Welcome to The Drum's US Creative Works, in partnership with Workfront.
This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’
For project information, credits, and more, click on the project to expand to full screen and click on the stars to vote. To submit work for our US Creative Works section, fill out this online form.
To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, December 6.
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Fancy, LLC: The Lion's Den 'Yoga and Birthday'
Agency: Fancy, LLC
Client: The Lion's Den
Date: November 2017
In creating the new campaign for The Lion’s Den, an adult romance products store, Fancy was challenged with shifting perception of a mostly male, DVD-centric, pull-off-the-highway adult superstore into an appealing destination for women and couples.
The all female-run agency specializes in creating emotional connections between women and brands. The shop worked with The Lion’s Den, a 46-store adult retail chain determined to evolve into a top-of-mind sexual wellness brand. The new campaign centers around the idea that taking care of your sexual self is an important part of your overall wellness and something that should be considered every day. Whether alone or with a partner, you deserve to have pleasure and enjoy life — it’s good for your body, it’s good for your emotions and it’s good for your relationship.
“Sexually healthy people are happier and more fun to be around,” says Katie Keating, creative director and co-founder of Fancy, “so we wanted to show the audience that there’s no time that’s not a good time to connect with your partner — or yourself.”
Station Film Director Matt Pittroff says he worked with the agency and client to cast actors who were not afraid to let loose and embrace the brand philosophy of having fun. The key to their success was making them feel 100% comfortable and supported on set.
Credits:
The Lion’s Den “Birthday,” “Yoga”
Client: LD Management
Director of Marketing: Pete Potenzini
Agency: Fancy LLC
Creative Director: Katie Keating
Creative Director: Erica Fite
Account Director: Lindsey Seyman
Account Director: Laila Forster
Producer: Estela Duce
Production Company: Station Film
Director: Matt Pittroff
Managing Partner: Stephen Orent
Partner/Executive Producer: Caroline Gibney
Executive Producer: Michelle Towse
Line Producer: Michelle Towse
Director of Photography: Andy Lilien
Editor: Brian Sanford
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Carmichael Lynch : Jack Link's 'Jack Link's Retail Store'
Agency: Carmichael Lynch
Client: Jack Link's
Date: November 2017
Jack Link’s brought its products and adventurous attitude to life in an immersive retail store in Minneapolis called 'Wild Side'.
Jerky will be available for purchase, but the brand will offer a wide array of other items, including a prehistoric bicycle, apparel, lamps, coozies and more.
Two interesting items are a collection of fine china, where shoppers can choose between picturesque woodland scenes - or maulings - with Sasquatch, and the Sasschál, a lavish outerwear statement piece crafted in partnership with the design duo of Idle Child. This one-of-a-kind garment was inspired by Sasquatch’s luxurious fur, making it a cozy and fashionable winter accessory that both enhances and confuses the body shape. Additional features include a man-beast-inspired hood, faux pant legs and vintage fang buttons. The Sasschál has a $5,000 price tag.
Credits:
Agency: Carmichael Lynch
Client: Jack Link's
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The Martin Agency: Geico 'Lighten Up'
Agency: The Martin Agency
Client: Geico
Date: November 2017
'Lighten Up' is the first of five Geico spots in the second iteration of the insurance agency's 'More, More, More' campaign.
In this spot, we see how a festive neighbor turns his house into a light show so bright, it blinds astronauts in space.
After a short hiatus, the Geico 'More, More, More' campaign is back for the holidays. Previous spots include 'Flextacular' with two bros totally bro-ing out in the gym and 'Life’s A Beach' with two dads building sandcastles. The latest in the series features two neighbors hanging up holiday lights. As they yell back and forth, the Geico customer’s lights get increasingly elaborate, visually reinforcing how Geico gives him more.
Credits:
Client: Geico
Client Credits:
Vice President, Marketing: Ted Ward
Assistant Vice President, Marketing: Bill Brower
Marketing Director, Media, Advertising: Melissa Halicy
Brand Team Senior Supervisor: Gary Aurand
Brand Team Supervisor: Tom Perlozzo
Brand Team Planner: Brighid Griffin
Brand Team Planner: Julia Nass
Brand Team Buyer: Tim Ware
Agency Credits:
Chief Creative Officer: Joe Alexander
Group Creative Director: Steve Bassett
Creative Director: Neel Williams
Creative Director: Justin Harris
Executive Producer: Brett Alexander
Senior Producer: Adrienne Daniel
Junior Content Producer: Catherine Kennedy
Business Affairs Supervisor: Suzanne Wieringo
Senior Financial Affairs Manager: Amy Trenz
Account Director: Ben Creasey
Account Supervisor: Allison Hensley
Account Supervisor: Jon Glomb
Account Executive: Allie Waller
Account Coordinator: Abbey Reddington
Project Manager: Natalie Franczyk
Financial Account Supervisor: Monica Cox
Production Company: dummy
Director: Harold Einstein
Director of Photography: Jonathan Freeman
Line Producer: Eric Liney
Executive Producer: Eric Liney
Editorial Company: Arcade Edit
Partner/EP: Sila Soyer
Editor: Dave Anderson
Assistant Editor: Jeff Lopus
Senior Producer: Gavin Carroll
Finishing
VFX, Finishing, and Color The Mill
Colorist Gregory Reese
Finishing Producer Alex Bader
Finishing Production Coordinator Jake Fritz
Sound
Audio Post Facility Rainmaker Studios
Producer Kristin O’Conner
Sound Designer and Mixer Jeff McManus
Music
Stock Music APM Stock
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