Welcome to The Drum's US Creative Works, in partnership with Workfront. This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’
This week is full of Super Bowl previews and spots, but there are other gems here too, so click through, take a look and vote for your favorites. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
To submit work for our US Creative Works section, fill out this online form. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, February 7.
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Partners + Napier: BurgerFi 'Burgers for Every 1'
Agency: Partners + Napier
Client: BurgerFi
Date: January 2018
Fast-growing burger chain, BurgerFi, is introducing a new campaign that touts ‘Burgers for Every 1.' The Florida-based chain worked with Rochester, NY-based Partners + Napier to develop the quirky campaign.
The concept of ‘Burgers for Every 1’ was inspired by the fact that BurgerFi states that it is committed to serving the top one percent of certified, American Black Angus beef, completely free of hormones, steroids or antibiotics, from the top ranches across the country.
The creative plays on the top one percent mindset, which can be achieved no matter what your occupation or passion. Thus, interesting characters are featured in the ads, like the “Top 1% of Danger Seeking Daredevils Will Do Anything for Burgers Made With the Top 1% of Beef”; and “The Top 1% of Aspiring Amateur Ventriloquists Can’t Stop Talking About Our New Chicken Sandwich.”
Partners + Napier began working with BurgerFi in mid-2017 to formulate a new marketing strategy which led to the creation of the new campaign.
Credits:
Client: BurgerFi
Agency: Partners + Napier
Pete VonDerLinn: Executive Creative Director
Dan O’ Donnell: Group Creative Director/Art
Scott Allen: Creative Director/Copy
Luke Madden: Account Director
Sara Kelsch: Senior Account Executive
Melissa Smith: Project Manager
Dean Alexander: Photography/Director
Content Central: Post Production
Matt Spaull: Editor
Tom DuBois: Graphics and Effects
Lisa Smith: Producer
Steve Rall: Audio
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Goodby Silverstein & Partners: PepsiCo 'Doritos Blaze vs. Mtn Dew Ice'
Agency: Goodby Silverstein & Partners
Client: PepsiCo
Date: January 2018
After a few teasers featuring actor Peter Dinklage backing Doritos Blaze and Morgan Freeman standing behind Mtn Dew Ice, the two PepsiCo products finally released their upcoming joint Super Bowl ad.
The 60-second spot, titled ‘Doritos Blaze vs. Mtn Dew Ice,’ pairs Freeman and Missy Elliott for Mtn Dew Ice to take on Dinklage and Busta Rhymes for Doritos Blaze in high-powered lip-sync rap battle.
The commercial, by Goodby Silverstein & Partners, features Dinklage bringing the heat with a scorching lip-sync rendition of Rhymes’s verse from the track ‘Look at Me Now,’ while Freeman chills with an ice-cold lip-sync performance of Elliott’s chart-topping hit “Get Ur Freak On.” Dinklage’s scene is engulfed in flames, which then freezes over once Freeman takes a chug of Mtn Dew Ice.
Credits:
Agency: Goodby Silverstein & Partners
Client: PepsiCo
PRODUCTION COMPANY: Reset Content
DIRECTOR: Nabil
DIRECTOR OF PHOTOGRAPHY: Dariusz Wolski
MANAGING PARTNER: Dave Morrison
EXECUTIVE PRODUCER: Deannie O’Neill
PRODUCER: Jessica Lee
PRODUCTION COORDINATOR: Jennifer Hengst
DIRECTOR: Nabil
DIRECTOR OF PHOTOGRAPHY: Dariusz Wolski
MANAGING PARTNER: Dave Morrison
EXECUTIVE PRODUCER: Deannie O’Neill
PRODUCER: Jessica Lee
PRODUCTION COORDINATOR: Jennifer Hengst
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David Miami: Budweiser 'Stand by You'
Agency: David Miami
Client: Budweiser
Date: January 2018
For this year's big game Budweiser is helping out storm victims with water donations.
Since 1988, Bud's Cartersville, Georgia brewery team has helped provide more than 79m cans of water to cities across the US that were impacted by natural disasters. In the new spot, we see a worker being woken up, leaving his home early and heading to the brewery. The man is Kevin Fahrenkrog, the actual general manager at the Cartersville brewery. We see him walking through the brewery, then shutting down canned beer production on the line. The iconic Budweiser cans are replaced by those that the brewer fills with fresh drinking water.
The spot continues by showing the canned water being boxed up and sent to relief areas, post-disaster. As the trucks leave the brewery, text over says "Texas, Florida, Puerto Rico, California. Whenever you need us we'll stand by you." The ad's soundtrack is a cover of the classic tune 'Stand by Me' performed by Skylar Grey.
Credits:
Agency: David Miami
Client: Budweiser
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O'Keefe, Reinhard & Paul: Groupon 'Who Wouldn't'
Agency: O'Keefe, Reinhard & Paul
Client: Groupon
Date: January 2018
Groupon has released its Super Bowl ad starring 'Girl's Trip' breakout star Tiffany Hadish. The new brand campaign will air during the fourth quarter of the big game.
In the spot, Haddish extols the benefits of shopping with Groupon and supporting local businesses. In 'Who Wouldn’t,' Haddish is seen walking down a typical Main Street, asking the question: “What kind of person wouldn’t want to support local businesses?” Flash to the villainous rich guy who doesn’t need to save money or help smaller merchants saying he wants to close small businesses down, then promptly gets a football kicked into his sensitive regions.
The ad positions Tiffany as the smart, savvy consumer who uses Groupon every day to save money and help local businesses in her neighborhood – and feels good about doing so – against the soulless rich guy who fails to understand the value of supporting a family-run local business.
The advertising was done by agency-of-record O’Keefe Reinhard & Paul (OKRP) and media by Blackwood Seven.
Credits:
Client: Groupon
SVP and Chief Marketing Officer: Vinayak Hegde
VP of NA Marketing: Jon Wild
Head of Advertising & Media: Lisa Diehlmann
Senior Manager, Brand Marketing: Peter VanderHye
Brand Marketing Content Manager: Mary (Meme) Romano
Social Media: Cassie Cappuccio
Agency: O’Keefe Reinhard & Paul
Chief Executive Officer: Tom O’Keefe
President: Nick Paul
Chief Creative Officer: Matt Reinhard
Group Creative Director: Will Bright
Writer / Creative Director: Aaron Cathey
Art Director: Paul B Feldmann
Head of Production/EP: Scott Mitchell
Director of Production Business Affairs: Katie Johnson
Head of Client Business: Rahul Roy
Account Director: Margaret Furth
Account Executive: Amanda Jacobs
Director of Brand Strategy: Nate Swift
Brand Strategist: Hanley Fansler
Editorial: Whiskey & Bananas
Supervising Editor: Nate Pence
VFX/Color: The Mill
Executive Producer: Carl Phillips
Senior Producer: Heino Henning
VFX/2D Lead: Jamin Clutcher
Colorist: Luke Morrison
Executive Producer, Color: Laurie Adrianopoli
Color Producer: Dan Butler
Color Assistant: Lindsey Mazue, Ryan Esboldt
SVP and Chief Marketing Officer: Vinayak Hegde
VP of NA Marketing: Jon Wild
Head of Advertising & Media: Lisa Diehlmann
Senior Manager, Brand Marketing: Peter VanderHye
Brand Marketing Content Manager: Mary (Meme) Romano
Social Media: Cassie Cappuccio
Agency: O’Keefe Reinhard & Paul
Chief Executive Officer: Tom O’Keefe
President: Nick Paul
Chief Creative Officer: Matt Reinhard
Group Creative Director: Will Bright
Writer / Creative Director: Aaron Cathey
Art Director: Paul B Feldmann
Head of Production/EP: Scott Mitchell
Director of Production Business Affairs: Katie Johnson
Head of Client Business: Rahul Roy
Account Director: Margaret Furth
Account Executive: Amanda Jacobs
Director of Brand Strategy: Nate Swift
Brand Strategist: Hanley Fansler
Editorial: Whiskey & Bananas
Supervising Editor: Nate Pence
VFX/Color: The Mill
Executive Producer: Carl Phillips
Senior Producer: Heino Henning
VFX/2D Lead: Jamin Clutcher
Colorist: Luke Morrison
Executive Producer, Color: Laurie Adrianopoli
Color Producer: Dan Butler
Color Assistant: Lindsey Mazue, Ryan Esboldt
Production Company: Caviar
Executive Producers: Kim Dellara, Jasper Thomlinson, Michael Sagol
Director: Jody Hill
Producer: Bernard Rahill
DoP: Toby Irwin
Production Designer: Mark Snelgrove
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The Martin Agency: Geico 'Manatee Shirts'
Agency: The Martin Agency
Client: Geico
Date: January 2018
A family visiting the aquarium learns that manatees have the best fashion sense of all mammals. It's Geico’s newest iteration of the 'It’s Not Surprising' campaign, 'Manatee Shirts' launched today.
They note that no manatees were humiliated in the making of this commercial. All animals were CGI-created.
Credits:
Client Credits:
Assistant Vice President, Marketing: Bill Brower
Marketing Director, Media, Advertising: Melissa Halicy
Brand Team Manager: Gary Aurand
Brand Team Supervisor: Tom Perlozzo
Brand Team Planner: Brighid Griffin
Brand Team Planner: Julia Nass
Brand Team Buyer: Tim Ware
Agency Credits:
SVP, Group Creative Director: Steve Bassett
SVP, Creative Director: Sean Riley
Senior Copywriter: Ken Marcus
SVP, Executive Producer: Brett Alexander
Producer: Brian Fox
Junior Producer: Catherine Kennedy
Business Affairs Supervisor: Suzanne Wieringo
VP, Group Account Director: Ben Creasey
Account Supervisor: Allison Hensley
Account Supervisor: Jon Glomb
Account Executive: Allie Waller
Account Coordinator: Abbey Reddington
Senior Project Manager: Karen McEwen Gates
Production Company: RadicalMedia, LLC
Director: Steve Miller
Executive Producer: Gregg Carlesimo
Executive Producer: Frank Scherma
Head of Production: Cathy Dunn
Post Production House: MackCut and The Mill – New York
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