A bunch of plumbing nerds got the nod for the US Creative Work of the Week, as voted on by The Drum readers, as American Standard's 'Porcelain Valley' took top honors in this week's voting.
Through agency Solve, client American Standard put forth a campaign that demonstrates the 140-year-old plumbing fixtures brand’s commitment to innovation by borrowing from the tech associations of Silicon Valley - but porcelain, for sinks and toilets.
The company's new technologies and products are featured with a group of testers and innovators who are really, really into the products they engineer in a lab-like work environment. Self-cleaning toilets and remote touch showers are fawned upon and pored over in the finest detail the same way a new iPhone might be in the tech world.
To see the campaign, click on the Creative Works box below.
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