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US Creative Works: Featuring Droga5, FCB Canada, Flying Object and more

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Welcome to The Drum's US Creative Works, in partnership with Workfront.

This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’

For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, November 15.

 

Show me entity :: 16134

BBDO San Francisco: HP 'Reinvent Giving'

Agency: BBDO San Francisco
Client: HP
Date: November 2017
Just in time for the Holiday season, HP will debut new work as part of its ongoing 'Keep Reinventing' campaign. 
 
In this latest installment, titled 'Reinvent Giving,' a young woman creates wonder in the world around her by enlisting a few friends to create a wonderful performance for a lonely little neighbor.
 
The film, created by BBDO San Francisco and directed by Sara Dunlop, explores the idea of wonder as an experience shared by others, creating memories and impact that can last a lifetime. The idea was driven by the insight that millennials are longing for joy, mystery and magic in their lives, rather than predictability and sameness.
 
The spot will run globally on digital, and on broadcast in 12 markets.
 
This new campaign comes against the backdrop of strong momentum in HP’s PC business – which has delivered three consecutive quarters of double-digit revenue growth and regained the #1 PC market share position earlier this year. 
Credits:
 
 
 
 
 
 
 
 
 
 
 
Agency: BBDO San Francisco
Client: HP
Title: Reinvent Giving
 
David Lubars, Chief Creative Officer, BBDO Worldwide 
Matt Miller, Chief Creative Officer, BBDO San Francisco 
Jakub Szymanski, Creative Director
Alex Stainton, Creative Director
Jason Moussalli, Art Director Associate Creative Director
Adam Balogh, Copywriter Associate Creative Director                                               
Amanda Moody, Senior Producer
Louise Doherty, Head of Integrated Production
Rodney Hameroff, Business Affairs Manager
Audrey Melofchik, Worldwide Senior Director
Elana Shea, Group Account Director
Diana Wolff, Management Supervisor
Nivie Roberts, Account Executive
Tim Millar, Chief Strategy Officer
David Murray, Senior Planning Partner
Heidi Keel, Communications Planning Director
 
Production Company:  Rattling Stick/LA & UK
Sara Dunlop, Director  
Polly Ruskin, Line Producer                                                                                
 
VFX Company: The Mill/LA                                                              
Adam Lambert, VFX Supervisor/Artist
Karina Slater, VFX Producer                                                                                         
 
Music House: Big Foote/NY                                                                               
 
Edit House: Lost Planet/LA
Andrea MacArthur, Editor     
Amanda Perry, Editor  
Aimée Hinkley, Post-Producer                                                                                        
Adam Scott, Senior Colorists
 
Sound Designer: Big Foote/NY
 
Mix Studio: Lime/LA
Matt Miller, Sound Mixer  
 
Tags: United States
 
 
 
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FCB Canada: Canadian Down Syndrome Society 'Anything But Sorry'

Agency: FCB Canada
Client: Canadian Down Syndrome Society
Date: November 2017
FCB Canada has launched 'Anything But Sorry' for the Canadian Down Syndrome Society.
The campaign is the follow-up to last year’s 'Down Syndrome Answers' which was Canada’s most-awarded campaign in Cannes (2017) with 10 Lions .
The Campaign includes “The ’S’ Word” video where people with Down syndrome tell you what to say to someone who has had a baby with Down syndrome.
What do you say to parents when their child is born with Down syndrome?
Anything but 'Sorry.'
When a baby is born parents are usually showered with oohs, aahs and congratulations. The last thing most people would say to a new parent is “sorry.” Yet this is exactly what many parents with a newborn with Down syndrome hear from friends, family and even their doctors. Already heartbroken, ‘sorry’ offers more heartbreak.
So what should well-wishers say? Literally, the only bad word is the ‘S’ word. This is the point the Canadian Down Syndrome Society (CDSS) is making in its new campaign. Launching to coincide with Canadian Down Syndrome Week, November 1-7, the campaign aims to educate and inform people on how to react appropriately when a child is born with Down syndrome.
Credits:
 
 
 
 
 
 
 
 
 
 
Campaign Title: Anything But Sorry
Client: Canadian Down Syndrome Society
Canadian Down Syndrome Society Credits
Chair, Board of Directors: Laura LaChance
Vice-Chair, Board of Directors: Ed Casagrande
Member, Board of Directors: Ben Tarr
Member, Board of Directors: Stewart Moffatt
National Executive Director: Kirk Crowther
Communications Manager: Kaitlyn Pecson
Resource Coordinator: Carlee Reardon
Creative Agency: FCB Canada
Creative
Chief Creative Officer: Nancy Crimi-Lamanna, Jeff Hilts
Sr. Copywriter: Marty Hoefkes
Sr. Art Director: Michael Morelli
Art Director: Cody Sabatine, Gira Moin
Copywriter: Joseph Vernuccio
Illustrators: Sasha Ortega, Elma Karabegovic, Sarah Cleaver, Amanda Disanto, Sally Fung
Account Management
Chief Executive Officer: Tyler Turnbull
VP, Managing Director: Tracy Little, Ricky Jacobs
Group Account Director: Ravi Singh
Account Executive: Olivia Selbie
Director of Integrated Production: Stef Fabich
Broadcast Producer: Christine Michalejko
Chief Strategy Officer: Shelley Brown
Sr Strategic Planner: Eryn LeMesurier
Strategist: Shelagh Hartford
UX Lead: Kristy Pleckaitis
Project Management
Project Manager: Ashley Whitaker
Technology & Development
Director of Technology: Madara Ranawake
Front End Developer: Florian Adu-Gyamfi
QA Manager: Lina Vaisman
Jr. QA Analyst: Peter Panchine
Jr. QA Analyst: Labdhi Deliwala
Print Production
Print Producer: Bruce Ellis
Studio Manager: Shairoz Manek
Senior Production Mac Artist: Billy Mavrakakis
Production Mac Artist: Rittie Prak
Proofreader: Albert Macchiusi
Production Credits
Director: Elias Campbell
Director & DOP: Scott Drucker
DOP: Stephen Mcloughlin
Casting: Jigsaw Casting
CDC: Shasta Lutz
Editing House: Rooster Post Production
Executive Producer: Melissa Kahn
Editor: Chris Parkins
Assistant Editor: Joey Whitelaw
Editing House: Radar
Editor: Scott Drucker
Editor: Joële Walinga
Transfer Facility: The Vanity
Colourist: Andrew Exworth
Online Facility: Fort York
Flame Artist: Ernie Mordak
Assistant Flame Artist: Melissa Vasiliev
Producer: Armen Bunag
Music House: Grayson Matthews
Music Producer: Mark Domitric
Music Supervisor: Igor Correia
Sound Engineer: Brian Bernard
Sound Designer: Ben Swarbrick & Laura Titchner
Head of Sales: Kelly Mcclusky
Producer: Sharon Yokoyama
Project Coordinator: Nicholas Shaw
Printer: C.J. Graphics Inc., Parry Nitchos
PR: Shannon Stephaniuk, Glossy
Tags: Canada
 
 
 
 
The 'S' Word
 
Why Sorry is a Bad Word
 
 
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The Martin Agency: Geico 'Dawg'

Agency: The Martin Agency
Client: Geico
Date: November 2017
Remember when Randy Jackson judged questionable singers alongside Simon Cowell for American Idol? Well he’s back in the judge’s seat for the latest Geico ad.
The Martin Agency launched 'Dawg' today, the latest installment of Geico’s long-running and successful 'It’s Not Surprising' campaign. The ad parodies as legendary music producer and American Idol luminary Jackson judges a kennel club dog competition – and his penchant for using the world “dawg” becomes oddly more relevant.
There is also a behind-the-scenes video showing the making of 'Dawg'.
Credits:
 
 
 
 
 
 
 
Client Credits:
Vice President, Marketing:                          Ted Ward
Assistant Vice President, Marketing:         Bill Brower
Marketing Director, Media, Advertising:   Melissa Halicy
Brand Team Senior Supervisor:                 Gary Aurand
Brand Team Supervisor:                             Tom Perlozzo
Brand Team Planner:                                   Brighid Griffin
Brand Team Planner:                                   Julia Nass
Brand Team Buyer:                                      Tim Ware
 
                                                                                                                                                           
Agency Credits:
Chief Creative Officer:                                 Joe Alexander                                   
Group Creative Director:                             Steve Bassett
Creative Director:                                         Sean Riley
Senior Copywriter:                                       Ken Marcus
Executive Producer:                                      Brett Alexander
Senior Content Producer:                            Brian Fox
Junior Content Producer:                            Catherine Kennedy
Business Affairs Supervisor:                       Suzanne Wieringo    
Senior Financial Affairs Manager:              Amy Trenz
Account Director:                                         Ben Creasey                                      
Account Supervisor:                                     Allison Hensley
Account Supervisor:                                     Jon Glomb
Account Executive:                                       Allie Waller   
Project Manager:                                          Karen McEwen Gates
Financial Account Supervisor:                    Monica Cox    
 
Production
Production Company:                                  RadicalMedia, LLC 
Director:                                                         Steve Miller
Executive Producer:                                      Gregg Carlesimo
Executive Producer:                                      Frank Scherma
Head of Production:                                     Cathy Dunn
Producer:                                                       Barbara Benson
Production Supervisor:                                Ted Liotopoulos
1st AD:                                                           Brian Stevens
                                                                   
Editorial
Editorial Company                                   MackCut
Editor                                                         Ian Mackenzie                         
Editorial Producer                                     Gina Pagano    
 
Finishing
VFX, Finishing, and Color                      The Mill – New York               
Finishing Executive Producer                  Chris Kiser        
Finishing Senior Producer                       Colin Blaney                             
VFX Supervisor                                        Keith Sullivan                           
                                                                       
Sound
Audio Post Facility                                     Rainmaker Studios                                        
Sound Designer and Mixer                       Jeff McManus
Tags: United States
 
 
 
 
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Mekanism: Alaska Airlines 'That's How We Fly'

Agency: Mekanism
Client: Alaska Airlines
Date: November 2017
After recently completing its merger with Virgin Airlines, Alaska Airlines has landed a new campaign, ‘Alaska Airlines: That’s How We Fly,’ created by Mekanism.
Each spot in the campaign is designed to resolve a misconception people may have about the airline, from where they fly to in-air amenities. 'Lumberjack,' the first spot in the campaign, reminds flyers that Alaska Airlines goes to more destinations than just Alaska, and transports more than just lumberjacks – it actually connects the West Coast to the world with over 1,200 daily flights and its global partner network.
‘FOMO’ and ‘Power Move’, two of the five new spots, showcase how in-seat power and free text/messaging shouldn’t be reserved solely for those flyers with status. They also state that finding inexpensive airfare shouldn’t mean your flight can’t be affordable and enjoyable.
Mekanism and Alaska Airlines will release additional spots before the end of the month, speaking to value, global partners, and California travel.
Credits:
 
 
 
 
 
 
Alaska Brand Team
Chief Commercial Officer: Andrew Harrison
VP, Marketing: Sangita Woerner
Managing Director, Marketing & Advertising:  Natalie Bowman
Director, Product Marketing: Elliott Pesut
 
Mekanism
President/CEO: Jason Harris
Founder/Executive Creative Director: Tommy Means
Creative Director: Hart Rusen
Creative Director: Laura Wimer
Associate Creative Director: Andy Corbett
Jr. Copywriter: Caroline Johnson
Chief Operating Officer: Mike Zlatoper
Managing Director, Seattle: Lisa Zakroff
Sr. Brand Manager:  Mellie Lutz
 
Head of Strategy, West: Jeremy Daly
Communications Strategy Director: John-James Richardson
Head of Production: Kati Haberstock
Producer: Megan Ubovich
Junior Producer: Kara Bello
 
Epic Signal
Director of Social Strategy: Josh Druding
Senior Social Strategist: Amy Jones
Copywriter: Christina Semak
Art Director: Joe Nemec
Senior Producer: Joey Segrove
 
Production Company: RESET Content
Director: Vesa Manninen
DOP:  Chris Mably
Executive Producer: Deannie O'Neil
 
Editorial: Cabin Editing Company
Editor: Lucas Spaulding
Assistant Editor: Brian Meagher
Producer: Michelle Dorsch
Managing Partner / EP - Carr Schilling
VFX: The Shed
Managing Director: Paul O'Shea
Telecine: Katie Jordan
Telecine Producer: Amy Redfern
Flame: Miles Essmiller
CG: Yama Yuichiro, Mark Wurts
Motion Graphics: Nhi Vo
VFX Producer: Brian Friel
 
Music: New Math
Managing Partner/EP: Kala Sherman
Creative Director: David Wittman
Composer: Casey Smith
 
Mix/Sound Design: Lime Studios
Mixer: Rohan Young, Mark Meyuhas
EP: Susie Boyajan
Producer: Kayla Phungglan
 
Tags: United States
 
 
 
 
 
 
 
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BBH NY: PlayStation 'Claws'

Agency: BBH NY
Client: PlayStation
Date: November 2017
The PlayStation spot focuses on one of the revered games in history, The Elder Scrolls V: Skyrim from Bethesda Softworks. As a gamer puts on the PlayStation VR headset, the first clue of what’s to come is when we see that it starts to snow inexplicably in his apartment and a mysterious shadow travels through the room when, suddenly, we hear a giant thud as if something landed on top of the building.
The action quickly escalates, as the entire living room begins to crack. Our gamer seems to be enjoying the destruction as we see a cheeky little smile on his face as his apartment gets completely destroyed. A giant claw abruptly pulls him out of the room and transports him into the world of Skyrim. He now lands in the new world as the legendary Dragonborn, ready to face Alduin, the fiercest dragon in Skyrim. After receiving a powerful blast of Dragonfire, our hero retaliates with an unrelenting force shout “FUS-RO-DAH!” thrusting Alduin backward off a cliff.
Our hero fearlessly jumps off the cliff head-first to finish off his enemy in an epic wide shot. As they both prepare for a mid-air collision the title appears “Greatness Awaits, PlayStation VR”.
Credits:
 
 
 
 
PLAYSTATION VR CAMPAIGN CREDITS COMMERCIAL: Claws
PRODUCT: PlayStation VR
CLIENT:
Eric Lempel, Senior Vice President & Head of PlayStation Network
Mary Yee, Vice President, Marketing
Eric Lachter, Director Brand Marketing
Sarah Kleimeyer, Brand Manager
Renée M. Holt, Manager, Agency Partnerships
AGENCY:
Gerard Caputo, Chief Creative Officer Colin Kim, Creative Director
Lucas Bongioanni, Creative Director Bruno Franchino , Art Director
Hora Sormani, Copywriter
Kate Morrison, Head of Production
Abbie Noon, Executive Producer
Librado Sanchez, Breck Henson, Director of Business Affairs
Kendra Schaaf, Account Director
Brian Groff, Account Executive
Kendra Salvatore, Head of Strategy
Alex Beerden, Strategist
Dylan Fauss, Strategist
Darus Zahm, Group Communications Planning Director
Zack Green, Communications Strategist
FILM CREDITS
Production Company: Hungryman
Director: Wayne McClammy
DP: Dion Beebe
Executive Producer: Mino Jarjoura
Producer: Dave Bernstein
POST PRODUCTION Editing House: NO6page1image10464
Executive Producer: Corina Dennison
Producer: Malia Rose
Editor: Jason Macdonald
Editor Assistant: Ling Chua
Sound Mixing: Heard City
Engineer: Evan Mangiamele
Music Company: N/A Composer: N/A Music Producer: N/A
VFX House: The Mill NY
Color, Finish & VFX : The Mill
Executive Producer: Verity Grantham
Executive Producer: Chris Kiser
Senior Producer: Nirad “Bugs” Russell
Colorist: Fergus McCall
VFX Supervisor/Lead Compositor: Nathan Kane
VFX Supervisor – Vince Baertsoen
CG Lead: Christian Nielsen
CG Lead: Gregory Gangemi
2D Compositor: Nick Tanner
2D Compositor: Taner Besen
Tags: United States
 
 
 
 
 
Claws
 
 
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Deutsch Family Wine & Spirits: Josh Cellars Wube 'The Stories Behind Josh Cellars'

Agency: Deutsch Family Wine & Spirits
Client: Josh Cellars Wube
Date: November 2017
Josh Cellars Wine has launched its largest ever digital advertising campaign. A series of 10 poignant videos feature founder Joseph Carr sharing personal stories about his father Josh, and his unlikely journey to successfully building Josh Cellars. The ads are set in unexpected environments, especially for a wine brand, including a backyard garage and a vintage red truck, which reflect Josh’s and Joe’s humble background. Many of the spots close with Joseph Carr inviting you to have a taste, and let me know what you think.
Josh Cellars has cemented its place as the hottest wine brand in the country and Josh Cellars is the largest domestic wine brand at its price or higher. Josh Cellars represents 60% of all dollar growth in the $10-$15 domestic wine category so far this year.
The brand is investing $10m on the digital ad campaign, focusing on the key holiday selling seasons through March 2018. The ads will be distributed on leading video and social media properties such as Hulu, YouTube, Facebook, Instagram, CNN.com, WSJ.Com, NBC.com and NYtimes.com.
Credits:
 
 
 
 
In-House (Deutsch Family Wine & Spirits):
Tom Steffanci, President
Renato Reyes, Chief Marketing Officer
Dan Kleinman, Vice President of Marketing – Josh Cellars
Confidential Production Partner
Tags: United States, Josh Cellars, digital, Online/Digital, wine, Brand, launch
 
 
Josh Cellars Cabernet
 
Josh Cellars Cabernet Subtitles
 
Josh Cellars Grateful
 
Josh Cellars Where It All Started
 
 
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Jack Morton Worldwide : Zinus Inc. 'Live in Wonder '

Agency: Jack Morton Worldwide
Client: Zinus Inc.
Date: November 2017
Zinus, the mattress and furniture company, has launched its first direct-to-consumer effort via an integrated campaign lead by Jack Morton Worldwide.
Zinus is taking a change of direction built around the tagline 'Live in Wonder', which focuses on the ways in which its mattresses create moments of wonder through magical nights of sleep.
Credits:
 
 
 
Executive creative director – Ethan Gunning
Associate creative director – Kat Michie
Copywriter – Laurenne Sala
Creative associate – Kevin Descardes
Executive producer – Lisa Gildehaus
Producer – Amber MacIntosh
Vice president, senior account director – Darren Wilson
Account executive – Noah Zepponi
Tags: United States, design, web design, Branding, Brand strategy, integrated campaign
 
Pool
 
Cloud
 
Ice Cream
 
 
 
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DigitasLBi: Maytag 'Delivery'

Agency: DigitasLBi
Client: Maytag
Date: October 2017
Maytag is headed to your home and ready to tackle your toughest jobs. The Maytag man is again acting like a highly dependable group of home appliances, this time being delivered to people's home in a 'deployment of dependability.'
Credits:
 
 
 
DigitasLBi
Chief creative officer: Ronald Ng, DigitasLBi
Executive vice president creative director and executive vice president managing director: Morgan Carroll, DigitasLBi
Executive vice president group creative director: Mike Frease, DigitasLBi
Vice president group creative director: Louie Calvano, DigitasLBi
Associate creative director: Dylan Krenka, DigitasLBi
Copywriter: Steve Horn, DigitasLBi
Vice president executive producer: Greg Lederer, DigitasLBi
Associate director executive producer: Cassie Abraham, DigitasLBi
Executive vice president group account director: Jessica Henrichs, DigitasLBi
Vice president group account director: Alycia Hamilton, DigitasLBi
Account director: Molly Kilduff, DigitasLBi
Account manager: Emily Jeffers, DigitasLBi
Vice president creative strategy director: Brian Sherwell
Vice president director of media: Ryan Shaw, DigitasLBi
Media planner: Aly Kasberg, DigitasLBi
Vice president director of business affairs: Janice Oflaherty, DigitasLBi
Manager of business affairs: Gail Murray, DigitasLBi
Production Studio
Director: Martin Granger, Moxie Pictures
Executive producer: Karol Zeno, Moxie Pictures
Editorial
Editor: Tom Brassil, Cutters
Assistant editor: Kalen Kirkpatrick, Cutters
Producer: Heather Richardson, Cutters
VFX/Finishing
Executive producer: Karen Anderson, MPC
Audio
Engineer: John Binder, Another Country
Producer: Tim Konn, Another Country
Tags: United States, delivery, advertising, TV campaign
 
Delivery
 
 
 
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