesy of Whitehouse Post)
Assistant Editor: Gabriel Cullen
Assistant Editor: Taylor Schwartz
Assistant Editor: Eddie Mikasa
Executive Producer: Jonathan Carpio
Producer: Patricia Gushikuma
VFX Company: JAMM
VFX Supervisor/Lead Flame: Mark Holden
Executive Producer: Asher Edwards
Production Coordinator: Justine Pregler
Music Company: Barking Owl
Creative Director: Kelly Bayett
Mix: Juice Studios
Sound Engineer: Scott Burns
Executive Producer: Dawn Redmann
Producer: Vanessa Carey