Welcome to The Drum's US Creative Works, in partnership with Workfront. This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’
For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote. To submit work for our US Creative Works section, fill out this online form.
To vote for your favorite, click on the project and make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, January 31.
: PepsiCo, Doritos 'Face Off/Tongue Twisters'
Agency:
Client: PepsiCo, Doritos
Date: January 2018
Doritos Blaze and Mtn Dew Ice, two new PepsiCo product innovations that recently hit store shelves nationwide, are coming together for a 60-second in-game Super Bowl LII advertisement on February 4. The first teaser video features award-winning actors Morgan Freeman for Mtn Dew Ice and Peter Dinklage for Doritos Blaze intensely facing off. The advertisement marks the first time one company has advertised two of its trademarks back-to-back in one nationally televised Super Bowl commercial.
The second, 'Tongue Twisters,' adds two new names to the celebrity roster: hip-hop legends Missy Elliott and Busta Rhymes.
The iconic crew will be featured in an epic battle between Mtn Dew Ice and Doritos Blaze. The teaser pairs Elliott with Freeman for Mtn Dew Ice and Busta with Dinklage for Doritos Blaze. Each duo is practicing a series of tongue twisters in the mirror before they depart for a testy showdown.
Both brands are back in the Super Bowl – Doritos returning after its successful 10-year run of the 'Crash the Super Bowl' campaign that concluded at Super Bowl 50, and Mountain Dew returning after its popular advertisement 'Puppymonkeybaby,' also in the 2016 game.
“This is a great example of the power of PepsiCo’s food and beverage portfolio coming to life for consumers on one of the world’s largest stages,” said Al Carey, chief executive officer, PepsiCo North America. “Doritos and Mountain Dew go perfectly together, and both brands have passionate fan bases. We think consumers will love Doritos Blaze and Mountain Dew Ice, as well as this engaging Super Bowl ad.”
Credits:
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Rokkan: Hum by Verizon 'Driving Good Half Pint Heroes'
Agency: Rokkan
Client: Hum by Verizon
Date: January 2018
In its second campaign for Hum by Verizon, agency Rokkan helps tell the story of the people who drive their therapy horses to brighten the days of kids with special needs, those in nursing homes, veterans and others who could use the joy of seeing and petting a mini horse wearing tennis shoes.
It’s part of the brand’s new ‘Driving Good’ campaign. The insight behind the work is simple: our cars enable us to contribute to the world around us. They connect us to our families, our friends, and our communities. Hum believes the more they can do to keep good peoples’ cars on the road, the more good they can do in the world.
Credits:
AGENCY: ROKKAN
Executive producer: Tina Lam
CCO: Brian Carley
ECD: Laura Mulloy
CD: Anthony DiPaula
CD: Jeff Samson
Senior Copywriter: Amanda Caldari
Copywriter: Ben Kraft
Art directors: Rachel Sheeran, Ariel Hammer
Account Director: Leah Fullem
CCO: Brian Carley
ECD: Laura Mulloy
CD: Anthony DiPaula
CD: Jeff Samson
Senior Copywriter: Amanda Caldari
Copywriter: Ben Kraft
Art directors: Rachel Sheeran, Ariel Hammer
Account Director: Leah Fullem
Account Executive: Meredith St. Clair
Senior Strategist: Diana Heald
Senior Strategist: Diana Heald
PRODUCTION: WAX
Director – Kat Keene
Director of Photography – Ethan Palmer
Executive Producer – Toni Lipari
Line Producer – Patrick Donovan
Post Production – Wax
Editor – Georgia Dodson
Assistant Editor – Audrey Weiner
Producer – Annabelle Cuthbert
Flame Artist – Rich Siciliano
Colorists – Matt Rosenblum, Steve Picano
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CP+B: Aspen Dental 'Did Somebody Say Easy?'
Agency: CP+B
Client: Aspen Dental
Date: January 2018
The new Aspen Dental campaign, directed by Nick Ball, shows that while most people dread going to the dentist – if not for the fear of pain, then for the potential insurance hassle afterward – Aspen Dental is easier. New creative touts how Aspen Dental is breaking down these barriers and making going to the dentist less daunting.
In both spots, dentists pop up in unexpected places – a museum and a carnival – to tell people how easy it is to use Aspen Dental services.
Since CP+B began working with Aspen Dental in 2013, it has become one of the fastest-growing dental service organizations in the US, adding a new office at the rate of one every five to six days. Aspen Dental now has more than 660 offices in 36 states, and last year they cared for more than 1.5 million patients.
Since CP+B began working with Aspen Dental in 2013, it has become one of the fastest-growing dental service organizations in the US, adding a new office at the rate of one every five to six days. Aspen Dental now has more than 660 offices in 36 states, and last year they cared for more than 1.5 million patients.
Credits:
Client: Aspen Dental
Agency: CP+B
Executive Creative Director: Tom Adams
Creative Director: Marcus Kawamura
Sr. Art Director: Eliana Ferrer
Sr. Copywriter: Jeff Hodgson
VP/Director of Content Production: Sloan Schroeder
Producer: Katie Frank
Producer: Jen Malki
Production Company: Plus Productions
Director: Nick Ball
Director of Photography: Masa Takayanagi
Executive Producer: Emma Wilcockson
Producer: Karen Chen
Music Company: KBV Music
Agency: CP+B
Executive Creative Director: Tom Adams
Creative Director: Marcus Kawamura
Sr. Art Director: Eliana Ferrer
Sr. Copywriter: Jeff Hodgson
VP/Director of Content Production: Sloan Schroeder
Producer: Katie Frank
Producer: Jen Malki
Production Company: Plus Productions
Director: Nick Ball
Director of Photography: Masa Takayanagi
Executive Producer: Emma Wilcockson
Producer: Karen Chen
Music Company: KBV Music
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Carmichael Lynch: Subaru 'Dog Tested, Dog Approved'
Agency: Carmichael Lynch
Client: Subaru
Date: January 2018
Continuing its tradition of creating popular pet-focused ads, Subaru of America has launched all-new 'Dog Tested. Dog Approved' advertising spots. The four spots showcase the Barkleys, a family of Labrador and Golden Retrievers, who recently helped to launch the all-new Subaru Ascent. In the newest 'Dog Tested. Dog Approved' spots, the Barkleys will take on everything from driving lessons, to the first day of school and even a doggy-run car wash.
The national television spots, created by Carmichael Lynch on behalf of Subaru of America, aired during the 24th annual Screen Actors Guild (SAG) Awards, where Subaru marked its 14th consecutive year as a sponsor of the SAG Awards and the SAG-AFTRA Foundation. The all-new 2019 Subaru Ascent was featured on the red carpet.
The four new national spots will air in 30-second formats on network and cable television broadcasts and be featured in targeted digital and social media promotions. The four 'Dog Tested. Dog Approved' spots feature the Barkleys in scenarios not unlike those that Subaru drivers find themselves in with their own families.
Credits:
Client: Subaru of America, Inc.
Senior Vice President, Marketing: Alan Bethke
National Advertising Manager: Brian Cavallucci
Advertising Production Specialist: Michelle Shoultes
Senior Vice President, Marketing: Alan Bethke
National Advertising Manager: Brian Cavallucci
Advertising Production Specialist: Michelle Shoultes
Agency: Carmichael Lynch
Chief Creative Officer: Marty Senn
Executive Creative Director: Randy Hughes
Chief Creative Officer: Marty Senn
Executive Creative Director: Randy Hughes
Creative Director – Augusto Sola
Creative Director: Brad Harrison
Writer: Michelle Lippman
Art Director: Sam Perry
Head of Production: Joe Grundhoefer
Executive Content Producer: Jon Mielke
Business Manager: Vicki Oachs
Account Management Team: Brad Williams, Paula Weisenbeck, Kendra Komejan
Product Information Supervisor: Robert Ar
Project Manager: Andrea Thelen
Brand Planning: Olivia Luterbach
Media: Betsy Burgeson
Writer: Michelle Lippman
Art Director: Sam Perry
Head of Production: Joe Grundhoefer
Executive Content Producer: Jon Mielke
Business Manager: Vicki Oachs
Account Management Team: Brad Williams, Paula Weisenbeck, Kendra Komejan
Product Information Supervisor: Robert Ar
Project Manager: Andrea Thelen
Brand Planning: Olivia Luterbach
Media: Betsy Burgeson
Production Company: Skunk US
Director: Brian Lee Hughes
President: Matt Factor
Executive Producer: Shelly Townsend
Line Producer: Geoff McLean
Director of Photography: Jason McCormick
Director: Brian Lee Hughes
President: Matt Factor
Executive Producer: Shelly Townsend
Line Producer: Geoff McLean
Director of Photography: Jason McCormick
Edit House: Drive Thru
Editor: Mick Uzendoski
Executive Producer: Beth Wilson
Online Artist: Derek Johnson
Telecine: Sean Coleman @ CO3
Audio House: SisterBoss
Audio Mix: Carl White & Micah Johnson
Sound Design: Carl White & Micah Johnson
Editor: Mick Uzendoski
Executive Producer: Beth Wilson
Online Artist: Derek Johnson
Telecine: Sean Coleman @ CO3
Audio House: SisterBoss
Audio Mix: Carl White & Micah Johnson
Sound Design: Carl White & Micah Johnson
Music:
Spot / Music Company: Car Wash / Barking Owl
Drop Off / South
Drive Away / HiFi Project
Spot / Music Company: Car Wash / Barking Owl
Drop Off / South
Drive Away / HiFi Project
Talent:
On-camera talent: Sera Trimble / Stunt Driver
On-camera talent: Sera Trimble / Stunt Driver
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Cutwater: Brawny 'Stay Giant'
Agency: Cutwater
Client: Brawny
Date: January 2018
In celebration of overcoming challenges through strength and resiliency, Brawny has decided to stay true to their brand message by showcasing Gini Fellows, a 71-year-old septuagenarian competitor that took on the Ironman Kona, the world championships of the 140.6-mile endurance triathlon.
Last May, the brand celebrated Fellows, who had fought back from a knee injury to complete her first ironman race and qualified for the world championships this fall. Her story was so inspirational that Brawny decided to make her the first sponsored athlete who raced in their signature plaid.
To properly celebrate her story, Brawny partnered with creative agency, Cutwater, to create a documentary showcasing her strength as she biked, swam and ran her way to the finish line. The film highlights Gini’s resilience as she trained for the triathlon as a way to cope with the loss of her husband of 47 years.
Credits:
Nicole Cook - Brand Building Leader - Brawny
Samantha Alexander - Associate Brand Building Manager - Brawny
Melissa Kinard - Social Media Manager - Brawny
Chuck McBride - Chief Creative Officer - Cutwater
Ronny Northrop - Executive Creative Director - Cutwater
Aaron Sanchez - Associate Creative Director - Cutwater
Toby Petersen - Associate Creative Director - Cutwater
Michael Huntley - Executive Producer - Cutwater
Robbie Wiedie - Director / Producer - Cutwater
Mitchell Hunter - Editor - Cutwater
Coleen Karkazis - Group Account Director - Cutwater
Greer Gonerka - Account Director - Cutwater
Kaitlin Ramsey - Account Executive - Cutwater
Samantha Alexander - Associate Brand Building Manager - Brawny
Melissa Kinard - Social Media Manager - Brawny
Chuck McBride - Chief Creative Officer - Cutwater
Ronny Northrop - Executive Creative Director - Cutwater
Aaron Sanchez - Associate Creative Director - Cutwater
Toby Petersen - Associate Creative Director - Cutwater
Michael Huntley - Executive Producer - Cutwater
Robbie Wiedie - Director / Producer - Cutwater
Mitchell Hunter - Editor - Cutwater
Coleen Karkazis - Group Account Director - Cutwater
Greer Gonerka - Account Director - Cutwater
Kaitlin Ramsey - Account Executive - Cutwater
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Subplot Design Inc.: Canada Post Corporation 'Year of the Dog 2018 Collection'
Agency: Subplot Design Inc.
Client: Canada Post Corporation
Date: January 2018
Canada Post traditionally honors the beginning of each lunar New Year with the release of a set of stamps, celebrating the transition between animal cycles. Subplot Design Inc. was commissioned to create an international and domestic stamp, along with a range of supporting material such as postcards, first day covers, booklets, souvenir sheets and a limited series uncut press sheet.
This 'Year of the Dog' set is part of the tenth issue in Canada Post's Lunar New Year series, which began with the Year of the Ox in 2009. Inspired by the colorful and brightly-illuminated decorations that mark this holiday, Subplot's Jacquie Shaw came up with the concept for the stamps.
Chinese illustrator Meimei Mao created two delicately-crafted dog illustrations that are reminiscent of traditional Chinese paper cutting. One of each of the two characters is featured prominently on the domestic and international stamp. The dogs are inspired by Shih Tzu and a traditional Chinese native dog. Subplot worked with local photographer and long-time collaborator Raff Miles to create the lantern scenes. All products are additionally graced with Order of Ontario recipient Albert Ng's calligraphy, who crafted multiple blessings that were then embossed in gold foil by Toronto printer Lowe Martin. Both gold and red are auspicious colors in the Chinese tradition, symbolizing prosperity and good luck.
Credits:
Concept & Design: Subplot Design Inc.
Creative Director: Roy White, Matthew Clark
Lead Designer: Liz Wurzinger
Illustration: Meimei Mao
Photography: Raeff Miles Photography
Calligraphy: Albert Ng
Client: Canada Post
Printer: Lowe Martin
Creative Director: Roy White, Matthew Clark
Lead Designer: Liz Wurzinger
Illustration: Meimei Mao
Photography: Raeff Miles Photography
Calligraphy: Albert Ng
Client: Canada Post
Printer: Lowe Martin
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5 Stranger Films: Ashley Madison 'Morning Run'
Agency: 5 Stranger Films
Client: Ashley Madison
Date: January 2018
The leading married dating website launched its new year campaign advising cheaters that if not getting caught is one of their New Year’s resolutions, then staying fit should be too.
The campaign, titled ‘Morning Run,’ features a woman appearing to be out for a routine morning run. A voice over asks “Why am I out of bed before anyone else? Why do I run faster than I did yesterday?...I just don’t want to get caught.”
We see the woman running behind her chasing her down as she runs from her extramarital partner’s wife as the ad closes and the site’s tagline comes up – “Life is short. Have an affair.”
Credits:
Agency: 5 Stranger Films
Client: Ashley Madison
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