Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. We give our readers the chance to decide which work features as our Creative Work of the Week.
Scroll through the latest work from the likes of Nike, Uber, Netflix and Microsoft below, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen, and then click on the stars to vote and help choose the Creative Work of the Week. The winner will be chosen based on the average rating and the number of votes cast.
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Show me entity :: 28240
: '#HappyReading'
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Client:
Date: July 2019
Penguin Classics has launched a nationwide poster campaign that celebrates the individual relationships between readers and the books that they have loved.
'Happy Reading' is a series of posters that feature Penguin Classics borrowed from authors, artists, scientists, musicians and book lovers worldwide. There will be over 400 posters across the London Underground, a digital campaign advertised across social media and flyposting in key cities around the UK. The posters include recommendations from Ali Smith, Elif Shafak, David Gentleman and Kate Tempest, among others, but the books themselves are the stars of the campaign.
Penguin Classics is geographically and chronologically the largest library of classic literature ever published, originally launched in 1946 with EV Rieu’s translation of The Odyssey. The new poster campaign follows the success of the first ever Penguin Classics pop-up shop, Happy Reading, which was held in London earlier this year from 25-31 March. The bookshop space displayed each of the 1,257 books in the world-renowned list and was a cultural space for sold-out events throughout the week.
Readers can share their own Penguin Classics on social media using the hashtag #HappyReading.
Credits:
Designer: Tom Etherington
Photographer: Lol Keegan
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Show me entity :: 28242
: 'I Believe'
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Client:
Date: July 2019
Nike has taken to Twitter in praise of the US women’s football team's World Cup win against the Netherlands, making a short a highlights reel of their tournament alongside some stirring words of praise.
That praise was turned into a 60-second spot on social media channels after the US win. The congratulatory message to the team Nike wrote and voiced over in the spot was: “I believe that we will be four-time champions and keep winning until we not only become the best female soccer team, but the best soccer team in the world and that a whole generation of girls and boys will go out and play and say things like ‘I want to be like @mPinoe, when I grow up.’
“And that they’ll be inspired to talk and win and stand up for themselves, And I believe that we will make our voices heard and TV shows will be talking about us every single day and not just once every four years, And that women will conquer more than just the soccer field, like breaking every single glass ceiling and having their faces carved on Mount Rushmore, And that we will keep fighting not just to make history, but to change it forever. This team wins. Everyone wins.”
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Show me entity :: 28238
: 'The long road to Pride'
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Client:
Date: July 2019
On June 29, public service provider Dublin Bus celebrated the people who made Pride in Dublin possible, the older LGBTQ+ generations, with a new activation, ‘The Long Road to Pride’. Working with creative agency Rothco, part of Accenture Interactive, Dublin Bus decided to bring together people, young and old, from the LGBTQ+ community to create a more inclusive Pride.
Pride is known as one of the most inclusive events of the year. However, Dublin Bus and Rothco noticed that one demographic was notably absent from the celebrations: the older LGBTQ+ generations. In 2018, fewer than 1% of Pride attendees in Ireland were aged over 65. Despite their crucial role in carving out LGBTQ+ rights in Ireland today, they are often forgotten about and disconnected from their community.
This year, Dublin Bus and Rothco wanted to encourage LGBTQ+ people over the age of 65 to come along on Pride, a celebration they helped lay the foundations to. They paired older LGBTQ+ people with younger members of the LGBTQ+ community to attend the party together. The pairs all have something in common; either coming from the same place, sharing similar experiences, or occupations, so their friendship begins with a common ground.
Credits:
Client: Dublin Bus
Marketing & Information Manager: Mary Ryan
Marketing Executive: Regina Graham
Marketing Executive: Claire Corcoran
Marketing Executive: Kate Furlong
Agency: ROTHCO (part of Accenture Interactive)
Creative Director: John McMahon
Executive Creative Director: Alan Kelly
Copywriter: Jack Roberston
Art Director: Barry Sweeney
Senior Account Director: Emily Lyons
Senior Account Manager: Aoife O’Shea
Account Manager: Laura Redden
Agency Producer: Karina Cotter
Agency Executive Producer: Jess Darby
Head of Production: Margaret Levingstone
Senior Strategist: Darius Pasalar
Strategist: Katie Cleary
Graphics: Eoin Lennon
Production Company: Antidote
Executive Producer: Andrew Freedman
Director: Ken Wardrop
Post Production: Windmill Lane
Editor: John O’Connor
Sound: Mark Henry
Grade: James Bramford
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Show me entity :: 28256
: 'Windows 1.11 promo'
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Client:
Date: July 2019
Microsoft’s social media accounts hinted at something a bit weird and very retro over the last several days, as it ‘introduced’ the ‘all-new Windows 1.0 with MS-Dos Executive, Clock, and more!!’
After a few more posts, including videos that featured a wonky synthesizer soundtrack, it became clearer that it was a promo with Netflix to promote Stranger Things 3, which launched on the streaming channel 4 July.
The promos featured MS-DOS commands and the eerie sounds of the Upside Down of the series.
Now, Microsoft has announced the release of its Windows 1.11 app, which promises to “bring the strange summer of 1985 from Netflix's Stranger Things 3 right to your PC with a special edition Windows 1.0-inspired app. Learn new technology, unlock unique content, and who knows? You might just save the world.”
Microsoft and Netflix partnered around the third season of the series to bring custom 1985-inspired experiences to life for fans, with retro video games like Dragon’s Lair, plus 4k retro images for a Windows Throwback, Stranger Things 3 wallpapers, and Camp Know Where, which teaches fans to make a Stranger Things video or code their own games to ‘rule the arcade.’
Credits:
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