A GE campaign that ‘turned’ overlooked stars of science into ‘real stars’ depicting real female scientists; a city marathon, created by Adidas Japan, without stopping at a single traffic light in the world’s most populous city, Tokyo, are just some of the campaigns shortlisted in The Creative Awards Creative Works digital category.
The Creative Works is set to feature as part of The Drum Creative Awards, with four categories recognising the most celebrated work entered into The Drum’s own gallery of creative work over the last year.
Every week hundreds of new campaigns are submitted to the Creative Works section of The Drum website and then rated by the readers. The shortlist is selected by The Drum readers and editorial team.
Shortlist - creative works digital campaign of the year:
Europe
Hasan & Partners: Plan International - maternity wear for a 12-year old
BBH London: St John Ambulance - CPR Baby
Creature of London: The Green Party - #CHANGETHEGAME
APAC
TBWA\HAKUHODO: Adidas Japan: Green Light Run Tokyo
Ogilvy and Mather Japan: Sony Music Japan - Headbanging Activated Website
Proximity BBDO: Pepsico - Pinball Cricket
Americas
BBDO New York: GE : Unseen Stars
BBDO San Francisco: Whistle Pet Tracker - Spot the Dog
Follow this link to the Creative Works design work of the year nominations.
The Drum Creative Awards celebrate innovation and strive to give the industry a platform to shine. You can find out more about these awards on the event website.
The award ceremony will take place on Thursday November 30 at the Emirate's Stadium, London, tickets can be purchased here.
Sponsors for this year’s event are: Facebook, One Minute Briefs, Creative Equals, The Drum Network, The Drum RAR and TINT.