Welcome to The Drum's US Creative Works, in partnership with Workfront. This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’
For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote. To submit work for our US Creative Works section, fill out this online form.
To vote for your favorite, click on the project and make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, January 24.
HOOK: East West Partners 'The Gadsden'
Trish Ward, AD - HOOK
Tom Jeffrey CD/CW - HOOK
: Index Exchange 'Programmatic Transparency'
Huge: Zelle 'How Money Moves'
Armando Flores - Group Creative Director - Huge
Fallon Minneapolis: Silk 'Progress is Perfection '
Rick Utzinger - Creative Director - Fallon
Simon Roseblade - Senior Copywriter - Fallon
Jay Morrison - Senior Art Director - Fallon
Pat Sidoti - Head of Production - Fallon
Erin Kirby - Integrated Producer - Fallon
Brendan Lawrence - Head of Business Affairs - Fallon
Matt Benka - Director of Account Service & Digital - Fallon
Jordan Hoffarber - Business Lead - Fallon
Natalie Harrison - Account Supervisor - Fallon
Julia Frayne - Account Manager - Fallon
Chad Koehnen - Group Planning Director - Fallon
Mihai Malaimare Jr. - Director of Photography - Imperial Woodpecker
Anita Wetterstedt - Producer - Imperial Woodpecker
Charlie Cocuzza - Executive Producer - Imperial Woodpecker
Doug Halbert -- Managing Partner, EP - Imperial Woodpecker
Rebecca Jameson - Senior Producer - Arcade
Tessa Malsam - Assistant Editor - Arcade
Damian Stevens - Managing Partner - Arcade
Crissy DeSimone - Executive Producer - Arcade
Kirsten Thon-Webb - Head of Production - Arcade
Rebecca Boorsma - Color Producer - MPC
Sabrina Elizondo - Executive Producer - Timber
Chris Homel - Flame Artist - Timber
Brandon Harden, Brack Hightchew - Flame Assist - Timber
James L Reid - Producer - Timber
Jon Lorenz - Senior Art Director - Timber
Zach Carnes - 2D Artist - Timber
Andrew Smith - Assistant Mixer - Eleven Sound
Melissa Elston - Executive Producer - Eleven Sound
Maddee Bonniot - Producer - Eleven Sound
David Roth & Associates, Hogarth Worldwide: Jdate 'Yenta Programmers'
The Martin Agency: Geico 'Turnpike'
Beats By Dre: 'Above the Noise Compilation'
Beats by Dr. Dre (Beats) has released the latest installment of its global ‘Above the Noise’ campaign featuring some of the world’s best winter athletes, just in time for the Olympics.
Starring US stars Shaun White and Lindsey Vonn, as well as Jamie Anderson (US), Kevin Rolland (France), Ayumu Hirano (Japan) and Sui Wenjing and Han Cong (China), the signature spot highlights how these athletes must maintain a masterful focus and unwavering drive to represent their countries and perform at the highest echelons.
The short film combines shots of the many ways each athlete trains alongside footage of key moments in their careers: soul-crushing falls and horrifying injuries with insane jumps, career-making races and awe-inspiring tricks. On all of these moments is a shifting red and blue light, symbolically representing the chaos, fears and other “noise” they must mindfully evade to succeed, all to the thumping, propelling sounds of G-Eazy and Zoe Nash’s ‘The Beautiful & Damned.’
Another spot features the women’s bobsled team from Nigeria training to overcome the odds of being a winter sports team from Africa to take on the rest of the world’s best.
Client: Beats by Dre
Title: Beats By Dre | Above The Noise | Compilation
Production Company: AllDayEveryday
Director: Matt Baron
Executive Producer: Arrow Kruse
Producer: Christian Nurse
Head of Production: Michael Refuerzo
Senior Producer: Amanda Weiss
Editor: Sam Leinen
Post Producer: Samantha Axelrod
Sound Design/Mix: Formosa Group
Color: Brian Smaller, Company3
Finishing: Shipping + Handling
Chief Marketing Officer: Jason White
Creative Director: Victoria Deldin
Art Director: Ryan Zunkley
Global Head of Brand Marketing: Matt Luhks
Global Senior Brand Director: Robbie LaBelle
Global Brand Marketing: Katie Moebius
Global Director of Sports Marketing: Kevin O’Connor
Sports Marketing Manager, US: Aminah Charles
Sports Marketing, EMEA: Alex Wilde
Brand & Sports Marketing, APAC: Din Zheng
Project Manager: Minh Nguyen