US Creative Works: featuring David&Goliath, Space 150, Arnold Worldwide and more

Most people assume that talking about mental health will elicit a weird reaction or response. But in reality, most friends are happy to listen and offer support. The campaign, 'Not That Weird,' taps into the power of unusual, visual metaphors, with the aim of normalizing mental health conversations for young people.

The first spot, 'Alone,' highlights how one student’s depression makes him feel like he’s locked in a deep-sea diving suit, a metaphor which manifests literally. In the second spot, 'Gnawing,' a shark gnaws on a young man’s arm, serving as a personification for his anxiety. In both spots, the weirdness doesn’t match up to each friend’s support and willingness to listen.

Through this approach, the campaign aims to break down barriers, helping young people feel more comfortable speaking out about their problems and reaching out to friends in need.

Since 2014, the Red Cross has been working alongside partners to reduce home fire deaths and injuries by installing free smoke alarms in at-risk neighborhoods, replacing batteries in existing alarms and providing fire prevention and safety education across the country. This spring, the Red Cross will 'Sound the Alarm' through a series of home fire safety events in more than 100 high-risk communities across the country. In just 16 days volunteers will install 100,000 free smoke alarms.

While home fires are the most common disaster in the United States, they still remain off of many people’s radar. That’s why the Red Cross is partnering with advertising agency of record Arnold to 'Wake people up.' Enter the '#WakeUpChallenge', a socially-driven campaign designed to sound the awareness alarm, loudly and proudly. The Red Cross is challenging the public to literally wake up a friend or family member in the most creatively alarming (yet, safe) way possible, film it, and post it to their social channels using the '#WakeUpChallenge' hashtag. With each posting, that person will then challenge others in their network to become a smoke alarm for someone else.

The ultimate hope is that through partnerships with select influencers, both celebrity and on social media, the challenge will take on a life of its own and encourage an organic flood of wake-up posts, not unlike what the infamous Ice Bucket Challenge did for the ALS Association. The '#WakeUpChallenge' comes to life through the debut of a 90-second pre-taped on-air segment on ABC’s Jimmy Kimmel Live!, which features a montage of show staffers waking up partners/roommates, including a final clip of resident prankster Cousin Sal waking up his wife.

Additionally, social influencers Molly Burke and Sara Dietschy do their version of the '#WakeUpChallenge', post to their social channels and tag three friends in their networks. The campaign will be further supported through a variety of paid social ads across Facebook and Instagram, all driving to a landing page where visitors can learn more about the cause and donate to help install free smoke alarms in at-risk homes and help fire victims recover.

Wonderful Pistachios, America’s fastest-growing snack brand, launched its first ever multimillion-dollar integrated marketing campaign specifically for its Wonderful Pistachios No Shells brand.

The campaign entitled, 'Sometimes, Naked Is Better,' has some cheeky fun by covering up famous nude figures in classic works of art with outrageous clothing. In the end of each scenario, the artwork and its subjects are displayed in their original, ideal form, driving home the point that naked is often better. At least when it comes to classic art and snack nuts.

The campaign will kick off with a 'Sometimes, Naked Is Better' digital video starring Venus de Milo, one of the most famous works of ancient Greek sculpture, which is permanently displayed at the Louvre Museum in Paris. The video humorously brings to life what happens when Venus is off the clock. After working 13-hour days, 6-days a week, Venus de Milo has little time for anything but the essentials, so naturally Wonderful Pistachios No Shells offers her an easy-to-eat snack solution that keeps her fueled on the go.

The 'Sometimes Naked Is Better' campaign was created by Wonderful Pistachios’ in-house creative team, Wonderful Agency, led by chief creative officer Darren Moran. “Some people like to undress their Wonderful Pistachios themselves and that’s great,” said Moran. “But if you’re on the go, or a statue that long-ago lost its appendages, having a pistachio that’s already naked is just all-around better. And you don’t have to be an art lover to appreciate that.”

The new creative campaign will also be supported by public relations, digital and social media support, in-store display, and a large-scale digital advertisement in Times Square. It will be targeted to consumers on Facebook, Instagram and YouTube as well as online platforms geared towards epicurean, travel and outdoor activities throughout the summer.

In celebration of World Wish Day on Friday, Gyro and their client, the Make-A-Wish Foundation, took to the streets of Chicago to raise awareness of the organization and extend the brand’s “Hope is Medicine” campaign.​

Young & Laramore introduces a new campaign for Newfields, the 152-acre campus that houses the Indianapolis Museum of Art (IMA), to celebrate not just art, but seasonality and nature. For ‘Hello Spring’ Y&L created a dynamic campaign that speaks to the various stages of blooming in the campus gardens. In order to correspond with each blooming cycle, Y&L created a collage effect that conveys an upbeat, colorful energy that can be easily updated.

The campaign is comprised of TV, online video, digital and social, radio, OOH and print ads that celebrate Newfields’ season-long celebration of more than a quarter million flowers and new art exhibits. To capture the whimsical tone of the campaign, Y&L licensed 'The Dignity' from Andrew Bird for TV and radio. The tagline, ‘Arriving in Stages,’ was written to invite people to come back several times over the course of spring.

‘Hello Spring’ is the second campaign for Newfields since its highly successful holiday campaign, ‘Winterlights,’ an outdoor light installation featuring one million lights. Leveraging seasonality is a core concept to attract new guests to the Newfields campus, and each season throughout the year will have its own corresponding campaign.

WeWork has launched its first-ever digital campaign in hopes of clearing up any confusion around what exactly its coworking spaces have to offer.

The campaign consists of a handful of short videos that contrast staid, drab offices with WeWork’s vibrant and trendy spaces. In one spot, a trio of worn out office workers play with paper airlines and throw cramped paper balls into garbage cans to try and beat the afternoon slump. When a paper airline toss leads them through the doors of a WeWork space, they suddenly feel reinvigorated and ready to take on the rest of the day.

According to WeWork, the goal of the campaign is to debunk the "misconception that WeWork is only for startups and freelancers." By showing a variety of office setups and scenarios, the hope is that it will resonate with those who work in the mid-market office sector.