US Creative Works: Featuring KBS, Rokkan, BBDO New York & more

To try and lift spirits during what has been a decidedly contentious election season, Pedigree worked with BBDO New York to create a social experiment to show people that staunch Trump and Hillary supporters may be able to agree on a few things after all. For the experiment, which was captured on video and is now running on Pedigree's social channels, the pet food brand sent a woman dressed in a Hillary t-shirt to a Trump rally and vice versa. When attending each candidate's rally, she pretended that she had found a lost dog and was searching for its owner. Despite wearing the opponent's shirt to each rally, she was met with kindness and support as people bonded with her over their shared love of dogs. The video ends with one man proclaiming, "we have our differences, but everyone loves dogs." 

Corona has gotten in a last-minute dig at Donald Trump via a video called ‘The Wall,' which is set to air throughout Mexico in November and December. Created by Leo Burnett Mexico, the ad features Mexican actor and Star Wars Rogue One star Diego Luna. At the start of the film, Luna makes a not-so-subtle dig at Trump when he tells viewers that “all of us are angry at the wall that mad man wants to build.” Throughout the film, Luna and his counterparts are seen climbing onto buildings and over walls as he encourages his fellow Mexicans to persevere in the face of challenges and not let untrue stereotypes define them. The video is part of Leo Burnett Mexico’s ongoing “Desfronterizate” campaign for Corona. According to the agency, “desfronterizate” is a word that was created by Corona in partnership with Leo Burnett that cannot be found in the Spanish dictionary but can be understood in English as “break your barriers.”

Pearl jewelry brand Mikimoto recently enlisted its digital agency of record Rokkan to help the company make pearls more appealing to today's women. The result is a video that shows three women with varying styles completing their outfits with a different Mikimoto pearl necklace. The campaign also includes three :15-second videos that showcase each woman individually. The videos are running as paid placements on Instagram and Facebook. 

To celebrate the Chicago Cubs making it to and winning the World Series, MasterCard and its agency McCann XBC created a decibel reader app to measure the cheers of Cubs fans. According to the agency, "the noise of the Cubs crowd exceeded 100 decibels" the night that the Cubs won the World Series, reaching a "priceless" level.  

U by Kotex Canada has rolled out a powerful video called 'Your period doesn't define you' to spread its message that a woman's behavior and emotions shouldn't be blamed on her menstrual cycle. Created by Ogilvy & Mather Toronto, the video - which is part of the brand's #ItsNotMyPeriod campaign - shows a group of people who are asked to watch four actors act out a workplace scenario and determine which one of the women in the scene is on her period. While most of the people watching determined that the woman who was acting "bossy,""lost her temper" and had a "sense of irrationality" was likely the one on her period, they also said that they thought she was the leader of the group and was the one they'd want to have on their team at work.