Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.
Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
To submit work for our US Creative Works section, fill out this online form.
The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, June 20.
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Special Operations NYC: Fridababy 'Fridaballs'
Agency: Special Operations NYC
Client: Fridababy
Date: June 2018
Having kids is great – but being a dad can be a contact sport. There are 2,350,000 videos of dads getting hit in the balls on YouTube. And we’ve heard that sh*t HURTS.
So, Fridababy, the makers of the cult-favorite NoseFrida is introducing Fridaballs – the world’s first kid proof underwear – designed to simultaneously guard dad’s (Frida)Balls and lineage.
Fridaballs is the brand’s first product specifically designed for dads/uncles/mannies (anyone with balls): a boxer brief that adds branches to your family tree. Each pair of Fridaballs is equipped with:
So, Fridababy, the makers of the cult-favorite NoseFrida is introducing Fridaballs – the world’s first kid proof underwear – designed to simultaneously guard dad’s (Frida)Balls and lineage.
Fridaballs is the brand’s first product specifically designed for dads/uncles/mannies (anyone with balls): a boxer brief that adds branches to your family tree. Each pair of Fridaballs is equipped with:
a reinforced protective pouch to soften the blow and keep dad’s buddies safe
breathable wicking fabric to keep things fresh
a never slip secure waistband
patent-pending Heirloom Conservation Technology (HCT)
breathable wicking fabric to keep things fresh
a never slip secure waistband
patent-pending Heirloom Conservation Technology (HCT)
Is this going to protect you from a baseball bat to the junk? No. But it will definitely soften the blow when your kid headbutts you, elbows you, jumps on you, etc.
Fridaballs will be available for pre-order on Wednesday, June 6th at Fridababy.com and in sizes S/M and L/XL for $27.99.
Credits:
Fridababy Team
CEO, Chelsea Hirschhorn
CMO, Eric Hirschhorn
Sr Director of Marketing: Paula Soares
Sr Director of Brand Strategy & Consumer Insights: Kelly Meyers
Director of Content: Brette Bennett
Sr Manager Customer Experience: Krupa Hemraj
Creative, Design & Packaging: Orestes Garcia
Creative, 3D & Animation: Hector Gonzalez
Creative Agency: Special Operations NYC
Editing House: Playback Digital
CEO, Chelsea Hirschhorn
CMO, Eric Hirschhorn
Sr Director of Marketing: Paula Soares
Sr Director of Brand Strategy & Consumer Insights: Kelly Meyers
Director of Content: Brette Bennett
Sr Manager Customer Experience: Krupa Hemraj
Creative, Design & Packaging: Orestes Garcia
Creative, 3D & Animation: Hector Gonzalez
Creative Agency: Special Operations NYC
Editing House: Playback Digital
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Red Tettemer O'Connell + Partners : Donut Shop Coffee 'Have Your Fun'
Agency: Red Tettemer O'Connell + Partners
Client: Donut Shop Coffee
Date: June 2018
The Original Donut Shop Coffee has launched that ditches the expected storyline and brings the fun.
Aimed at generating awareness and preference around the brand, the campaign, “Have Your Fun,” highlights routine moments during typical days and underscores how a cup of The Original Donut Shop Coffee can make them better. The initiative consists of the three TV spots that are airing nationally, as well as digital and paid social elements, from Philadelphia-based creative agency Red Tettemer O’Connell + Partners (RTO+P).
In “Boardroom” a Power Point presentation drones on in an office conference room, “DMV” shows a computer system breaking down at the Department of Motor Vehicles, while “Teacher’s Lounge” features a bathroom emergency announced to a group of faculty members gathered in a Teacher’s Lounge. In each spot, someone makes and takes a sip of The Original Donut Shop Coffee, causing sprinkle-like confetti to rain from the sky. As lights flash and music blares, people dance around excitedly and welcome this must-needed injection of fun “Coffeeliciousness.” Social elements consist of fun GIFs pulled from the spots, which you can see here.
Aimed at generating awareness and preference around the brand, the campaign, “Have Your Fun,” highlights routine moments during typical days and underscores how a cup of The Original Donut Shop Coffee can make them better. The initiative consists of the three TV spots that are airing nationally, as well as digital and paid social elements, from Philadelphia-based creative agency Red Tettemer O’Connell + Partners (RTO+P).
In “Boardroom” a Power Point presentation drones on in an office conference room, “DMV” shows a computer system breaking down at the Department of Motor Vehicles, while “Teacher’s Lounge” features a bathroom emergency announced to a group of faculty members gathered in a Teacher’s Lounge. In each spot, someone makes and takes a sip of The Original Donut Shop Coffee, causing sprinkle-like confetti to rain from the sky. As lights flash and music blares, people dance around excitedly and welcome this must-needed injection of fun “Coffeeliciousness.” Social elements consist of fun GIFs pulled from the spots, which you can see here.
Credits:
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Directors: Todd Taylor and Chris Plehal
Art Director: Michelle Maben
Copywriter: Meghan Burns
Producer: Joe Mosca
Account Executive(s): Carla Mote, Bergan Foley, Vincent Raspa
Executive Creative Director: Steve O’Connell
Creative Directors: Todd Taylor and Chris Plehal
Art Director: Michelle Maben
Copywriter: Meghan Burns
Producer: Joe Mosca
Account Executive(s): Carla Mote, Bergan Foley, Vincent Raspa
Production Company: Caviar
Director: Fred Savage
Director of Photography: Larkin Seiple
Executive Producer: Michael Sagol
Line Producer: Tova Dann
Line Producer: Tova Dann
Editing House: Red Tettemer O’Connell + Partners
Editor: Chip Schofield
Producer: Joe Mosca
Music House: Milkboy
Composer: Jamie Lokoff
Producer: Tommy Joyner
Sound Design: Shake
Sound Designer: Mark Schultz
Audio Mix:Shake
Mixer: Mark Schultz
Editor: Chip Schofield
Producer: Joe Mosca
Music House: Milkboy
Composer: Jamie Lokoff
Producer: Tommy Joyner
Sound Design: Shake
Sound Designer: Mark Schultz
Audio Mix:Shake
Mixer: Mark Schultz
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The Martin Agency: Purina 'April & Dixie'
Agency: The Martin Agency
Client: Purina
Date: June 2018
Purina launched a huge activation, Find Your Old Friend, with the release of an emotional short film created by the Martin Agency.
There’s a bond between people and animals that is indescribable. It’s really no different with horses. But, unlike dogs and cats, horses often move on to other homes. Costs or college, life happens and the kids that grow up with them often have to say goodbye at some point.
In the film, April & Dixie, the agency tried to capture some of that feeling and remind people that an equine friend from their past may be out there still.
The launch of Purina’s FindYourOldFriend.com offers a potential way to reconnect. Through Purina’s social channels and hundreds of regional Facebook ads, the company hopes to bring horses and their previous owners back together to tell true stories of their reunions.
Credits:
Agency: The Martin Agency
Chief Creative Officer: Karen Costello
EVP, Executive Creative Director: Jerry Hoak
VP, Creative Director: Steve Sage
Senior Art Director: Alex Herwig
Senior Copywriter: Brandon Willingham
VP, Executive Producer: Pamela Mahan
Content Producer: Coleman Sweeney
SVP, Group Account Director: Walker Teele
Account Supervisor: Katie White
Project Manager: Stephanie Ashworth
Senior Business Affairs Manager: Alice Isner
Financial Affairs Manager: Elizabeth Moore
Production Company: Eskimo
Director: Terry Rayment
DP: Rina Yang
Producer: Jeff Tannebring
Executive Producer: Kristofer Barton
Executive Producer: Gianfilippo Pedrotti
Editor: Scott Hanson
Finishing/VFX: The Mill NYC
Executive Producer: Chris Kiser
Producer: Zach Fortin
Colorist: Nicholas Metcalf
2D Lead: Anne Trotman
Compositors: Dhruv Shankar
Burtis Scott
Music: “Rest Get Here”
Singer: Sharon Irving
Producer: Tracy Stingley
Audio Post Company: Rainmaker
Engineer: Bob Arno
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Maximum Effort Productions: Aviation gin 'Ryan Reynolds’ Twin Returns'
Agency: Maximum Effort Productions
Client: Aviation gin
Date: June 2018
With his second stint as Deadpool currently in cinemas, Ryan Reynolds is using his comic chops and his media draw to promote Aviation Gin.
Reynolds bought up the spirits brand in X and has created a Q&A session with his supposed twin 'Gordon' to ride on the coattails of Deadpool 2.
Credits:
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Sonos: Sonos 'You’re Better Than This'
Agency: Sonos
Client: Sonos
Date: June 2018
Sonos has launched the latest iteration of their You’re Better Than This ad campaign with two new ads - this time highlighting the absurdity of home theater systems by taking a funny, sarcastic approach.
The spots show a man rendered helpless by his dependence on a bewildering array of TV remotes and a battery of voice assistant devices, each with their own pointless role in his living room. The ads show how the character's life - thus far, tangled in aux cords and subject to interruptions from misaligned connected devices - can be made stress-free with a seamless Sonos One in charge.
The campaign, which debuted last month with two spots highlighting the Sonos One, is a creative manifestation of Sonos' most recent actions taking on Big Tech, and is directed by Jonathan Krisel, of Portlandia.
Credits:
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Ad Council: AARP 'Uncle Drew Ace Your Retirement'
Agency: Ad Council
Client: AARP
Date: June 2018
To help address America’s retirement savings shortfall, AARP and the Ad Council have joined forces with global content leader Lionsgate to create a new public service advertisement (PSA) featuring characters and footage from the upcoming film Uncle Drew from Lionsgate’s Summit Entertainment label.
The new PSAs are the latest extension of AARP and the Ad Council’s Savings for Retirement campaign, which encourages Americans in their forties and fifties to visit AceYourRetirement.org for a personalized action plan.
Uncle Drew, in theaters June 29, tells the story of an iconic 75-year-old streetball legend, played by basketball superstar Kyrie Irving, who is known for his amazing handles and ability to get to the rim. The PSA reminds viewers that just like Uncle Drew aces his basketball game, they have what it takes to start acing retirement.
“We’re delighted to be working with one of the nation’s leading organizations, AARP, and the Ad Council in their important and timely campaign,” said Lionsgate Senior Vice President of Global Partnerships and Promotions Paula Kupfer. “We’re proud that our content and characters can support their messaging because Uncle Drewtruly demonstrates that you can do what you set your mind to do.”
In keeping with the encouraging tone of this campaign’s PSAs, the Uncle Drew spot celebrates the financial milestones and personal successes many viewers have already aced — from their dream ride to their dream vacation — and urges them to “make your retirement as legendary as you are.”
The new PSAs will run in donated time and space, per the Ad Council’s model. They are available in TV, outdoor and print formats nationwide.
Credits:
AARP
Ad Council
Lionsgate
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